Wednesday, March 23, 2011

Article Marketing Strategies, Explained and Uncut

by Avner BEN

Here is where you are standing. You researched and selected a niche market to promote, started building your blog or website and you are thinking, "Wow, there are a lot of sites out there on the Internet to compete with" and you ask yourself, "What can I do to draw attention to my business, what do I need to do next?" Most of us that have taken the leap to build an online business have faced this dilemma on the road to becoming successful Internet/Affiliate Marketers. One thing is clear, if you want to succeed in growing your online business from its infancy to prosperity, the way that most of us do, on a small to none existent budget is by learning how to plan and apply effective Article Marketing Strategies to drive thousands of visitors to our blogs and websites. This article focuses on and explains some key methods that you can use to market your online business.

Writing Articles

The key to a good article marketing strategy is to write informative, compelling and useful content. There are many good reasons to ensure that your articles are well written. If you concentrate on writing high quality articles, the greater the likelihood that many readers will read them and become loyal readers for other articles that you write and publish. Articles can become viral and therefore there's no telling how many people will eventually see your articles. Write them well. My articles are normally anywhere between four and seven hundred words in length. The key to using this strategy to get attention for your online business is to write well and write often. The more articles that you can write related to your business the better. The next step is to submit your articles to online Article Directories.

Submitting to Article Directories

There are many online article directories to which you can submit your articles. Concentrate, initially, on submitting your articles to the better directories. They are better because articles submitted to them rank higher on Google, Yahoo and Bing. Usually, I start my strategy by submitting to Ezine articles, Go Articles, Article Base and a few other top notch directories. Secondarily, you should also submit your articles to other article directories. The more places your articles are found on the Internet, the better it is for you. Different sites will allow you to submit articles that you have authored, on their sites fairly easily. In fact, you can submit the same article to many directories if you rewrite them to obtain 30-50% uniqueness. Be careful to follow all submission guidelines of each respective directory or your articles may get held up in a queue or rejected. The next step is to apply.

Applying Your Strategies

The 3 methods I use to apply it for maximum impact are:

* Direct Article Marketing to my sites
* Article Marketing to drive traffic to my sites
* Article Marketing to get backlinks to my sites

These few points that I have explained in this article are the foundation for planning, building and applying an effective article marketing strategy; which if, pursued diligently should draw the attention to your online business and the success that we all aspire to achieve.

About the Author

Avner BEN is a Senior Technical Communicator, Information Architect and Internet Affiliate/Marketer. If you want to know more about planning, writing and implementing effective Article Marketing Strategies, visit my web site at