Monday, February 14, 2011

What Is Link Building? - The Key To Quality Backlinks

by Neal Coxworth

It's easy to find a lot of talk online about back links, but you may find yourself asking "what is link building?" Don't worry, you don't need a degree in construction or computer science to understand exactly what link building is. In fact, it's really pretty easy.

You may be aware that building backlinks is a key part to any SEO effort that will help your site rank better in the search engine results. Moreover, the best part of this type of SEO is that it is completely cost free. The only thing required is your time and effort.

What I am going to give you here is a way to get backlinks for your site that does not involve article marketing. Rather, it is about commenting on other's blogs, with the intention of getting a backlink. Not just any blogs, but those that are relevant to your content and also have Page Rank, or authority, with Google. However, before I go any further it is key to remember one thing about commenting. Do not load up other's blogs with irrelevant, sloppy or bad comments just for the sake of getting backlink.

The main reason you shouldn't do this is that it doesn't add anything to whatever conversation is taking place on that blog. The other reason is that it won't work at all. Why? Because any decent blog that has Page Rank with Google is human reviewing every comment that is posted, and your comment will never get published if it comes off as self serving, hard to understand, or is off topic completely. So, please, figure out what you are going to say first by reading the content of the blog, and then make a worthwhile comment. Don't just slap up some slop to get the backlink. It doesn't help anyone, especially you.

Ok...without further adieu, here are the codes you type into the Google search box to find high page-rank blogs that you can comment on for backlinks. You will need to know what keywords you are targeting, and then insert whatever your keyword is there for these codes to work.

site:.com inurl:blog + "post a comment" + Keyword

site:.org inurl:blog + "post a comment" + Keyword

site:.net inurl:blog + "post a comment" + Keyword

site:.info inurl:blog + "post a comment" + Keyword

site:.gov inurl:blog+ "post a comment"+keyword

site:.edu inurl:blog+ "post a comment"+keyword

Remember, this will produce a set of blogs that you can comment on that are relevant to whatever keyword you have placed at the end of the string. It's also a good idea to keep track of where you placed your backlinks in a spreadsheet or similar so you can check back to see if your comments get approved.

To find out if these blogs have page rank, download a little program called SEO Quake for free. Install it on your browser as a toolbar, and you have the ability to see the page rank of any Google search results. You may then order these results in ascending or descending order to effectively target the higher page rank blogs

In conclusion, hopefully you can answer the question "what is link building" a little better. This is not the only way, but it is an effective way to get results, especially over the long term. Want to more about building a successful site? Check out the link below.

About the Author

Neal Coxworth is an entrepreneur, internet publisher and affiliate marketing enthusiast. His blog on Affiliate Marketing is a no-nonsense overview of how to achieve success online.