Wednesday, February 9, 2011

3 Tactics to Improve Squeeze Page Conversions

by TJ Philpott

Having a squeeze page that helps you effectively build a list is one of the most important aspects of an online business. The key word here is 'effectively' because you want a page that encourages visitors to join your opt-in list and not one that drives people away! 

Once somebody leaves their contact information at your page you now have their permission to make contact by email with them. This allows you direct contact without being designated as spam in their in-box and is the most effective and cost efficient way to deliver any marketing message you may have. So now you see how important it is to set up this page in a way that 'encourages' visitors to join your opt-in list!

Here are 3 grass root tactics you absolutely can not afford to overlook on your landing page in order to quickly and effectively build a list for your online business!

Offer Visitor Motivation

Simply asking someone to leave their contact information without giving them a reason or motivation to do so will not be very effective. It is both common and expected that you offer some type of 'incentive' in the form of a free gift that can be downloaded instantly. It is of equal importance this gift is in some way relevant to your niche and their field of interest or it will be of little attraction to them!

Target Their Interest

The content placed on your landing page should capture the interest and/or curiosity of any visitor. The message on the site needs to be relevant to the ad these people have responded to in an effort to increase their curiosity and deepen their interest. You absolutely need to capture their attention, and quickly, or they will be gone forever! Remember you are simply giving them clear instructions as to what they need to do to get their free gift and not trying to deliver any type of marketing message at this point.

Deliver Your Message Quickly

Building on where we just left off above, the message you do place on this page needs to be as brief and as clear as possible. What you want them to do is join your opt-in list so focus on clearly telling them exactly what they need to do. Simply encourage them to accept your free offer and leave their contact information so you know where to send it! Once again be brief, be clear and get right to the point!

Your squeeze page is the key to how effectively you can build a list! Now you obviously will need to generate traffic but you want your page ready to receive visitors in a way that encourages them to join your opt-in list. The 3 suggestions offered above will help you to do just that! Once people elect to leave their information you can then begin to make contact by email with them. Now you have the ability to deliver your marketing message to somebody who has already shown an interest in your business. Can you think of a more cost effective way to promote anything online? Remember however, everything pivots on how effectively your squeeze page does its job!

About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
For more tips about building an effective squeeze page and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: