Monday, January 31, 2011

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed

by Kiran Bista

Pay Per Click (PPC) advertising has become the cheapest and more effective tool for generating quality traffic in your website. It has not only been used by websites for their products but even the search engines and proved PPC advertisements to be very effective.

Pay Per Click (PPC) advertising is a successful ads launch program and reduces the compulsion of being on the first page. It allows you to be in the first page and gain huge amount of traffic and visitors by simply placing your ads that appears to be in the right hand side of the search engine results. 

Some great advantages of launching PPC (Pay Per Click) advertisement is listed below:

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed

Zero Competition:
One of the important reason for launching Pay Per Click (PPC) adverting is the benefit of zero competition. In works under the principle that when people make their search in Google for particular product they tend to surf in the first page and make their purchase but the possibility for better sales to those pages that lies in the second and the later of the search result is minimum.

Hence, Pay Per Click advertisement helps you to avoid the compulsion and the effort for placing your website in the first page with organic optimization and you can easily place your ads where consumer are likely to click more. This can not only reduces your expenses for huge SEO campaigns but is the great easy source for generating quality traffic in short time period where SEO fails.

Easy Visibility:

Pay Per Click (PPC) advertising can give you easy visibility in the search engines like: Google and Yahoo which can be a tiresome job from organic optimization and needs frequent SEO campaigns. With Pay Per Click (PPC) your ads will appear in the right hand side of the search result giving you better visibility and possibilities of higher clicks and better sales. Hence, getting such easy visibility is not possible with SEO campaigns.

Economical Advertisement:

Pay Per Click (PPC) advertisement are very economical because they won't make you pay for the entire advertisement but just what is being click. Placing you ads on the search result has no cost until someone click you ads. This cuts the unnecessary expenses and you will be paying only for visitors that enter your website with the clicking of the ads. In the other hand, SEO campaigns in long run can cost you more.

Products Potentiality:

It can be a great way for determining your new products potential. If you have launched a new product in the market and not sure how people will respond then launching Pay Per Click (PPC) campaign can be very fruitful because the number of clicks made by the interested people can give you the real data. In the other hand, the organic and traditional advertising campaign can be less extravagant. Thus, product potentiality with SEO campaigns takes huge efforts.

Creating Brand Awareness:

Pay Per Click (PPC) campaign can be a great tool for creating the brand awareness among people. Even if the searchers wont click your ads but they will surely notice your brand as it appears in the right hand side of the page. This makes people know your brand and the company which eventually reduces the expenses of launching huge advertisement campaigns. Therefore, creating awareness of your brand is very easy and natural in terms of SEO ways.

Instant Advertising Result:

It also helps you to get the instant result and in the daily basis. When you launch the Pay Per Click (PPC) campaign then you can know the actual interest of the consumers by the clicks they make in the ads. If you have low visitors then you can assume that your product is not pleasing the customers and you can make serious changes to earn better clicks. In PPC you don't have to wait for weeks and months to get the result but you will see it in a day or two. Hence, PPC can be instant result generator but not organic SEO campaigns.

Geographical Location:

Launching local and regional campaigns targeting your customers geographically benefits the most. If your product has chances high in some other part of the world then Pay Per Click (PPC) marketing can be cheaper advertisement yet very profitable. Thus, SEO campaigns needs a long span of time whereas PPC can be pin point target in the visitors in real short time period.

About the Author

Author: Kiran Bista. | Resources: