Monday, January 31, 2011

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed

by Kiran Bista

Pay Per Click (PPC) advertising has become the cheapest and more effective tool for generating quality traffic in your website. It has not only been used by websites for their products but even the search engines and proved PPC advertisements to be very effective.

Pay Per Click (PPC) advertising is a successful ads launch program and reduces the compulsion of being on the first page. It allows you to be in the first page and gain huge amount of traffic and visitors by simply placing your ads that appears to be in the right hand side of the search engine results. 

Some great advantages of launching PPC (Pay Per Click) advertisement is listed below:

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed

Zero Competition:
One of the important reason for launching Pay Per Click (PPC) adverting is the benefit of zero competition. In works under the principle that when people make their search in Google for particular product they tend to surf in the first page and make their purchase but the possibility for better sales to those pages that lies in the second and the later of the search result is minimum.

Hence, Pay Per Click advertisement helps you to avoid the compulsion and the effort for placing your website in the first page with organic optimization and you can easily place your ads where consumer are likely to click more. This can not only reduces your expenses for huge SEO campaigns but is the great easy source for generating quality traffic in short time period where SEO fails.

Easy Visibility:

Pay Per Click (PPC) advertising can give you easy visibility in the search engines like: Google and Yahoo which can be a tiresome job from organic optimization and needs frequent SEO campaigns. With Pay Per Click (PPC) your ads will appear in the right hand side of the search result giving you better visibility and possibilities of higher clicks and better sales. Hence, getting such easy visibility is not possible with SEO campaigns.

Economical Advertisement:

Pay Per Click (PPC) advertisement are very economical because they won't make you pay for the entire advertisement but just what is being click. Placing you ads on the search result has no cost until someone click you ads. This cuts the unnecessary expenses and you will be paying only for visitors that enter your website with the clicking of the ads. In the other hand, SEO campaigns in long run can cost you more.

Products Potentiality:

It can be a great way for determining your new products potential. If you have launched a new product in the market and not sure how people will respond then launching Pay Per Click (PPC) campaign can be very fruitful because the number of clicks made by the interested people can give you the real data. In the other hand, the organic and traditional advertising campaign can be less extravagant. Thus, product potentiality with SEO campaigns takes huge efforts.

Creating Brand Awareness:

Pay Per Click (PPC) campaign can be a great tool for creating the brand awareness among people. Even if the searchers wont click your ads but they will surely notice your brand as it appears in the right hand side of the page. This makes people know your brand and the company which eventually reduces the expenses of launching huge advertisement campaigns. Therefore, creating awareness of your brand is very easy and natural in terms of SEO ways.

Instant Advertising Result:

It also helps you to get the instant result and in the daily basis. When you launch the Pay Per Click (PPC) campaign then you can know the actual interest of the consumers by the clicks they make in the ads. If you have low visitors then you can assume that your product is not pleasing the customers and you can make serious changes to earn better clicks. In PPC you don't have to wait for weeks and months to get the result but you will see it in a day or two. Hence, PPC can be instant result generator but not organic SEO campaigns.

Geographical Location:

Launching local and regional campaigns targeting your customers geographically benefits the most. If your product has chances high in some other part of the world then Pay Per Click (PPC) marketing can be cheaper advertisement yet very profitable. Thus, SEO campaigns needs a long span of time whereas PPC can be pin point target in the visitors in real short time period.

About the Author

Author: Kiran Bista. | Resources:

Friday, January 28, 2011

Top link building strategies and Tips for Serious Webmasters.

by Kanaga Siva

Webmasters adopt various link building strategies with the intention of increasing a Web page's link popularity. Link Building is an active program that increases the number and quality of the incoming links that are pointing to your website in order to increase the site's placement in the search engine rankings for specific keywords.Given below are top link building strategies and tips that will to achieve your goal

1. Unique Quality Content:

The first thing that captivates the heart of the visitor to your site is the content. Create content that is unique, useful and interesting. Webmasters who find this content useful will link to your site to provide their website visitors a useful experience. This automatically provides your site very valuable one way inbound links.

2. Web Directories:

One of the link building strategies you should commence early is submitting your website to both free and paid high page rank web directories. These strategies will provide you with useful one way inbound links and reciprocal links from directories that insist on a return link. Do not submit to directories unrelated to the theme of your website since search engines do not give any credit for these links. Exclusive links or excessive links from web directories should be avoided.

3. Article Marketing:

Article marketing is one of the best link building strategies and you should start implementing it at the earliest opportunity. Write authoritative articles displaying your expertise and submit them to reputed article directories with a link pointing to your website in the resource box.

Webmasters searching for quality content will publish these articles thus providing your website with useful back links. This will soon grow viral as more websites publish them giving you thousands of back links within a few months.

4. Social Book Marking and Networking:

Social bookmarking and social networking is enormously popular today. Hundreds of millions of people are actively participating in sites such as Face book, Twitter, Digg, Delicious Reddit and Stumbleupon. Your strategies should be to join these sites and submit your website links and articles to them, thereby obtaining valuable back links. Join the communities and promote your articles to them thereby increasing your visibility.

5. Reciprocal Link building:

Though reciprocal links are not much in favour with the search engines as it used to be, due to unethical practices by some website owners, yet search engines do appreciate reciprocal links if they are from relevant sites of quality. According to Matt Cutts of Google "links from unrelated websites reduces your website ratings, and all those links that you have gained from such sites will be treated as completely worthless".

6. Authority Sites:

One of the best link building strategies to obtain a quality back link is to identify sites in your niche which the search engines consider as authority sites and request a link exchange partnership. This is not easy to obtain but is possible and if you are successful your link popularity and page rank will get a real boost.

7. Tips:

Having anchor texts in your inbound links with your targeted keywords embedded in them will give the search engines a good indication of what your website or web page is all about. Vary the anchor tag text so that they do not appear like spam to the search engines.

You can be penalized for linking knowingly or unknowingly to the undermentioned sites.

Avoid linking to Link Farms. These are websites that have hundreds of assorted links, linked to each other in every page.

Free For All sites also known as FFA sites are also disapproved by the search engines.

Avoid linking to Bad Neighborhoods because these are websites that have been banned or penalized by the search engines

Conclusion:

Follow the above link building strategies and acquire quality back links gradually and you will be on your way to seeing your website appear high in the search results for your targeted keywords.

About the Author

Copyright © Kanaga Siva.
For more Tips about Link Building Strategies, Page Rank, Website Promotion and how to work from home successfully check out Expert Author and Internet Marketer Kanaga Siva's website and Internet Marketing Blog. http://business-fromhome.com

Wednesday, January 26, 2011

Web Site Maintenance in Small Chunks

by Anyware

Earn more from your web site marketing machine by breaking your big scary project into tasty wee morsels.

Break it down to get it done

Ask any good business coach how to achieve something big and they'll tell you to break it into small pieces and schedule regular time in your calendar. You'll nibble at the pieces and get it done.

Nowhere is this technique more effective (or necessary) than improving your web site marketing machine. No IRD deadlines or shouting customers to motivate you, just your own innate sense that this will power you ahead of the competition. No pressure. No deadlines. Your will power vs the constant demand for your time from all directions.

Mountains Aren't So Big...

It's amazing how a mountain shrinks when you plan everything that needs to be done to climb it. Your plan could be a simple list, which you break into 6 or 12 tasks. If you need to fill them with detail to get a handle on the project and make it real then let Step 1 of your project be to add this detail.Or your plan could be a collection of modest quotes from your web designer. So you can take a step forward every month without stressing your cash flow. If planning or starting big projects is something you tend to put off then let your web designer do the planning for you.

Keeping Your Momentum Going

OK, the hard part is done. That wasn't so bad. Was it? Now for the next hardest part - keeping the momentum going. Your calendar is your best friend. (Sorry girls if you thought it was diamonds.) Make an appointment with yourself every week for 1 or 2 hours (or what ever you think you need) to take regular bites at the pie. Book your calendar ahead and stick to it. No excuses. Disable all distractions. If you find yourself struggling to keep up with the schedule then reduce the duration or frequency of your appointments slightly.Small regular progress will get you to the end without nasty side effects.

Delegation and Outsourcing

If your time is better spent in other areas (like sales or doing billable work) consider handing over some or all of the process to your administrator or web designer. Once you have a good plan they can work through the implementation while you focus on running your business. This process works whether you're short on time or short on cash flow. And it works just as well for a large project or for a series of small improvements. The most important ingredients are a small commitment of your time and a clear vision of what you want to achieve.

So picture yourself in 12 months. Are you still waiting for a convenient time to start your web site improvements? Or are you grinning like a Cheshire the cat because you took the first small step 12 months ago and your web site now produces 50% more enquiries?

 

About the Author

 Phil Donaldson is an expert in affordable web solutions for New Zealand small business owners.

More small business Website Marketing Tips in his free newsletter.

Monday, January 24, 2011

5 Video Marketing Tips to Gain Five Stars from Your Viewers

by Kiran Bista

Video Marketing

Video marketing being an economical tool of promotion yet has proved to be the most effective and evolving technique of Search Engine Optimization (SEO) to sharp your online business edge and shape your Search Engine Marketing (SEM) campaign. With the launch of Google's Universal Search; back in 2007, optimizing your video has become equally important as optimizing your website's content because today Google can display everything that falls under its smooth crawl.

Video marketing is where you present yourself and your brand name. It is a five minutes of advertisement where you talk about something very informative to your viewers and in conclusion associate yourself with your company, its products and its motives. For instance, if you are running a data recovery website then in those five minutes you should be talking about the latest discoveries in the field of data recovery, tips on avoiding data loss, data loss remedies and then at last your company and your product.

Although, marketing has no "set in stone" rules, but it is always better to present yourself in the best way to keep your viewers entertained, informed and updated avoiding any flaw from your presentation because video marketing is where your attitude speaks more than your words.

5 Video Marketing Tips to Gain Five Stars from Your Viewers:

Ø Informative and Updating Videos:

It is crucial and the base of your advertisement. In the video marketing the only way to sell your name and your product is by giving something valuable and adding your name at the end. So, information is the base here and standing on this base you speak about yourself. Therefore, always try to give that information that has the demand and the value. If you are in the stock market business then talk about the bearish and bullish trend and the possibilities of downfall of the market or talk about what bond is best to invest.

Even a website that sells Christmas gifts can make a video release for marketing point of view and give some idea to its viewers on the gifts that seems to rock this year. Even a small suggestion can do big to your business.

ØVideo Time Limit:

Actually, there is no time limit for video marketing but the main thing is to keep your viewers excited and enthusiastic. If you think your video and the information that you want to give is surely going to take more than twenty minutes then I think it's perfectly fine until and unless your viewers are not bored and swearing.

Hence, perfect time length of your video should be estimated maintaining the excitement of your viewers and the weight of the information.

ØVoice Clarity and Subtitles:

Voice clarity is something that you will find many video marketers are ignoring and most of them can be seen in the YouTube video tutorials. Your voice should be very clear while you explain or suggest your viewers because mind that audience are here to listen you and watch what you do and if you are not clear enough then everything you say or do is useless. Use loud and clear voice plus avoid sticking your microphone in your lips.

Many people do this mistake and it simply irritates your audience. You must have seen many YouTube tutorials where camera is focusing in the computer screen and the speaker is speaking yet breathing at the same time and you can hear nothing but the wind. Sticking your microphone on your lips is not the solution but loud and clear voice is.

If you think your voice cannot create charm then ask your friend or someone else who can go loud and clear because video marketing is something you don't do every day. Hence, it's better to find the alternatives rather than running your entire effort.

Ø Using Subtitles:

Your accent is something that you don't find it faulty until you hear many others spell in a different ways. And today in the world of Globalization, English is the only language of medium and no doubt even the people living in United States of American and United Kingdom has different accent and in the same way English and its pronunciation varies worldwide. But, when you launch a video there is no limit as the viewer can be from any part of the world.

So, what can be done to solve this issue? Subtitles are great resolver. Using subtitles in your videos can help people understand more easily even if your viewers are not comfortable with your accent. Therefore, it is always better to add subtitles in your videos as it works as a guide.

ØBeing Humorous:

Keeping your audience excited and maintain their interest level is not an easy job. If you are only talking about the subject then you might be making your viewers feel bore and lousy. So, to keep them fresh and listening it is always a good idea to crack some jokes. Your past school teacher can be a guide to you in this subject. Just think about a teacher who was funny and use to make you laugh in the middle of the conversation just to keep the class free from loads and lousiness.

It might not be easy but feeling free and comfortable can really help you. You are doing a video marketing so there is nothing to panic but it is obvious to be nervous first or the second time but as you keep going you will be feeling good and doing better.

About the Author

Author: Kiran Bista | Resources:


A search engine optimizer from http://www.optimizingengine.wordpress.com and a ghost writer.

Friday, January 21, 2011

Basics Of Content Management System

by Kabir Bedi

The objective of having a website is not only to present you in online world, but more important is to present the good portrait of you on the web and to ensure that customers get the desired information about a product or service from your website. Therefore, it is essential to have a website that presents right and updated information in front of the viewers, otherwise your website will be unable to garner quality web traffic and thereby affecting its sales.

To ensure the information rich content on the web, web development companies adopt the best available content management system for their clients website while their development. With the information rich content present on your website, your website gets the benefit of ranking high on popular search engines like Google, Bing and Yahoo.

Basically, Content management system or CMS solution implemented in a site is a way to facilitate, upload, edit and manage content conveniently on a website. And the websites that update their content regularly by making addition of latest content frequently have higher chances to get indexed by the search engines. All in all, we can say that CMS has revolutionized the way content is being updated, managed and shared on the site.

Choosing to use content management system for an ecommerce website, the non-techies can also manage the site with an ease who do not have in depth knowledge in development and programming. And the introduction of CMS solutions have making people realize the importance of changing content more frequently and rapidly. This open-source solution mainly focus on using PHP, as it provides a server side scripting language to manage the dynamic content of websites.

Before making a final decision for which CMS program to choose for your site, you can also go for an audit trial to set up for your site. Mainly, there are three types of CMS programs available to chose from;

Online Processing System – Helps making changes instantaneously.

Offline Processing System – The changes are made offline and then that are made run live after going through a long chain of verification.

Hybrid System – The system combines both online as well as offline processing system. If the required change is simple, it is done online but if the changes are more complicated and need verification, then it is done offline and then sent to make live.

The open source CMS allows website to develop quickly in a a fraction of the normal time by eliminating the hassles of tiresome coding with providing modules and IIIrd party add-ons. Using right CMS for your website will turn you lead into website design as we know that managing a dynamic website can turn into a real nightmare if not developed with using latest technology and right solution. And CMS offers perfect solution to emerging regular ecommerce problems. While using CMS, just be sure that your chosen solution meets with your requirements well whether it is a simple freeware product or the complex system requiring a substantial amount of investment to be made in implementation and maintenance.

About the Author

Kabir Bedi is the senior web consultant in a leading web site development and web consulting agency who is known to offer professional web development services, business website development, CMS Web development and web maintenance services.

Wednesday, January 19, 2011

So Many Affiliate Programs! Which One Do I Choose?

by Lawrence Watsson

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate's site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

About the Author

Lawrence Watsson is the owner of http://www.LAWatssonHomeBiz.com and reviews popular home business ideas and opportunities. Lawrence's most popular home business recommendation is the Plug-In Profit Site at: http://www.PlugInProfitSite.com/main-29635 where you can get your own money-making website setup in 24 hours!

Monday, January 17, 2011

Dos and Don'ts of Web Designing

by Mark Robinson

Some important dos and don'ts for effective web designing

Dos:

Fast loading web site designs: Designs should be well-optimized for the web and should not take more than 15 seconds to load.

Design for all Screen Resolutions: Design your site according to all screen resolutions. The best way to do this is to design your site in terms of percentage and not pixels. Stretch layouts that fit any screen resolution ensure a visually appealing and professional site.

Use readable and professional looking fonts: Always try to use common and professional web fronts should be available in visitors' computer else web site will use the default font which is worst. Don't use Comic Sans and other fancy fonts rather use most common fonts like: Arial and Verdana.

Make your text large enough to read: Use large text for the readers keeping your head CSS rules, 12 or 13px for Arial, 11x12 for Verdana

Use of white space: Make a good combination of white space and your content in order to give a sense of professional page-make. Spaciousness, increase line spacing and overall neatness inculcate readability.

Put a Menu on every page: Clever web designing demands menu on every page to understand the content at a glance and make navigation easy and choiceable.

Include a way to get back to the home page, on every page: When users get lost in the web spider, they try to come back at first so include a way on every page to get back to the home page.

Remove dead external links periodically: If you link to any external site use software to automatically check your links to external site to see any of them have snapped.

Clear Navigation: Your important links should be placed on prominent places, preferably right on top.

Make links blue or underlined, or both: Use blue and underline to the links instead of using words like "link" or "here" or "click here" as the link text.

Optimize your HTML & script code: Make sure that your site shouldn't have any unwanted tags or unused scripts.

Compress your image file: If the graphics takes much time to load it becomes annoying to the readers so get some graphic software to compress your file. 

GifBot, Windows: HVS GifCruncher and JPEG Wizard. Macintosh: 

GraphicConverter is very beneficial for this purpose.

Minimize the use of images: It is wise enough to use simple designs to keep your site simple and neat.

Juxtapose contrasting colors and simple backgrounds: To make your text easy to read and get prominent effect, juxtapose contrasting colors and simple backgrounds. Most acceptable color combinations are as follows:

• Red, yellow and white

• Blue and white

• Red, grey and white

• Blue, orange and white

• Yellow, grey and white.

If your company has a logo with particular color- start form there for color combination.

Use templates: Use some websites that specialize in designing templates.

Search Feature & Site Map: In case of more than 15 pages using of Search Feature & Site Map is beneficial for it ensures the visitor- particulars they are looking for.

Test your links at least once in a month.

Put your contact info, or a link to it, on the top and/or bottom of every page, and include a "Last Modified" date on the top or bottom of your pages

Don'ts

- Don't use flash intros, revolving globes, animated boxes, and beveled line separators.

- Don't clutter your pages with big, bulky images that take much time to load

- Don't use image backgrounds and busy backgrounds.

- Don't annoy your visitors with pop-up windows

- Don't use framesets.

- Don't make your page too wide

- Don't type more than a few words in all caps

- Don't underline words if they are not links

- Don't steal content

- Don't uses hit counters of the free variety

- Don't use auto play music, rather let it be done by the audience of their cup of tea

- Don't go overboard on special effects

About the Author

Mark Robinson.  A modern writer writes articles on:

Professional Web Design Companies

Website Development Companies

Telecommunication

Information Technology

Friday, January 14, 2011

Easy Profits Using PPC In Your Affiliate Marketing Business

by Lawrence Watsson

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. 

Let us take a quick look at how PPC Search Engines work. 

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products. 

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bidded listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services. 

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website. 

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning. 

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

About the Author

Lawrence Watsson is the owner of http://www.LAWatssonHomeBiz.com and reviews popular home business ideas and opportunities. Lawrence's most popular home business recommendation is the Plug-In Profit Site at: http://www.PlugInProfitSite.com/main-29635 where you can get your own money-making website setup in 24 hours!

Wednesday, January 12, 2011

Ecommerce solutions is a fundamental part of a successful business

by whitescot

Life can be hectic at the best of times. There is always a whole list of things to do and there never seems to be enough time to do it in. With this in mind we always look for ways to save time or effort in our lives. Sometimes it seems that are goals in life literally revolve around getting as many things done in the shortest time possible.

When it comes to business this emphasises the need to be user-friendly and efficient. If you own a company you know how important it is to ensure your customers have the simplest and quickest transaction with you as possible. However sometimes it can be hard to deliver this efficiency to your customers and you may feel like there is nothing you can do about it. Well, the new online age may just have a solution for you.

Electronic commerce (ecommerce), when put simply, is the process of buying and selling products or services electronically. With the internet now playing a vital role in the development of the economic market, a lot of aspects in business are now dealt with electronically. 

Although a lot of your processes may already be operating in an electronic fashion, ecommerce only focuses on the buying and selling part of your business. To really improve the efficiency of your business you need to change the way that your sales are made. The 21st century has no time for cashing cheques, or the use of pen and paper. If you want your company to be a success you have got to get up-to-date. Here are some of the benefits that using an ecommerce solution could offer you:

Keeping your records in order: With the use of ecommerce you no longer have to worry about scribbling down that address or dealing with each sale individually. A digital program will tell you who has made an order, what they have ordered, and where they live. Saving both you and your client time. It can get your business organised.

Making it easier for your customer: One aspect of an ecommerce solution is the use of a shopping cart. With this system your customer will be able to purchase items from your website with just one click. The cart will display which items the client wishes to buy and how much it will cost. It will then lead them to a payment page where your client can pay you electronically. Again, this is more efficient for both you and your customer.

Protecting the image of your brand: Ecommerce tells a customer that you are modern, real, and professional. If you don't use it within the running of your business then people will deem your company as out of date, and cheap. Buying and selling things electronically has become the new norm in the 21st century, and so those without it become highlighted as old-fashioned. If you are the sort of person that is reluctant to change then you may be restricting the profit margin of your business.

Ecommerce solutions benefit both you and your consumer. By improving your image and marketing style an ecommerce solution could prove to be a very profitable investment for you.

About the Author

Is your company out of date? Clickasite.co.uk offers a wide range of ecommerce solutions that can help bring your company back to the forefront of the 21st century market.

Monday, January 10, 2011

How To Measure Your Article Marketing Success

by Steve Shaw

When you are trying to measure your article marketing success, it is sometimes hard to know which indicators really matter and which don't.

Should you be looking at how many sites pick up your articles (how many links are being built), the clicks that your resource box generates, your article views, all of the above, or none of the above?

I don't blame you for being confused. Rest assured that measuring your success is pretty scientific and does not involve any guesswork.

It is important that you take multiple indicators into consideration. Here are the ones you need to measure:

1 - Traffic to your website
2 - The number of backlinks to your website
3 - Your website's search engine ranking for your keyword terms
4 - Google PageRank of your site

Measure all of these one time per month. Just pick a date, and put it on your calendar to document these stats in a spreadsheet that you create. Looking at all of these statistics will give you a much better idea of how your article submission campaign is progressing.

You can start measuring these stats from the onset of your article marketing campaign, but keep in mind that you won't see results right away. It usually takes several months for Google to register newly created backlinks, so the first few months you will just be establishing a baseline. Probably anywhere from the third to sixth month you will start to see improvements in some of your stats.

Which Changes Will You See First?

Here is the process:
Links are built, then Google adjusts PageRank and search engine ranking. When your website moves up higher in the rankings, then you will start to receive more traffic to your site. You can also see an increase in traffic to your website through people clicking the link in your resource box, but that traffic is minimal compared to what you are looking for from the search engines. The major benefit of article marketing is search engine traffic.

Keep in mind, all of this information fluctuates--that is why it is a good idea to record these stats on a monthly basis. If you are just looking at one thing, such as number of backlinks, you can get discouraged very quickly if it is taking Google a while to calculate your new links. The same with the other stats--if you focus too closely on any one of them, you may get the idea that you are not making any progress when really you are.

Some months you may take two steps forward in one or more of these areas, and during the same month you may take two steps back in other areas. Looking at a variety of stats helps keep you balanced.

Also, remember that article marketing is a long term marketing tool, so you need to submit articles consistently each and every month, even after you start to see results and even after you reach your goal of a #1 ranking for your keyword term.

Search engine optimization is a very competitive business, but if you are using article submissions, the work is quite doable for the average person. The key to success is consistency--submit quality articles consistently each month and develop a consistent way of measuring your progress.

About the Author

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

Friday, January 7, 2011

What to Look for in Web Hosting Reviews

by Jared Ingram

Many of us are highly dependent on the internet. 

Many people use the internet not just for personal communication but also for making many other aspects of life easier. Some people use the internet for banking and commerce; some use it for academics and research while other people, of course, use it for gaming and entertainment. Needless to say, the internet is one indispensable thing in the modern times and having a website is almost expected from every modern person. 

Now, if an individual intends to have his own site, one of the most basic requirements is to choose a good web hosting service. The good thing is that there are a lot of web host services around and a simple search online can lead you to a handful of great deals. But of course, you would only have to choose one if you are only going to set up one website. The smart thing to do is to read around web host service reviews so you can have good idea on what you are going to get each month.

Here are some important pointers to remember when searching for a hosting company and when reading web host service reviews.

Price

All website owners should care for the price of the web host service he pays per month. This is something expected because in order to have an existent and running site, the web owner must pay for the hosting service each month. Of course, one can always pay three months, six months or even a year in advance. Paying for a longer contract can give a website owner more savings since longer contract web hosting packages are really cheaper compared to paying for the web hosting service individually each month.

Customer Testimonials

It is not enough that prospective website owners look at the price of the hosting. It is also necessary that he reads around customer or client testimonials so he can get objective and comprehensive opinions on how the service really fares. This is because any site hosting company can market its own services to a very impressive degree but it does not necessarily mean that the actual service would be the same. The only way to know if a web host service company is good is by asking other users who have tried their services. You can find these customer testimonials not just from review sites but also from forums and blogs.

Reliability

Since your website would greatly depend on the web host service, it is necessary that you get reliability from it. You pay money each month so you would have a good hosting service. So if your chosen web host company does not deliver to the expected level of reliability (too many down times, for instance), then it is better to change service providers.


Customer Support

Some people think that paying more for a web hosting service is acceptable as long as they offer excellent customer support. This is because when problems arise during your subscription period, it can be quite a relief to know that you can easily contact someone to fix the said problem. Never settle for a web host provider who does not answer promptly to your calls, chat messages or even to your email. Keep in mind that for every minute or hour that your website is down, your goals or business plans can easily be affected.

About the Author

Are you looking for more information regarding web hosting? Visit http://hostingwww.com/ today!

Wednesday, January 5, 2011

Top 10 Benefits of Using Wordpress for Website Development

by Manish Rawat


Wordpress is an open source content management system which can be downloaded from the internet free of cost. It also provides you with one of the most innovative and contemporary publishing platform which focuses on all web principles and usability. Wordpress is a popular choice for website development. This article will provide you with the top ten advantages of using Wordpress for website development.

COST EFFECTIVE: This is one of the most common but important feature of using Wordpress for developing your website. As you can directly download it from the internet and that too free of cost therefore, it doesn't cost you that much in comparison to other content management systems.

USER FRIENDLY: The next importance of using Wordpress is that it provides WordPress designers with convenient and simple applications which they feel quite comfortable to use and this makes it user friendly for its users. You do not require any technical skills to use it. You can send an e-mail or use Microsoft Word and you will be able to use Wordpress at a much better ease.

BETTER SEARCH ENGINE RESULTS: WordPress also makes it easier to optimize your search engine results. That means your site is more likely to land on the first page of Google results, which increases the possibility of getting more visitors and more you get visitors, greater are the chances of getting maximum profit.

EASY INSTALLATION: Installing Wordpress is a very simple task. All you need to do is to just click on the WordPress link to install WordPress on your website. The software will ask you some basic general information, then do the full install of one of the most recent WordPress builds into your website.

WEBSITE FUNCTIONALITY: Just like with the WordPress web design themes, if there is a specific functionality you want your blog to perform, there are programmers out there who have made WordPress Plug-ins that will do for you those things you would like to do. There are nearly 8,000 WordPress Plug-ins on the WordPress.org website and thousands more that are not in the WordPress database.

AUTOMATIC UP-GRADATION: If you use Wordpress development for your website it facilitates you with automatic up-gradation. The advantage of this is whenever a new version of Wordpress is launched you need not go through the Wordpress upgrade every time, it is automatically done without requiring any manual process.

EASILY EXTENDABLE: It also provides you with various add on features that are available as plug-ins and widgets. Many designs and layouts are readily available as free or premium themes. These can also be changed or altered to suit your needs.

BETTER ADMINISTRATION: WordPress can easily survive traffic spikes; it can easily balance the server load at the same time ensuring that the website runs smoothly in spite of massive web traffic.

NO BACKUP REQUIRED: Wordpress keeps backup of your blog. So, there is no need to keep backups for your blogs.

NO SPAM: This is last but not the least benefit of using Wordpress that there is no issue of spamming in WordPress. Pre-installed Akismet helps in blocking spam in the background. Overall WordPress developers have given a great platform to work with no spam. 
 

About the Author

Wordpress.pixelcrayons.com provides WordPress Web Design & development service along with wordpress developers and theme designers. The company also offers services such as wordpress customization, wordpress cms and wordpress development.

Monday, January 3, 2011

Service Oriented Design with Ruby on Rails - An Introduction

by James John

Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework for the Ruby programming language. It is intended to be used with an Agile development methodology that is used by web developers for rapid development. It was extracted by David Heinemeier Hansson from his work on Basecamp, a project management tool by 37signals which is a web application development company. It is normally installed using RubyGems.

Now let's have a look at service oriented design with RoR.

Service oriented design is generally about creating systems that group functionality around logical functions and business practices. The basic goal of service oriented design is to split up the parts of an application into components that can be emphasized, improved and also fixed without having to test and verify all the other components when an individual is updated. To achieve these goals usually entails a trade-off between complexity and emphasized speed. However it is necessary to segment complex and also large applications into parts that can be tested and deployed separately.

There are many approaches that one can use to design a service-oriented application. The real goal of service-oriented design is to create simple and agile services layers that can be consumed without the use of generators or strict schemas. Service-oriented design can be daunting and complex. It requires more thought up front and decisions about how to separate logic and data in an application. One of the biggest advantages of Rails is the ability to quickly add a few models to an application and see the desired results immediately.

Up-front design and services give developers the ability to build apps that support greater complexity and larger team sizes. Service-oriented systems sacrifice speed for stability, reuse, and robustness. The key to pairing Rails applications with services is to use Rails for its strengths and switch over to services when a more stable approach is required. As parts of an application mature, their interfaces and requirements become more concrete. These are the sections that can gain the most from services. Utilizing services is best for sections of an application that have stable, well-defined, and well-understood requirements.

These are some advantages of using services rather than using a typical monolithic application.

a) Isolation: - Isolation makes a service much easier to manage and optimize. Isolated components can be tested separately from other parts of an application. Robustness, scalability, and improved testing strategies all stem from the concept of isolation.

b) Robustness: - Services are robust because their underlying implementation can change with shifting load requirements, libraries, and languages without damage to the rest of the application.

c) Scalability: - When you are using services, you need to think up front about how to separate data and manage interaction. This partitioning of logic and data provides the ability to scale the size of the code base and team in addition to the number of requests to process.

d) Agility: - To upgrade the underlying system is easier when it comes to services. New versions of existing services and new services can be implemented outside the full design. This can provide much-needed agility for mature code bases where changes are typically expensive to verify with the rest of an application.

e) Interoperability: - Using HTTP-based services is a great way to expose the functionality of legacy applications or external vendors.

f) Reuse:- Service-oriented design enables reuse of components across multiple applications or clients.

These are some of the advantages of service oriented design. Ruby on Rails with service oriented design it becomes much easier for the developer to get the desired results.

About the Author

The author of this article is an expert in custom software development and has also written various articles on web development and web design India in the last five years.