Wednesday, December 1, 2010

Finding Keywords with Google

by Liz Canham 

Keywords are king these days; without them nobody will ever find your website or your article at one of the article directories. There are a couple of ways of finding keywords with Google. 

First of all you can use Google's suggestion feature. All you do is type in the title of your post or article or just the beginning of it into Google's search box and you will see suggestions appearing below the box which you may want to use as keywords for you post.

Another way of finding keywords with Google is by using their Adwords Keyword Tool. To use this you will need to have an AdSense account; once you've registered for AdSense you can use the login details for any of Google's other tools.

When you've logged into the Keyword Tool, you may be asked to enter some letters and/or numbers that you will see on your screen. This is a security check to prove that you're a human, not a robot.

There are two different ways of finding keywords with Google Adwords. Firstly you can enter your keyword or phrase in the left hand box on the screen or you can enter the URL of a website in the right hand box for the keywords relating to that site to be shown.

I'll deal with the first method first. After you've typed in your keyword or phrase, click on "Advanced options" under the box. Here you'll see a number of choices you can make to refine your keyword search. For example, if you live in Japan, you'll probably see Japan highlighted in but you may be targeting the American market, so you need to change the country to United States.

You can also choose your language, whether you want adult content or mobile search stats. The default is that all ideas relating to the keyword you entered will be shown but you can refine this further if you only want key phrases which include your exact term. For example if I type in "cat litter" I get "tidy cat litter", "cat litter boxes", "cat litter pans", "cat litter trays" and "flushable cat litter", to name but a few of the 82 results.

Down the left side you can select categories too so that you don't get search terms which aren't relevant to what you want.

You can sort the listing by any of the column headings and you can download the whole list or whichever items you check and you can see competition volume and trends.

When finding keywords with Google, you do need to know that this isn't an exact science. Google themselves admit that their results can be out by up to 35%. This is probably because of all the internet marketers out there who are entering search terms to find out how many competing sites there are as well as other influences. However, this is a good, free keyword tool and you will get a general idea of search volume for your keywords as well as some good ideas to use.

About the Author

If you're interested in learning more about finding keywords with Google and other methods click here and sign up for the Mad Marketing Method free course.