Sunday, December 5, 2010

Blog Vacation

Folks,


WRL is taking the rest of the year off for holiday shenanigans. We'll return to our regularly scheduled posting on Monday, January 3, 2011.

We hope all of you have a very safe and very happy holiday season.

See you next year!

Friday, December 3, 2010

Use Video SEO for Personal and Small Business Branding

by Julie Ann Ross
Video SEO is the newest tool in your branding toolbox. Whether the brand is for a small business or your own personal brand, search engine optimization can help you to create the best brand in today's market. Search engine optimization is crucial to your online reputation. That is why it must be managed. Video SEO can help to maximize positive personal or business feedback through search engines.

The goal of regular search engine optimization is to win all searches on the three main search engines: Google, Bing, and Yahoo. Using video SEO is one of the most effective techniques you can use, because video is growing more and more popular, thanks to faster broadband, and smart phones that can play mobile video.

Using Video SEO for your personal brand

Before looking at your ranking on search engines, you must first check out your personal brand. Some people who are focused on their personal brand are using video resumes as a way to boost their personal brand and help with their job search.

But you want your personal brand to signify quality and excellence. The same is true for your resume. Although you can create a homemade video resume on your cell phone, why would you want to? Remember, your brand is one of quality and excellence, so be sure to use the right equipment, quality cameras, and proper video editing software. Better yet, hire a professional video resume firm such as http://www.videoresumeservices.com.

Post your video resume to video sharing networks like Video Resume Services, YouTube and Vimeo. Post these to your blog, LinkedIn, and your personal blog/website. Not only will this give employers something to refer to, but the video SEO will boost your page's search engine rankings, making sure this is the information potential employers find.

Using Video SEO for your small business

Small businesses can sometimes overlook the value and benefits of video. Not only can a video boost your company's search engine rankings, but some solid video SEO can push any negative press (and even your competitors. . .) off the front page.

You can also create a video blog to help with your video SEO. Rather than just write a blog post or web page explaining a feature on your product, or giving a tour of your facility, post some demonstration or tour videos to show to people. For example, Blendtec's "Will It Blend" videos have boosted their sales by showing how tough and durable their heavy-duty blenders really are. Not only have the videos gone viral in many cases, but the video SEO has been immense, pushing Blendtec up near the top of the Google search rankings.

One friend of ours even went so far as to create a weekly video show talking about the different developments in his industry. Not only did this add to his video SEO, but it established his company as one of the industry leaders, since he was reporting on a lot of news that the non-insiders were never hearing about.

Search engine optimization experts have found that video is one of the most effective methods to reach front page listings for their clients. With companies like Flickr beginning to offer video sharing, and Google's purchase of YouTube in 2006, you can see that video is only going to grow in popularity, which means this is one ship you do not want to sail without you.

As video SEO becomes easier for marketers to distribute for consumer view, it is becoming a necessary tool in online marketing campaigns. If you can create an exceptional brand and boost it through video SEO, your efforts will pay off time and time again. 

About the Author

Julie Ross, of Rostin Ventures references Video Resume Services.com for professional video production of video resumes, including executive resume services and expert online reputation management.
http://www.videoresumeservices.com also offers video resume services to help college graduates get the edge in the business world.

Wednesday, December 1, 2010

Finding Keywords with Google

by Liz Canham 

Keywords are king these days; without them nobody will ever find your website or your article at one of the article directories. There are a couple of ways of finding keywords with Google. 

First of all you can use Google's suggestion feature. All you do is type in the title of your post or article or just the beginning of it into Google's search box and you will see suggestions appearing below the box which you may want to use as keywords for you post.

Another way of finding keywords with Google is by using their Adwords Keyword Tool. To use this you will need to have an AdSense account; once you've registered for AdSense you can use the login details for any of Google's other tools.

When you've logged into the Keyword Tool, you may be asked to enter some letters and/or numbers that you will see on your screen. This is a security check to prove that you're a human, not a robot.

There are two different ways of finding keywords with Google Adwords. Firstly you can enter your keyword or phrase in the left hand box on the screen or you can enter the URL of a website in the right hand box for the keywords relating to that site to be shown.

I'll deal with the first method first. After you've typed in your keyword or phrase, click on "Advanced options" under the box. Here you'll see a number of choices you can make to refine your keyword search. For example, if you live in Japan, you'll probably see Japan highlighted in but you may be targeting the American market, so you need to change the country to United States.

You can also choose your language, whether you want adult content or mobile search stats. The default is that all ideas relating to the keyword you entered will be shown but you can refine this further if you only want key phrases which include your exact term. For example if I type in "cat litter" I get "tidy cat litter", "cat litter boxes", "cat litter pans", "cat litter trays" and "flushable cat litter", to name but a few of the 82 results.

Down the left side you can select categories too so that you don't get search terms which aren't relevant to what you want.

You can sort the listing by any of the column headings and you can download the whole list or whichever items you check and you can see competition volume and trends.

When finding keywords with Google, you do need to know that this isn't an exact science. Google themselves admit that their results can be out by up to 35%. This is probably because of all the internet marketers out there who are entering search terms to find out how many competing sites there are as well as other influences. However, this is a good, free keyword tool and you will get a general idea of search volume for your keywords as well as some good ideas to use.

About the Author

If you're interested in learning more about finding keywords with Google and other methods click here and sign up for the Mad Marketing Method free course.