Monday, November 29, 2010

Introduction to 5 Productivity Boosters for PHP Development

by James John

New technology is hitting the block like almost every day. These technologies are also outdated in a matter of time, only a few survive the stiff race. In the last decade or so PHP has been one of the most popular niche languages or platforms. PHP has developed from a niche language for adding dynamic functionality to small websites to a powerful tool making strong inroads into large-scale Web systems. Sometimes as developers we can get frustrated when we deal with certain repetitive tasks such as manual code testing and deployment. So there rises a need to streamlining and automating such tasks, that is where these productivity boosters come to play. Let me introduce to these 5 tools that will help you to streamline your development process. 

1. PHPUnit:- Testing is a very important and critical part of an application development process. But sometimes developers do not give it its due importance because it is time consuming and error prone. Important business logic needs to work correctly. So how we make sure that it does?

To make code testing viable, good tool support is needed. This is where PHPUnit comes into play. It is the member of the xUnit family of testing frameworks and provides both a framework that makes the writing of tests easy as well as the functionality to easily run the tests and analyze their results. These tools also often provide a reporting feature, which details the outcome of each test run.

2. Phing:- When you are a web developer you will always see the complexity of the projects growing. So when the complexity grows developers face a number of deployment tasks that go beyond merely transferring files from the development to production server. If you find yourself writing custom scripts to handle the packaging, deploying, or testing of your applications, then it better that you start using Phing. Phing comes packaged with numerous out-of-the-box operation modules and an easy-to-use OO model for adding your own custom tasks. Phing tasks can be easily configured using a simple XML syntax, and can manipulate the server file system, integrate with CVS and Subversion, and even create PEAR packages from your custom libraries.

3. Git:- Version Control is very useful in managing the source codes. It can bring a lot of advantages to a project. Version control brings a number of advantages to any project, including the ability to experiment with code branches, roll back unwanted changes etc. Though there are many open source version control tools that are being used, still Git is one of the most popular and a personal tool of choice for many developers. Git is an extremely fast, efficient, distributed version control system ideal for the collaborative development of software. It has a 3rd party service called the GitHub. GitHub relieves development teams of the need to manage a server repository locally and even offers free hosting services for open source projects, with a negligible fee structure in place for commercial hosting.

4. FirePHP:- You might have used a Firefox add-on called the Firebug which allows you to easily inspect and experiment with a website's HTML, CSS and JavaScript. Using FirePHP, you can also use the familiar Firebug interface to review the PHP errors and other analytical data of your choosing.

5. XDebug:- The Xdebug extension helps you debugging your script by providing a lot of valuable debug information. Many automated testing tools will help you in catching the errors but sometimes you will need a little something extra to determine the cause of the error. XDebug is the right tool that will assist you in examining the status of your code by providing utilities for tracing execution, profiling code performance, reviewing object contents, and much more.

So these above mentioned PHP based tools will help you to enhance your productivity and will help boost your PHP projects.

About the Author

James is a professional web developer having 5 years of experience in custom php development. Various papers have been published under his name and he is leading open source development technology writer at various blogs. He has also written various articles related to Web Designer India.

Friday, November 19, 2010

The Secrets of Online Video for Business - Effective, Affordable and You Can Do It Yourself

by Mark Shapiro

Online video is a highly effective and fun tool for building business brand awareness, reaching out to new customers and increasing overall sales.

You could spend a lot of money doing a sophisticated video marketing campaign or you can pick up your camcorder and do it yourself. An unpretentious and "honest" looking video may be more effective than a slickly produced commercial product.

Increasingly, web visitors expect to see Internet video at your site. If you want to be competitive, you have to deliver video to them.

So how to do you do it? You can't afford to hire Martin Scorsese, can you?

First - what should your online video be about? This is often the hardest question to answer. Online Business videos can be broken down into three main areas - testimonials, "how to" videos and "what we do" videos.

The "what we do" video is basically your company's elevator pitch - your "about us" page on your website. Introduce yourself, how long you have been in business and the services or types of products you offer. Why should they do business with you? Which of their problems are you going to solve?

Keep it short - two minutes max.

Finally tell them how to work with you - online, street address or both. Should they call, should they email you? Do your business have a query box form on your site for them to fill out? Tell them what to do next after they see the video. This is your sales video - a commercial.

The secret for good online video testimonials is to keep them short and concise.
Find out what the three most important reasons the customer love you and shoot three separate videos with each video just spotlighting one specific idea.
Then get another customer and do the same - shoot three separate short videos.

Then pick the best of those and use those online to promote your business and service.

It is much more interesting to have separate customers telling different reasons they recommend you than a series of customers all saying the same thing. Visit the Quality Claims Management channel at YouTube.

How To Videos - good for your customers, great for Google search and SEO
"How to" videos are very effective for improving your search results on Google and other search engines. . What are the top questions your customers ask? 

Those should be the subjects of your "how to" videos. For example, if you sell shoes, discuss how to select the right size. If you fix refrigerators, explain how to keep a fridge clean. Don't get into a lot of detail. Keep it high level so that they have to come to your business to get further information. Don't give away your secrets.

Producing your videos is not complicated if you follow these rules.

Keep it short - under two minutes.

Keep the camcorder steady and get good clean sound. You can keep a camcorder steady by using a tripod. You don't need complicated effects and camera moves. The simpler the better.

Frame your subject from the waist up and shoot them in front of a boring background. Make sure you have lots of light so we can see your subject. The color does not have to be perfect - we just have to see the expression in their face and the delight in their eyes.

According to Stephen McCluskey, CEO of vzaar.com, a leading business video hosting service, "When shooting "what we do" and "how to" videos, have the subject talk straight to the camera. For testimonials, have the subject talk to the camera operator or someone standing next to the camera."

Make sure you get great audio. Make sure that you keep the camcorder close to the subject so that the camcorder microphone captures their voice, not the room noise. If possible, use a separate external microphone plugged into the camcorder's external mike jack to get the best possible sound. The biggest problem with most "do it yourself" web videos is poor audio. Your subject's voice is the most important component of the video.

Share and Distribute Your Video

Your video does not do your business any good if no one sees it. You can host your videos on your own web site by using one of the free or affordable services that provide a professional looking online video player for your business. By using a pro video player you can customize the look and feel of the player, as well as make sure that your competitors Google ads don't appear around it. vzaar.com "Online Video Platforms remove the technical hurdles that once prohibited small businesses from adding video to their web stores. Video improves online conversions, and there is no shortage of data supporting this. With vzaar monthly subscriptions starting at $49, small business are sure to see fast returns."

YouTube

 You can put it up on YouTube for free. YouTube is the most common destination site for videos - especially how to videos. Plus, YouTube offers exceptional search capabilities. However, as mentioned earlier, there is a good possibility that your competitor's ads and links could appear when your company's videos are being viewed.

YouTube is Easy To Use

Many newer camcorder models offer easy one step uploading to YouTube or the web site of your choice. You can edit in the camcorder and then upload the video or you can use one of the many simple and use and very affordable video editing programs to create a simple video - with voiceovers, text, close ups, etc., and then upload that to YouTube.

outro was longer than the video itself!

However, because of the hundreds of millions of videos at YouTube, you got to make your video pop up in a search. This means adding appropriate key words to the video description as well as uploading a transcription of the video's audio to be used as a searchable closed caption. If you add a text transcription to your YouTube video, the watcher can then play it back, reading what is being said on the screen.

The beauty of this captioning feature is two fold - a - it is searchable. B - it can automatically translate the audio in your video into one of dozens of different languages.

The three online video secrets - Keep it short, keep it simple with a single idea per video, and make sure the video is clean and easy to understand.

About the Author

Mark has been writing about technology and video for business and consumer use for over 30 years. He runs SRS Tech PR and provides PR, media relations and marketing services to companies worldwide to help them launch and market their technology products and services. Contact him directly at mshapiro@srs-techpr.com

Wednesday, November 17, 2010

Choosing Best Ecommerce Software for Online Store

by Manish Rawat

Choosing well designed E-commerce software for your shopping cart is one of the most crucial decisions which an owner of an online store has to take. The fact is that almost 60% of the visitors abandon their shopping cart in the middle of the process, which is quite embarrassing as well as alarming news for the online industry. 

There is a need of great care for your shopping cart development. The two most important aspects which should be considered are whether your shopping cart software allows trouble-free access to your visitors and the second is allowing the owner to easily update his inventory on his website. There are several hosted services available in the online world including both free ones and those who charge on a monthly basis, now it is important for you to decide what kind of service do you need and opt for them accordingly. This article will help you to narrow down your perplexity.

DECIDE YOUR DELIVERY MECHANISM: It depends a lot upon what type of product you are offering to your customer. Suppose you are offering hard goods then you need to deliver through shipping and if you are offering some software, then you may like to make delivery available online immediately.

EASY PAYMENT OPTIONS: Make sure that the software which you opt provides your customers with an easy and systematic payment options. Usually it happens that; software asking for too much information from the customers tends to irritate them and they drop their shopping cart then and there only. Therefore, try to avoid complex and mind boggling software which can cost your customers.

DIFFERENT PAYMENT MODES: Along with easy payment options your shopping cart software should provide your customers with various payment modes rather than providing with limited ones . Suppose your shopping cart accepts payments through credit card only, then it may lose some customers which are looking for some other options like Paypal and Master Card etc.

UPDATING YOUR STOCK: A good and effective ecommerce web development software should allow you to update your stock easily and without any complications. This will enable you to keep your customers aware with the latest stock which are ready to offer them.

AUTORESPONDER AND NEWSLETTER FUNCTIONS: creating a set communication with your customers is always a good idea, so if you are following them via e-mail offers, you may need a software that has integrated autoresponder and newsletter capabilities which will streamline your operations and can be used for maintaining other contact lists as well.

BUDGET: Last but not the least factor is budget. Whenever you go to market, before purchasing anything thing you often check your wallet first. The same rule applies while opting for a shopping cart software also. You have to reconsider all the features including the type of product and the service and then make a decision whether your store needs such type of service or not?

Hope you are clear with the basic requirements of an effective shopping cart software and considering these points will definitely work wonders for your online store. Now shopping cart web development is not a dream. Choose your best software and implement.

About the Author

PixelCrayons, a web design & development company offers Ecommerce website development and provides shopping cart solutions with integrated shopping cart software.

Tuesday, November 16, 2010

Thanksgiving Vacation Break

Folks,

Just so you know, this blog will be on vacation all next week for Thanksgiving week. Regular posting should return on Monday, November 29.

Have a wonderful week!

Monday, November 15, 2010

How To Use a Website Builder

by Jason Kay


Designing a website used to be something was only left to the professionals. 

Today there are all sorts of website builders that even the least technically inclined person can use. Website builders are an automated way to design simple and functional websites without any prior knowledge of html or advanced web design concepts. If you can type on a keyboard, you can design a website using a website builder. It's that easy.

There are plenty of options when it comes to choosing a website builder and often when you purchase or host your own domain name (yourdomain.com), your hosting provider may offer a built-in website builder.

Most website builders will take you through a series of questions about the design, colors, and layout of your new website. There is often an array of templates from which to choose. These templates are complete with professional stock photography and graphics to suite your website.

A website builder will take you through a few essential design elements: 

Layout/Design, Pages, Colors, Links, and Content.

Layout/Design  

When you are surfing the Internet, you may or may not realize how many different types of layouts are available for a website. You can choose a simple page or a two or three column layout. Some designs contain fancy headers while others use a sidebar for navigation. Website builders give you screenshots of the different design templates available and it's as simple as clicking the one you want to use.

Pages 

You will need to decide how many pages your website will contain. This doesn't just include the front page, but also the subsequent pages the visitor will see when they click on the various sections of your new website. If you just want a basic webpage with no other pages then you can skip this part of the website builder. It's very likely though, that you'll want at least two or three sub pages to keep your visitors engaged and offer more information without cluttering up the homepage.

Colors 

Website builders allow you to change your website's color scheme in just a matter of clicks. If your background color is white with black text and you want to switch to a black background with yellow text, you simply indicate your choices in the website builder and it generates the html code in seconds.

Content 

After all the fun you'll have designing the look and feel of your new website, it's then time to add the content. This is actually one of the most important aspects of any website because it's the information visitors are looking for. Website builders contain text editors that closely resemble Microsoft Word. You can format your text in bold, italics, and even include links to other websites, all from the comfort of a familiar text editor interface. While you are typing your text, the website builder works behind the scenes to generate the html code that translates your work to the web.

After you've completed all the necessary website builder steps, you are ready to preview your site. Previewing your site allows you to spot errors and make any changes before the site goes on the World Wide Web. Remember, even after your website is published, you can always make changes. That's what's so great about the Internet.

Once you feel confident about the look of your website, it's time to publish your site for the world to see. Some website builders have one-click publishing that allows you to publish your website directly to the web. If your website is hosted elsewhere, however the website builder will give you a few simple instructions on how to publish your website.

Website builders can save the average person valuable time and money. From basic informational one-page websites to advanced multi-page e-commerce sites, website builders can do the job at a fraction of the cost of hiring a professional web designer.

About the Author

Jason Kay has made dozens of websites in the last few years by utilizing website builder software. Find and compare the best website builder services.

Friday, November 12, 2010

Things to Think About Before Buying Targeted Traffic for Your Website

by Michelle Jayes

One of the easiest and quickest ways to get quality targeted traffic to your online business website is to buy it. Although there is a lot to be said for learning the skills on how to get traffic yourself, if you have the budget available then finding targeted traffic providers will save you an enormous amount of time which you can then devote to other aspects of marketing your online business.

Remember that simply getting targeted traffic to your website is not going to be sufficient to sustain your business; you will also need to ensure that your website is appealing to these visitors and has enough content on it to hold their interest once they are there.

The first thing to do though is to find out how to go about buying targeted traffic effectively. Here are some ideas on what you should do:

When buying traffic you must take into account the type of industry that your online business is promoting as it is essential that you find people who are interested in the same things as you are. You need also to consider the amount of traffic that you want to visit your website so that you can keep track of what you are getting and how much you can handle at any one time.

The companies that sell targeted traffic generally offer packages dependent on the number of visitors. If you know how much traffic you need then you are less likely to be mislead by special promotions that offer more traffic than you can possibly handle.

Another important point is to understand what kind of traffic you require. Traffic that is targeted at certain types of industry will sometimes have higher rates than others, so be careful when setting the specifications as you could miss out on potential quality traffic if you become too specific. Take a good look at the options offered to you by the traffic provider and be sure that they can send the right type of visitors to your online business website.

Take extra care when it comes to price and shop around to see where you can get the best deals. Even though the traffic generated is targeted there is no guarantee that these visitors will buy the products that you have on offer. Some may purchase but there will be those who look around and leave without spending any money at all.

To complete the value of buying targeted traffic you must make sure that you don't waste these visits by having a website that is not well maintained or is unattractive and does not hold anyones interest.

Even if your online business website is relevant to what you visitor is interested in, if you site is difficult to negotiate or not user friendly then that person will probably just surf away and look for something more interesting. One final bit of advice is that you make sure that your website is properly set up before you invest any money into buying targeted traffic.

About the Author

For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website and get some great FREE internet marketing e-books

Wednesday, November 10, 2010

Web Design Tips: 3 Ways to Use Images for Better Results

by Kelsey Hawke

When it comes to web design, a picture is worth a thousand words. Many web surfers have notoriously short attention spans and a well-chosen image or graphic can capture interest and communicate meaning in the blink of an eye. In other words, one picture can instantly say what entire paragraphs of text alone cannot. Without question, images are a great way to transform a so-so web design project into one that produces stellar results.

Here are 3 Ways to Use Images to Improve Web Design

Grab Attention - and Keep It

It almost goes without saying that the images selected for a web design project need to be visually interesting and compelling. However, there is an art to finding the right images for each page. Pictures and graphics should be of superior quality and they should relate well to the other design elements. Further, the selected images should also support the story or point of view each page is trying to convey. An image may be great at capturing attention, but if it doesn't relate directly to the content and overall intent of that specific page, it can end up distracting or confusing your audience. 

Therefore, when selecting an image for a web design project, be sure to consider how well that one piece fits into the rest of the design puzzle.    

Enhance Search Engine Optimization Efforts

Carefully chosen images are also a great way to garner better search engine rankings for your web design efforts. Although search engine spiders don't index any text contained within an image, there are still a few things you can do to make your images more search engine friendly. For starters, make sure you include descriptive file names when uploading your images to your web site. This is because search engines are better able to assign meaning to a file named "YourKeywordHere.jpg," than they can to one simply named "0002979.jpg." By the same token, take the time to complete the alt text description for each image. This will not only help the search engines figure out what each image is about, but will also help your web visitors in the event your images ever fail to load properly. 

However, avoid over-stuffing either of these areas with keywords as this can actually harm your site's rankings.  

Adopt a "Less is More" Strategy

One or two well-placed images can go a long way in terms of improving your web design projects. In other words, a limited number of great images on a page can greatly enhance its intended message and visual appeal. However, you will want to avoid going overboard with this design element because adding too many images can make an otherwise strong page look disorganized and cluttered. When this happens, your intended message can get lost as your audience jumps around the page trying to figure out how it all ties together.
    By applying these strategies, you can use images to transform any web design project into something truly extraordinary.

    About the Author

    Kelsey Hawke is a Marketing Coordinator at Western Reserve Internet Services, a South Florida and Cleveland web design company. WRIS also offers web development and industrial internet marketing services.

    Monday, November 8, 2010

    The Importance Of Long Tail Keywords Since The Last Google Algorithm Update

    by Jackie De Burca

    Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords.

    Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for long keyword phrases until recently based on other signals and keywords on the indexed pages. The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.

    What does this mean to business owners, webmasters and SEO companies? It means that those who have taken the time to anticipate the need of their customers and Google's customers will be rewarded.

    Whether in SEO terms or in pay per click advertising terms, longtail keywords are highly valuable. Think about what your search process is yourself and you will more than likely realise this.

    The average person searching at the research phase will use a competitive generic keyword such as "party dress". Not long after searching and seeing some high prices they will modify their search to something like "cheap party dress." Now we are already into long tail keyword territory but it can go further. As the search deepens the searcher realizes that pink is the trendy colour at the moment, or pink is what she fancies wearing on her next night out, so then she is using the long tail keyword "cheap pink party dress."

    The more experienced the searcher the more likely she will start off with this right at the beginning so as not to waste any time. And in general people are becoming far better at searching as the search engines continue to improve the results they show to us.

    A long tail keyword means one of two things; either the person is close to making a buying decision or is an experienced searcher. Now with the Google algorithm update of May, combined with the buying profile of a long tail keyword searcher being stronger, and add in here the fact that a well optimised page for a long tail keyword has a far higher chance of getting to the first page of the SERPs then it is what they call a no-brainer.

    Think about it logically, when you want to find information online on products, services or for research reasons, you want to find it quickly, you want it to be as precise as possible and give you something extra that other information has not up until that moment.

    Long tail keywords can be optimised in this way. The trick here is getting into the mindset of your customer and preempting all the possible things they would like to know about whatever the subject of the long tail keyword is and then going at least one step further. You will create a page which is resource, which means customers will like it and sites which see it as an authority may link to it.

    On some of the search engine forums SEOs have stated that this algorithm which was named Mayday by some and Black Tuesday by others has had a disastrous effect on some well established sites which did not have enough content in deep pages.

    Whether you are a small business owner, or a medium to large business owner, all the signs show that drilling down into your site with niche information across all aspects of your site based on long tail keywords is a good way to go. Long tail keywords are important both to your customers and the search engines; ignore them at your peril!

    About the Author

    Jackie is co-owner of CWA Europe which is an International Search Marketing Agency. If you are not already doing it she highly recommends building long tail keywords into your online marketing strategy. http://www.cwa-europe.com/search-engine-optimisation/the-importance-of-long-tail-keywords-since-the-last-google-algorithm-update/88-10.html

    Friday, November 5, 2010

    Should You Employ A Designer Or Create Your Web Site With A Website Builder?

    by Jen Silva

    New start up businesses must determine how to best invest their money and their time. Most novice business owners realize the importance of establishing a presence on the Internet. However, most are unsure whether the return on investment will be enough to justify building a custom web site given the expense. Website builders are available to assist those business owners who select not to invest. Each business owner should determine which option will yield the best results for the business.

    How Much Will Each Option Cost?

    A website builder is the more economically priced option of the two. However, significant research must be conducted to select the best website builder. A website template may be obtained for free or for a small fee. Hosting costs may be free or up to $100 per month depending upon the bandwidth needed for the site. There are several hosting sites online that offer packages and bandwidth for customers who select to build their own website.

    On the other hand, hiring a website designer may become a costly endeavor. Some freelance designers cost between $500 and $1500. Other major design firms may charge anywhere from $2000 to $5000. The costs vary depending upon the amount of customization and graphics required for the site.

    Which Type of Website Will Attract More Customers?

    Most business owners are aware that part of website sales conversion involves luring customers to the site and enticing them to remain on the site to review the information once they arrive. Search engine optimization techniques will attract customers to the website. Customization of the website will keep the customer interested once they arrive to your business's website. A website builder may provide a reasonably custom website. However, a designer will allow businesses to uniquely customize their website. Website designers will provide the most flexible solution of the two options.

    Businesses should select the best website builder available. Shopify is a popular website builder. Most website builders come equipped with templates that allow the user to insert a company logo, insert pictures, insert Google advertisements or customize individual web pages. These website builders may also be customized to accept credit cards and send shipping requests to a third party vendor. Business owners will still have to design the company logo before inserting the graphic. This may require some creativity, experience, and ingenuity on the part of the business owner. Businesses that use templates also run the risk of having their website appear similar to another company's website. This is the undesirable aspect of website builders and templates.

    Freelance designers and design firms will solicit their creative teams to create a unique logo for the business. Custom graphics allow the company to distinguish itself from the competition. These companies also know JavaScript code. 

    Designers may also add databases for queries, site search functionality and embedded email for customer support issues. The website may truly be customized for the needs of the company.

    What Is the Best Option for Your Company?

    Some companies may use the strategy of maintaining low overhead and invest more as the company earns. These companies may feel comfortable with using a template or the best website builder to complete their website. Small consulting companies that only have several thousand to invest may select this option over building a custom website.

    On the other hand, some companies that receive small business loans or capital may elect to invest as much as possible to appear professional to their clients. Companies that received a small business loan or venture capital may select a custom design. These individuals have invested a significant amount in their business initially that must be recovered to become profitable. Therefore, this type of company desires to receive the maximum return on their investment as quickly as possible. In this instance, a $5,000 investment in a custom website is minimal if the company already has $200,000 or more invested.

    About the Author

    The author is a writer and specialist of small business resources and products on subjects such as the best website builders. Please visit http://build-a-website.choosewhat.com for step-by-step instructions on creating a website with the 1

    Wednesday, November 3, 2010

    Create URL Backlinks With The Assistance Of Article Marketing

    by Chris Adams

    If you have an online business and want to make more money, URL backlinks may be the key to your success. Before proceeding, what are URL backlinks? Basically, these are hyperlinks from many other webpages that steer readers to your webpage or blog. By means of one-way links, others' webpages are going to be connected to yours. This short article covers the value of back-links for your online business and the way article promotion would help you make inbound links.

    It's advisable that you get hold of incoming links from first-rate sites because they can boost your site's ratings. The best example of a first-rate webpage is authority sites. Authority websites offer loads of content and consumers normally visit these websites whenever they look for certain details. Needless to say, it's tough, if not impossible, to compete with authority sites, so it's advisable to utilize them to lure in more traffic as well as have more earnings.

    You might be wondering precisely how you could carry this out without spending a small fortune. Have you heard of article marketing? If you haven't, then you're missing the boat. Article promotion is a zero-cost and also powerful tactic to let everyone know about your webpage, products and services. It entails the composition and also submission of content pieces to all sorts of article submission websites in order to publicize your web-based business. 

    Unlike other approaches, you won't squander your money and time with article promotion. Of course, there are some conditions that you must adhere to in order for this to become conceivable.

    For starters, this certain approach is cost-free so long as you craft your content pieces on your own. If you choose to create all your articles on your own, be ready to commit a considerable length of time to writing. What you could do is to establish a schedule for content creation; this is crucial because you also require time to manage the other components of your online business. You may set aside a specific number of hours to compose your content pieces, and you must follow that schedule without fail. You need hundreds of articles about a single area of interest in order to be effective, and there is no avoiding this requirement.

    This may seem like an impossible job for most internet business owners, including yourself. If you've got absolutely no time to undertake this consistently or don't have the confidence to compose great articles, you can assign this specific task to freelance copywriters or content creation services. Their fees are tremendously lower than those of regular ghostwriters, and they can churn out a lot of articles in a short timeframe. It is critical for you to employ outstanding, seasoned and also reliable writers to make your content pieces; the popularity and level of traffic that your site would acquire would rely on them, so ensure that you contract people who really know what they're doing.

    Each time your content pieces get published online, your site or weblog brings in more publicity. The link that you include toward the end of your content pieces will function as a mini-ad for your web-based business. Article submission websites do not ask for a fee when you put in one-way links for your website, so it is a win-win situation: you get hold of more publicity, traffic and profits while article submission websites will have more users for their service.

    You could submit as much articles as you would like. In fact, submitting plenty of content pieces is highly encouraged. Just make certain that you stick to each article directory website's author and also sending rules, check out their FAQs and stay out of trouble. Otherwise, your account would be suspended and your articles won't be posted. As with most things, you need to get accustomed to all the rules and regulations, but the whole routine becomes simple after a few article submissions and a short adjustment period.

    If you are not employing article marketing to create URL backlinks, then you're definitely missing out. Why do you think there are thousands of content pieces in all of those article publication sites? The answer's clear: the majority of the content pieces published there are created by internet marketers. When you undertake article promotion, you will discover why a lot of people depend on this tactic to generate URL backlinks.

    About the Author

    The search engines thrive on content and url backlinks. Without both your site is dead! Learn how you can promote your website and build guaranteed backlinks by getting your FREE Marketing Report at UniqueArticleWizard.com

    Monday, November 1, 2010

    Best Alternatives To AdSense

    by Steve Watson

    The only reason people are searching for an alternative to AdSense is if Google has blocked their account and not listened to any of the pleas to get it reactivated. If your situation is anything like so many others who had their AdSense account closed, Google has probably not given you any clue why the account was shut, but the advice is to move on and search for an alternative. 

    Believe it or not, having your AdSense account blocked could be the best thing that ever happened to you, just like what happened with Jeff Johnson back in 2004. In this case, Jeff's account was shut down because he was using two accounts.However, as it turned out, once he was free from AdSense his online income exploded - so take it as a sign of things to come! 

    AdBrite

    This advertising network has been going since 2002 and is one of the biggest independent ad networks. AdBrite allow you to choose which category of ads you want to to display on your site and they have enough advertisers to serve up many ads in most categories. You should be careful about picking the right category because even though a financial category might pay better it's not going to get many clicks if your site is about dog training! One problem some people might have is that they only pay out by cheque which is issued in USD. 

    LinkWorth

    One very lucrative alternative to Google AdSense is simply selling links on your site to advertisers. Their advertisers want to place links on relevant websites to get traffic and boost their search engine rankings. Unlike traditional AdSense alternatives, LinkWorth have a large number of SEO agencies buying links so it's strongly recommended. 

    Amazon Associates

    Obviously it depends entirely on what sort of website you are running but many people have found that the Amazon Associates programme is even more profitable than AdSense under the right circumstances. The major difference though is that you only earn a commission when you sell a product so you need to send quite a few clicks to make a sale. Even if your niche has some fairly low cost products which only earn you a couple of dollars per sale don't forget that Amazon is probably the webs largest retail store so people get to the site via your handmade soap niche site but end up buying books, video games and DVD's and spending $100 or more. 

    One of the options in Amazon is Omakase (Japanese for 'It's Up To You') where you put a bit of code on your website and it tries to pick relevant products based on the content of your page. In our experience though the Omakase solution doesn't always serve up the most relevant products and concentrates mostly on best sellers and books.

    Don't just rely on ads that pay you a few pennies per click or a few dollars per month, get active with your online income and start promoting relevant affiliate products and build your list to follow up with people when you want.

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