Wednesday, September 29, 2010

Selecting Between Drupal, Joomla and WordPress For Your CMS

by Bob

What are the differences between Drupal, Joomla and WordPress when selecting to use a Content Management System (CMS)? Given all the variations between the 3, what is the best one to decide on?

A CMS will typically return with the ability to help with user accounts (that might involve a variety of roles e.g. admin, editor, basic user etc.), it makes and preserves menus, and it manages the content of the web site and the general system. A CMS is essential for the easy running of huge, content wealthy sites.

Drupal is a highly sophisticated programming interface for internet developers. This CMS can work on any platform that has a internet server ready to run PHP and a database, it desires these so that it will store the web site's content and settings. There are many themes that may customize the approach a web site appearance and feels, all an administrator wants to try to to is opt for the required theme from a menu. Drupal is a very powerful tool that's best suited to advanced PHP developers, it is typically accused of constructing sites that aren't terribly pretty though anyone with a smart understanding of it's templates system will not have a problem with this.

Joomla is another well-liked CMS. This CMS is additionally written in PHP, it stores all necessary data in an exceedingly MySQL database and also includes options such as RSS feeds, page caching, blogs, news flashes, and thus on. It can be uploaded onto any net server that supports applications for PHP. There are a number of different hosting sites that give a management panel that enables the deployment of a Joomla web site. Joomla isn't as complicated to use as Drupal, however if a web site desires to travel beyond the standard setup it would possibly prove too much for the novice programmer.

WordPress is usually used as a blog publishing application which will be powered or operated by PHP and MySQL. This has several different options that include a plug in design and a framework for templates. 3 hundred of the worlds biggest websites use WordPress as their CMS. This is often the most well-liked blog software used today.

It has features like templates and widgets that may be positioned without needing to grasp any PHP or any kind of HTML code. It additionally options links that use integrated link management, a helpful search engine and supports the posting of non-blog articles hence its use as a CMS. WordPress allows users and developers alike to travel beyond the options that come back pre-installed by adding several a lot of features via freely on the market plugins. It's the ideal solution for anyone who needs a feature wealthy website that's straightforward to setup.

In making your selection of CMS, it is best to understand the full scope of the web site that you're creating. Selecting the incorrect CMS at the start can cause no finish of problems as transferring to a brand new system could not be so easy. For complex sites with unique options Drupal is recommended. For less complicated sites it's best to travel with WordPress. Joomla lies somewhere in between.

About the Author

Bob has been writing articles online for nearly 2 years now. Not only does this author specialize in CMS You can also check out latest website about : Clant ShirtsWhich reviews and lists the best customized t shirts

Tuesday, September 28, 2010


Sorry folks. Monday was invaded by RL stuff, so the article posting didn't take place. Posting should resume tomorrow.

Friday, September 24, 2010

ECommerce Web Design - How to Design a Successful Business Website

by Stephanie Vigil

Every inch of space on a business website is crucial to its success. This includes empty spaces too. As a business website designer, you must make every inch sell. These are the steps to design a successful business website.

Research and analysis. Visit the business, talk to a representative. The goal is to gain a concise perspective of what the company stands for and what benefits they offer. What's their "unique selling proposition"? What kind of presence do they display? This will determine the look and feel of the company website. For example, the layout of a child education camp website will have a very different layout and feel than that of a real estate website.

Design prototype. Draw a sketch of a layout plan. This will serve as a web design blueprint. It helps to come up with a proper layout if it's tangible and it's something you can easily change and adjust as necessary.

Consider font style. Font style is like the tone of someone's voice during a conversation. It's an expression of its own regardless of what is said. If someone tells you they're really happy in low, depressing voice, how much would you believe them? Just the same, if you see a real estate website in Comic Sans (comic book font) how seriously would take that business? To establish a strong business presence, choose a font that supports the company's message.

Consider graphics. Use graphics and photos to help sell the product. Photos help to visually relate the product's benefits to a specific market. For example, acne-fighting products target young audiences. The benefit is clear, healthy skin. Acne product websites show off photos of young people with clear, healthy skin. Weight loss website banners show men and women with healthy, fit waistlines. Measuring tape is often added to further emphasize the benefit. Graphics and photos serve to visually prove the results of the product.

Build the website. Just like the construction of a building, first lay out the plan or the blueprint, then build it from the ground up. I enjoy this part. It's like bringing something inanimate to life. Putting element of a website together and making it look and function right is rewarding in it's own way.

Marketing. This is the key to a successful e-commerce website. Marketing takes an ordinary business website to the next level. Putting your website in front of the right audience takes the most amount of effort. Keyword research, creating back-links, data, results, analyzing, goes on. Any successful internet marketer will tell you it's a daily process.

Here's a secret tip not many business website designers know. This is something professional marketers use as leverage to get ahead - and it works!

Competition research. Analyze the top 5 e-commerce websites in your niche. Your successful rivals reveal what works in your niche. Your looking for everything I mentioned earlier: font style, layout, graphics and photos. Find out what keywords they use. Look for a common color scheme in your niche business' websites. All of this speaks volumes about who the target audience is and how to sell to them.

Business web design isn't only about throwing some content together in a nice little package for the world to see. There's so much more to building a professional e-commerce website than meets the eye. The research, design process, and marketing all have a major roll in determining the success of an e-commerce website.

About the Author

Stephanie Vigil is a professional website designer in Santa Fe NM and Taos. For affordable rates, visit website design Taos NM.

Wednesday, September 22, 2010

How to Optimize Your Law Firm's Website

by Benjamin Glass

Many of today's legal marketing strategies revolve around technology—primarily the Internet—to grow their client base. Traditional lawyer advertising involved print ads, TV spots, and billboards; now it's focused on banner ads, YouTube videos, and websites.

The Importance of Your Lawyer Website in Your Legal Marketing

Your lawyer website is a critical piece in your legal marketing machine. When used properly, it serves as a central hub for all your Internet marketing. Your external lawyer advertising methods should all point your potential clients to your easily accessible "home" on the Internet - your lawyer website.

In many of your external legal marketing venues you'll be pointing your potential clients to your website. Just as your personal appearance is the "face" of your practice, your website can be considered the "face" of your Internet presence for your practice. It's often the first impression your new clients will see of you and your law firm, so it's important that you make a good appearance on the Internet.

Organizing and Populating Your Website

To successfully convert website viewers to new clients, your lawyer website needs to be clean, organized and inviting. By working with an experienced webmaster you can design a clean site that's easy to navigate so clients can find exactly what they're looking for. A good Web content provider and search engine optimization (SEO) company are also critical parts of your lawyer website success.

The content on your website should be relevant to your practice areas and optimized to draw in new clients through organic search engine traffic. Once your visitors are finding what they need on your website, you need to make sure that each page gives them a place to ask for more information. The "Contact Us" form needs to be linked on all pages, with separate offers for more materials peppered throughout your Web content.

Driving Clients to Your Website

The key to getting more traffic and clients viewing your lawyer website is in keywords and search engines. While some clients may be driven to your website by typing in the actual address they got from a friend or one of your other legal marketing strategies, most will come from search engines. In most cases, these clients aren't looking for YOU specifically, but, rather, a lawyer that offers your area of legal services.

When a user performs a search, they are typing in keywords or phrases that they're interested in. It's important to understand which key phrases are identified with your lawyer website and then make sure they're used within your Web content. When the search engines see that the phrase a client is searching for is used properly on your lawyer website, you will rank higher on the search engine results.

About the Author

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Monday, September 20, 2010

Unique Visitor Tracking

by Joseph Schembri

Most websites incorporate a simple hit counter. A hit counter is a piece of code embedded in a web page which tracks visitors. These simple versions merely tell the web master that someone has visited. Most web pages have hit counters installed, so that the owners can see how popular the site is. Once set up, these counters will be incremented by one every time the web page is accessed in a web browser.

But is using a simple hit counter a true measure of the visitors to your website. If someone visits your web page several times, he is counted as 7 visitors. If someone downloads 5 pieces of information from your site, he is counted as 5 visitors. If a person visits a site a hundred times in a month, he is counted as 100 visitors. What is really needed is a Unique Visitor Tracker.

When tracking the amount of traffic to a Web site, a unique visitor refers to a person who visits a Web site more than once within a specified period of time. The Unique Visitor Tracker, which tracks and counts Web site traffic, can distinguish between visitors who only visit the site once and unique visitors who return to the site. Different from a site's hits or page views -- which are measured by the number of files that are requested from a site -- unique visitors are measured according to their real unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.

If a person visits a site a hundred times in a month, they are still counted as a single unique visitor.

The Unique Visitor Tracker, tracks your visitors based on their real IP address. This is not the same as counting Hits. The difference between a hit and a visit is that a hit is counted each time a page is refreshed. It means if you visit a page 10 times in a single visit, this will count like 10 people visited the page. However, if the user's IP is tracked and stored into a database, when he refreshes the page, the count will remain the same - because the visitor's IP already exists in the database. Some people have dynamic IPs, but this is okay since it changes every time they reconnect, which can be once a day or so - the unique count can still be trusted.

Tracking visitors who are unique to your website gives you an idea of the amount of traffic you are receiving to your website. Tracking also provides a data on the performance of your website across the web and its ability to attract new visitors to it.

The unique visitor tracking method is good because it shows a business website how many potential customers they have browsing the site. This number is much more beneficial to a business, as opposed to hits.

About the Author

If you want to learn more about Unique Visitor Tracking, please visit Website Live Visitor Tracking, so that you can make your website the most effective it can be.

Friday, September 17, 2010

How to Make your E-commerce Website User-friendly

by Manish Rawat

Gone are those days when people spent most of their time travelling and shopping for hours. Today, no one has got enough time and a fully tech-savvy generation needs all the products and services at just a click away. This is the sole reason why, more and more money is being spent to increase their usability.

In the real world, imagine yourself walking into a store and you see clutter everywhere - the only thing that is clearly visible is the EXIT sign. However, good the pricing is, if the store is not organised in a presentable manner, you are likely to walk straight through that exit door. Similarly in the virtual world, a lot of online retailers do not focus on getting objective feedback from external users on site usability.

What Is an Effective E-commerce Marketplace?

In the online world, there exists a very competitive marketplace, where a rival's site is not more than one click away. It must be possible that you could be selling the best products in the market and that too at much cost effective values, but if shoppers suffer difficulty in finding them or get confused, there are one hundred and one percent chances of losing them. An effective e-commerce website is a one-stop store for equipped with all the services and maximum conversion rate.

Ways that will make your e-commerce website have the most dramatic effects on the conversion rates, and avoid users prematurely abandoning shopping baskets.

1.Try and avoid confusion with the usernames- It is much easier to remember one's e-mail id rather than a username. How many different usernames you would keep for an e-commerce website? It is actually ridiculous, and tends to confuse the visitor. E-mail addresses are more standard and avoid the problem of another user sharing the same.

2.Avoid lengthy registration process- Let your shoppers buy without registering. A lengthy registration process is a big turn-off for many visitors. The best idea is to let them explore the shopping carts and when they are really done with the purchase, give them an option to Sign Up. In most of the cases, sales is more important than the registration process.

3.Chunks Of An Order Process- Think this way, there is little time to think at each step and much lesser information to enter. Breaking up the long and sometimes, quite over-stretched ordering process into bits would quite ease the process. A simple login, and choice of delivery address and the options, information about the payment details and a simple review and order submission would prove quite helpful in increasing sales, improve customer retention and lower cart abandonment.

4.Tell customers where they actually stand- It is by far the most ridiculous situation for a customer if they are unaware of how many steps they have completed and how many are yet to come. They would surely abandon their purchase halfway. In order to avoid such a mess, it is important to provide the visitors with an easy navigation where they can easily skip back to the previous option, instead of going all the way again through the process.

5.Provide users with a reason- Many effective e-commerce sites provide adequate reasons or in more simpler terms, common user queries to the customers to their but obvious questions throughout the ordering process. For instance, the user might want to know the reason behind their need to provide extra information such as, date of birth, etc. provide them reasons either on-screen or with a hyperlink.

6.Lessen the chances to have the form returned- It is very important for your e-commerce website to contain highlighted fields that are mandatory for the customers to fill in. There can nothing be more annoying than a form that has already been filled, and then returned.

7.Give them an assurance- Try and put yourself into customer's shoes, and then think of their utter security and the other concerns they might have to encounter during any online purchase. Give assurance that they are 100 percent safe and the information provided by them such as credit card details, transaction is private and protected.

8.Avoid Hidden charges- Make sure that you provide them with exact prices, taxes, shipping charges as early in the purchase process as possible. Otherwise, you tend to lose your customers' trust and repeat orders.

9.A confirmation mail is a must- After the last, but not the least stage of the order process, i.e. confirming their order, do send in a confirmation mail straight away. It is actually more feasible to get the details of the order online rather than calls to customer services.

In other words, a successful and a user-friendly e-commerce website development depends on building a healthy relationship between the user's expectation and how the website delivers the service in a non-threatening manner. Following these guidelines, for sure would help you develop an e-commerce website that is not only user-friendly, but effective as well.

About the Author

PixelCrayons, a web design & development company offers E-commerce website development and provides shopping cart solutions with integrated shopping cart software.

Monday, September 13, 2010

Easy Profits Using PPC

by ibra norph

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

About the Author

ibra norph is an affiliate marketer here is a method that is helping online seeker to have an "in-house" tools they use to make thousands of dollars each week with affiliate marketing.To get it now,please visit and

Friday, September 10, 2010

Submitting Articles To Publishers: What Is The Rule About Repetitive Titles?

by Steve Shaw

If you've been submitting articles to publishers for any length of time, you've probably noticed that some of your articles are significantly more popular than others.

What can you do with that information to help you write future articles that capitalize on the success of your previous ones?

Should you assume that it is the title that spawned the increase in interest? If so, should you try to use that same title for other articles?

These are all great questions, and I'm happy to answer them for you.

=> Each of your article titles should be unique. I know it is tempting to try to reuse the titles of your most popular articles, but you must resist that urge. There are a few reasons for this:

*Publishers want fresh content, and a unique title conveys that the article is also unique. If a publisher sees that you're submitting articles with the same title, it can appear that you're submitting the same article repeatedly. You must give publishers the types of articles that they want. Publishers want fresh articles with unique titles.

*Let's imagine that a reader is looking at your list of articles on an article directory. He scans your list of article titles and sees that there are several repeats. Do you think that a reader would read each of these articles that bear the same title? Repetitive titles make it look like there are duplicate submissions, and they decrease the effectiveness of your articles.

*Also, your title should reflect what your article is about. Every one of your articles should offer fresh information on your topic, so consequently your titles should also be different.

=> It's not a given that the title is the reason why a particular article is popular. It could be a number of factors that contribute to a very successful article.

You will need to do some experimenting:

*Perhaps it was the subject matter of the article. If your topic struck a cord with your target readers it could result in more views. Try writing another article that covers this same or similar subject matter from a different angle.

*Did you use keywords in your title? If you do keyword research you can pinpoint the most popular phrasing of a particular search term, and then you can use the search term in your title. If you have not done keyword research yet, you may have unwittingly used a popular search term in your title which resulted in more views for that article.

For future articles it is worth it to do a few minutes worth of keyword research prior to writing an article and then to appropriately incorporate your keywords into your title.

*Was your title in a different format from your other titles? For instance, maybe your title was a question. In that case you could try making other titles be in the form of a question.

*Perhaps the title indicated a specific type of article, such as a "how to" article or a "top tips" article. If an article of this type did well with your target market, then it is worth it to try to write other articles of that type and see how they do.

There are many elements that could be contributing to a super successful article. Take the information you gather from looking at your article list and play around with your future articles and titles.

After analyzing your top performing articles, what did you learn that you can apply to your next articles?

About the Author

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to Steve Shaw is an article marketing expert and founder of the popular article directory at visited by thousands daily.

Wednesday, September 8, 2010

How to Use Strong Keywords

by Bradley Hess

Of all the important parts of creating excellent content, using strong, keyword-rich content is among the most important. Keywords, links and site visits help searchers find your content and website. Without strong keywords your potential visitors won't find you. If you are not using the same keywords in your content and meta tags that searchers use when they begin their search in Google, Bing, or other search engines, your site will not show up in the search results.

1. Keyword Research—Do some research to find out which keywords will best fit your content. First you need to realize that not all, if any, of your customers are familiar with industry jargon so create a broader list of keywords that your customers might be searching with. After you have created this list, run those keywords through a keyword research tool, such as Google Suggest to find out how many users are searching with those words, how many of those searched convert to sales, etc.

To get some good keyword suggestions, visit and click on their link to get keyword ideas. From this page you can enter an industry phrase or your company website to get some good suggestions for keywords to use. The results also list the statistics of how many times each keyword is searched for every month, and other local statistics to help you determine which keywords will theoretically be the best to use as your tags.

2. Create Content Based on Keywords—After you have discovered the strongest keywords, create content about those keywords. You want to make sure that this is quality content but keep the topic centered around the specific keywords that you have chosen. You don't have to use all of your keywords in one blog or article but try to use as many related keywords as possible.

3. Edit Content for Over-Use of Keywords. No one will read your content if it doesn't make sense. Be sure to review your content to ensure its overall quality. Over-using keywords will make your content hard to understand. Above all, ensure quality for your readers and create something that they would like to read rather than something that only fits your purposes. In addition, if you over-use keywords in your document, the search engines will flag your content as potential abuse and not give you a high rating in search results.

4. Meta-Tags—Using Meta tags in your blogs, articles and press releases is basic and still important. This will help search engines find your relevant topics more quickly. Many blogs allow you to sort each blog into a general category of other similar blogs but using meta-tags is where you will really score points with search engines. Include all appropriate keywords in the Meta tags to ensure search engines will find your content and provide your content in the search engine results.

5. Good Titles—How well does your title relate to your content? Make sure that your title is directly related to your content. Use relevant keywords in your title as well. Search engines give more weight to titles than other content in your article. The title is also the first thing your potential visitors and readers will see in the search engine results so make sure it is enticing and relevant to their search.

Excellent Keywords are essential to future link-building and generating traffic to your website to increase your search engine rankings. Be very selective and use the most appropriate keywords for your content. Be sure to research relevant keywords and follow all of the steps to appropriately use strong keywords. Just because you create content doesn't mean that people will come read it. Make it enticing and relevant to your reader.

About the Author

For this and other articles by Brad Hess, please go to . MyMark, LLC is a media rich professional social networking website that gives you the tools to use social media optimization to enhance your search engine optimization and generate revenue. Visit today to set up your free account!

Friday, September 3, 2010

The Top Four Reasons Why Your Business Needs to Create a YouTube Community

by Steve Duval

Since it's creation in 2005, YouTube has steadily grown into a revolutionary force across hundreds of industries. While once viewed as a simple online video sharing service, YouTube has grown into a legitimate advertising and social media platform with a global reach of more than 2 billion views per day.

For any start-up or internet-based business, traditional modes of advertising and marketing are often too cumbersome and ineffective to warrant their high costs. YouTube Communities offer several distinct advantages to other modes of advertising and considering its cost (FREE!); it can provide an incalculable return on investment.

The Top Four Reasons Why Your Business Needs to Create a YouTube Community:

1. The Upside of Going Viral

There are countless hours of amateur home video that have now been viewed hundreds of millions of times with little to no effort by their creators. The majority of these videos are viewed multiple times by the same individual who then share or recommend this content to others. By catering videos and ads to your target demographic, a well-made or "catchy" video has the potential to spread to a global audience overnight, simply by word of mouth. The cascading effect of viral videos gives your YouTube Community a worldwide reaches that would be impossible to duplicate through other methods.

2. Versatility and Customizability

YouTube is the most versatile platform for direct-to-consumer marketing, enabling the full gamut of multimedia capabilities (video, audio, photo, text). Your Internet business can express its identity and message through any method of multimedia delivery and also design its YouTube Community page to further brand identity. Because you are the owner of your community page, YouTube offers an advertising outlet that is more customizable than any traditional marketing platform. Convey your brand and your message in whatever way you choose.

3. Direct Consumer Feedback

The comments, rating and analytics features of a YouTube community offer valuable feedback, direct from your target demographic without need to pay for focus groups or market research consultants. The significance of creating a YouTube Community lies in the close-knit ties your Internet business can create with its customers, encouraging brand loyalty and establishing you as a business that truly cares about its customers.

4. Free Product Testing and Market Research

The integration of your company's YouTube Community into market research and product testing efforts is a valuable capability that can save both time and money. YouTube communities serve as a custom-built body of customers who are eager and excited about your products or services. Offering exclusive promotions or sneak peeks at new products directly to your ready-made market can save thousands of dollars on failed product launches or irrelevant market data.

The idea behind YouTube Communities is nothing new or revolutionary, but the impact it can have on your business is tremendous. In an age of constant connectivity, social media is forcing businesses to stay relevant by being integrated into their customers' daily commutes around the web. Make sure yours is an important stop along their way!

About the Author

Steve Duval is an internet entrepreneur who is showing others the many ways of making money online today. He teaches simple techniques that anyone can use to earn money online

Wednesday, September 1, 2010

7 Steps for Improving Your Email Marketing

by Sabastian G James

The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list. Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line. Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.

3. Your sender information. What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.

4. Track your results. Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn't, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, embedded links, and other direct response vehicles.

5. Make sure your unsubscribe method is in place and working. The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it's in your best interest to remove them from your list.

6. Your images are correctly referenced and you've used alt tags in each image. Improperly referencing your images can cause them to appear broken when you send your message - the dreaded red x. To insure the image is referenced correctly it must appear as, img src="" rather than, img src="/images/picture.jpg". Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.

7. Test, Test, Test! No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign.

Email doesn't have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you'll not only deliver and effective email campaign, you'll discover a consistent method for generation revenue for your business.

About the Author

Do you need free resources to support your online business? visit the site below for your copy