Friday, August 20, 2010

Make Your Veterinary Website Search Engine Friendly

by Craig Staten

If one of your goals is to use your veterinary website as a way to reach potential clients and to market your practice, there are some very important guidelines to follow. Most importantly, make sure that you build it to be Search Engine Friendly!

Search Engines have some very specific rules about how websites rank when a pet owner searches for a veterinary practice online. How your website is built, the relevancy of the content (this means writing content rich with the key words pet owners are using to search for an animal hospital), back links, meta tags, and other important Search Engine Optimization (SEO). factors. All of these factors are important and should be taken into consideration when you either build or overhaul your website.

Keep in mind why you're doing this. Your goal should be to appear on the first page when someone searches for a veterinarian. Did you know that the first result in the "free" results section of a search page typically gets 48% of the visits? No. 2 gets 25%, and No. 3 spot gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.

In other words, if your website doesn't appear on the first page of a natural search result, you may never be found! That's why it's so important to make sure your website is built properly. If it's not, invest in the time and money to change it. The Internet is today what the Yellow Pages was 10 years ago. Make sure pet owners can find you when they're looking for you!

If you believe that pet owners are using the Internet to find a veterinarian, than it needs to be your goal to appear on the first page; and ultimately in the first spot!

Where you appear in the "free" listings in dependent on how well your website is Optimized. "One of the most common questions people ask about SEO is this: "What can I do to my site to make it optimized?" While that is a loaded question, its important to recognize that SEO is not simply optimizing a site. It is a process that takes time and involves doing things both on your site and off your site.

One of the most important things to do on your site is use keyword rich text and content. Each page should have a couple of paragraphs of text that has a high density of keywords you are targeting. Put the keywords in bold, this helps increase their importance in the eyes of search engines. But make sure your content is not overly stuffed with keywords and is still user friendly.

There is a lot of information available that can make your website attractive to the search engines, if you take advantage of this information and make your website a priority, you will quickly see the results. Make the decision today to make your website the #1 site when your potential clients do a search for a veterinarian.

About the Author

If you would like additional information that is unique and will help separate your website from your competition, Please click on the following link now to learn everything you will need to make your website stand out to your customers and search engines More Vet Customers