Monday, August 30, 2010

The 5 Steps to a Social Media Avalanche of Customers

by Douglas Firebaugh

"Build it and they will come" the saying goes.

Not.

You can build a blog or video site and you can still be lacking connections.

Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

It is all about connecting and creating a magnetic conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step "Avalanche Process" for getting new customers and keeping them in social media.

The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.

That simply is not going to happen. Not in social media. You do not build 'it" but instead, build relationships that can become doorways and then eventually become customers.

Here is the "Avalanche Path" you can follow:

1) Connect --> 2) Conversation --> 3) Value --> 4) Doorway --> 5) Customer.

Let's take a quick look at each step:

1) CONNECT. Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.

Here's a little tip:

Connect to those who are looking for you. They will find you if you are visible, and accessible to connect to.

2) CONVERSATION. This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites as you can learn a lot just by paying attention.

Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.

3) VALUE. This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, increase, enlarge and improve their life. You do it through tips and how to's in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can increase the size of their dreams, you can get them as a customer.

The more value people perceive you have for them the more likely they will walk through the "Doorway."

4) DOORWAY. This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.

Give them an offer where "No" is impossible to say. That is the secret. Give first and then make the offer so compelling they cannot say "No." We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.

The secret of success we experienced can be found in the word "Give."

Give away something they must have, and something that will improve their life, and they will get it.

5) CUSTOMER. This final step is where they purchase your message, products, or webinar or event. This is the beginning of your relationship though- not the end.

Here you must start building the relationship between you and the customer even more.

Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.

Encourage more. Make sure that you send a note of encouragement and stay in touch with them.

Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.

Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everyone you know you are the best at what you do

That is what you want to happen in your home business or traditional business in social media marketing.

About the Author

Doug Firebaugh is one of the Top Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers / Authors in the world. Over a Million people a month read his training letter. You can subscribe to his FR-ee training letter and get 3 free gifts at http://www.passionfire.com FREE ebook: http://www.newrulesofhomebusiness.com

Friday, August 27, 2010

What to Do With Your Content

by Christine Peppler

As an internet marketer, you've written new content and now you need to maximize traffic to it. We all know that getting more eyes on your written work is important. More visits can mean more revenue and a broader reputation as a writer, content creator, or expert in your chosen field.

The question is, after you create that content what should you do with it? There are thousands of articles and experts out there telling you to submit it to social bookmarking sites, aggregators, RSS feed directories, blog directories, and so forth.

I agree with this advice wholeheartedly, but I feel it's even more critical to create additional, complementary content on other high ranking article sites from which you can backlink. This additional content must be unique, not a copy of other things you have written. In the end, you want an entire web of interlinking content and the more sites involved in that web, the stronger internet presence your content will have.

The purpose of this article is merely to share some of my personal experiences as an internet marketer, taking a look at some of the sites that have worked for me. I am not a "guru", but I do manage to make a few thousand dollars a month working online.

Finding writing sites on the internet is not a difficult task. Finding ones that work well for you can be much more trying. Sites like Google Knol, e-how, Associated Content, Gather and others are all possibilities. However, over the past few years I've slowly begun to find the sites that are working well for me, and I haven't yet tackled the aforementioned sites.

Squidoo was my first discovery and the one that to this day generates the most revenue for me. During 2010, I've tackled Hubpages head on and have seen significant gains there as well. Both of these sites offer high page rank, DoFollow links, and numerous ways to monetize your content. However, I've added some additional writing sites in the past year which are showing promise and which allow me to further promote the content I write on my site, Squidoo, and Hubpages.

Qondio is one of my favorites. It offers writers 100% of their AdSense traffic as well as 100% of the ad revenue generated on the five ad spaces provided on each page which allow the writer to display ads from almost any ad network. Qondio also offers one "dofollow" backlink per article, with a webshot included, and the ability to add "nofollow" links as well.

I like the simplicity of writing, the community, the backlinks, and the revenue sharing. Of course, a 6/10 page rank can't be ignored either.

Snipsly.com is a new site that I started trying just over a month ago. It allows me to write articles of any length beyond three sentences. I can add "dofollow backlinks" and get an 80% revenue share. There is no referral program there but they do run occasional contests. The current one provides the winner with a free iPad or $500 cash.

The format is simple, it is similar to posting a Word Press blog and the text editor allows you to create articles without using HTML. I've found only two drawbacks so far with the site, but both may be temporary problems. First, it doesn't seem as community oriented as other sites, such a Qondio. However, as membership grows, so too might the community aspect.

My second concern is that the site currently has a page rank of 3/10. Nothing to brag about, but again, that may be shortlived. I have only earned a dollar or two in my first month, but that's to be expected this early in the game.

Another site that I've added to my routine is Infobarrel. The site offers a slightly better page rank, 4/10 and better community features with streams to keep you up-to-date with new publications from the people you follow.

InfoBarrel offers several templates for various types of articles: templates include How-To, Reviews, Blank, and Video. You can add images and so forth as well.

Writers can include up to two dofollow backlinks within their content, but not in the first paragraph. Currently, I am able to earn revenue through Google Adsense and Amazon ads. I earn a 75% share of my Adsense clicks. As I am submitting each article, I can also identify an Amazon product category and keywords to help get targeted products to appear on my content page.

The key to success with any content you write is to get more eyes on it and to increase it's ranking within searches by building backlinks to it. Writing on multiple sites provides the opportunity to achieve this. I've touched on some of my personal favorites to help you find some that seem to work well.

About the Author

The author invites other writers and internet marketers to try out various revenue sharing writing sites that offer DoFollow Backlinks, such as Hubpages or InfoBarrel.

Wednesday, August 25, 2010

How Can You Measure the Quality of Your Articles Using Free Statistics?

by Phil Marks

If you are starting to use article marketing, or you are already an experienced article marketer, then there are ways in which you can obtain and analyse external measures of your writing quality. Those who are serious about article marketing will usually be using an article submission service. The best submission service can offer a massive saving of effort, plus massive exposure across hundreds of publishers. A really good submission service will collate statistics for you about your article views, publishes and content feed links. Let us look at how statistical information can provide you with a way of assessing your article quality.

The Limitations of Free Submission Software

You can use freely available software to do the article submission yourself, but before you spend time going through the learning curve, making mistakes and wasting effort trying to build the list of sites for submission, stop and work out the cost of that lost time and effort. Then you will probably have to compile the statistics yourself.

One way of getting an external assessment of quality is to monitor the clickthroughs you get - to your author profile and target marketing website, but there are other more important measures. The article directory should have these available.

How Do You Assess 'High' in Volume Terms?

For the Author Bio, this can only be relative across your range of articles. Work with the 100/100/1 figure as a notional. That is, 100 views of your article leads to 1 click through, and 100 click throughs lead to 1 sale. With well written articles, a good squeeze page and publishing in an active category, you should be outperforming this baseline.

For an article to be viewed by a reader, then your article title or headline has to be effective and encourage them to click through. So, you can write an effective article headline, you have grabbed the reader, then where next? Where then does our search for external quality measures lead us?

Using Article Statistics

If you use one of the leading article submission services or article directories, then statistics are available which enable you as the author to build and assess comparisons:

1. The relative popularity of your subject categories (if you write in several categories).

2. The relative popularity of articles within those categories.

3. The average popularity of your articles.

This is done by using the 'number of views' and 'number of re-publishes' (where a 'professional' reader or editor has clicked the re-publish link to post your article on a website, blog or ezine). You can pull these figures into an analysis sheet- you may think that this is a bit over the top, but if you don't measure it you can't improve it! However, I don't do this on a day-to-day basis for my own articles - I just scan the numbers quickly as I already know what my key figures are.

If you are monitoring feed subscriptions as well, then these are time sensitive and eventually level out, whereas older articles naturally have higher viewing figures which continue to climb (well, we certainly hope so anyway)!

When you have pulled your statistics together then you can start comparing and digging:

1. Which are the best and worst performing articles within a category?

2. Review the articles and edit if necessary to improve them (most directories allow this).

There are further tricks to this, which can enable you to assess your popularity as an author and your popularity with professional readers - the ezine editors, blog and website content pickers who control the gateway to leveraging your article publishing efforts.

If you have just launched a new project, with a collection of supporting marketing articles, then you can monitor the stats and identify the hot topic or theme areas and trends within your set of marketing articles. Then you can focus your further writing even more, and testing your keywords further.

About the Author

Get a Guru Marketing Report about Article Quality at ==> http://www.ezeeincome.co.uk/GuruReports.html Discover whether your articles are punching their weight. There's a whole lot more resources and tips too about online businesses at ==> http://www.ezeeincome.co.uk - go on, Leverage your Leverage!

Monday, August 23, 2010

Understanding Website Technologies - Dynamic vs Static

by Daniel Beck


As an end user you most likely don't care about the difference between dynamic and static sites but as a small business owner, corporation, or creative individual, understanding the difference is the first critical step in establishing your web presence. To save you the time of reading this article, I'll just give you the answer straight-up...don't bother with a static website. Whether you are building your own website or having one built for you be certain you are getting a dynamic website.

Okay, now for the more inquisitively minded, I'll explain the fundamental differences between the two. First, let me indulge my geek tendencies and present the more technological explanation for ultimate clarity on the topic.

Static pages and websites consist of fixed specific documents that are made up of text and code in the form of markup. A request for a web-page invokes the server to send the file being requested, most likely an HTML file to the browser where it is displayed exactly as the creator of that file intended it to be displayed. The servers only role in this instance is to provide the specific file without modifying it in any way.

A dynamic web page or website requires more effort on the server's part. In the early days of my website endeavours I recall using server side includes to involve the server in not only providing a specific file such as an HTML file but to also embed into the files it was serving additional content which the server would dynamically create. This was a limited and early use of dynamic content for a website. Modern dynamic pages and websites don't contain static pages for every page you visit on the site. Rather, the server interprets the content you seek and assembles a specific document, just for you and then sends it to your computer's browser for display. In essence, with a dynamic website, the server creates every file or web page it transmits.

If you let those last two paragraphs roll around inside your mind for a minute or two and explore the possibilities of dynamic content, you'll begin to see why most sites are dynamic and how boring the web would be without dynamic content. If the web were made up of a bunch of static pages it would best be compared to nothing more than a book or other print material. Obviously there would be no interaction, you just read and look at pictures and the words and images only change if the author tells them to. Luckily, many geeks that have gone before and tech titans decided to have a more interactive approach to web browsing. Now, by letting the server and user interact with each other the possibilities are limitless. Shopping sites such as eBay, Amazon and iTunes are all possible because of dynamic web pages. Forums, blogs, and social networks all rely on vast amounts of code and server involvement to display every page you visit.

For example, when you visit a static website and click on a link, you will see the exact same page that everyone who visits the site sees. With a dynamic website, when you click on a link or a button, you see unique content intended specifically for you. Let's say you are on Amazon.com buying that electric powered butter churn you've always wanted. You visit the product page and then you add the item to the shopping cart. You now click on the shopping cart button as you get ready to checkout but when you click that link, you are not seeing the same thing that everyone who clicks on the shopping cart button sees. The server creates a specific file showing your shopping cart and the items that you have added to it. This is the most obvious form of a dynamic site.

Great! Now for what really matters. The reason 90% of all sites should be dynamic website is for versatility and ease of use. Content and pages can be managed much easier especially for larger sites. Also, if you want any interactive feature such as a form, survey, shopping system, news feed, comments, forum and many other common features, there is no way you can have any of these with limited static websites. Here are a few of the pros and cons to both types:

Advantages of static websites

* Quick to develop
* Cheap to develop

Disadvantages of static websites

* Requires web development expertise to update site
* Site not as useful for the user
* Content can get stagnant
* Not very search engine friendly

Advantages of dynamic websites

* Much easier to update
* New content brings people back to the site and helps in the search engines
* Can work as a system to allow staff or users to collaborate
* Provides greater functionality
* Permits user interaction - forums, comments, blogs, etc.

Disadvantages of dynamic websites

* More involved and marginally more expensive to develop


In summary, the additional effort required to create a dynamic website is certainly worth it. Also, with the growing number of very successful and powerful Content Management System (CMS) platforms, building and maintaining a dynamic website is much easier than you likely imagine.

If you would like more information on using a CMS platform for your website you may want to consider the following open source software: Joomla, Word-Press or Drupal. There are certainly many more but these are the undisputed top 3 CMS solutions which are at the core of many dynamic websites.

About the Author

Daniel is an entrepreneur that has started many tech oriented businesses. GigaVerointernet.

Daniel Beck and his company can be found at http://www.gigavero.com

Friday, August 20, 2010

Make Your Veterinary Website Search Engine Friendly

by Craig Staten

If one of your goals is to use your veterinary website as a way to reach potential clients and to market your practice, there are some very important guidelines to follow. Most importantly, make sure that you build it to be Search Engine Friendly!

Search Engines have some very specific rules about how websites rank when a pet owner searches for a veterinary practice online. How your website is built, the relevancy of the content (this means writing content rich with the key words pet owners are using to search for an animal hospital), back links, meta tags, and other important Search Engine Optimization (SEO). factors. All of these factors are important and should be taken into consideration when you either build or overhaul your website.

Keep in mind why you're doing this. Your goal should be to appear on the first page when someone searches for a veterinarian. Did you know that the first result in the "free" results section of a search page typically gets 48% of the visits? No. 2 gets 25%, and No. 3 spot gets 11%. The number 10 spot (still on the first page) only gets 7%. Listings on the second page get 2% and listings on the third page get a whopping .005% of the clicks.

In other words, if your website doesn't appear on the first page of a natural search result, you may never be found! That's why it's so important to make sure your website is built properly. If it's not, invest in the time and money to change it. The Internet is today what the Yellow Pages was 10 years ago. Make sure pet owners can find you when they're looking for you!

If you believe that pet owners are using the Internet to find a veterinarian, than it needs to be your goal to appear on the first page; and ultimately in the first spot!

Where you appear in the "free" listings in dependent on how well your website is Optimized. "One of the most common questions people ask about SEO is this: "What can I do to my site to make it optimized?" While that is a loaded question, its important to recognize that SEO is not simply optimizing a site. It is a process that takes time and involves doing things both on your site and off your site.

One of the most important things to do on your site is use keyword rich text and content. Each page should have a couple of paragraphs of text that has a high density of keywords you are targeting. Put the keywords in bold, this helps increase their importance in the eyes of search engines. But make sure your content is not overly stuffed with keywords and is still user friendly.

There is a lot of information available that can make your website attractive to the search engines, if you take advantage of this information and make your website a priority, you will quickly see the results. Make the decision today to make your website the #1 site when your potential clients do a search for a veterinarian.

About the Author

If you would like additional information that is unique and will help separate your website from your competition, Please click on the following link now to learn everything you will need to make your website stand out to your customers and search engines More Vet Customers

Wednesday, August 18, 2010

Use Article Marketing Automation Plus Blogs and Social Media to Build Your Online Business

by Mike Lawson

It's important, as an internet marketer, to have many irons in the fire to build your business. Relying on one tactic only limits the exposure you can gain for your business. Efficient marketers employ article distribution with article marketing automation, blogs, and social media to build their ventures.

Article Distribution with Article Marketing Automation

Widespread distribution of your writing is essential to building tons of backlinks. You want people with an affinity for your products linking back to your website. If you have no website, you want people linking back to the websites of affiliate programs you promote.

You need two things to facilitate this backlinking. The first is content of excellent quality that speaks to the needs of readers.

The second is premium distribution from a quality content distribution service. These two work in tandem to produce significant traffic for you.

Your articles must engage your readers with thoughtful insight that address subjects your niche finds interesting. Fluff content that offers nothing new to readers is not a characteristic of quality content writing. Therefore, it behooves you to do the necessary research to create information-rich content.

Next, you have to get your work to the most popular publishers on the Web. A top-notch article submission service does this cost-effectively for you.

They utilize their extensive distribution list to do this. This list contains the best publishers across numerous categories.

They also provide article marketing automation so you can schedule all your distribution ahead of time. This helps you manage your time better as an internet marketer. Quality writing and far reaching autopilot distribution are that one-two punch for article marketing success.

Blogs

Blogs are "right now" writing. They let you get the message out fast about your online business and products you offer.

If you don't have a blog you could go to a provider this minute. In fact, in a few minutes you could have one up and running. That means you could be engaging in a new promotional effort today for your business. It's that new iron in the fire.

It can work in concert with your articles. If you write a new piece and it publishes, you can let your blog readers know about it immediately.

This is important because you drive traffic from your blog to your informative content. Your blog readers experience your quality content writing published by someone else. They then perceive you as an authoritative voice in your niche.

From your blog and your articles they link to your website. They have an interest in your articles and posts and decide to find out more about you. That's the pre-sold traffic you need that converts to customers on your website.

Blogs are also great places to present quick product reviews and in-depth product reports. Embedded in each of these types of posts are links to your website or affiliate program website. In addition, you can update your blog several times a week to keep your readers up-to-date on promotions and new products you're offering.

Social Media

Diverse social media portals are extremely popular these days. You probably don't have the time to use them all or even most of them. However, it does help your promotional efforts to use some of them on a regular basis.

Again, you can promote your writing through your social media accounts. An example is the content you submitted to a quality content distribution service.

Once they distribute your articles you can promote them through your social networking accounts. You do this via the user-friendly links from your author account that you have with the service.

As you engage in good discussions on social media sites, you can promote your business and articles. Only do this as a way to offer good advice and resources to others. Your goal is to help them secure the quality information they desire.

There's nothing wrong with attaching your website or article link in a discussion. This is as an addendum to the quality comments you already put forth.

If you expound like a blatant commercial on a social media site you get the "spammer" label. It's a signal to others to avoid you.

Be respectful, helpful, and full of useful information on social media sites. Engage in intelligent conversation with the needs of others in mind. It's the way to build a good reputation and credibility as an online marketer.

Use article distribution with article marketing automation, blogs, and social media to grow your business faster. This multi-pronged approach, along with other strategies garners traffic for your website. Once that pre-sold traffic arrives, you can further the selling process and grow your income accordingly.

About the Author

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

Monday, August 16, 2010

Banner Advertising Still Clicks For Most Marketers

by Steve Duval

Banner advertising was prematurely declared deceased only a few years ago. If you visit any Web site today, you'll find a strange trend: Banner advertisements are still a mainstay on most Web sites. They occupy their standard positions at the top of pages, fit comfortably into medium rectangle space to the right of content, and sometimes make an appearance at the bottom of articles. One look at any major content Web site is testimony that banner advertising is still a formidable marketing tool for advertisers across the Internet. Users often complain that banner advertisements are "annoying." When they first appeared, the annoyance was at its sharpest. Over time, banners became so much a part of the landscape of the Internet that Web sites often look strange without a few banner ads to liven things up. Today, banner advertisements remain a part of almost every Web site because they still work as a form of advertising. No matter how annoying people find them, someone, at some time, clicks one of them out of curiosity. Here are a few more reasons that banner advertisements are still the pet of all marketers.

High Visibility

It's cheap to display banners and they're seen by thousands of people a day. Publishers don't make as much money as they once did because the cost of banner advertising declined. That's a good thing for marketers. It's possible to display thousands of ads across thousands of sites simply by signing up for a cost-effective
advertising plan with a major ad network. It works.

Creativity

Banners have evolved over the years. The flashing lights and "YOU WON!" slogans of yesterday might have disappeared, but they've been replaced by new forms of banner ads that keep the format fresh and exciting. Interactive ads let people play games, audio ads let people listen to music by choice, and some ads allow people to vote on political issues. The banner ad can be seen without being annoying.

Effectiveness

The number one reason banner ads are still scattered across the internet is that they still work for marketers.

They work for the little buy and the big corporation. Google lets the little guys design their own banner and display them across a network of millions of Web sites. With solid keyword research, it's possible for people of every background and budget to create a successful banner ad campaign.
It's Easy

Creating banners is one of the simplest activities on the Internet. Advanced, paid banner maker software can help out for large projects, and free banner maker software helps for the small stuff. With some research on color schemes and what customers like to see, it's possible to easily create an appealing banner ad for any audience. Banner advertisements aren't dead. They're not even sick. As long as there are users on the Internet, there will be some form of banner advertisement that will appeal to an audience of Internet users that still enjoy seeing random information or products flashed across their screen. Eventually, someone clicks.

About the Author

Steve Duval is an internet entrepreneur who is showing others the many ways of making money online today. He teaches simple techniques that anyone can use to earn money online http://www.expressincomes.com

Friday, August 13, 2010

Top 10 Tips On How To Optimize Your Website

by C. Toal

Top 10 tips on how to optimize your website so as to increase your website rankings in the search engines.

Social Bookmarking. It's a must to help your visitors bookmark your content, and thus creating valuable links that the search engines regard. There are loads of free social bookmarking widgets accessible on the internet. I recommend "Only Wire".

To be bold or not to be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. It's very important that you have a lot of links pointing to as many of your web pages as possible. Think about it, what do search engines think, when they see other web sites are linking to various pages on your website? That you certainly have plenty of beneficial content, and what does a search engine think when all your links are coming in to your home page? Most probably that you've got a depth less unsound site of little content, or that your website links were probably achieved by automation and not by the value of the content on your site..

Articles. Submit unique articles to EzineArticles. They allow you to have two links in the publisher box, these links will stay live many years.

First in, first served. If you got to have image links in your navigation bar, also include also text links. Be that as it may, make sure the text links appear first in your source code, because the search engine robots always go after the first link they find on an appropriate page. They won't follow other links to that same page.

Become a foreigner. UK, Canada, Australia all have a lot of directories for websites of organizations set up in those countries. Can you set up a business address in either of those countries?

Multiple domains. If you have a variety of subjects that could each support themselves with their own website, it is worth having various domains. Why you ask? Well, search engines commonly list one page per domain for a given search, and you could ensure two, also, directories consistently only accept a home page, so your guaranteed more directory listings.

Anchor text. Don't overdo it with the anchor text. If all your anchor texts is the same - Google will see this as automation, something that Google dislikes, and could end up with your site being sand boxed. Use your company name sometimes, "SeoProficient", use your URL other times, try, "SEO Mistakes" as well, "Cheap search engine optimization" some other times, etc.

Article exchanges. I know you have heard about link exchanges, I wouldn't recommend these at all. Article exchanges are similar to link exchanges, but way more powerful. You publish somebody's article on the "the importance of back links" with a link back to their website. They then reveal your article on" the top 10 back linking tips", with links back to your website. You both have content. You will both get high quality links.

Site map. All websites should have a site map, which should be linked to every page on your website. Make it easy for the search engine robots find any page in just two clicks.

Well there you go,

There is a lot more to search engine optimization, But these tips should help your website greatly improve its rankings.

About the Author

Christopher Toal is an SEO expert. For more great information on Optimizing Your Website, visit SeoProficient.com.

Wednesday, August 11, 2010

Understanding Email Marketing

by Alexander Torp

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won't look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

About the Author

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Monday, August 9, 2010

Affiliate Marketing: Staying Away From Scams

by Ibra Norph

Many of us are upset and frustrated with our current jobs. The low pay and sense of being undervalued drive many of us to dream of our own businesses. However, the costs combines with the risk factors stops most of us in our tracks. Affiliate marketing is a way for people to work for themselves with no risk. There is no cost to you and you're paid on performance. However, today one has to be careful. There are plenty of scammers and con artists out there that are more than happy to take you money and hard work off of you. Unfortunately, affiliate marketing is not immune to these scammers. Daily, people are taken in by promises of big money with relatively little effort. In this article we will teach you some of the signs to look for and tell you how to spot a scam.

When you join an affiliate marketing scheme, you either going to sell a product or a service. With products, you usually have a choice and range to sell. How you decide to do this is largely up to you. You could also sell a service. Web page designs as well as increasing sales and internet traffic are all examples of services offered by affiliate marketing programs.

How many times have you seen as ad on the internet promising huge earnings? Things like "Earn 1000$ a day" or Join our program now and become a millionaire. If your look closely at these ads they are not actually selling anything. Any company that is just selling the opportunity to make money is likely a scam. True, some affiliate marketing companies will have attention grabbing headlines like the ones mentioned above. However, if you go on to read the ad and information, there will likely be a detailed description of what they company sells. They will also have a disclaimer and terms and conditions listed.

These companies that offer, the opportunity to make money are likely pyramid schemes. The only people paying money in are the ones actually joining. There is no income being created, just money being passed from person to person. Not only are these scams and you'll loose what you invested, they are also illegal and you can face prosecution.

Another thing to watch out for is no free participation. If you have to pay to join then you may have stumbled upon a scam or what is known as a multilevel marketing program. Multi-level marketing programs are completely legal and some people make good livings out of them. However, if you're not successful you may end up purchasing a bunch of products that you cannot sell.

True affiliate programs are free. That is part of their attraction. There are no costs to you and they should also be risk free. Any Affiliate marketing programs that demands your money is not an affiliate program. You should ask yourself why they are misrepresenting themselves this way if they are legitimate.

Many of us dream of being our own bosses. We would love to be able to take control of our lives and careers. The attraction of answering only to you combined with setting your own working hours and committing what your choose bring loads of people into the affiliate marketing schemes. Affiliate marketing can be an excellent way for a highly motivated, creative person to make an excellent living. There are some wonderful programs out there just waiting to be joined. However, for every great program there is likely one that is fraudulent. Con artists operate in many areas and unfortunate affiliate marketing is not immune.

Before joining, check to see what the company is selling. If they are not selling goods or services then they are likely an illegal pyramid scheme. If they require your own money to get started then they are what are known as a multi level marketing program. Affiliate marketing can be a great opportunity but you need to do your homework.

About the Author

ibra norph is an affiliate marketer here is a method that is helping online seeker to have an "in-house" tools they use to make thousands of dollars each week with affiliate marketing.To get it now,please visit http://internetmoney.provencatalog.com/ and http://simple.provencatalog.com/

Friday, August 6, 2010

Finding The Right Hosting Plan For Your Small Business

by Ivana Katz

If you are the owner of a small business and are looking to expand your business online, one of the decisions you will be faced with is what webhosting company to select. Many people search for free web hosting plans without considering what it could mean for their business. Think of it this way: web hosts have to make a profit, so why are their hosting plans free? Firstly, you can be forced to support their advertisements on your pages, which will drive people away from your site. Secondly, your website might be infested with Trojans, viruses, or used as a viral marketing tool. You can also have the unpleasant surprise of finding you get no technical or customer support whatsoever.

As such, it is a good idea to find a reasonably priced webhosting plan that will meet all your needs. Consider that your website might grow over time. Always make sure you have enough storage space and bandwidth. Look for additional features that come with that hosting plan. There are virtually thousands of web hosting companies on the web, so you have plenty to choose from. The following are some of the most important aspects you should consider when searching for the right hosting plan for your small business.

Server operating system

Although there is and will always be a debate between Windows servers and Linux servers, both of them are perfectly capable of hosting your website. However, since Linux servers are more widespread than Windows servers, you will find better prices. Competition is really intense between Linux hosting companies. And the best part is you will not feel any difference between servers running either of these operating systems. They have almost the same performance and the same control panels.

Shared hosting

If you are on a tight budget, this is the best choice for you. Shared hosting means your website gets to share a server with other websites. This is the most economic way to host your new site because, in most cases, it does not need the resources of an entire server. However, be aware that some hosts place too many websites on a single server, resulting in loss of performance. These companies are rare though, but keep it in mind.

Other options, if your website needs more resources, are Semi-Dedicated servers and Dedicated servers. As their names suggest, Semi-Dedicated servers host fewer websites, thus reserving a larger portion of resources for each one and Dedicated servers host only one website, thus giving it all their resources.

Disk space

You must consider disk space at all costs. Let's say your initial website has 10 pages and a small database, totaling a size of 10MB. You wouldn't think you need 100GB of storage space, would you? Well, you do! Most websites grow over time. For example, you may add more products, attach a blog, populate the blog with text, images, and video, attach video descriptions of your products, add a shopping cart etc. Even your customer database will grow exponentially. If after a year or two, your website is too large for the current host, you may have to relocate it elsewhere, so it is best to have more storage space than you need.

Monthly traffic

This is another very important aspect to consider. It is a good idea to select hosts that offer unlimited monthly traffic to your website. At first, you might get 100-200 unique visits per month. No problem! But what if your marketing campaign hits the jackpot? You will start receiving 200,000-300,000 unique visits per month and, if you don't have an unlimited traffic hosting plan, all your potential customers will receive a "Sorry, bandwidth exceeded. Contact the system administrator!" page.

Domains

Many hosts offer domain name registration and allow you to store multiple domain names under the same control panel. Although not as cheap as dedicated domain registrars, you will soon find out that the time you save by having all your websites and domains under the same control panel easily outweighs a small $5-$10 monthly fee.

Control Panel

Some webhosting companies offer complicated control panels that make even creating an email account difficult. Some hosts will offer a demo control panel so that you can get a feel of its potential. The easier to use the control panel is, the easier managing your website will be.

If finding a webhosting company seems like a daunting task, leave it to your webdesigner. They generally manage a number of websites and can easily organize suitable webhosting for you.

About the Author

Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you're looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.

Wednesday, August 4, 2010

How to Create an Outline For All of Your Articles

by Samuel Mowe

We've done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What set other people apart from other towards article writing is that they are prepared and has some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write in article is creating an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline for all of your articles.

Do a couple of brainstorming and jot down your brilliant ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later own would be easy for you.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your Article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there's no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

About the Author

Hi my name is Samuel Mowe, and am the founder of the Leeds Business Academy and this is my pledge to you: I will unlock the secrets for you, to building a substantial online monthly reoccurring income! I will show you how to start and build your own online business, i will show you how to find a niche or hungry market to start making money online. http://leedsbusinessacademy.com

Monday, August 2, 2010

Three Ways Adsense Is Important For Content Sites

by Darold Rogers

To know why Adsense is so important for your Content sites is to know how it functions.

The rational is really very simple, when you think about it. The publisher or the webmaster inserts a java script into a designated website. Each time the page is looked at, the java script will pull advertisements from the Adsense course of study.

The ads that are placed there should be relevant to the Message that is enclosed on the pages serving the advertisement. When a visitor clicks on an ad the webmaster earns.

The article producer makes a part of the money that the advertiser is paying for the click.

The search engine is the one with there thumbs on all the tracking and payments, offering an simple way for webmasters to show Message-sensitive placed ads without having the hassle to solicit advertisers. To collect money, count the clicks and produce the statistics which could be a time-consuming task in itself.

It appears that there is never a dearth of advertisers in the curriculum from which the search engine take the Adsense ads.

Webmasters are less troubled by the lack of information search engines are giving. They are more interested in making hard currency from the search engines.

The number one reason why Adsense is essential for content sites. It already has come a far way in finding the needs of publishers and webmasters. Together with its continued progression is the appearance of a more advanced organisation that allows full ad customization.

Webmasters have many possibilities to select from many different types of text ads. The formats are there to complement their websites and fit their web pages.

The different arrangement enables the site proprietors the possibility of more click through from visitors.

These potential consumers may or may not be mindful of what they are clicking on. It can also appeal to the individuals visiting to take that next step of searching for what it is all about. This is the reason people behind Adsense. Adsense will get their content read and get profits in the process.

The second reason is the power of the Adsense publishers to not only understand how their sites are measuring up. They also have the earnings based on the webmaster-defined channels.

The ongoing betterment's in the search engines gives webmasters the competence to check out how their ads are doing using customizable reports that has the capability to detail page impressions, clicks and click-through orders. Webmasters and publishers can now go after specific ad arrangements, colors and pages inside a website. Tendencies are also easily recognized.

With real-time accounting available, the quality of the alterations made will be evaluated now. It is time to find out the contents that individuals are getting the most clicks on.

There are ever-changing demands that would be satisfied while producing revenue for the webmaster and publishers.

The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type and category.

This will furnish them some correct perceptive on which pages, ads and domains are performing the best.

The last and ultimate reason is that the advertisers have realized the gains associated accepting their ads served on targeted websites. Thus increasing the reality that a web surfer will have an interest in their product and services.

This is because of the message and its continual upkeep will attract click through as opposed to those who are not using Adsense in their sites.

When they are granted the option of having other people do their page for them, giving them the benefit of accepting successful and money-generating web sites.

Adsense is all about placed message, the more unique your message is, the more target the search engines ads will be. There are some web masters and publishers that are concentrated about their site contents. The need to understand and generate the hard currency that the ads will provide for. This is the part where the effectiveness is working its best.

There was a time when individuals were not yet mindful of the money to be realized from ads.

The cash rendered only came into existence when the webmasters and publishers realized how they could attain Adsense revenue at that source. In those days, the messages were the most important factors that were taken quite earnestly. It still is. With the temptations of money, of course.

About the Author

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