Monday, May 31, 2010

Essential Documents To Use By Affiliate Marketers

by Karen Thomson

There are some legal documents required when working as an affiliate marketer but many fail to realize this. Your business could easily be closed down with just one complaint so it is essential that you know what these documents are.

The documents that you need to put in place to protect both your business and yourself are set out below.

Terms of Use & Disclaimer

The Terms of Use and Disclaimer basically limits your responsibility to your website users and it therefore protects you substantially. You would include paragraphs on the Use Of Site, Limitation Of Liability, Licenses and other miscellaneous items. For instance, if you have a website where you allow others to post their views, then you need to mention that these views are the opinions of the user and are not the thoughts of you as the site owner.

Privacy Policy

You need to make your visitors aware of how you collect and use the information that they give you. You need to state that you will not use this information for any other reason and will not share their personal information with third parties. Agencies like the Federal Trade Commission make cause you problems if you do not have this.

Earnings Disclaimer

If you are running an affiliate program or selling any information package then you need to have an Earnings Disclaimer. The FTC may shut down your business without it.

Copyright Notice

You need a copyright notice to protect your website content and graphics. It will tell your visitors how they can use this content and you should indicate that you don't want to share your website content if this is the case. Otherwise, the visitor will need to get prior permission from you or he/she will be breaking the copyright laws. If you do want to allow people to use your website information, then you should mention it clearly in the copyright notice which content, graphics or product is free for use by anyone.

No-Spam Agreement

State that you have an anti-spam policy and will not send any unsolicited emails to advertise your programs, services or products without the prior permission of the user.

Spamming includes not only sending emails to people who have not given you permission to do so, it also includes posting ads in newsgroups and forums where such activity is not allowed. Posting ads in chat rooms and message boards are also not permitted and this is classed as spam also.

Affiliate Agreement

If you are running an affiliate program of your own, then you will need this agreement. This is required to set the affiliate terms and conditions which they must follow. While promoting your products and services, they are required to observe the rules that you set down. If they fail to comply with these rules, you are able to freeze their commissions or cancel their membership at any time.

These documents need to be in place before you start your affiliate business. Failure to do so could result in your business being shut down without further notice by such bodies as the FTC.

About the Author

Karen Thomson is a Super Affiliate thanks to the Simple Cash Blog. If you found this article useful and wish to learn more on how you can become a Super Affiliate too AND get some FREE bonuses, head over to =>

Friday, May 28, 2010

Six Simple Secrets to Successful Site Design

by Jaysen Kucera

Here's a really simple way to learn the very best website development tricks.

If you are just beginning website development or you are an advanced website development pro, the same rules apply. They are all simple, mostly common sense, and easy to forget. The following will give you the most important do's and don'ts of website development.

1. Good websites must have FOCUS.

Designing websites has to be about the customer or target audience. Without them there is no purpose for the website to even exist. Unfortunately we often forget this need and focus on the company or author. Make sure your website design is full of 'you' phrases and benefit statements. Help the viewer discover how you can solve their problem. They want to know it will help them. When you design headlines, and add links and images remember to focus your viewer's attention on the positive and move them toward the desired action. Use benefit rich headlines to maintain interest and treat links and text for images as additional opportunities to insert focused, benefit headlines and keywords. You will get better response from your target audience if you keep your page content focused and meaningful.

2. SPEED gets more important every day.

Website designing and development is often a trade off between content and speed. As more people get high speed access to information, they become less tolerant of slow loading websites. And, there are still a surprising number of users that have dial-up access.

Optimize and compress images and flash to the minimum size possible without compromising quality. If that big image doesn't really make a significant contribution to the focus of the page, don't use it. Show that you value your visitor's time. If you just have to have audio or flash clip on your home page, give the viewer an option to skip it. If it's essential to your message, communicate with the reader. Simply adding something like "Valuable content loading... please wait" can significantly increase the typical 10-15 seconds most visitors are willing to wait for a page to load.

3. Your Home page hooked them... NAVIGATION has to keep them there.

The key to good navigation is to think like your customer and plan it out in advance. Decide what your viewer needs to know and make it simple, logical and intuitive to find. Studies have shown that the most successful websites allow the viewer to find the information they are looking for in a mere 3 clicks.

As you are planning your site and its navigation, keep in mind that there are many browsers on the market which all function slightly differently. There are still a lot of viewers with old browsers and a rapidly growing group of mobile device users. Consider your target audience and make sure your site navigation considers their most likely viewing preferences. If you have any 'Under Construction' or 'Coming Soon' pages, take them off! They contribute nothing to your site and frustrate viewers that navigate to them. Until you have meaningful information for your target audience, leave the page off. Unfinished pages can also harm your position with search engines.

4. AESTHETICS is an essential element of good website design and development.

The look and feel of your website has to appeal to your target audience and be inviting to them. The colors and fonts you choose have to please your audience, not you. Colors and fonts have to contribute to the customer-centric appeal of your website and they must be consistent.

Fonts are not created equal: There is an ever growing pool of fancy fonts, and you are best served by sticking with some of the proven fonts. Avoid script and other fancy fonts that are often hard to read. You can't go wrong with using a 10-12 point body text in Arial or Verdana and utilizing Georgia for headline text. Above all, avoid using too many fonts and be consistent from page to page.

Colors and backgrounds can add or detract from your page. Choose a color scheme that compliments the focus of your content or audience. This is not a place for wild colors or backgrounds. They are intended to enhance your message, so make sure they don't over power the message you are trying to get across. A simple light background with dark text is a consistently safe choice.

Readability is enhanced if you write in short simple sentences and break up the text into short 'chunks'. Long paragraphs intimidate the reader and can lose them quickly.

5. Bad GRAMMAR and SPELLING can kill everything you have done so far.

With all of the spell checkers available today, there is no excuse for misspelled words on a website (or any written text for that matter) yet, we see it all the time. Nothing does more to destroy the credibly you have worked so hard to create. Take the time to run everything you write through your spell checker.

Checking grammar and misused words is a little more difficult, but just as essential. Poor grammar destroys credibility too. Your website has to build trust and confidence for your target audience and poor wording can kill it all in a heartbeat. (Miss Stanley's English 101 class really wasn't a waste of time after all.)

Misused words such as 'your, you're'; 'sale, sell'; and 'there, their' kill your credibility too. If good English is not your strong point, make sure you have someone proof read the text for you before publishing it.

6. The MESSAGE is King!

It doesn't matter how well you have implemented elements 1 through 5, if your message doesn't build trust and invoke action, you have wasted both your time and that of your audience. They came to your site looking for something specific and if they leave without it, somethings gone wrong or at least needs review. You should expect your target audience to do something before they leave. It could be to place an order, post an inquiry, or just register for more information. All of the elements of your website should be focused on moving them in the direction of taking the desired action. Your content must be relevant, succinct and keyword rich. Use bulleted or numbered points stated in benefit language and short, simple paragraphs. Web viewers tend to scan pages rather than read them verbatim, so use benefit headlines and relevant highlighting to facilitate them while getting your most important points across.


There's no rocket science here. In fact the opposite is true. These points are so simple that we often overlook giving them the forethought they deserve. Look at any great website and you will see that all of these elements are incorporated. Look at any poor website and you can see where one or more of these elements have been ignored. Let's do our part to eliminate poor, ineffective websites.

Whether you are just starting a website or maintaining an existing site, take the time to review your design and ask yourself 'is there anything I can do to improve this element of my site?'

About the Author

Jaysen Kucera invites web designers to discover the 6 simple secrets to successful site design. Learn to build a website that invokes the desired action... every time. For more articles like this one, go to

Wednesday, May 26, 2010

The Complete Guidelines of Directory Submission

by james daksh

In order to receive a high acceptance rate in web directories, Each and every directory has their own set of rule and guidelines that they follow when accepting sites. Read carefully below general set of guidelines that most directory editors would follow when deciding on whether to approve a site into their directory.

1. URL / Domain: The general guidelines for URL as below:

* Some directories are require adding a forward slash '/' at the end of the URL. Remember this one where is need.

* Very few directories accept domains hosted on free hosting services or domains that are not registered - avoid submitting these kind of domains.

2. Title of your Site: The Title Reflect the main aim of your website and Title is the headline for your listing. During the directory submission process you will be asked to enter your website's title; Most of time title acts as the anchor text that will be used to link to your website. so choose it's perfectly regarding to SEO benefits. Each directory has its own criteria about title. There are many directories are allow titles with keywords to describe the site. But few directories do not allow the usage of keywords in the title and only allow for the company or website name. In such cases, you should only use the official name of your site without any keywords. The general guidelines for writing acceptable titles would be:

* The title should be relevant to the purpose of the site.

* Check that the lengths of Title and Description are within the allowed limits, number of words or characters. (Generally it's between 20 to 50 characters is fine).

* The title should be meaningful and not just contain a list of keywords.

* Avoid repetition of keywords.

* Avoid any type of promotional language.

* Avoid capitalize the first letter of every word and also do not use all caps in your title or description.

* Avoid exaggerated adjective words like 'largest', 'best', 'leader', 'cheapest', 'greatest' or any other

3. Keywords: Some directories require to specify the keywords to be associated with your listing. Guidelines about Keywords:

* Do not use non-related keywords that has no relevant to your website.So please choose your keywords carefully.

* Don't repeat any keyword more than once and also make sure you have the keywords entered in the format required.

* Some directories may require you to enter each keyword separated by a comma, e.g. keyword1, keyword2 - while

* Some may require the keywords to be separated by a space. So just make sure you follow their guidelines.

4. Description: The Title and Description together must accurately describe what your site is about and Description is appears under the headline. There are a few points you should keep in mind when writing your descriptions:

* All the points mentioned above for the title

* Description should ideally just describe what the site offers:you may include features and benefits.

* Do not mention any pricing details or any other promotional details that are subject to change with time.

* Do not make the description sound too promotional.

* Most directories wouldn't want you to mention a phone number and address details in the description - so it's best to avoid putting in those details.

5. Category: Choosing the proper category for directory submissions. choosing the right category for each directory submission is an important step in the directory submission process. A listing under a relevant category improves the link value of your site to search engines. There are a few directories are very particular about you choosing the right category. Many people make the mistake of selecting the category too fast without checking if there would be a more relevant category. Take the time to go through the directory's choice of categories and choose the most appropriate category.

Most SEO friendly directories state within their submission guidelines that you should choose the "deepest" category available that is related to your website otherwise your submission will be declined, if you submit to a "deep" category, you will not only improve your chances for acceptance into a directory, you'll have a greater chance that your website's directory listing will be listed amongst related websites, giving you a "contextual" backlink instead of a backlink from a page with non-related content. Choosing right category is the best option in terms of website optimization benefits;

For some directories, where you're not able to find a suitable category, you may even suggest a relevant category (if the directory allows you to do so) and if the directory editor finds it suitable, your site would be added under the newly created category you suggested.

6. Name: Most directories want to know who is submitting a site to them and ask for your name

7. Email: An email address would enable the directories to communicate to you about acceptance or rejection of your website.So Please provide a valid, working email address. To minimize spam trouble, you could set up a separate email account to receive mail from the directories.

8. Address: Some Directories might also ask for your address.

9. Site content & Others: Directory Submission Tips Some other helpful tips to get your website submission approved by directories. Here are a few other general guidelines as below:

* Make sure that your website content is real content written in English.

* The website should be complete.Never submit a site that is under construction or is about to launch.

* Make sure your site is fully operational before you have it submitted.

* Some directories don't accept sites having just one page. It is preferable for your site to have a few pages.

* Do not submit sites that have no content.

* Look at the existing listings in different categories and find the category where sites similar to yours are listed

* Keep the ads & affiliate links to a minimum. You will not likely get accepted to a directory if you have a site overrun with ads or affiliate links.

* A few directories do not accept sites with 'mirror content', i.e. sites having the same content but different domains. Unique content is best.

* Adult, warez, hate-illegal and copyright-violating content Or that link to adult, warez, hate-illegal and copyright-violating content are examples that many directories generally reject this type of websites .

* Some directories will review your website within a few days of submission, other directories may take as long as 1 or 2 months so be prepared to wait.

If you follow these guidelines when you are submitting your website to directories or even hiring a directory submission service to promote your website, you will enjoy a higher acceptance rate and a better return on your investment. Hopefully you have found these tips to be helpful with preparing your website for submission.

About the Author

I'm james from one of reputed online business and have a good knowledge in article distribution service, directory submission seo, bookmarking links etc..

Monday, May 24, 2010

Learn how to create good title tags and meta tags in Joomla articles

by Marc B. Harris

One of the most important things a developer can do to get his or her site ranked in the search engines is to develop quality meta tags. Although the Title tag is not technically a meta tag, it is unquestionably the most important item on your site that is not in the body area. The description meta tag is also very important as most search engines use this tag in combination with the text in the body copy to provide a description of your site to search engine users. The keyword tag is not nearly as important to search engines in recent years, but there are many uses for them on each of your pages. As an example, some plug-ins, like those that show related items, will use keywords, so don't forget to add these tags to all of your article sites.

In this article, I will explain how to add a title tag, a description meta tag, keyword tags, robots tags and an author tag to your Joomla articles. I will be making some assumptions as to your skill set. I'm assuming you have a current version of Joomla installed and you know how to access the administrator area.

Let's start with accessing the administrator area and going to the "Content" menu and choosing "Article Manager". Next choose an article that you would like to have the new meta tags. On the top of the page, locate the "Title" field. Enter a proper title and make sure to think about this for a while before you enter it. You should consider what somebody surfing the web would be thinking about when they are trying to locate your goods or services. A title like "Welcome to my web site" is not very good. Try and put the most important aspect of what you offer in the beginning of the title and try to keep the title under 20 words.

Next, locate the "Metadata Information" area on the right side and click on it to reveal the four fields which are "Description", "Keywords", "Robots" and "Author".

For the description, think of the best summation you can regarding the content of the page. This should be around 30 words and provide a quality definition of what the page content is about. Take your time developing this tag as portions of it can be used by the search engines to display to their visitors. A quality description tag can increase the probability that people will click on the link to your site in the search engine results pages.

Keywords are very rarely used by the search engines, however there are a few extensions to Joomla that may use them such as a "related items" module. Try and think of the most important keywords and phrases in the article to enter here.

The Robots keywords are used to tell search engine robots how to use the page. Use caution with these if you do not now how to properly configure them. Some of these tags will actually tell the search engine robot to ignore the page or to not follow any links coming off of the page.

Finally, the Author tag can be used to call attention to any name you put in it. Be cautious with using a personal name or the names of businesses unrelated to you as you might violate a copyright.

About the Author

Since 1996, Marc Harris has been a principal of a web design firm and has managed site development projects for numerous clients. Marc now works almost exclusively with Joomla and is writing articles about understanding Joomla. You can find more free Joomla video tutorials at

Sunday, May 23, 2010

Vacation Oops

My vacation was extended considerably and the blog postings here at WRL reflect that.

I plan on resuming posting tomorrow on the Monday, Wednesday and Friday schedule.