Friday, April 16, 2010

NEGATIVE SEO RANKING FACTORS

by Tracy

1) WEB SERVER NOT ACCESSIBLE

If your web site is not accessible or server is down on most of the occasions then you are gaining negative rankings.Other issues such as slow server response times can have negative impact on your rankings. Search engines have to crawl content within fraction of few seconds, and they cannot afford to wait 5-10 minutes if your web server responds slowly.

Use a reliable Web Hosting provider

2) DUPLICATE CONTENT

Search Engines hate duplicate content, and if most of your website content is filtered out as duplicate then it will prove detrimental to SEO health of your website SEO health

Don't use duplicate content. If you have inadvertently copied content which you found useful, then don't forget to add a link pointing back to the original document URL.

3) EXTERNAL LINKS TO BAD NEIGHBOURS/ SPAMMY SITES

If your website has external links which are pointing to low quality websites/spammy websites/ or websites with duplicate content, then you are heading at DEAD-END SEO linking

Special Note:On the other hand having quality external links helps to improve SEO rankings. SEO linking

4) DUPLICATE TITLE/META TAGS ON SEVERAL PAGES

If your website has several pages with duplicate meta/title tags then it will lower your search engine rankings. Therefore your must ensure that most of your pages have unique TITLE / META tags.

Also avoid internally duplicated content as well as duplicate meta tags

5) KEYWORD STUFFING

Artificial Keyword Stuffing is used in order to inflate keyword density for a particular set of targeted keywords. In reality it results in lower SEO rankings. Therefore keep your keyword density natural and abstain from artificial keyword stuffing aimed at particular set of keywords.

Search Engines can easily detect artificial keyword stuffing aimed at particular competitive keywords.

6) LINK EXCHANGES

Search engines do not entertain websites which indulge heavily in link exchanges. However, if you do link exchange carefully with related business websites then it can help. However, most of the websites should avoid link exchanges.

Special Note:: Avoid Link Exchanges unless the other website owner is your business buddy SEO linking

7) Inbound links from SPAM sites

Inbound links from SPAM websites could have negative impact on your TRUST RANK. However, there are cases where certain black hat SEO's black hat seostart indulging in FREE SPAM PROMOTION for their competitors. If there is no previous history of SPAM on your website, then search engines will simply ignore the negative spam link building. On the other hand, if certain elements of spam are included/visible on your website, and you have back links from spammy sites, then it could result in a penalty.

Thumb Rule to avoid being penalized

Case 1 : If your website has nothing to do with external links from SPAM Sites, then search engines will simply ignore them. If you can bring down rankings of genuine websites then every new spammy business website would have brought down rankings of existing websites within their business niche.

Case 2: If your website has elements of SPAM present within the website and has a previous history of being associated with spammy sites then you should put R.I.P banner on the homepage of your website.

Special Note: - There are some unfortunate webmasters s who think that having a back link from low page rank (PR 0) webpage is equivalent to having a back link from SPAM site. Your website's Page Rank (Google Page Rank) has no relationship with the actual SEO rankings of your website.

About the Author

Lebanese Web Designer

http://www.lebanonwebsitedesign.com/articles/negative-seo-ranking-factors.html

Wednesday, April 14, 2010

Video Discovery Is Important! Optimize Video Description Tags A Must Process!

by Mark Fleagle

The second most important video tag that helps you on YouTube is the video description tag. This tag can be up to 10000 charters long or about 160 words.

YouTube love very descriptive and detailed video tags, here's what YouTube says about this on their site: "The more information you include, the easier it is for users to find your video!"

It is very important to understand that only the first 120 characters of the description will be displayed when someone searches on the YouTube site, so it is important to include your important keyword search terms in the first 20 words of your description. These 20 words will show up in the results in bold print.

You should include URLS linking back to relevant webpages at your website within the first 20 words of your description tags. Your URL's will be clickable if they are typed in using "http: // www " in the link for example yoursite.com would not show as a clickable link. But if you replace yoursite.com with "http:// www. yoursite.com " your link will be clickable. May I suggest when you use our detailed information to put your newspaper articles on video that you think about using a article to video converter program.

The reason you want to put a link in your description video tag at YouTube is because this is the only location within YouTube where you can place a link that will be clickable by The YouTube viewers who discover your video.

The first thing people think when some tells them that only 120 characters will be displayed for your description is they only write a description 120 charters in length. Unfortunately this is not good practice. Just because there are only 120 characters displayed does not mean that the remaining 140 words do noting, because that is the farthest thing from the truth. Actual a longer description will help your video get discovered easier than a short description.You could save a lot of time processing the valuable information we are providing in our article today by using a very useful video marketing tool which is an article converter.

It's amazing what a bad habit of writing short video descriptions will do to your chances of your article getting discovered on YouTube. I think there is a major misconception of mindset that people watch video they donot read a video description. This is a fallacy that will doom your video to be sitting in video la-la land where no one can discover it. If you keep anything from this article is he fact that longer descriptions will give your video a better chance of being discovered. Youtube provides some advice on writing video description. It says, "To best promote your video, you'll want its description to be both accurate and interesting"

Here are a few tips to help you get started:

Make your description clear and specific. You want your video to stand out from the crowd. Try to determine what content it contains that will help users find it and distinguish it from other videos. Using descriptive language in complete sentences is a good idea. In addition, many people will read the description while watching a video, especially if it starts slowly. So if you use opening credits or a lengthy exposition, then make sure your description tells a good story as your video does. And, if your video has a "surprise ending" do not spoil it by revealing "the car mechanic did it" in your written description. If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.

Categorize correctly: The category into which you place your video relates directly to your video description also. Video viewers at YouTube and other video sites are more likely to discover your video and rate it positively if you place your video in the correct category. There are some videos that could be placed in multiple video categories. One point I want to make is not all categories are created equal. There many categories that are more popular than others. You would think you would want your video listed in the more popular video categories but this is not necessarily true. What you need to remember is that the more popular a category is the more competition your video will be up against. If you have a small website and you are on a shoe string budget you may want to list your video in one of the less popular categories. Amazingly you may get more website traffic going this route. A good way to check is to go to www.youtube.com/browse and examine the individual browse pages for relevant categories. Then select the category that seems "best" If that doesn't work, then always change the category of your video later by following theses steps:

If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.

1. go to MY Videos page.

2. Click the edit video info button next to your video.

3. Choose the radio button for your new category within the video category section.

4. Click the upgrade video info button to save your video information.

I want to thank you for reading my article about newspaper articles on video. Have a great day!

About the Author

Special Detail Information About: optimizing video description tag Need 2 X article traffic? Turn your articles to Live-Talking videos and double your traffic. strong Click Here! www.ArticleVideoRobot.com

Monday, April 12, 2010

Vacation reminder

Just a reminder that this blog will be on vacation after our posting on Friday. Posting will resume (hopefully) on Monday, May 10.

Key is the Word

by Sharon Briault

What is a keyword?

A keyword is a word or phrase that describes the main concept of a topic.

When someone looks for information on the internet, it is the keywords they type in which tell the search engine what to look for. You use keywords all the time, although you possibly aren't aware that you´re doing so. Every time you search for something on the web, you are using keywords.

For example, if you put "pasta recipes" into your search bar, you will see pages of results relating to pasta recipes.

One thing to bear in mind is that a keyword can actually be more than one word. Take the previous example for instance - pasta recipes. Even though this is two words, it is classed as one keyword.

Why Are Keywords Important?

Keywords are important because they have such a huge influence on where your article or your website is ranked by Google.

If you want to get ranked highly by Google, you will need to establish what the frequently searched-for keywords for your topic are, but not those with such high search results that they´ll make your keywords non-competitive.

There are Two Types of Keyword

There are two types of keywords; short-tail keywords and long-tail keywords. Very simply put, a long-tail keyword comprises more words than a short-tail keyword and this can help to narrow your search results.

Let´s take our previous example again. As a search term, "pasta recipes" is classed as a short-tail keyword and at the time of writing, there are 647,000 results for this on Google.

However, if we make that search term into a long-tail keyword as follows, "seafood pasta recipes", this brings up only 4,240 results on Google. See what a difference it can make when you refine your keyword search like this?

Basically, short-tail keywords will generate more search results than long-tail keywords. This means that if you want to get ranked highly on Google, you will come up against a lot more competition if your keywords are short-tail. Therefore, your aim should be to find frequently searched for, long-tail keywords without a lot of competition.

In the next section, I´d like to tell you a bit about keyword searches and the free tools that are available to help with this.

Finding Keywords

So how do you find the keywords with the best fit for your website or article?

Firstly, it may help you to know that Google offer many free tools to assist with keyword research. I personally use their free keyword tool all the time and that is what I´m going to be using for the following examples.

Next, and very importantly, you will need to have a clear idea of what your product is, i.e.; the service you are offering or whatever it is that you are promoting, selling or giving away

Then, put yourself in the place of the customer who is looking for what you are providing. If you were them, what would you type into Google? (By the way, this is where your keyword research tools come in handy!)

To help establish the keywords that are being typed into Google´s search bar, I simply type some keywords or phrases for my product into the keyword tool. Almost instantly, I am shown a list of alternative keywords or phrases that have been searched for, but which still relate to my topic, along with the number of searches for each keyword or phrase.

Now, the figure I´m interested in is the Global Monthly Search Volume. This figure tells me how many people have searched for a particular term in any given month.

For this example, the search term I am using is "Make Money". This is a very difficult area to get into as it is already very highly saturated with websites and articles, but I know it will give me a nice long list of results for the benefit of this example.

Next, I double click the 'Global Monthly Search Volume' heading which will re-arrange the search results in the order of lowest to highest which makes it easier to read.

If I scroll down the list, I see that there are 150 entries that are related to the original search, but underneath, I can see that Google have suggested some additional keywords that I might want to consider.

I am looking for keywords that have searches of at least 2,000 and 3,000 per month. I don´t really want to go much higher than that as generally speaking, the higher the searches, the higher the competition and much lower results indicate that not enough people are searching for that particular keyword. Of course, I would suggest that you spend some time researching this yourself for your own niche.

So again, for this example, I am now going to click on the 'Add' button next to all the keywords with a result of between 2,000 and 3,000. This gives me a list of about 16 keywords which should then be saved by going to the bottom of the section I am in and clicking on the word 'text' next to ´Download all keywords'. By default, this will save all my keywords into Notepad.

And so I now have my keywords.

Checking Your Keywords with Google

Now that I have my list of keywords/keyword phrases, I can check them in the Google search bar for competition.

Using the keyword "Make Money" once again, I have picked three from my list which are;

GLOBAL SEARCH

Students make money 2,400 Make money from the internet 2,400 Make money betting 2,400

They all have the same global monthly search figures of 2,400 which fits in nicely with the criteria of at least 2,000 but less than 3,000 searches.

Now I need to key these phrases into the main Google search bar, but I am going to put the keywords in quotes, i.e. "students make money". The reason for doing this is to ensure that my search is focused solely on my exact keywords and doesn't include other sites/articles which may have some of my keywords in their title.

By typing "students make money" into Google, I get 438,000 results. (You may be interested to know that without the quotations, the term students make money gave me a search result of 88,300,000, so you can see how refining my search has helped to significantly reduce the amount of results).

Next is "Make money from the internet" which has 39,000 results and finally "Make money betting" which has 363,000 results.

Now, the whole point of all this keyword research is to find the ones which will best help to get your website/article onto page one of Google. In order to do that, ideally you need to be competing with sites/articles with search results of no more than 40,000, so "Make money from the internet" is a possible keyword.

Of course, in an ideal world, there would only be 2,000 searches and 10,000 competing sites, which would make things a lot easier, but hopefully, I have explained the principle.

Google Wonder Wheel

On any Google results page, at the top left of the screen under the search bar, you will see the words "Show options". Type your keywords into the search bar and then on "Show options". Now scroll down the page to the Wonder Wheel which you will find on the left hand side of your screen.

Now click on that and you will see your original keyword search with lots of additional options and ideas. If you then click on one of the ideas, you will be given related keyword suggestions and so on.

Why not give this a go - it really is a great tool. Incidentally, you can change the keywords in the search bar at any time to reset the Wonder Wheel.

I hope you have found this basic guide to keyword research useful.

(Please note that all search results were correct at the time of writing and are subject to change regularly)

About the Author

If you would like more information on products which may be of use to you click here to visit my website

For a copy of my regular news letter click here

I will not recommend any product or service unless I have first either purchased or used it for myself and I believe that it will help to build an online business or generate an income by using honest methods only.

Friday, April 9, 2010

Building a Photo Website with Photoshop Galleries

by Ewen Chia

If you want to make an online portfolio you can build build a photo website with Photoshop galleries. In the past, a photographer usually has to hand out his works personally or through the mail. Thanks to the Internet, you can just send a link so people can look at your photos. There's no risk of your portfolio getting damaged or getting lost in the mail. Adding new photos are also easier and more convenient online.


With Photoshop, you can build a photo website with Photoshop galleries easier than ever before.

* Open Photoshop. On the main menu, click the File tab, then Automate then Web Photo Gallery. After the Gallery Wizard appears, you can now select the styles of your gallery. Below the tab for the gallery style is a bar where you can enter your e-mail address. It is option so you can still go through with the process without entering your e-mail address, but it is recommended that you do so people can get in touch with you.

On the Source Images part, you will choose which photos you want to include in your gallery. To make things easier for you, you should put all the photos you want in your portfolio in one folder to make it more accessible.

*Once you've picked your photos, you will have to name your gallery. This can be done under Banner in the Options tab of the menu. Include your full name and other contact details as well.

*Next, you will choose the size of the images on your gallery. The smaller the size display, the faster it can be loaded. The trade off though is that the quality for some photos are reduced. Since you can't determine whether your viewers will be using DSL or dial up, you should just stay safe in the middle.

*Before you finish, you will have to place some security measures on your portfolio. The security settings in Photoshop allow you to put watermarks on your photos to prevent people from stealing it. Intellectual theft is pretty common online, so if you want to protect your images place a watermark. You can enter text on the custom text tab.

You can either just put a symbol (a copyright symbol for example) or a more detailed text that includes your name (property of "you") . If you have a logo, you can use it as a watermark by converting it into a font. After deciding on the watermark, place it anywhere on the image. You can also customize the size, font color and opacity of your mark.

*After securing your images, you can sit back and relax; Photoshop will do the rest of the work for you. When your gallery is done, it will appear on your default web browser. You can check your gallery and see if it satisfies your taste.

*Now that you have you gallery, you can upload it online. If you already have a website, simply put it there. If not, you can always make one. There are many web design software free for download to help you create build a photo website with Photoshop galleries. Once you've decided on the name of your website, register it for a domain name. Once you've secured your domain name, find an ISP that will host your website.

About the Author

Ready To Start Your Own Internet Based Business And Make Real Money Online? For A Limited Time Only - Go To http://www.InternetBasedBusiness.com For Your FREE eBook That Reveals The Secrets To Getting Your Own Profitable Internet Business In 24 Hours Or Less!

Wednesday, April 7, 2010

How to Check Your Web Sites Accessibility

by Achmad Solichin

If you're hiring a Web development company to create your website for you, your brief needs to include accessibility. A good developer should already include in their services, but it is important to specify explicitly in the project so that you know what you get. For more information on the different types of accessibility issues to be considered visit to the W3C Accessibility Guidelines. Even with an agreement in place, it is important to do your own testing to make sure that your site is available and complies with relevant laws.

There are several guidelines and techniques for accessible websites published by the W3C, which you will find on their Web Accessibility Initiative website. The techniques are ways to build and test your site and it is important that developers are familiar with what they suggest. To start, here are five rapid tests for your site:

1. Validate HTML and CSS. Assistive technology (devices or software that can help a user with a disability) work better with a valid format. There are two easy ways to check if your site is not correct. The first is to install browser plug-ins or add-ons to help, such as the validation add-on for Firefox, and another way is to use the W3C validator. The validator will tell you about marking errors on your site.

2. View your website using a screen reader. A screen reader is software that reads the content of your site using synthesized speech, and is designed to help people who have difficulty reading a screen. A screen reader is common Freedom Scientific's JAWS. A license for JAWS is quite expensive, but you can use it free for half an hour at a time. The fangs add-on for Firefox can display text to be read by JAWS, which is an alternative cheap and easy. Otherwise, try using the text based browser, Lynx. A text browser is very different from a screen reader, but many of the same problems encountered by users of screen readers will be evident in this browser.

3. View your site using the software to increase (a tool that resembles a portion of the screen). Use a Magnifier if you use Windows, and Universal Access Panel for Mac. Both are bundled with the operating system and are explained in the help.

4. Navigate to your website without using your mouse. Some people have difficulty using a mouse. Instead, they may use only keyboards or other devices such as a joystick to navigate through your computer. To test this for you, open your favorite web browser and try to navigate using only the keyboard.

5. Think about the language you're using. The text on your site should be natural, relatively easy to read and use language as possible. Remember that you may be dealing with people with limited skills in English. And in the case of people with English as second language, which becomes a problem of accessibility. You can get an idea of how easy it is to read your site using the test tool to Juicy Studio Readability, which uses a series of tests to assess the readability of your site content.

If you can navigate and use your site with these methods, and its site is valid, you can be sure your site is much closer to being accessible. You may want to take the test a step further and ensure that persons with disabilities is included with your test user, providing a more definitive answer. This can be difficult to achieve and may require that you hire a consultant specialist in usability. Many consultants have experience in usability testing of accessibility.

About the Author

Achmad has been writing articles, tutorials and some online books for 4 years. Come visit his latest website over at http://electricalwallplates.net/ which helps people find the best electrical wall plates and provide some tips about wall plates.

Monday, April 5, 2010

Email Unsubscribe Do's and Don'ts

by Heather Seitz

Just recently, I was purging all of my "unwanted" email subscriptions. We're talking hundreds of mailing lists that I was no longer interested in or just plain never wanted in the first place.

It was actually quite an enlightening experience to look at the processes from a "customer" or "prospect" standpoint rather than that of the marketer, or online business owner! And it became quite clear WHY people just get angry and report marketers as spammers!

In this article, we're going to focus on some of the Do's and Don'ts regarding your unsubscribe process. And how to stay out of hot water when a real live email administrator finds your emails and tries to make a decision as to whether or not to let you keep on mailing or not!

Some practices or errors to avoid at all costs in list management are as follows:

- NEVER allow an unsubscribe URL to point to a missing or deleted web page!

If you frequently change your website, always keep a record of the previous names of those pages, and set up HTTP redirectors to bring misdirected subscribers to the new correct pages.

- NEVER allow another piece of mail to get to an unsubscribed user.

Your database deletes do not necessarily have to be in real-time (though it is preferred, and a lot easier to manage that way) but all mail campaigns should begin with ensuring that recently unsubscribed users are excluded.

- DO NOT program the unsubscribe URL to redirect to another one of your sites to process the removal.

This gives the illusion of foul play, and astute users may skip the removal process and instead simply report the communication.

- DO NOT create a removal page that prompts a user to re-enter his/her email address.

You already know what this address is because you just sent it an email! Your mail campaign software should be smart enough to build the subscriber's ID into the unsubscribe link so that the user does not have to enter anything extra.

- NEVER send any text on a removal page describing a time frame for removal (eg. "Allow 3-4 days for processing", "May take 4-6 weeks").

Whether your process is real-time or otherwise, always indicate that ex-subscribers will get NO MORE communications, and that you are sorry to see them go... And remove them right away!

- NEVER attempt to obscure or draw out the unsubscribe process in the hopes that the user may find it too much trouble, and reconsider.

A good (bad!) example of this would be a lengthy and confusing list of publications requiring that the user clear the check box next to each.

- Don't Make the User Go Through Excessive Confirmation Screens!

You see all sorts of convoluted unsubscribe processes out there. In marketing, it's the equivalent of "upsell hell" when you're trying to make a purchase. All it's going to do is make people mad and encourage them to report you as a spammer. There's no win in that no matter how you look at it!

Now, on the flip side, here are some Unsubscribe Tips that may help you not only stay in the good graces of the Email Administrators and keep a customer - or get a new one!

- Include a 1-Click Unsubscribe Link In All Email Correspondence.

At the end of every email, you should have a link that the person can click on in order to immediately unsubscribe him/her from your list. And make it simple and obvious! Don't make them click through to another page to enter their email address again and so on and so forth.

- Honor All Unsubscribe Requests Immediately

Unfortunately, you will have people that don't click the link and send emails back requesting removal from your list. (Admittedly, some of these can be quite rude). And while it may be tempting to send them back through the process or to reply with instructions to click the link, simply remove them instead.

- Utilize Your Unsubscribe Page As A Tool.

If you put a custom page up for your unsubscribe, which we certainly would recommend, be sure it's a working page.

If you have a continuity program, you may want to make sure they don't think they are unsubscribing from the continuity program by putting something to the effect of "You have successfully been removed from our email database.

If you're requesting to cancel your subscription to our ACME monthly service, please click here to complete. Your paid subscription will NOT be canceled until you complete the cancellation process".

This will reduce your chargebacks and complaints ten-fold.

You may also use this custom webpage to give them one final offer, recommend something else via an affiliate link, try to get them to subscribe to a different list, etc. This is a great way to monetize your competitors' marketing efforts!

You have absolutely nothing to lose at this point because this is your last chance to communicate with this customer, so make the communication mean something to your bottom line!

About the Author

To learn how to get more of your emails delivered to your customers and prospects, visit http://www.EmailDelivered.com . Here, you'll learn how little tips and tactics can increase your email deliverability - and your bottom line profits - overnight. Heather Seitz has co-developed the world?s first email monitoring and email block removal service of its kind. --> http://www.EmailDelivered.com .

Friday, April 2, 2010

How to use the Google Trends Website.

by Bill Wynne

The public roll out of the Google Trends Website in 1996 was a huge benefit to online marketers and although most marketers know of Google Trends a lot of them do not take the time to understand the benefits of Google Trends for them.

The Google Trends website is a service offered by Google to users that want to get some fantastic data about keyword searches in the Google search engine. For example if you wanted to know how popular Levi jeans were over the past 6 years you could type in "Levi Jeans" and get data that would show you the search trend for Levi Jeans. It will not only give you the search trend but you can begin to focus the searches on country, city or even by language.

For anyone looking for a Niche to market and make money Google Trends is something they should not do without.

How to use the Google Trends website Practically?

PPC Marketing - If you are primarily a PPC marketer Google Trends is going to help you in your geo-targeting. I was involved in a niche that was hot in the United States but it gradually tapered off in the USA but got real hot in the Japanese market and so you set up your Adwords campaigns to target Japan. Thank you Google for saving me money on advertising and making me money by knowing where the buyers were.

Spying on Competition - To the right of the trends graph there are a list of links that show you articles that are ranked high for the keyword that you chose. Look over those articles, get some ideas, spin it and submit it. Have you seen our page about Online Article Marketing?

Hot Trends for Bloggers - Google Hot Trends is a separate service and URL. When you are blogging you are in need of content and if you want to have something relevant to your crowd that is timely with world events or something else you can use Google Hot Trends to see what is real relevant. Not long ago Tiger Woods went through his hardship with his family and the reporters. If you type Tiger Woods into the Google Trends website you will see the spike that was created over the bad press. I would not use Hot Trends to determine a niche because it is only reporting the hot things that are very current and as we know, news is changing all the time.

Keyword Analysis - The Google Trends website should be a part of your keyword research in conjunction with a program like Traffic Travis (download Traffic Travis for FREE) and the Google external keyword tool. Google trends will save you money from choosing keywords or a niche that is no longer active in a particular country that you may be targeting.

Another cool part of the keyword analysis that I should mention is something I saw in a webinar. The Google Trends website was used to compare "table tennis" and "ping pong". Which do you think is more popular? Which country would you think either is more popular? Curious? Well I am not going to tell you. Go to the Google Trends website and check it out for yourself. While you are there play with it and see if you should alter some of the marketing that you are doing.

Note - Remember that this is only Google traffic and does not account for the traffic on other search engines like Ask, Yahoo and Bing. Clearly Google dominates as a search engine and gives a good picture of what is most likely taking place in the other search engines.

About the Author

Bill Wynne has been an Internet Marketer since 1999. He has been successful in a number of niche markets. Recently he decided to create his own blog where he has decided to share his knowledge of Internet Marketing. He offers many free tools and articles on his blog as well as special offers. http://www.BillWynne.com