Monday, March 8, 2010

Online Press Releases & SEO

by Sheila Kloefkorn

If your SEO strategy doesn't include online press releases, you're missing out on a huge opportunity. This article will provide you with information about online press releases, online PR, and how they can give your SEO campaign a boost. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.

Online press releases leverage traditional public relations news to increase visibility and traffic, and marry them with online strategies such as search engine optimization and social networking.

If you don't already know this, press releases are great for SEO. Why? Well, the can give you an opportunity to reach a new audience, generate traffic, and most importantly, build incoming links to your website. Unfortunately, most businesses don't take advantage of the SEO opportunities that a press release can afford them, so we put together some tips that should help. Here they are:

Write Titles That Contain Keywords. By including keywords in your title, your press release is more likely to get picked up in a search that contains those keywords. Put the keywords at the front of the title and try to make the title as interesting and as informative as possible. Keep the title at a length of around 75 characters.

Include Links to Your Site. The main reason for distributing a press release is to get links that point back to your site, so it's absolutely crucial to include those links in your press release. Try to include your URL at least twice. The first one can be the name of your business with a hyperlink back to your homepage. The second can include anchor text (the keywords you are targeting) and can link back to the best landing page.

Make an Impression. It can be very difficult to stand out from the rest of the crowd online, especially when it comes to a press release. These days, however, some distribution sites make it easier by allowing you to add images, video, audio, whitepapers and/or slideshows. Take advantage of it!

Incorporate a Good Summary. At the beginning of your press release, it's a good idea to incorporate a summary that captures the main concept of the post. Not only does it give readers a chance to quickly assess the value of the content, it also gives search engines and social media sites a great blurb to display in results.

Publish Consistently. By publishing new press releases on a consistent timeline, you'll be able to leverage the best SEO results. This will allow you to target more keywords, promote new ideas, products and services, and keep your name in the minds of your target audience.

Use the About Section: The About section is a good place to tell readers about your business and advertise your company. Be sure to include your keywords and a link back to your site.

Oh, and one more thing. Make sure you include complete contact information (i.e. email, phone, mailing address, web site, etc.) so that you can be contacted by media outlets, potential customers and investors.

About the Author

Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online press releases and public relations services in Arizona.