Wednesday, March 24, 2010

Importance Of Effective Keyword Marketing Research For Finding The Most Searched Keywords

by Kerron Ali

Whether you are a new webmaster or seasoned webmaster, it is vital that you understand keyword marketing research. Conducting targeted keyword research and analysis goes a long way in helping your on page search engine optimization especially in achieving a great rating among the search results of major search engines like Google, Yahoo or MSN. In any case, you must indulge in finding the most searched keywords, that are suited according to your niche market.

The purpose of keyword marketing research is to find out the exact phrases of the most searched keywords that are requested by people in the searches carried out in the major search engines. If your website has the relevant information about the most searched keywords and terms, your website would be rated higher by the major search engines. The entire process of improving search engine ranking for a website is a wide process and is called search engine optimization. Finding relevant keywords is one of the most important parts of search engine optimization.

To start keyword research and analysis for your website you may want to note these few keyword research tips.

Make a list of the most searched keywords related to your website. You can easily find the keywords by using online keyword services. One popular keyword service provider on the web is the google keyword research search tool. Using google keyword research search tool and services, all you have to do is to type a keyword and wait for the list to appear on the computer screen. And you will you have a direct access to hundreds of keywords related to the keyword you have typed in the box.

For example, lets say your website markets and promotes weight loss products. Type the word "weight loss" and you will have all the top keywords related to weight loss. The keywords will be something like: lose weight fast, lose 10 pounds in 2 weeks, effective weight loss methods,and so on.

Now you have to select the relevant keywords for your website. You cannot choose "avoiding weight loss" for a site which caters specifically to the weight loss methods. Although be sure to include other relevant keywords that would be relating to losing weigh or that sort .

There are also a number of paid keyword research tools that can help you find the most searched keywords for your website in very quick time. Tools such as Niche Research Commando can save you hundreds of hours of keyword marketing research when compared to doing it manually. While you select the keyword with the help of these tools, you will also come to know how many number of times the keyword has been searched on the Internet on a daily or monthly basis.

Going back to the skin example: suppose you select "fast weight loss methods" as your main keyword, you can also track the exact number of times "fast weight loss methods has been searched on the Internet. The number can be some thousand times. You are suggested to select the keyword with a higher search count first.

Another keyword research tip of conducting effective keyword market research is to keep an eye on your competitors. Look at the meta-tags of your competitors' website. The meta-tags are a good source of significant keywords. You can also visit places like Yahoo answers and other forums pertaining to your niche, and observe the popular phrases people are searching for in these places.

Having visitor tracking software in your website is also helpful in tracking the keywords people use to find your website on the web. Stat Counter is a free and effective keyword tracking software. Each stats page has a link which shows the keywords being used to search your page. Once you have the right keyword marketing research in hand, you can hit the market with the most relevant and desired information on your website.

About the Author

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