Wednesday, March 31, 2010

Article Submission Or Bookmarking?

by Morris Zhang

For those who want to promote their websites, especially those content-intensive ones, for example, blogs, article submission and bookmarking are both among the most effective means you can take. At first glance, they look roughly the same. But they do have differences. In the following analysis, I'd like to perform some basic comparison between them.

Before I start, I'd like to clarify the meanings of article submitting and bookmarking, respectively.

"Article submitting" means submitting your entire article content to article submission sites. Popular article submission sites include EzineArticles, ArticleBase, GoArticles and so on. To submit your article, you normally need to provide the following information:
* Article title
* Author name
* Author Bio (or called Resource Box)
* Article summary
* Article Body
* Tags

"Bookmarking" means submit your article link's basic information, rather than the entire content, to bookmarking sites. Famous bookmarking sites include Digg, SlashDot, Reddit, Google and so on. To bookmark your sites, you normally need to provide the following information: * Article title
* Article Link URL
* Article summary
* Tags

So, from what was listed above about article submission and bookmarking, you could easily see that the functions and requirements of the two are indeed different. Let's try to summarize their two major differences as follows:
* Article submission gives away your content, whereas bookmarking doesn't. After submitting your article to some other sites, your website is no longer the only place that publishes your article. The visitors who are interested in your article may not need to visit your sites. The article submission sites may publish PPC ads, like Google Adsense, alongside your article on their sites, and the ad revenues all go to their pockets. On the other hand, bookmarking only exposes the link of your article. To visit the full content, the visitors still need to come to your sites. That means, you are still the sole owner of your article and your website is the only place that publishes your article. (Let's ignore content piracy issue at this moment).
* The promotion benefit that you get from article submission is the resource box offered by the article submission sites, in which you could list two to three links that you would like to promote. Normally the article submission sites do not allow you to insert any affiliate link in the body of the article. On the other hands, as you only submit the basic link info, rather the entire content, to bookmarking sites, the promotion benefit you get is directly related to the article link the bookmarking sites have bookmarked for you.

Arriving here, you may wonder which method you should adopt. Well, there is no definite answer, since it all depends on your own judgment and biggest concern. For example, if you're concerning about the copyright issue or don't want someone else to enjoy the ad revenues brought by your articles, the better alternative is bookmarking. If you want your website's link popularity to be increased more quickly, the more suitable choice for you is article submission. Nevertheless, you could always combine article submission and bookmarking to achieve a maximized benefit.

About the Author

E-Business 101
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Monday, March 29, 2010

Tips on How to Build a Website with Adobe Tools

by Ewen Chia

What makes up a great website? Usually, people would answer by saying that they find a website interesting if they have some relevant content. Others who are more visual would say they are attracted by great looking pictures, interesting videos and moving objects flashing across their screens when they open the website. The truth is that more often than not, the initial attraction to a website would be the visual stuff that grabs attention and subtly commands the viewer to keep on looking. If you want to accomplish these things with your website, all you have to do is to know how to build a website with adobe tools.


Here are some tips to help get you started with your website using adobe tools:

Tool # 1 - Adobe Illustrator

Adobe Illustrator is actually great for creating logos and establishing a distinct brand in your website. You can create vector graphics and even draw using this program. With Adobe Illustrator, you are not limited to just ready-made images. You can create specific images with new dimensions, color scheme and create new shapes that will create a distinct look for your website. This is very important for every business or individual who would like to make a mark in the online world.

Tool # 2 - Adobe Photoshop

Adobe Photoshop is great for manipulating images. All you have to do is save the image files on your computer and open them through your Photoshop software. There are tools to distort, sharpen and change the colors of your images. You can create special effects with your photos that would make for interesting viewing. This will definitely add spice to your website.

Tool # 3 - Adobe Acrobat

If you have word files, newsletters and white papers ready for download on your website, Adobe Acrobat can be your dear friend. Word and Excel files can be converted to Adobe PDF files for easier downloads by your website viewers.

Tool # 4 - Adobe Dreamweaver

This is the best tool while learning how to build a website with adobe because it is user-friendly and even novices can design their very own website using this software. There are some online guides and steps you can follow to design your website using the Dreamweaver. Another great thing about this software is that it supports various scripts and programming languages. Also, the reason why even novices can use this in designing their websites is that they don't have to learn HTML or CSS codes to design their site. There is a Code Viewer for those who are familiar with codes but you can easily shift to the Design mode if you are not familiar with codes.

Tool # 5 - Adobe Flash

You can use flash to add animations to your website.

Tool # 6 - Adobe Fireworks

Adobe Fireworks is great for slicing images and creating backgrounds once the entire design has been completed. They are then made ready for coding

Tool # 7 - Adobe Premiere

Since you have started on how to build a website with adobe already, you might as well learn to make videos that you can later on upload to your site to make it even more interesting and attractive. Adobe Premiere is a great tool to make wonderful videos with great special effects and editing.

About the Author

Ready To Start Your Own Internet Based Business And Make Real Money Online? For A Limited Time Only - Go To http://www.InternetBasedBusiness.com For Your FREE eBook That Reveals The Secrets To Getting Your Own Profitable Internet Business In 24 Hours Or Less!

Friday, March 26, 2010

Small Business SEO

by John Balthazar

Search engine optimisation is something that all business owners with a website need to be aware of. If you've got a site and want to drive relevant traffic to that site, you need to know what to do to help the search engines get a good understanding of your business, so they can rank it for the terms you feel are most suitable for visitors. It's not about tricking the search engines, or trying to boost traffic numbers in general. You need to see an increase in relevant traffic to you site (10 relevant visitors are far better than 1000 non relevant visitors, who leave your site straight away), and Google wants to provide searchers with a list of high quality sites, relevant to their search query.


1. Research your keywords: Make sure that you know what people type into Google and the other search engines when looking for your products or services. Research into how competitive these phrases are - are there any phrases that are relevant, but aren't quite so competitive? These are more likely to give you the results you want. Also think about plurals and synonyms.

2. Make sure each single page on your site has a unique title tag. If you've done your keyword research, you should also aim to use keyword/phrases in the title tag too.

3. Additionally, make sure that all the meta descriptions for each page are unique too. Since the search engines mostly show the title and description of a page in the search results, make sure your descriptions correlates to your title, includes keywords, and has some kind of call to action that persuades the searcher to click on your link rather than the result above or below you.

4. Using your keywords and phrases, look at the headers within your pages. Headers tags are like the headlines of a newspaper - your H1 header should contain your primary key phrases, with any H2 headers containing your secondary phrases.

5. Look at your copy- does this contain key phrases? Make sure you don't keyword stuff your copy though - aim for about a 3% ratio of keywords to copy. The content of your site should be written with your visitors in mind first, SEO second, so make sure it still makes sense and adds value.

6. Analyse your website structure. Do you have a lot of deep pages, hidden within subfolder after subfolder? Aim to keep the architecture of your site nice and flat - you don't want to make it difficult for search engines or visitors to find content. Try and keep everything within two clicks of the homepage.

7. Going back to content - how fresh is the content on your site? Google and the other search engines love new and unique content. So try and update your website on a regular basis. This could be through a blog, press releases, or new product pages. Just keep it fresh - no one likes anything stale!

8. Linking.... oh linking, everyone is always going on about the number links to your site...why? Because it's important! Each link is like a vote of confidence in your site, so the more you have (from reputable, high quality sites), the better. Building the number of quality links to your site takes time. Register with industry directories, local directories, become active in social media, make the most of social bookmarking, create amazing relevant content that people will want to link to, create articles and post them out to article sites, comment in forums... there's so many activities you can do to increase the number of links to your site. It's an investment - in time and sometimes money, but it's worth it.

9. Register with Google Webmaster and submit your XML sitemap. This is an XML file includes all the pages of your website in a way that makes it easy for Google to reference and index. Google Webmaster will also tell you if there are any errors with your site, what some popular keywords are surrounding your site, some of the links pointing to your site and more.

10. Register with Google Analytics and start using it on a regular basis to monitor your site. Google Analytics is a free piece of software that enables you to track all the activity on your site. It's actually a bit scary the amount of information it can give you. But for a small business owner, or marketing professional, it's an invaluable tool that can help you improve your website performance and growth.

This is just the tip of the SEO iceberg - there's so much to SEO and it's constantly changing and evolving. At the end of the day though, it's all about creating a quality website, adding regular quality content and being active in the world wide web. It's not rocket science, but it does take time.

About the Author

John Balthazar is an SEO expert. he currently lives in Johore Bahru and gives away SEO tips at his website.

Wednesday, March 24, 2010

Importance Of Effective Keyword Marketing Research For Finding The Most Searched Keywords

by Kerron Ali

Whether you are a new webmaster or seasoned webmaster, it is vital that you understand keyword marketing research. Conducting targeted keyword research and analysis goes a long way in helping your on page search engine optimization especially in achieving a great rating among the search results of major search engines like Google, Yahoo or MSN. In any case, you must indulge in finding the most searched keywords, that are suited according to your niche market.

The purpose of keyword marketing research is to find out the exact phrases of the most searched keywords that are requested by people in the searches carried out in the major search engines. If your website has the relevant information about the most searched keywords and terms, your website would be rated higher by the major search engines. The entire process of improving search engine ranking for a website is a wide process and is called search engine optimization. Finding relevant keywords is one of the most important parts of search engine optimization.

To start keyword research and analysis for your website you may want to note these few keyword research tips.

Make a list of the most searched keywords related to your website. You can easily find the keywords by using online keyword services. One popular keyword service provider on the web is the google keyword research search tool. Using google keyword research search tool and services, all you have to do is to type a keyword and wait for the list to appear on the computer screen. And you will you have a direct access to hundreds of keywords related to the keyword you have typed in the box.

For example, lets say your website markets and promotes weight loss products. Type the word "weight loss" and you will have all the top keywords related to weight loss. The keywords will be something like: lose weight fast, lose 10 pounds in 2 weeks, effective weight loss methods,and so on.

Now you have to select the relevant keywords for your website. You cannot choose "avoiding weight loss" for a site which caters specifically to the weight loss methods. Although be sure to include other relevant keywords that would be relating to losing weigh or that sort .

There are also a number of paid keyword research tools that can help you find the most searched keywords for your website in very quick time. Tools such as Niche Research Commando can save you hundreds of hours of keyword marketing research when compared to doing it manually. While you select the keyword with the help of these tools, you will also come to know how many number of times the keyword has been searched on the Internet on a daily or monthly basis.

Going back to the skin example: suppose you select "fast weight loss methods" as your main keyword, you can also track the exact number of times "fast weight loss methods has been searched on the Internet. The number can be some thousand times. You are suggested to select the keyword with a higher search count first.

Another keyword research tip of conducting effective keyword market research is to keep an eye on your competitors. Look at the meta-tags of your competitors' website. The meta-tags are a good source of significant keywords. You can also visit places like Yahoo answers and other forums pertaining to your niche, and observe the popular phrases people are searching for in these places.

Having visitor tracking software in your website is also helpful in tracking the keywords people use to find your website on the web. Stat Counter is a free and effective keyword tracking software. Each stats page has a link which shows the keywords being used to search your page. Once you have the right keyword marketing research in hand, you can hit the market with the most relevant and desired information on your website.

About the Author

Be sure to visit SEprofits.com for more internet marketing tips, as well as Honest Reviews of the most talked about Money Making Systems.

Monday, March 22, 2010

How to Build a Flash Website through Dreamweaver

by Ewen Chia

If creating a regular website requires patience, expect that if you make a flash website, it needs more patience. Though this can sound similar to creating just like any other website, the process on how to build a flash website is different. In fact, when you successfully created a website, it does not mean that you can successfully make a flash website too.


Though this is often the case, it does not take to be a professional before one can actually do this kind of website. You can still make this project by yourself easily especially with the use of Dreamweaver. This program enables you to get Flash FLV, which you can display in your website. To help you on how to do it, here are some useful steps on building a flash website through Dreamweaver:

1. Select the site. The very first thing you have to do to get started in Dreamweaver is to select the specific site in where you wish to create your project. After determining this, you can proceed and click the Advanced Tab button.

2. Fill the site name and local root folder. After clicking the button, you will be required to fill out necessary information. Enter your site name, which will serve as your path name on the actual webpage.

3. Enter the URL name. The URL name you are about to enter here is basically the domain name of your website. Afterwards, you need to specify where in the directory you wish the flash image to appear. Then, you can click the OK button after.

4. Choose the file. In this step on how to build a flash website, you can now select the flash file you wish to add on your webpage. Then, you need to position the cursor inside your webpage. After this, you can select insert>media>FLV button. As a result, you can automatically see another window popping up on your current screen. In there, you need to browse and look for the FLV file that you wish to enter on that particular webpage.

5. Click Detect Size. After following the above steps, you will be given the option to click either "Detect Size" or Prompt users to download flash player." Don't choose the latter right away. Make sure that you select the "Detect Size" first. Next, you can set the settings into default mode in the Options Menu and then click OK. Right away, you will see that Dreamweaver will automatically start inserting and writing the appropriate codes for the webpage you have chosen.

6. Insert the files and codes in the web server. Once the codes are finally written, you can enter them in the server. Then, you can point the browser to the specific URL. To check if the creation is successful, the Flash file must display right away on the site after inputting all the codes.

Through Dreamweaver, your question on how to build a flash website quickly and easily is finally made possible. Plus, you can have the bonus of making this project less expensive or even free because of your diy project.

About the Author

Ready To Start Your Own Internet Based Business And Make Real Money Online? For A Limited Time Only - Go To http://www.InternetBasedBusiness.com For Your FREE eBook That Reveals The Secrets To Getting Your Own Profitable Internet Business In 24 Hours Or Less!

Friday, March 19, 2010

What is cloud hosting?

by Madan Kumar

Cloud hosting is a term used when talking about a certain type of web hosting. But what exactly is the difference in cloud hosting compared to other hosting options? Cloud hosting operates off of clustered servers. This way, the hosting is handled using multiple servers instead of just one single server. By doing this, things such as handling security, hardware resources, and load balance are done virtually. Because of this, websites have access to the processing power of several servers.

Cloud hosting comes with certain benefits. Perhaps two of the most commonly regarded benefits of using this host type are the cost efficiency and scalability. When it comes to cost efficiency, cloud hosting sites charge users by the amount of processing power that they use. Meaning it's like your electricity bill, the more you use the higher the bill. This can save you quite a pretty penny since your bill is purely according to your active use of the servers, meaning you're not paying for something that you're not using.

So it's a cost effective service, but what do I mean by scalability? What I mean is that the technology available has high scalability. In simple terms, you aren't bound by your server's limited resources. You have a great deal of processing power available to you, instead of simply relying on your personal computer handling everything. Website expansion can be done easily without the frustration and hassle of migrating and transferring everything to a larger, dedicated server. Not only that, but you won't have to worry about using a dedicated server and all the hassles that come with that. You won't need to worry much about things like server crashes and other headaches thanks to cloud hosting technology. Now, although you may not own the physical property, you will be able to avoid renting from third party providers. Cloud hosting also provides new comers with a much easier general entrance in to hosting. Providing users with a broad range of applications right from the start, as well as requiring a low management overhead, and easily customizable options are just a few reasons to consider cloud hosting. However, there are a few disadvantages to this system. One such disadvantage is that although a company may save money on the initial expenses, operating costs in the long run may outweigh them. For companies who have more flexibility in their capital budget instead of their operating budget, cloud hosting may not be the best choice. Another small downside to cloud hosting is that nearly everything is done over the internet, meaning the availability of the servers is subject to internet latency or connectivity issues.

Deciding whether cloud hosting is right for you depends on what exactly you need it for. Whether you're an individual or a company searching for a hosting option will affect your decision. Researching your options and examining both initial and long term costs will help you to reach the ideal decision for your situation. Although it's not for everyone, cloud hosting offers many an easy setup to host and maintain websites.

About the Author

Get started with Unlimited Web Hosting . Perhaps you to have a look on Host Guards to find a host that is completely flexible in catering for your needs, visit shared web hosting . For the best web hosting services and lowest prices around!

Wednesday, March 17, 2010

How to Market a New Website

by Derek Rogers

New websites are popping up all around the web with many talented designers finally uploading their web pages to many free and paid hosting solutions. With these pages being distributed to the worldwide network of sites, it is time to start marketing the website so that others can see the fantastic work that you did.

Marketing the new website is a time-consuming task if you want thousands of people visiting every day, but you can always do the marketing little by little as continuous traffic will only lead to your website growing more popular in the search engines. Here are some ways to market any website no matter what the content is.

Tell your Friends

It is good to start spreading the word to your friends first because they should be very easy to contact. You can contact them via instant messaging or log in to your favourite social networking website, so all of your contacts can check out the new website. This is also good because you can get their friendly feedback so you can make some adjustments that the people in the future will like.

Post your URL in your social networking profile or as part of a status update to gain a little exposure. You can also post it in other people's profile pages if a function exists so it gains even more attention allowing 2nd or 3rd degree friends to visit it. If you are lucky, your friends might help you market your website simply through word of mouth.

Blog or Write About It

Setting up a blog section in your website is a great way to easily update your website with fresh content. Keep the content updated and search engines will crawl on your site more often; especially if you observe search engine optimisation techniques. If a blog section doesn't suit the site, you can always write articles about the website or regarding any topics that may be related to the website. You can post these articles in article directories along with a link back to your site so you get more search engine coverage and any visitors of that directory may check out your article if the header is attractive.

Share it with other People that may be Interested

Now that you accomplished the two easy avenues in getting traffic, you can start spreading your website even further by sharing it with other people that you think may be interested with the site. Check out forums that allow signature advertising and join in with the discussions after setting your website address or linked banner image as your signature. If your new website is selling products or services, you can also post in the many classified ad sites available online. Try social bookmarking sites as well since search engines crawl often there as well.

There are many efficient and effective ways to market a new website, but these methods are recommended simply because they are free advertising methods. Paid advertising methods will produce even more traffic once you have the advertising budget. Over time, visitors will be pouring all over your website.

About the Author

Derek Rogers is a freelance writer who represents a number of UK businesses. For the very best professional Digital Marketing Company he recommends Winchester-based Studio Republic.

Monday, March 15, 2010

The 7 Deadly Sins of Writing Google Ad Text and How to Resolve Them

by Jackie De Burca

There are a lot of folks out there doing Google Adwords that seem like they have lots of money to spend! Why do I say this? Well they write their ads so casually that there is a good chance they are getting a high percentage of clicks from people who are not really their customers. On top of this there is a good chance that they have these generic, casual ads in an ad group with too many keywords. Plus lots of them don't take the time to direct their potential customers to the best landing page on their site.

If they could calculate over the period of a year how much they were spending on random, curiosity clicks due to these types of ads and bad ad group formation, they would definitely get a shock. What's more is if they spring cleaned their Google Adwords account this time next year they could be heading off on an extra holiday.

So in order to write the best Google ad text the first thing to do is identify if you are committing any of the Google Ad Text 7 Deadly Sins, as listed below. Then we will discuss how not to commit these sins.

1. Are your ads broad as you feel they will capture more people? This is the first deadly sin as in reality people feel that they the need to click on these ads sometimes in case they are missing out on something good. A fair percentage of them will leave your site quickly as they will be disappointed.

Don't commit this sin by firstly realising that people are getting more savvy every day and what they want to see is an ad that tells them as much as possible in the small space allowed. The ad text should always include the keyword at least once and where possible include a price or a starting price.

2. Are your ads unsupported by a proper group of keywords? This is somewhat like a football player who can't score without the support of other team members.

Avoid this sin by having smaller ad groups with a family of related keywords inside which makes it possible for the keywords to be included in the ad text. This takes more time to set up but really pays off in the end.

3. Do your ads blend in nicely with the crowd? Many ads commit this deadly sin as often the combination of the perception of it being such a small announcement and the lack of experience of working this small space gives rise to lots of sinners!

Stop sinning and start having fun with language. It is always possible to make the ad text tempting to customers and inject something different from your competitors so that it no longer blends in with the crowd but instead stands out from the crowd, in a good way.

4. Have your ad texts been written with the customer or your business in mind? If they have been written with your business in mind and not the customer you are committing the fourth deadly sin. Sadly this is a common practice as many business owners know their own business so well and forget that their potential customers don't.

By not committing this sin you will raise your chances of sales and customer acquisitions highly. Get into the mind of your customer and if this is too difficult ask your friends or employees to help. It is what is on your customers' minds' that counts.

5. Have your ads gone past their sell by date? The fifth deadly sin can be seen at different times of the year when seasonal ads are well out of date. This gives a message of inefficiency to your potential customers, and it is hard for them to get excited about an ad in December 2009 which talks about the New 2009 Range.

Cleanse this sin by putting seasonal ads into their own campaign which can then be paused when the season is finished and resumed and changed for the next season. Keeping them separate like this makes them much easier to manage.

6. Do your ads have no Unique Selling Point? If your ads do not include this ask yourself would you buy from your ads? Internet customers who are checking Google Adwords ad texts most likely have no loyalty to your competitors otherwise they would not be looking at the ads. What is your unique selling point?

To avoid committing this sin is more difficult than some of the aforementioned sins. The ad text space is tight and you have to be quite skillful to get this in as well as the keywords and price when relevant. If you sell unique goods mention it, if you are cheapest mention it, find a way to include at least the flavour of your unique selling point.

7. Do your ads direct people to your homepage or some other broad page leaving potential customers to have to navigate your website? This is the serious seventh deadly sin. Less and less people are willing to spend the time having a look for the page you should have deep linked your ad to in the first place.

Don't commit this sin, do yourself and your potential customers a big favour and deep link every single ad to the most specific page. You will save money as people will be less likely to bounce off your website.

About the Author

Jackie de Burca is co-owner of CWA Europe which is a search marketing agency. CWA Europe specialise in writing the best Google Adwords ad text in order to make their clients more money. http://www.cwa-europe.com/paid-search/writing-the-best-google-ad-text/81-17.html

Wednesday, March 10, 2010

10 Ways to Get People to Return to your Site

by Oudam Em

Any online marketer understands just how difficult it is to get people to visit his or her web site. Some businesses are willing to pay as much as $10 to $20 for each visitor to their site through campaigns.

What we sometimes overlook is that keeping an existing website visitor is just as important as obtaining a new one. In fact, return visitors are arguably more valuable because they are more likely to take action, to purchase whatever you have to sell to them.

Here are a few tips on improving your site's stickiness.

1. Make certain your site gives your visitors what they want. Web surfers have short attention spans, and there are an incredible number of sites competing for their attention. Your message should leap out at them and grab their attention from the start. It should be clear and specific. If your main business is retailing Korean DVDs, make sure that they get the message within the first few seconds. If they have to dig through your website to find Korean DVDs, odds are they would leave your site in no time.

2. Keep your website content fresh and current. Whenever people come to a website they want to see fresh content. If you are selling Korean movies, you will want to frequently update your site with new releases, special promotions, sales, etc. Updating your website on a regular basis lets your customers know you are on the ball, that you're diligent about your business.

3. Send frequent newsletters to your visitors. Create an opt-in e-mail list from your site visitors. Place newsletter sign-up forms on as many pages on your site as possible. Send out regular newsletters letting your recipients know about the latest developments, specials, offers, etc. Be respectful to your potential customers by not sending them excessive junk mail and by providing an easy way for them to have their names removed from the mailing list at any time.

4. Integrate forums and news feeds on your website. Forums and news feeds update themselves with minimal effort and maintenance on your part, so it's a no-brainer to include them in your site whenever appropriate.

5. Maintain a weblog on your site. A professional blog can be a part of your domain, or you can link to an external blog from your website. Display the link prominently on your site. If your site offers professional services, keep your blog entries professional and relevant. Leave out personal rants as they could turn off our prospective customers.

6. Integrate third-party widgets into your site. Widgets can add special functionalities to your site without your having to write and implement the codes yourself. There are widgets for chat, polls, newsletter signups, weather forecasts, and so on. Widgets are a great way to add bells and whistles to your site without the expenses of software development and, since they are hosted on external sites, extra bandwidth. However, use them sparingly as they could slow down your site and steal away your visitors throughout the via the links they display.

7. Make yourself unique. Odds are there are hundreds or even thousands of other web sites in your niche competing for your target visitors. How do you stand out? How do you set yourself apart from others? Analyze your competitors' websites and assess their strengths and weaknesses. Are there certain features that are lacking on their sites that you would be able to provide on yours? Being unique is not so much about discovering something completely new and revolutionary; it is about filling certain voids and needs that aren't getting filled elsewhere.

8. Make your website entertaining and appealing. Your website should be user-friendly and intuitive to navigate. The site design should fit the function and go along well with the nature of your business. Avoid flashy graphics, annoying colors and other distracting elements.

9. Gather feedbacks from your site visitors. Feedbacks are a great way to engage your visitors and collect their inputs on how to make your site. They let visitors know that you care about their needs and desires.

10. Offer free stuff on your site. Sending out newsletters to people in your opt-in list offering them "free" this and "free" that is a good way to attract return visitors. In truth, nothing in life is really free. This probably explains why regardless how overused the word "free" is, it remains a potent marketing tactic. Even though few people are foolish enough to think they would really get something for nothing, they're always looking for extra perks and incentives to give them more for their money.

About the Author

Oudam Em is the owner of Web Launch, a company that offers free search engine submission to dozens of search engines and web directories.

Monday, March 8, 2010

Online Press Releases & SEO

by Sheila Kloefkorn

If your SEO strategy doesn't include online press releases, you're missing out on a huge opportunity. This article will provide you with information about online press releases, online PR, and how they can give your SEO campaign a boost. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you.

Online press releases leverage traditional public relations news to increase visibility and traffic, and marry them with online strategies such as search engine optimization and social networking.

If you don't already know this, press releases are great for SEO. Why? Well, the can give you an opportunity to reach a new audience, generate traffic, and most importantly, build incoming links to your website. Unfortunately, most businesses don't take advantage of the SEO opportunities that a press release can afford them, so we put together some tips that should help. Here they are:

Write Titles That Contain Keywords. By including keywords in your title, your press release is more likely to get picked up in a search that contains those keywords. Put the keywords at the front of the title and try to make the title as interesting and as informative as possible. Keep the title at a length of around 75 characters.

Include Links to Your Site. The main reason for distributing a press release is to get links that point back to your site, so it's absolutely crucial to include those links in your press release. Try to include your URL at least twice. The first one can be the name of your business with a hyperlink back to your homepage. The second can include anchor text (the keywords you are targeting) and can link back to the best landing page.

Make an Impression. It can be very difficult to stand out from the rest of the crowd online, especially when it comes to a press release. These days, however, some distribution sites make it easier by allowing you to add images, video, audio, whitepapers and/or slideshows. Take advantage of it!

Incorporate a Good Summary. At the beginning of your press release, it's a good idea to incorporate a summary that captures the main concept of the post. Not only does it give readers a chance to quickly assess the value of the content, it also gives search engines and social media sites a great blurb to display in results.

Publish Consistently. By publishing new press releases on a consistent timeline, you'll be able to leverage the best SEO results. This will allow you to target more keywords, promote new ideas, products and services, and keep your name in the minds of your target audience.

Use the About Section: The About section is a good place to tell readers about your business and advertise your company. Be sure to include your keywords and a link back to your site.

Oh, and one more thing. Make sure you include complete contact information (i.e. email, phone, mailing address, web site, etc.) so that you can be contacted by media outlets, potential customers and investors.

About the Author

Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online press releases and public relations services in Arizona.

Friday, March 5, 2010

Things To Consider When Choosing A Host For Your Website

by Ian Spencer

Choosing where you are going to host your website is important, even if you think that you can just choose any old host, as long as they work. To some degree, making sure your website is always visible is a pretty important factor of choosing a host, but in this day and age, most website hosting companies offer a 99.9% uptime guarantee anyway, so there are other considerations to think about when choosing your host.

Price - We have all been here when choosing a host, we simply look for who is the cheapest, a mistake most of us make with our first few websites. Although getting a good price is undoubtedly important, sometimes the cheapest is not always the best, and if you can afford it, it can sometimes be a good idea to spend a little more to gain a little more, in terms of service, reliability and standards.

Location - This is quite often a common mistake made by many new webmasters. The location of the server ( or computer ) that your website is hosted on is critical if your website or service is location specific. For example, if you sell products to the UK and have a .co.uk domain name, you need to make sure the server your site is hosted on is in the UK. Google takes the location of your server into consideration as part of the whole of SERPs process, so make sure you host your website in the country in which you operate.

Reputation - The internet has made it very easy to find out about any company in the world, simply with a quick a search in Google. You can find out user reviews, information about the company, read reviews and find out if there have been any previous issues with a host. You can also buy magazines which rate and rank hosts and you can always have a chat to other local businesses, friends and family to see if they have any overall recommendations.

Reliability - A car that doesn't start is about as much use as a website that is never online, so check out the web hosting company's previous service status announcements, up time and read all the reviews you can about other webmasters experiences with the company. Most web hosts guarantee a 99.9% uptime, some of them deliver, some do not, but you will need to do your research which you can do via independent forums and website magazines.

Support - It is Monday night, you are the only one in the office and your website is down and emails stuck in a black hole. Your web host doesn't offer 24 hour support, and your orders have dropped to zero. You have to go to bed and try to sleep, knowing you wont be able to get anyone to fix it until the morning. Once again, we have all been there, and it is so important you choose a host with 24 hour assistance, as at some point over the period you will need to contact them, that is a guarantee.

Technology - Try to make sure that the web hosting company are using up to date servers and technology, as if you are paying for a hosting account you want something that is the latest technology which will also be more reliable than older technology. As servers evolve and develop, they are slowly becoming more reliable, faster and stable, so it is well worth a quick phone call to ask the company about how old their servers are etc and what technology they use.

Range Of Services - Some web hosting companies do just that, host websites for people. But some offer a lot more than others in terms of what you get. Some control panels are better than others and some of the hosts often through a few free services into the mix is you commit for 12 months, so it's worth shopping around to make sure you get the best value for your money.

Windows V Linux - The operating system of your server can have an impact when it comes to how your website operates. Make sure you know what platform your website needs to run, as sometimes you will be automatically assigned to a server operating system that might not suit you.

To conclude, it is important to research who you host your website with. If your website is your business you need to make sure the host you choose is what you need and offers you all of the support and commitment you require. For the sake of a few hours research on the internet and by phoning around, you can end up saving yourself hours of heartbreak further down the road.

About the Author

Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

http://clearwebservices.com/ For More Information, please call 01594 835 857 or email info@clearwebservices.com

Wednesday, March 3, 2010

Sorting Through The Affiliate Terminology Jungle

by Shayne Wyatt

Let's face it, it doesn't matter what profession you enter today, there always is a an inherent language which must first be understood to grasp what is going on.


The affiliate marketing industry is no different. It can be far easier in the affiliate world knowing what it all means rather than guessing, or even getting the wrong answers.

There are a multitude of phrases, slang terms, and abbreviated terms in affiliate-speak which can sound foreign to someone new entering the business. I hope this short compendium of affiliate terms and abbreviations will help you muddle through the process a little bit easier.

Especially when reading the affiliate company agreement you may be asked to sign in some cases. You know what I'm referring to, that little box you are asked to click on saying you have read and agree with the terms as set out in their agreement.

If you do not understand what some of the terminology means, do not 'Okay' it with a click in the little box, which is considered your signature of approval.

Ask the company setting out the terms in the agreement to clarify something for you, they will be more than happy to satisfy your queries, or go to an outside source for the answer if it will make you feel better.

There's an old saying that also works in today's Internet world: It's always better to be safe than sorry.

Affiliate: A person who may or may not be a web site owner, and promotes a merchant's products and/or services while earning a commission for referring either clicks, leads, or sales.

Affiliate Agreement: Agreement listing terms, conditions and policy related to an affiliate program. Frequently highlighted by a small box which is to be clicked when the stated material is agreed to. Agreements should always be read first.

Affiliate Marketing: A process consisting of a tightly integrated affiliate effort to discover, create, arouse, and satisfy customer needs to facilitate an arrangement whereby commissions are earned based on sales, leads or clicks referred to the merchant website or product page. Occasionally called a Partner Program, Revenue Sharing Program or Associate Program, it is still an affiliate program.

Affiliate Link: Sometimes called a Referral Link, is an URL or link assigned to an affiliate by the merchant to promote its product(s), and by which clicks, leads and sales may be tracked.

Banner Ad: A product/service graphic placed on an affiliate website or other advertising venue, made to attract visitors to click on for more information about the product offered. Freely available from most merchants with affiliate ID links tied in for affiliate recognition on clicks, sales, leads.

Charge Back: Occasionally a sale may become invalid or incomplete for a number of different reasons cancelling the transaction after an affiliate may have received a commission payment for the sale. Therefore a minor hold-back is administered at each pay period to cover potential charge backs and/or refunds if they occur. This money will be released in a timely manner with each subsequent commission check. Bottom line, a merchant should not be expected to pay an affiliate for a sale not made.

Clickbank: One of the largest and most recognized distributors of digital information products on the Internet for affiliates with its ease-of-use, and online billing and marketing service for the development of affiliate programs. A wealth of information for newbie affiliates.

Click-Through: When a visitor clicks on an advertised link on one website which immediately takes them to another website where the product or service is offered.

Co-Branding: Certain affiliate merchants may offer co-branding options, where an affiliate may have their name or logo placed on the sales literature, product website, or on the product itself.

Cookies: Whenever a visitor clicks on a link or banner, a cookie containing the affiliate's unique account ID will be used to mark the visitor for as many days as outlined by the merchant. If the person makes a purchase within this time period the affiliate is credited with the commissions on orders generated from these clicks.

Commission: The fee an affiliate will receive for clicks/leads or sales transaction made by the merchant. The amount paid could be determined on a percentage basis or simply a dollar amount of the selling price.

Contextual Link or Text Link: A contextual link is a link may up of content or an all text ad. It may be a wordy ad, or simply a URL to click on, as opposed to some sort of banner ad.

Conversion Rate: The number of sales in relation to the number of clicks received. Often portrayed as a percentage of visits to your site which converts to a sale. When two of every hundred visitors makes a purchase, the conversion rate is 2:100 or 2 percent.

CPA: Cost per action. This refers to being paid each time an action is taken, whether it is a click, sign up, or sale.

CPC: Cost per click. With reference to Google Adwords, instead of paying a flat rate for the advertisement, you would pay a certain amount of money for each click the ad receives.

CPM: Cost per thousand. The amount of money you pay for every one thousand ad impressions.

CTR: Click Through Ratio. Represented as a percentage, it refers to the number of times an ad was clicked on, in relation to how often the ad was viewed.

Download: Transfer of a file from another computer to your own.

Google Adsense: Text and/or image ads precisely targeted to webpage content, causing the advertiser to pay a percentage of the price per click to the website owner.

Google Adwords: Google's Pay Per Click (PPC) advertising program.

HTML: Hypertext Markup Language. The predominant markup language for web pages by providing the means to create structured documents containing headings, paragraphs, quotes, lists and links along with a number of other things.

Joint Venture: Similar to affiliate programs, but operating somewhat differently. Working directly with the owner of a product, one person promotes another person's product usually for a larger commission incentive. Or a swap of products takes place by affiliates of similar size lists to expand their customer base off each other.

Keyword Density: The ratio between keywords and the total number of words appearing on a Web page. If a keyword were to appear twice in a page having 2000 words, it would have a density of 0.050 percent.

Landing Page: The page that appears when a potential customer clicks on an advertisement or a search-engine result. The page usually displays content which is a logical extension of the advertisement or link, and is optimized by featuring specific keywords or phrases for indexing by search engines.

MLM: Multi-Level Marketing or Network Marketing. Involves sale of products through a group of independent distributors in a tiered system who purchase wholesale, sell retail, while sponsoring others to do the same.

MRR: Master Resell Rights.

Newbie: A person new to affiliate marketing or becoming a webmaster.

Niche Marketing: The process of recognizing different groups which make up a market, and developing appropriate action, products, and marketing specifics for each target market involved.

Opt-In: Refers to sign-ups for newsletters, ezine subscriptions, or email lists in general. When subscribers on an email list have agreed to receive the information the list owner is providing, they then confirm their email address and their request by clicking on a link in a confirmation email known as a double opt-in.

PLR: Private Label Rights: Product can be treated as if it is your own. You can put your own name as author, change graphics and text, and can be sold it as a MRR or RR. Even though authorship can be claimed by purchaser, copyright claim cannot be.

PPC: Pay Per Click. Relates to CPC, paying for each click that an ad or link receives. Google AdWords is prime example for Pay Per Click advertising.

PPL: Pay-Per-Lead. Affiliate program where affiliate receives a commission for each sales lead generated for a merchant web site. Could be for a contest, sweepstakes, software download trials, or completed surveys.

PPS: Pay-per-Sale. Commission paid to affiliate for every sale made to affiliate merchant as a result of visitor having come from affiliate website or promotion venue.

Ramping Up: Taking a campaign with potential and adding more relevant keywords and traffic sources to increase volume and commissions.

Recurring Commissions: Commissions earned on the initial sale and subsequent purchases of the same product or service. Hosting services are prime examples of an affiliate receiving recurring weekly, monthly, or yearly commissions.

Residual Earnings: Paying an affiliate for every sale made by a visitor originally sent to the affiliate merchant for as long as the visitor remains a customer.

RR: Resell Rights: Product can be sold to someone else for personal use only, not for them to resell it again.

SPAM: Unsolicited Commercial Email or commercial postings on blogs and forums. Most affiliate programs have strict anti-spam policies which must be followed. Considered unwanted, unwarranted and unsolicited, commercial email or unsolicited bulk e-mail is commonly referred to as junk-mail.

SEO: Search Engine Optimization. The practice of enhancing search engine web page indexing. A process to improve volume or quality of traffic from search engines.

Super Affiliate: The top 5% affiliates generating 90% of total affiliate earnings.

Third-Party Credit Card Processor: Organizations accepting credit card orders on behalf of merchants. PayPal is a good example.

Tracking: A method or software used to record sales, clicks, leads, and other information related to an affiliate's links.

Tier One, Tier Two: An individual signing directly with an affiliate merchant is a Tier One affiliate. An individual joining the program through another affiliate is Tier Two. Every affiliate eventually becomes a Tier One affiliate when someone joins the program under them as a Tier two. Tier One and Tier Two affiliates make the same commission on sales, but Tier One affiliates get a small commission bonus on each sale their Tier Two affiliates make. It is an incentive to encourage affiliates to bring new people into the business.

Upload: Transferring of files from one's computer to another computer

URL: Universal Resource Locator. Also known as an Internet address or www address or a website address.

Viral Marketing: Marketing technique to induce websites or users to pass on a marketing message to other sites or users, usually by free ebooks or software.

Webmaster: Individual who builds, publishes, maintains, and updates their own website(s) and/or other people's sites.



About the Author

Shayne Wyatt is a member of a diversified experienced group of webmasters at Blogenoway.com assisting newbie webmasters and affiliates preparing to enter the online business world.

Monday, March 1, 2010

March Vacation Canceled

Just an FYI, but the vacation that the blog was taking in March has been canceled. Instead it will be in mid-April through early May, so I'll post a heads up as we get closer to the date.

Learn how to add a blog and an RSS feed to a Joomla website

by Marc B. Harris

Many times a client will ask you to add a blog to their Joomla website, or perhaps you want to add one to your own Joomla site. It really is not that difficult to do. Using articles, sections, categories and the "Syndicate" module to create an RSS feed, you can have a blog that allows you to make regular postings and have them all appear on a single page.

I will show you how to add a blog, but first I must make a couple of assumptions. First, You already have a current version of Joomla already installed and second, you can access the administrator area of your Joomla installation and are familiar with it.

The first thing to do is to log on to the Joomla administrator area. Now go to the "Content" menu and choose "Section Manager" and create a new section, let's call it "Blogs" and then click save. Next, again go to the "Content" menu but this time choose "Category Manager" and click on "New" and give the category a name like "My Blog". While still in the Category Manager, go to the "Section" pop-up and choose the Blog section you previously created and click save.

Now that we have the section and category set up, let's create our first blog entry. Again, go to the "Content" menu and this time choose "Article Manager". Click on "New" and give the blog entry a unique name in the "Title" box. Under "Section" choose the section you created earlier which was "Blogs". If there is only one blogger, the "Category" pop-up will default to it. If there is more then one blogger, choose which one using the "Category" pop-up.

Now enter some blog copy and on the right side of the page go to "Parameters (Article)" and enter whatever name you want to show the public in the "Author Alias" box. Next, again on the right side of the page go to "Parameters (Advanced)", and make sure to change "Author Name" and "Created Date and Time" to "Show" and then click Save.

Now we have to create a menu item for the blog so that it can be found. Go to the "Menus" menu and choose Main Menu. Click on "New" on the upper right and then choose "Articles" under "Internal Link" and on the next page click on "Category Blog Layout". In the Title area, type in whatever you want the public to see as the link to your blog and then go to "Parameters (Basic)" on the right and choose your blog category. The rest of the parameters can be left as default and changed at a later time if you desire.

Next, under "Parameters (Component)", choose which icons to show in your blog, pdf, print and/or email. Again you can leave all other parameters as default and make changes later. Click save.

Now let's create an RSS feed so that people can subscribe to your Blog feed. To do so, go to the "Extensions" menu and choose "Module Manager". Click on "New" on the upper right and then click on "Syndicate" and in the Title field a give it title such as: "RSS Feed for Blog" this is for you to locate it easily in the Module Manager. In "Show Title" click "No" and then choose what position you would like the RSS feed to appear in under "Position" and then under "Menu Assignment" near the bottom left of the page, click on "Select Menu Item(s) from the List" and choose the Blog Menu link created above.

Now, on the right, go to "Module Parameters", in the "Text" box, type in what ever text you want to have next to your RSS icon. Finally, under "Format" choose either RSS 2.0 or Atom 1.0, I usually use RSS. Click save.

You are done! Now you can create new blog entries over and over again by repeating the steps above for new articles.

About the Author

Since 1996, Marc Harris has been a principal of a web design firm and has managed site development projects for numerous clients. Marc now works almost exclusively with Joomla and is writing articles about understanding Joomla. You can find more free Joomla video tutorials at 5minutejoomla.com.