Wednesday, February 24, 2010

What Constitutes a Well-Written Article?

by Ken Vogt

Engaging in article writing to communicate with your niche involves a commitment to quality. The Worldwide Web abounds with sub-standard writing. Providing useful information within properly constructed articles means setting yourself apart from mediocrity.

Your primary concern as an article writer is your audience. You must focus on two main elements as applies to this audience. The first is the kind of information they want and need. The second is the best way to present this information to them.

Therefore, a well-written article consists of useful content spread over a sound structure. It's akin to a useful concrete pedestrian walkway spread over a supportive steel grid. Thinking of your articles this way means you present information to your readers in a logical, organized manner.

An effective article marketing campaign depends on using a good article distribution service. They gain you that broad exposure your articles require. However, you don't want broad exposure for poorly constructed articles. This harms your credibility as a reputable information provider.

What results when you lose, or never ever gain, credibility with information searchers? You lose traffic to the website where you look to promote your particular business. The following are tips to ensure you create well-written articles for your readers and build credibility:

Concentrate on the Actual Content

Before you can utilize your structure, you must have useful information to place within it. It all begins with performing the necessary research. Quality research gives you the data, facts, statistics, opinions, viewpoints and more that you need.

You gather this information in various ways. This can include both offline and online research. You may interview experts in a particular field. You may access research materials in a library or read an online whitepaper.

You accumulate vital knowledge as suits your audience's needs. Research must focus on what your audience wants, not what interests you. What your audience wants and what you want is not always the same thing.

Concentrate on Classic Article Structure

Now you organize gathered information based on time-tested classic article structure. This involves employing a proper title and an opening or introductory paragraph. You want to pique your reader's interest right away.

A headline doesn't have to be funny, trendy, or shocking. It does have to let a reader immediately know what they can expect from your article. An introductory paragraph to open your article presents the focus and intent of your article.

Next is significant main body copy where you disseminate the bulk of your useful information. This main body copy may include sub-headings and bullet points with attendant information. These accomplish two things.

First, they allow readers to scan and hone in quickly on major points. Scanning also gives readers a quick overview of what they are about to read. Second, sub-headings and bullet points break up large blocks of text. This makes an article easier to read.

In the main body of your article, you present, point-by-point, your information. This helps your reader gain knowledge in a systematic fashion. Intelligently presenting vital information, linking paragraphs logically promotes faster learning and knowledge retention.

This organized approach means you, the writer, don't wander off topic. It also means you hold your reader's attention. A haphazard approach to presenting information increases the chances you lose your reader's interest. After the main body copy, you employ a concise conclusion, which ties everything up precisely.

Concentrate on Spelling and Grammar

Of course, you must do all of the above with attention to spelling and grammar. In the rush to get articles online, these two elements often get the short shrift. We often rely too much on spell-check programs and forgo rereading our articles.

Spell-check programs, because of their general nature, don't always catch unique spelling and grammatical occurrences. Reread your articles and look for these situations. This extra attention to detail ensures your articles are of a higher quality for your readers.

Focused attention to spelling and grammar also present you as a professional. It shows you respect the writing discipline and your readers. In addition, article distribution services and publishers demand this attention to these elements.

On top of all that, articles with proper spelling and grammar are easier to read. You get your points across with clarity when commas, periods, quotation marks and such are in the right places. Additionally, spelling mistakes don't stand out like sore thumbs, breaking your reader's concentration. This contributes to enjoyable reading for your audience.

Follow the above tips to create well-written articles. Informative content presented over an organized structure with attention to grammar and spelling enhances your writer reputation. This means a growing audience for your articles, and the websites linked to them.

About the Author

Kenneth Vogt is CEO of Content Crooner; a quality content distribution service. He is an established internet marketing professional and respected Web expert. Discover how quality content is a driving force behind highly targeted traffic and improved page rank in our Free Report.