Friday, December 18, 2009

Four Reasons That Google Adwords Is Not Meant For Beginners

by Trish Thackston

Google Adwords, with its instant global reach, is a tremendously powerful marketing tool that can turn your business into an overnight success. So, why would a new marketer ever consider other forms of marketing? I can answer that question with another question. Why wouldn't you let someone with a new driver's license behind the wheel of a race car? Google Adwords is the fastest vehicle for marketing available and it is not for beginners.

When examining your advertising options, the reasons to stay away from Google Adwords in the beginning are numerous.

1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.

2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.

3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.

4) Last, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Often, new marketers have a lot more time than money. There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn the ropes of marketing affordably allowing you to make mistakes without spending yourself out of business.

Using some of the methods below will allow you to use several forms of marketing which is a more balanced and stable long-term approach. Here is the big bonus: your competition is online losing their shirt with Adwords!

Here are just a few options when thinking about an offline marketing campaign. They may not be sexy, but they are time-tested, and still very effective marketing tools.

1) Newspaper Advertising - requires only a computer and 800 number. Information about newspapers from around the country is easily researched online and ads can cost as little as $10 per week.

2) Flyers - this is a big one for those who have time but little money. Getting flyers or business cards made is cheap and easy using a site like vistaprint.com. Spend a couple of hours a day papering parking lots. The key with this plan is to put out a lot of flyers (hundreds daily).

3) Bandit Signs - Simple three line signs that reside at intersections and other high traffic areas which direct prospects to an 800 number with a message. Signs cost between $2-$5 dollars each and work wherever your prospects pass by or congregate.

4) Warm market - You have an immediate advantage approaching people you know because a level of trust exists between you. Many marketers can get off to a quick start by starting here.

5) Article campaigns - this is absolutely free to do. Establish yourself online as a respected and knowledgeable marketer in your niche. You may still be learning the ropes about marketing but you definitely know more than most people about your business.

6) Blogging - Similar to article marketing in that you share information about your area of expertise. Once people see you as a helpful resource they will begin to seek you out. The key here is to provide new content on a consistent basis. You can start today with a free site from WordPress or Blogger

If you have the budget, make Google Adwords a part of your overall marketing plan AFTER you have established other forms of marketing. Whenever you are new at something you need to be allowed to make mistakes, learn from them and apply what you have learned in the future. Hard won knowledge is the best way to learn. By starting with basic (and still viable) forms of advertising you can develop into a well-rounded, knowledgeable and, ultimately, more successful marketer in the long term, which is everyone's goal.

About the Author

Brookview Partners teaches people how to become successful home-based entrepreneurs. Want to know the five principles we use and teach that have generated millions in income? Click below for our free report => http://www.thehomebusinessroadmap.com

Thursday, December 17, 2009

Holiday Posting Vacation

Beginning Monday, December 21, I'll be taking a holiday vacation break from posting articles. Posting should resume on Monday, January 4.

I hope everyone has a very happy and safe holiday season!

Wednesday, December 16, 2009

Understanding bounce rate and how to reduce it

by Matt Saunders

Bounce rate is one of those website stats that often either gets ignored or remains misunderstood. The definition of bounce rate can be explained by a user exiting a website on the same page they entered, without navigating to any other pages within the website. Essentially, your visitor entered the website but didn't explore any other pages before leaving.

The actual bounce rate is calculated by the total number of visits to one page divided by the total number of website visits, and generally a good bounce rate is considered to be anything less than 30%.

If your bounce rate is higher than this, you don't need to worry straight away. Consider the purpose of your site - if you run a news/article website for example, there is nothing to suggest that your users aren't completely happy; maybe they found what they were looking for and then left. Such is the nature of a news/article website; I think it is entirely feasible that a user could only view one page before leaving.

Then there are technological aspects to consider. If your website uses frames, for example, and your main content is loaded in a frame that tracking code is not placed on, you are going to be seeing a significantly higher bounce rate. Similarly, if your website consists mostly of Flash, bounce rate is not going to be tracked at all.

Bounce rate stats are probably most important for people running e-commerce websites. It gives an insight into how valuable the content appears to the end-user and what immediate impact your landing pages have. If your bounce rate is high and your sales are low, there are probably a few good reasons for this...

Perhaps your copy is unprofessional and users are not convinced? Perhaps your design is lacking in the desired imagery? Perhaps you're using an overbearing colour scheme?

There are fundamental tricks in getting your users to stay and explore further. Here are some that have proven effective for my clients:

* Clear navigation - let the user know where they are and what other information is available

* Clear headings - if I'm searching for rechargeable batteries, I'm going to want to see this on the page I land on

* Related pages - using the above example, I know there are many different brands of rechargeable batteries, but if you don't give me links to your product ranges I'm certainly not going to look myself

* Visual design - if I land on a page that looks like it was thrown together by a drunk baby, I'm probably not going to take you very seriously and will be hitting my back button immediately

* Graphical experimentation - people like to hover, click, drag and generally play with pages. Try experimenting with image rollovers, slideshows and generally engaging the user with the design.

These points when done correctly can improve your bounce rates, which ultimately will lead to better consumer confidence, better usability and heightened conversion rates - whether you're looking for sales or leads. Please feel free to put your ideas in the comments, and good luck!

About the Author

Designer, writer and owner of Northern Web

Article Source: The Web Station

Related Links: web design leeds email marketing

Monday, December 14, 2009

SEO Tips - Forget Google: 5 Tips For Alternative SEO

by Adam Bauthues

When people think of SEO, PPC or anything having to do with "search marketing" it is assumed Google is what is being discussed. Ask any online marketer, whether they are affiliate or network marketers, and they can readily explain to you how powerful being #1 in the Google listings can be for their business. Being able to rank #1 on Google, for your chosen keywords (if they are keywords that attract buyers) is like a blank check you get to fill in. And of course, the best part is you can rank high with some work, and your cost to receive this advertising is zero dollars. Your ROI is thus very high since you are not paying for traffic. Everything is profit.

The only problem with traditional SEO methods is the amount of time you will spend trying to outrank the competition. And time is also money. You have to factor that in as well.

Since Google is the "Big Daddy" of the search engine marketing field, it is also the most difficult search engine to break into, and maintain top rankings in. Of course, the traffic you will receive is definitely worth it. No pain no gain they say!

Is there a way to get the best of both worlds? Everyone is searching for that short-cut to riches and high Google rankings but these shortcuts do not exist. What does exist though are alternatives. Yahoo and MSN (now Bing) are search engine networks you will want to think about targeting with your SEO campaigns.

To help you start to think about the possible alternatives and to help you think "outside the box", here are 5 tips to help you out with any alternative SEO campaigns you may work on.

#1 - The Rules Still Apply - Or Do they?

Running an alternative SEO campaign is not an open invitation to start slacking off or to start breaking the rules. And when I say "Alternative SEO" I do not mean black hat strategies either. Each of the major search engines have different algorithms in place that contribute to how your site will be ranked in the search results, but good SEO practice still wins, every time. So stick with the whitehat strategies. Forget about the supposed latest and greatest new black hat tactic. These things do not last and end up hurting your campaigns.

#2 - Engine Value Factor

We all know Google is the Giant in the search engine game. This means it is always mentioned first and foremost when SEO comes up. Get on the front page of Google for your chosen keywords and you will get instant and targeted traffic.

This is also what makes it so difficult. Everyone is gunning for that top spot, and the competition can be fierce for even the low-traffic keywords.

Getting ranked for your chosen keywords is not always difficult just because of competition either. You have to keep in mind that Google does not work for you. Google works for their users...the searcher. People use Google primarily to find INFORMATION on a given subject, not to buy things. Google wants to make sure that when their users type in a phrase that the results will best match the intent of the searcher.

MSN (Bing) on the other hand, seems to cater more towards shoppers and buyers. This is why in many cases, you will not get the gobs of traffic from MSN that you will get from Google, but your sales conversions will generally be higher there. This has always been the case for me and this trend is only growing as far as I can tell.

Each of the 3 major search engines cater to completely different demographics. You have to keep this in mind as you prepare your SEO campaigns.

#3 - Innovate and Stay Sharp

So very few people choose to take advantage of the other search engines online. This is to your advantage, BUT you are going to have to be sharp, stick to your guns, and remain consistent. You are going to have to innovate from the beginning. Don't leave any loose ends and follow through with your work. New strategies always require diligence when they are being implemented. Consistency wins every time because unfortunately, most people are lazy and cannot remain vigilant. Unfortunate for them, fortunate for you, IF you don't go the lazy route too!

#4 - Study The Search Engines - Get To Know What They Want

Marketing itself is pretty much simply an act of finding out what people want and then giving it to them exactly how they want it. It is important you carry this thinking over into your alternative SEO campaigns and make sure you give each search engine EXACTLY what they want. As mentioned before, good SEO still applies across the board, and many of the same good SEO practices will have a positive effect on all engines, but each has their differences.

For instance, I have noticed that when it comes to organic rankings, Yahoo does not seem to give as much authority to.org sites. This could just be my experience, or a weird fluke, but some of my sites with the.org extension, which do very well on Google for their chosen keywords, cannot seem to climb on Yahoo.

If you pay close attention to these little nuances, and adjust your marketing message to take advantage of them, you will rise above the competition.

#5 - Look To Future Sustainability

Too often I see marketers, newbies and veterans alike, create their SEO campaigns as if there is no future in it.They appear to enjoy playing the "give it to me now" game. Long-term strategies, which would allow them to remain competitive now AND far into the future, are not their focus. Bad move...

If you want to build a successful business you need to build it on a solid foundation, taking into account the future profit of a well-built campaign. This means that although you use alternative search engines you make sure that what you are building is being built to last, not just to take advantage of some loop-hole that is really no loop-hole at all. This also means that you must continue to pay attention to your campaigns. For each individual alternative SEO campaign you build, one engine will generally come out the clear winner for THAT specific campaign.

When this happens look for the answer as to WHY it happened. You want to be able to duplicate the same process across several different niches over time. If there ever was a secret it is this: Find what works, with each of the major search engines, build engine-specific campaigns according to those working models, then rinse and repeat across as many different niches as you wish.

About the Author

And now I'd like to invite you to get Free Instant Access to my SEO Loopholes Strategy Report. Learn the secrets to ranking higher, faster and cheaper for competitive keywords. You can also visit my blog at: http://kadmon.cbpirateblog.com for daily SEO marketing tips and tricks.

Friday, December 11, 2009

3 Key Areas On Niche Marketing Research

by Vetio Vee

Niche marketing research has often been a difficult task. How do you research? What do you research? What should your results entail are questions that often come to mind. How important is niche marketing research? It is very important and could be the deciding factor between failure and success.

1. Your reader/customers - Find out what the reader or your customers want, then give it to them. The first thing you want to consider is your public relations strategy. Readers that come to the internet are looking for products or a niche that will provide to them a solution to their issues. The solution can basically be anything from weight lose, dog grooming help to saving a marriage. What you have to remember is in every niche there is a problem and a solution. Focusing on just those two key areas will find you well ahead of the pack. Your public is your life's blood for your business. This is the foundation and reason why I like to call it "public relations strategy". If you forget your business strategy, you lose your traffic which translates into your readers and buyers.

For example let us take dog grooming as our niche, we can put a public relations strategy into play. After doing some niche marketing research on dog grooming, our results showed that dog grooming can be dangerous to the health of some dogs. We now have a problem or issue to wrap our research around. The result from the research tells us it can be dangerous to the health of a dog if the dog is groomed improperly. Now that we found the problem we now need to do some more niche marketing research to find the solution. A more deeper look into the issue helps us find the solution. Keep it simple and straight forward. After you presented both the problem and the solution, you can now send your readers to more information on the niche. The information path you send your readers down can be to an affiliate product, your own ebook, free info so they op-tin to your newsletter or anything else you wish your readers to view. It is really up to you. Best practices is to not send your readers directly to a sales page. Better to entice them further with a second relevant information webpage.

2. Niche language - When you start doing your niche marketing research, you will want to notice what kind of words are being used to describe your niche. What phrases are being put together? What kind of technical words are being used? If we take our dog grooming niche as the example, you will start to notice a pattern or a way dog groomers speak. Also reading and research will help you find the hot buttons that grab the reader and keeps them focused on your website or subject. Keep an eye out for those little things and add them into your postings, blogs, articles, webpages and product descriptions.

When your readers and customers start to see you as an authority, they may send you an email about one of your articles, or websites. The better you can speak the language the more of an expert you will be.

3. Test your market before jumping into it - The final and most important thing you want to do is test your niche against the current market. Your main focus in this area is finding a niche market that does not have a lot of competition. The last thing you want is to compete with thousands of others in the same exact niche market. At the same time you want to ensure the niche market has enough traffic to make it worth your efforts.

When done right, these processes works like magic. It is all a very complicated, delicate mixture of just the right competition, the right traffic and the right niche market. It is hard to hit all three just right. Yet over time and experience your success rate will grow.

About the Author

Grab all your niche marketing research and reviews from one website. It is just a click away >> NIche Marketing Research << href="http://vetiovee.com/107/paranormal-activity">movie paranormal activity dominated the horror niche market.

Wednesday, December 9, 2009

How To Embed Your Affiliate Links Into YouTube Videos

by Malcolm Leyshon

If you think that making your own videos is too difficult or time consuming you can find a lot of videos in the public domain that can be easily embedded in your website. For example, if you're promoting a network marketing program or affiliate product, you can enhance your promotion by looking on YouTube for someone else's video that describes the benefits of that particular program or product.

However, this may not be the best option because if someone watches the video and then goes to the video maker's YouTube page, they'll more than likely find that person's affiliate link and click on it instead of yours. This is only fair, though, as you're using their video on your website. To get around this, you can embed your affiliate links into other people's YouTube videos. This can be done quickly and easily, and it can be done entirely free of charge.

Method 1: LinkedTube.com

LinkedTube.com allows you to place a button that appears "on" the top of a YouTube video. You can add your own text or also add hover text that will appear when the viewer moves the cursor over the button. You can place your affiliate link in the button, so when someone clicks the button they're taken to your affiliate page.

This is very simple to do. First, you'll have to find a YouTube video you want to use on your website and then copy the video URL or video ID code. (This code will be in one of the fields to the right of the video on the YouTube page.)

Then, go to LinkedTube.com and paste the ID code or URL in the top field that you'll see on the right of that page. Next, add the button text that you want to appear. Enter your affiliate link in the third field. Other fields include how long you want the button to appear over the video and also add your hover text.

After the steps are completed hit the "Update Preview" link, and if everything looks okay, hit the "Save & Get Code" button. Your link code will be generated and can be seen by clicking the little arrow button to the right of the HQ button.

Copy and paste the link code into your web page where you want the video to appear. That's it! Method 2: BubblePly.com

BubblePly.com allows you to embed your affiliate link in a bubble that appears "in" the video screen. You can also choose from several styles of bubbles and the size and location it appears on the screen.

First, copy the YouTube video URL and paste it into the bubble URL field. Click the "Next" button, and you'll be taken to a screen where the video will start playing. Click the "Pause" button to stop the video, then select a bubble from the bubble menu. I suggest that you choose the plane bubble and stretch it so that it's wide enough to cover the width of the video. Once you've done that you'll be able to type in some text, then click a link button and insert your affiliate link.

Next, set the amount of time that you want your affiliate links to appear while the video is playing. To do that, slide the video tracking slider buttons at the bottom of the video screen to your preferred start and finish positions. Finally, click the "Done" button. Now you'll be able to copy the system-generated embed code and paste it into your web page where you want the video to show up.

No matter which method you decide to use, embedding your own affiliate link in or on the video will help you "level the playing field." Ask your readers and viewers to pass on the video to make it go viral. As long as they pass on the video that is on your page, they'll be passing on the embedded affiliate links as well.

Now there really is no excuse for not having video working for you on your website.

About the Author

For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Monday, December 7, 2009

Is Paying For Traffic Worthwhile For Your Online Business?

by Michelle Dale

There are an astounding number of near unbelievable success stories about businesses making it to the top through their online business markets. The unfortunate truth is that there may be a thousand businesses which fail for each one that truly makes it big - not an inspiring ratio by any means. People from across the globe launch internet businesses throughout every single day of the year, but only a small number have any real hope for fame and fortune.

Does this amazing success have anything at all to do with luck? That's even more unlikely. It takes an exceptional business sense, a great deal of help, hard work and a sustained team effort at every stage of business development. Most importantly, it's the intense drive to succeed, the willingness to learn and the determination to invest a substantial amount of cold hard cash into the growing enterprise.

A Lesson In Traffic.

Traffic is everything. Without traffic, every other effort is really just a waste of time. Every business has to have customers, because without them, there isn't anyone to sell products or services to. In the world of Internet Marketing, traffic is literally the "walk in customers." The more traffic flowing into your website, the more people will see what you're selling.

But just like any other business that's in a shopping mall, not everyone that wanders into a store will purchase something, but the higher of number of individuals who do come in to look at your merchandise, the higher number of individuals who will actually purchase your products or services. It is an obvious fact.

So, how do you go about getting this traffic, enough traffic so that even if only a small percentage of people buy from you, it's still enough to make a substantial profit? Many large organisations generate traffic of many tens of thousands each day, and even if only a measly one or two percent actually makes a purchase, it's still more than enough to provide them with a thriving business. Quite a few of the success stories referencing online businesses that really make it big, pay for a large part of their regular traffic. Yes, that's correct; you have to be willing to invest some money for the opportunity to make much more money. Advertising is absolutely essential for every website development. The more people who know your website exists; the more people will go to your website, it's just common sense.

While there are a variety of well-known ways that can get your advertising for free, they simply don't generate the same massive volumes of traffic which can come from paid methods. Google and Yahoo are both top notch paid advertisement options.

The Value Of SEO.

The search engine "search box" is the fastest and easiest method for finding what you're looking for on the Internet. Search engines have become such an incredible success because they provide an amazingly useful service to people everywhere. They're completely free and simple to use. With this kind of world wide popularity, they get an astounding number of visitors; in fact, they get more traffic than any other websites on the Web. It's difficult to be confused as to why so many organisations would pay such hefty sums to advertise in these search engines.

The search engines provide information to many millions of users every day. They provide relevant links to websites that a user might be searching for. If your website's link pops-up on page one of the search results, you've got a good chance that these users will check out your website. While search engine optimisation is a less expensive way to get your website a high rank, it's invariably a long term effort, however if you pay for your advertisements, this will guarantee that you'll have a potion high up on the list right away. If you choose to pay for these advertisements, it's just like paying for traffic. This might seem it's like not such a great idea, but the pay-off's for an online business often tell a very different story.

About the Author

Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Then why not Contact VMF Today at=> http://www.virtualmissfriday.com

Friday, December 4, 2009

What is bandwidth and what website elements use it up?

by John White

Bandwidth is the amount of Data, measured in Gigabytes, that can be transferred (downloaded) from your web space each month.

This means if one visitor downloads a 4MB Music File, for example, from your website (public_html folder) it will cost you 4MB in bandwidth. So if ten visitors download the 4MB Music File, or one visitor downloads the 4MB Music File ten times, either way it will cost you 40MB of bandwidth in total. However. It is not that simple because each web page viewed also costs bandwidth. For example. If you have a Music Product Web Page that consists of 1MB of Introduction Text and 1MB of Music Pictures it will cost you 2MB of bandwidth each time that Music Product Web Page is viewed (downloaded into one visitor's web browser, from your public_html folder into their computer). And each time a visitor views (downloads) the 2MB Music Product Web Page and then downloads the 4MB Music File it will cost you, another, 6MB of bandwidth. Times that by ten visitors and it will cost you 60MB of bandwidth in total.

So when choosing a Web Hosting Package you should first calculate how many visitors you expect to visit your website per month (i.e. 1,000). Then you assume each visitor will view every web page at least once. Let's say you have ten web pages making up your website that use 1MB of bandwidth each. So 10MB of bandwidth usage. That means 1,000 visitors viewing 10 web pages each (using 10MB of bandwidth each), which is the equivalent of 10,000 web pages being viewed (downloaded), would require 10,000MB of bandwidth. Or put another way, 10GB of bandwidth. 1,000MB is approximately equivalent to 1GB. In reality, unless you have a "Downloads" website, each web page should not use up 1MB of bandwidth at all. So you should get more like 1,000 visitors using only 1GB of bandwidth, which is the equivalent of 1 visitor using 1MB of bandwidth to view (download) your whole website. In turn, 5GB (5,000MB) of bandwidth should be able to accommodate approximately 5,000 visitors. Remember. This is based on each visitor viewing your whole website (every single web page). If your average visitor only views five web pages then you will accommodate twice more visitors of course.

So far you have calculated 1MB of bandwidth usage per visitor, per view of your whole website. However. You should be aware that it is not only your visitors who are using your bandwidth.

WHAT / WHO ELSE USES UP MY BANDWIDTH?

The Search Engines Search Engines not only scan your website (public_html folder) looking for words/phrases, email addresses and other information, from within your web pages, in order to list it but they also store (CACHE - pronounced: cash) a copy of your web pages on their server. This is so that the general public can view those cached (stored) web pages when your Web Hosting Provider's server (computer) is not allowing your website to be viewed, perhaps because you ran out of bandwidth and/or because their server has temporary problems for example.

The CPanel Your CPanel (Website Control Panel) might not be available to you, depending on the terms & conditions of your web hosting package/provider, if you run out of bandwidth. This is because certain operations you carry out using your CPanel involve bandwidth. Downloading your email, from your web space into Windows Mail or Outlook Express for example. Downloading files using the File Manager control panel or a FTP Account. And so on.

Website Linkers Websites that make a link to one or more of your web pages will be using your bandwidth indirectly whenever that link is clicked on. For example. If your website is www.productsandservices.com and you have a web page called products.html, any website linking to your product web page (http://www.productsandservices.com/products.html) is inviting its users/visitors to click on that link and therefore directly visit your product web page. This means those users/visitors will be downloading the content (text, images, video, music and so on) of your product web page and more importantly be using your bandwidth. This may seem fine, because you want other websites linking to your web page(s) in order to make your website more well known, but the downside of this is too much traffic (too many websites linking to your web pages, bringing too many visitors who use up your bandwidth).

Too much traffic can become a problem if you have a FREE Video Download link in your product web page for example (i.e. http://www.productsandservices.com/video.wmv) that too many websites are recommending and linking to. For example. When you get one visitor clicking on your FREE Video Download link, who originally came from a recommended website link or directly from your own website, that free video (file) download should not use up too much of your bandwidth. Especially if the video (.wmv file) is reasonably small (i.e. 10MB or less - Approximately 5 Mins or less). The problem arises when you get a couple of hundred visitors clicking on your FREE Video Download link. That is when bandwidth becomes your nightmare and enemy.

Curious Visitors With too much traffic comes too many "Curious Visitors". These are visitors who are just curious to know "What is your website all about?", "Who are you?" and "What can your website do for me?". There is nothing wrong with them, because they are the same visitors who might become "Regular, Buying, Visitors" one day and/or spread Word-Of-Mouth about your website, it is just that while they are curious visitors they remain "Bandwidth Users" or "Bandwidth Guzzlers!!" as well. In fact, they do help to get your ratings up with the Search Engines so they are not all bad!! The only way to effectively get rid of them though, if you are struggling with your bandwidth, is to introduce some sort of membership scheme to your website.

Blogs and Forums Before someone can view a blog post (article) or forum post (message) in their web browser (i.e. Internet Explorer) the content (i.e. text) of that post has to be downloaded first, from your website (public_html folder) onto their computer. This means some of your bandwidth is used in the download process. As explained at the beginning of this section, this type of bandwidth cost applies to any web page that needs to be viewed and any file that needs to be downloaded.

HOW TO DISTRIBUTE YOUR BANDWIDTH?

With the above knowledge you should be thinking more about bandwidth distribution. For example. Many people, when they first build a website or have one built, make the mistake of creating their whole website in one go with a mentality/view of When the website is finished it will make me, and my product/service, look Professional and Established. This is great if you can afford the bandwidth associated with the features found on a professional, established, website but not so great if your website only looks professional and established with no features on it due to lack of bandwidth. I am talking about professional features such as Product Demonstration Videos or Video Tutorials that are viewed/downloaded by hundreds of curious visitors whereby you can afford them bandwidth in the hope of making some of them buying visitors; A Helpline that allows your visitors to download helpful .pdf files; And web pages that are full of images, presented in a slideshow, for example. All of which can be bandwidth heavy when you have hundreds of visitors only, never mind thousands of visitors.

So what is a good way to distribute your bandwidth? Answer? One way is to distribute your bandwidth in stages by paying for it in stages. For example. Do not build your website with professional features on it at first, until you know how many people will be visiting your website, therefore saving yourself a certain percentage of bandwidth (both in terms of bandwidth usage and money costs). Or put another way. Why pay for 100% of your bandwidth needs, which includes professional features, when you are only just starting to get traffic (i.e. only 25% of your bandwidth is currently being used because you only have 110 visitors a month to your website). In other words. Do not pay for 20GB of bandwidth now when you only need 5GB of bandwidth now - In the future you might need 20GB of bandwidth, but that is in the future. Many web hosting providers allow you to upgrade your package.

STAGES TO FOLLOW:

Build up your website content with well written articles at first, without any downloads, so that eventually you get other websites (Website Linkers) linking back to your website or well written article web pages. Each time one of their visitors click on their recommended link to your website, or well written article web pages, they will cost you bandwidth. This is because they will be viewing (downloading) the content of your website or web pages. This is a small bandwidth cost to pay though because those visitor's clicks will be raising your ranking/position with the search engines.

Set up a Google Analytics account in order to analyse your traffic (visitors, web linkers and so on). The bandwidth cost can be a little heavy depending on the frequency that Google Analytics scans your website for information/statistics and the amount of web pages on your website that need indexing (linking) for search engine results.

Do you need a Blog and/or Forum.....straight away? Although these are good for building interaction with your visitors they are bandwidth and web space wasters when they have no visitors. Making a blog and/or forum well known takes time. Usually 3 - 6 months but anywhere up to a year. You do not just copy and paste articles/posts into your blog and/or forum and then they become well known over night. You have to nurture them first by getting to know who your visitors are. So ideally you build a good website first, get visitor numbers up and then use a blog or forum as an advice section of your website for example. Many people make the mistake of thinking a blog is a website - It is not. You cannot do with a blog what you can with a website and vice versa. They are two different formats. The bandwidth cost for a blog or forum depends on how frequently your blog or forum is scanned and indexed by Google Analytics and the search engines for example, as well as how often the general public view it/them. A blog and forum tend to use more bandwidth simply because new posts (articles) are being added to them on a daily/weekly basis that need scanning and indexing.

NEVER ATTRACT THE WRONG CROWD

One way to get a huge amount of traffic is to advertise your website in various internet directories, internet classified ads, link your website on someone else's website/blog/forum and so on. However. When these methods work but do not bring your website enough traffic there is a tendency to get frustrated, which can lead to desperate measures. Take the following two scenarios for example.

Scenario 1 - Imagine you run a genuine Massage Services website with products on it (i.e. Massage Oils) that is not getting enough traffic. One option to improve your traffic might be to buy into a link-building/link-sharing list whereby you and up to 750 other websites agree to link to each others website in order to improve each others search engine rankings/positions and therefore bring in more traffic and hopefully more paying visitors. Regardless of the bandwidth costs of more traffic, the downside to this idea is that some of the websites in that list could of been blacklisted by the search engines; Making your website association (link) to those other websites a future possibility for the search engines to blacklist your website. And unless you check all of the websites in your list for virus infections, spamming, adult material and so on you might end up linking to some really bad website(s).

Scenario 2 - Sticking with the above genuine Massage Services website with products on it (i.e. Massage Oils). Another option for getting more traffic would be to link to genuine Adult Material websites, with you thinking their visitors might want to buy your products once they visit your website. The downside to this idea though (even if you were lucky enough to get such a link) is that you would get too many visitors, a very expensive bandwidth cost and some visitors visiting your website simply because they hope it will be selling something more than just Massage Oils.

What the above two scenarios are saying is that you should keep your website linked with websites you know are clean (trouble free) and more importantly with genuine websites that are genuinely within the subject matter of your website. It can be frustrating when first building a website but do not compromise your website's bandwidth, potential credibility and reputation by attracting the wrong audience.

VIDEO BANDWIDTH

Having Video Tutorials or a Promotional Video for example on a website these days is a great way to promote/sell a product, but it is also the quickest way to run out of bandwidth. One bandwidth cost to consider, which many people tend to forget, is that some people will want/need to download your video(s) more than once. For example. They might be viewing one of your videos when suddenly they lose their internet connection, perhaps because their broadband disconnected naturally or because they ran out of time in their local internet cafe, and therefore want/need to view that video again. However. The next time they decide it would be better/quicker to download the video, onto their Flash Drive for example, so that they can watch it later. This is a typical scenario of why people are forced to download/view your videos again. And it is not because they want to cripple you with bandwidth costs, it is because they want to view your good video(s) - Especially if they have paid for them of course. So be aware of these bandwidth cost scenarios.

About the Author

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Wednesday, December 2, 2009

Website Traffic Tricks to Avoid

by Chris Dalzell

If you are looking for quality website traffic for your site, there are a lot of techniques you can think of to make that happen.

However, you have to be aware that there are also website traffic experts out there that are just waiting to pounce on you and will make you hinder you from achieving success out of something you have worked so hard for.

Things to know and avoid so your time, effort and money will not be sucked down the drain.

1. Check out sites that are offering free software or free submissions before you start setting up a budget for advertising. Not all paid sites are better than free ones. Take note that there are other sites that are offering reliable and useful free services.

If you choose free sites, you will have an advantage on what your business will result to without having to pay anything for it. Try to incorporate into your site what you have gotten and monitor if they will be effective to your website traffic or not. This will serve as your future reference.

2. Do not shed out some cash on information that you could have gotten for free. There are many websites you can check out that gives all the information with no charge. These websites are posting valuable things like techniques and tips that will prove helpful in increasing your website traffic. 3. Never believe in promises that seem to good to be true. It might turn out to be just that. For sure, you will encounter persons that tell you that they are the best and that they can bring a bunch of website traffic to your site.

It would be best to check out their credentials first before going on ahead. Do some research about these people and their site. Remember that promises are not often made into reality. See beyond the words.

4. Stop what works poorly and do more of what works well. If you have done something that somehow increased your website traffic, hold on to that and expound. But if you notice that it is not doing what it is supposed to do, dispose of it immediately.

There are a lot of software and technique that you can use that will prove far more effective. Do not try to hold on to something that does not give any good results to your site. They are just a waste of your time.

5. Learn to do everything yourself, and fast. When you have learned and understood the intricacies of website traffic, you will not need other people's expertise anymore.

Having a knowledge of how things work will make it difficult for others to make the most of you. You will not be easily talked into something you might regret later on. Research over the Internet about the tools and strategies you can use to increase your website traffic. In addition, try to research about things that are unimportant and you do not need necessary need. These things can save you a lot of money too.

6. Make the most out of the money you are spending. When you are into the success of your website, you would not think twice about spending every money you have just to make everything work.

But then, you have to be aware that there are a lot of schemers out there wanting to get hold of you hard-earned money. Be wary of who you are giving it out to.

7. Your website. The look and feel of your site is one determining factor on the number of website traffic you will be getting. A professional looking site with easy access to everything will attract more traffic than a site that people cannot find easily or is too cluttered.

8. Have someone review your website. Ask them to give you an honest assessment about how your site appears to them. Negative comments are more helpful than positive ones because these will help you change what should be changed.

9. Check out the people offering you their services. Do not fall prey to some pretentious individuals that do not really care about you and your website traffic. They are unto something that will benefit them more than you.

Be on the lookout for this kind of persons.

About the Author

Hello, I am Chris Dalzell and I am the owner of Chris Dalzell Online. At Chris Dalzell Online we strive to help newcomers to the internet get started with their own business. We are confident that you will not be disappointed.

To ease your financial stress by grabbing our free eBook on how to make a simple website that can make you $250+/day, visit http://www.ChrisDalzellOnline.com and all your worries will go away