Wednesday, November 18, 2009

Testing Niche Markets When Working Online From Home

by TJ Philpott

When working online from home the best way to test market any niche would be through an online affiliate marketing business. The logic here is simple. You don't have to spend time or money on product development or support. As a result you can therefore focus your efforts on test marketing the niche markets themselves. Of course if you are in this for the 'long run' you will want to target a growth market for its future financial potential.

Let's look at a simple 7 step procedure you want to follow when you test market any niche.

Select a Niche You Like

It is important that the market you are working in is one that holds an interest for you. In this way it will give you more energy and enthusiasm making work seem more like play.

Explore New Opportunities within the Market

The purpose here is to find a 'micro niche' within the market you are working that could help decrease your competition and increase your dominance. The net result would be more profit for your affiliate business.

Finding the right micro niche can catapult your earnings while also making your marketing efforts more effective and a heck of a lot easier.

Check for Profitability

You want to determine if people are spending money in this market? One good way to do this is to search Google for the product or niche you are considering. In the search results check the right hand column on the page, these will be paying advertisers. If you see a respectable amount of ads it is fair to assume that this market is profitable or people simply would not advertise otherwise.

Locate Quality Products

Here is where using the online affiliate marketing business model comes in. By checking with any of the many affiliate programs online you can search for products that would be a fit for the niche you are considering. Once you have found something you like visit their website and check out their customer support. After you research this product ask yourself if this is something you would be interested in. If so then it is time to move to the next step.

Set Up a Pre-Sell System

The operative word here is 'pre-sell' when setting up your sales system. Avoid any heavy 'over the top' sales tactics since the main affiliate site will take care of that for you. Just entice or tempt your visitors with a few of the major benefits the product may offer them.

You may even consider doing an 'objective review' of the product itself so that you can 'innocently and indirectly' present product benefits. The point is you want to arouse their curiosity enough to visit the main site to see what you are talking about.

Generate Traffic

Choosing whatever traffic generation methods you are most comfortable with or can afford start driving traffic to your website. Your focus now is mainly traffic generation so concentrate your efforts on this task.

Analyze Results

Watch your results closely to judge whether you need to tweak your ads, your website site, or perhaps select a new product if the results are not acceptable.

If you have chosen a market or niche that has a proven demand and shows profitability the only tangibles you can alter are product, ads, or website headlines and content.

When working online from home it is relatively easy to use the online affiliate marketing business model to test the profitability of any niche or product. Your test marketing efforts will help to determine if certain niche markets or product ideas are worth any further effort or investment. Ultimately you are looking for a profitable growth market in which you can comfortably expand your business well into the future. By following the 7 steps we just reviewed you should be able to find such a market while minimizing your financial risk and marketing efforts.

About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For tips about Working Online from Home and a free guide that teaches valuable niche research techniques visit:http://affiliatequickstart.com/