Monday, November 30, 2009

5 Ways to Promote Your Online Affiliate Marketing Business

by TJ Philpott

An online affiliate marketing business is a great way to start marketing on the internet. The affiliate business opportunity offers minimal startup costs while allowing you to promote products that already have a proven demand. When you also consider that product distribution and support are not your responsibility it is no wonder that affiliate marketing is regarded as the best business to start online.

An issue that does arise for many when they start marketing their first affiliate products however is how to market them. There are so many different promotional techniques from which to choose that it can be downright confusing. The key to success here is to choose just a few techniques you are comfortable with and focus on them.

Let's look at 5 different techniques you can use to start marketing your affiliate products that have proven to be very effective.

Email Marketing

If you decide to capture names of website visitors on a squeeze page, and you really should, you can now market to them. By staying in contact with this list and periodically promoting products that are related to the one they opt-in for originally you can develop a steady income stream.

Blogging

Setting up a blog that reflects content that is consistent with the niche you are promoting within will allow you to capture subscribers attracted to the blog content. The fundamental difference here is your initial contact is through their attraction to the free content you offer and not from responding to a promotional ad.

Now it is up to you to develop a relationship with them, get them to trust you and then eventually buy from you. Their comments are also great feedback that can tell you what you are doing right and of course what they may not like.

Article Marketing

This is another way of offering free content that hopefully will attract people to any site you may be directing them to. Submitting articles to online directories will allow you to circulate your content all over the web. It is also a major advantage to having your articles published on sites with very high search engine rankings such as these directories.

This approach does involve an investment of your effort but your articles could conceivably be circulating around the net for quite some time.

Pre-Sell Sites

It is always recommended to set up your own site to drive traffic to BEFORE you send them to the main affiliate site. This helps to create your own unique sales funnel and also extends more credibility to you as a marketer.

One recommendation for your site would be a 'pre-sell site' where there are no hard sales attempts directed at the visitor. Your approach here would be to just tempt or remind visitors of some of the benefits they will receive by buying the product on the next page. Hard sales tactics should NOT be used here since the main affiliate page will handle that for you. You are simply getting the visitor into the buying mood.

Review Sites

Another effective and recommended way to set up your own website would be to use it as a review site for the product you are promoting. By objectively sharing your experiences and insights about the product shortcomings and strengths, you can stir up enough curiosity for the visitor to check it out for themselves. Of course if your review reflects the product as being a dud this obviously won't work and you likely wouldn't promote it in the first place?

Using any of the 5 techniques we discussed above to promote your online affiliate marketing business should help you get off to a quick start. Remember that the affiliate business opportunity allows you to concentrate primarily on traffic generation thereby minimizing your startup costs. With that said the key to success here will be your ability to maintain your focus and be patient. Marketing on the internet is not a get rich quick scheme but instead a business that will take a little time to develop for you. If you can maintain the focus and resolve you will soon discover why affiliate marketing is regarded as the best business to start online.

About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about the Online Affiliate Marketing Business and a free guide that teaches valuable niche research techniques visit: http://affiliatequickstart.com/