Thursday, October 22, 2009

Three Simple Tips for Choosing Profitable Keywords

by Sue Dolan

Why not maximize your website income and the search results for each of your web pages by choosing profitable keywords? Use these three quick and easy steps to build a better, more successful website.

By using these 3 simple sure-fire tips for choosing profitable keywords you will be able to increase not only the traffic to your website but you will find that your income from ads placed on your web pages will improve dramatically.

What self-respecting webmaster doesn't want their site to be found on the first page of Search Engine results? What website owner doesn't want each of their web pages to appear as the first choice of results for their keywords? What eCommerce site doesn't want to earn a gazillion dollars on the Google Ad sense appearing on their web pages?

Why not maximize your income and the search results for each of your web pages by choosing profitable keywords?

Here's how. . .

Tip #1: The first step is to use the theory of supply and demand to your advantage when selecting the keywords for each of your web pages. Basically you want to choose keywords with higher demand and lower supply.

Essentially what this means is that many people use a particular keyword or keyword phrase when performing a search, (the demand) yet there are very few websites that are using that same keyword, (the supply).

Tip #2: Rather than selecting a single keyword, identify a keyword phrase. For example, this article is written using the keyword phrase "choosing profitable keywords" which has a much smaller supply than the single term "keyword". The supply data shows that this keyword phase is much less than the demand. That means that the people using this search term are much more likely to find this article since it will appear on the first page of search results.

Tip #3: Use the free version of the Google Adwords Tool to determine the profitability of the keywords you select for the content on your web pages. It is astounding how a simple twist in the order of words or using a plural (or non-plural) version of a two or three keyword phase can change the worth from a meager 5 cents to $10 or far more.

Use these Google Adwords steps to analyze the cost per click for choosing profitable keywords:

  • Generate keyword ideas by selecting the radio button for descriptive words or phrases
  • Add your keyword ideas to the search box (one word or phrase be line)
  • Tick the use synonyms box
  • Enter the code in the box and click the Get keywords button In the drop down box for "Choose columns to display", select "SHOW ALL"
  • Click the column heading for "Estimated Avg CPC" to sort the results list of keywords by profitability

These three quick and easy tips for choosing profitable keywords will provide you with your web pages with much better results ranking with search engines as well as a higher income from the ads displayed on your web pages.

About the Author

Sue has even engaged the services of the most gifted, talented, virtual cyber genius and world renowned Webmaster Extraordinaire, Gnomely, to help guide you build a successful website. Along with the fabulous rambunctious duo, Bits and Bytes, they'll knock your socks off with riveting web site tips, techniques and strategies. Come meet the cyber whiz kids at today!