Wednesday, October 28, 2009

Create a Dynamic Blog to Boost Your Online Business

by James Trent

Everyone starting out with an online business needs to promote their business just as they would do if it were an offline business. Advertising is important for any successful business. Nobody will purchase your product, if they do not know who you are or what you are selling. Just like the yellow pages has been a standard advertisement tool in the physical domain; a personal blog is a standard advertisement tool in the online world. Blogging can advertise your product not only locally; it can advertise your product to the world. There are however, some great tips to making your blogging marketing approach more effective.

First of all, many places on the net will provide personal blogs, but what you are looking for is a long-term investment, and to do that you would need to set up your blog on your own server.

You are going to have to check out the top search engines, which are specifically looking for new blogs as they are uploaded. These search engines are the vehicles in which your blog will get noticed. Some of the most common search engines for this purpose are: Google, WebCrawler,, technorati,, yahoo, Icerocket, feedster and more.

Make your blog esthetically pleasing, the black and white print and background does not compel a person to want to buy your product. You need to change the look and make your product stand out. There are many software programs available to help you design a unique and appealing blog. Remember the appearance of your blog will be the first impression you make on the world. Just like how you would not go looking for a job wearing torn dirty jeans, you would not want your very first appearance to the world on the internet to be dull and boring.

You will need to design your blog as unique and specific to your products or services as possible. You want your blog to be remembered and a plain blog is not going to make your blog stand out from any other similar product or service. You need your blog to be remembered. Take the example of television commercials, these marketers use all kinds of different techniques to make their advertisements remembered, they go from jingles to silly ads that make no sense. Even the crazy ads have marketing potential because they have people remembering the product. Of course you will not have the room for crazy ads on your blog unless you are selling a product that is crazy, such as selling your service as a clown. Needless to say, whatever theme you choose it must compel people to come back and of course to buy your product or services.

Once you create your blog it doesn't stop there, you still must continue posting to your blog on a very regular basis. You have to always keep in mind that to make money you need to have visitors continue to come back. People will read your publications and join your blog on a very regular basis. In turn you will want to expand your blogging potential by posting on other people's blogs as well.

In the beginning period blogging will be slow until your build up a clientele and following but once you have, it will be a key part of a winning e-marketing strategy.

About the Author

James B Trent is a mentor and business coach that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James Trent and his team have assisted hundreds of people in generating huge profits in their first year. For more information and to contact James, visit