Monday, September 28, 2009

Unlimited Traffic with article submission - 4 step processes to maximize your article marketing benefits.

by Jason Thomas

Article marketing is a very effective way to build your online presence if done the right way. By publishing your article to multiple article directories on the internet your business will reap the benefits of building your brand name on the Internet along with gaining a steady flow of traffic to your websites. It is a simple process but very effective for search engine rankings if done the right way.

One of the most powerful factors that affect your SEO rankings is the number of back links that is pointing to your website. Article marketing helps your website in building your back links.

There are four steps in article marketing. These are namely keyword research, article writing, article distribution, tracking article for results. I will talk about each of these steps in details so that you can maximize your article marketing efforts.

Keyword research The first step is to find out keywords that are in demand. There are various ways to do that. I will explain a few options here:

OPTION ONE: You can use Google Trends to find out highly searched keywords and place into your articles. google.com/trends google.com/trends/hottrends

OPTION TWO: Use Google's own keyword tool and type in keywords there to check. Whichever keywords that have high search volumes and the advertiser competition is good are pretty much in demand. Articles revolving around those keywords can pull in traffic.

https://adwords.google.com/select/KeywordToolExternal

You can further narrow down to more profitable niches by searching for that particular keyword in quotes on Google: example "article writing" and look for keywords that have fewer number of competing websites.

OPTION THREE: Go to www.ezinearticles.com and click on any category that you're planning to target. Let's say your niche is "Writing and speaking / writing" Click on any of the articles and scroll down the page till you reach the "Most Viewed Ezine Articles in the Writing-and-Speaking: Writing Category (90 Days)"

Write articles on similar subjects revolving around those keywords.

OPTION FOUR: You could go to goarticles.com/top-rated.html and look for the top rated articles for ideas.

OPTION FIVE: You could visit social news websites such as Digg.com, Yahoobuzz.com, and Propeller.com etc and look for the articles that receive a high score or diggs from readers. Articles on similar topics would be better to draw traffic.

Article writing Now that you have got your keywords in place, it is time to start preparing the article. Your article should be helping the reader. This is not a place for a sales pitch as it will turn readers off. If you are writing a how to article don't be afraid of giving away your best stuff. The better and more useful content you give away to your audience free, the more interested they will be to listen to you and ultimately buy what you are selling.

The article Body: You will want to optimize your article for long tailed keywords as this helps them show up in the search engines. Once you have your long tail keyword, choose a topic specifically related to that keyword.

It is also important to evenly distribute the targeted keywords and keyword phrases throughout the article in the right density. Keyword density is defined as the keyword frequency divided by the total number of words being analyzed. This number can be used as a factor to determine whether a Web page is relevant to a specified keyword or keyword phrase.

Although there is no specific formula for the optimum amount of keywords to use on a page, as a general rule, we recommend using 2 to 3 usages of a keyword or keyword phrase on a page unless the amount of content exceeds 600 words.

When writing content, don't force your keywords into your content. Use the keyword phrases only where it make sense when reading the copy. You want it to sound natural.

Try these free tools to check your articles keyword density: http://www.addme.com/keyword-density.htm http://www.googlerankings.com/kdindex.php

The article Title: The title of the article plays a very important role. The title is what your visitors would see first. The title should be catchy enough to prompt your visitors to click on it and reveal the entire article. The number of clicks received depends on this title and the summary.

Here are some ideas for writing compelling titles: Whenever possible, include your three or four letter keyword in the title. Move your keyword as close to the beginning of the title as possible. Questions make great article titles. People will be drawn to do whatever it takes, to get their question answered, which can include reading your article to find out the answer and then clicking through to your link at the bottom.

You could also visit social news websites such as Ezinearticles.com Digg.com, Yahoobuzz.com, and Propeller.com and look for the titles of the articles that receive a high score or page views from readers. To get an idea of the titles that make people want to click.

The byline: The next most important part is writing a compelling byline. The whole point of you submitting the articles to these directories is for visitors to read your byline and click on the link that is provided by you. It is very critical to your promotion efforts, which means; you should give it a lot of thought and come up with an effective byline. Here are some tips to write a compelling byline:

Write your byline in third person. Even if you are writing about yourself, be sure to write it using third person pronouns. Do give a short bio of yourself as a third person speaking. The byline should not be hard selling anything, but simply pre-selling or recommending only. Give the reader a way to contact you or the company. This would most commonly be a website or an email address.

Once your article is written, create three separate versions of it so that it is easier for you when you start submitting them.

The original version that you wrote with few live links The Limited HTML version of it as permitted by the sites. The HTML version with Anchor keywords.

Now that your article is all ready, its time to start distributing it.

Article distribution strategy. Don't think that article submission is limited to article directories alone. Think of it as a process of submitting your article to any place that allows you to submit an article. This includes article directories, blogs like Wordpress.com, Blogger.com, MSN live pages, forums, Squidoo lenses, Hub pages, Facebook, Myspace and other web20 sites out there.

In fact you could also submit it to any web20 or high page rank websites that allow you to have your blog or forum or a community within their site.

The ideal way to submit is; if you have a self hosted Wordpress blog, then first post the article to your blog and then book mark that blog article to all the bookmarking websites out there like Digg.com, Propeller.com, Yahoobuzz.com, Twitter.com, stumbledupon.com etc. You will find many once you start searching for it.

The next step is to submit the same article to all the article marketing sites out there. This way the search engines will rank your blog well for those particular keywords.

If you don't have your own blog with a decent PR or if you are looking for some quick results; then, you could bookmark or back link the article of yours that gets accepted on any PR 5 or above sites. That way you can rank very high for those targeted keywords. Articles submitted on Ezinearticles.com or Goarticles.com is known to have good results with this back linking technique.

Now let us look at some ways to filter the article submitting sites in a way that would benefit you most.

First make an entire list of sites that you find online to submit your article. Then classify each of these sites according to these factors:

* Arrange and submit articles to sites according to their page rank:

It would benefit you more to start submitting articles to those directories that have a high page rank. The link on an article directory that has page rank 6 or 7 is valued more by the search engines than compared to one with a page rank 1 or 2. To find out the page rank of any site you can install Google toolbar which is available here. toolbar.google.com/

Start submitting to the article directories that have a page rank of 7 then 6, then 5, the 4 and so forth. The directories that have less than a page rank two is not worth the effort. But if you can still go ahead and submit if they offer you a do follow link for page rank benefits.

* Find out sites which allow anchor links or html:

When you first begin registering with the websites / directories, it is important for you to check what format each directory will accept links. If they accept only the URL format then use that format in your articles. If the directory accepts text anchor links, you will need to use HTML code in order to create a text anchor.

Anchor links is a very powerful way to target your keywords. Anchor links is a good way to let the search engines know, what keywords your website is targeting. Anchor links are when you add keywords with a live link to your website: This is how you create a simple anchor link text. Replace the domain name with your and replace it with the keywords you are targeting.

Your Keywords

* Find out the sites that gives you do follow back links:

The third and final criteria is to weed out the sites that offer you a do follow link. Do follow links are the ones that will actually give you page rank value by posting a link there. If you have many do follow back links are pointing to your website, not only will your website rank high in the search results for your keywords but also the page rank of your website will increase.

A do follow link is any link that is crawled by Google, and will show up in the html code like this:

Your keyword

Did you notice the difference? If a website is giving you a no follow back link the attribute rel="nofollow" will show up within the link. If you can't see the difference here then you can view the html of your back links by hitting view source, or page source in your view tab, and if any of them are no follow, you should see this tag in the html code. "rel='nofollow'"

Tracking your articles and eliminating non productive sites There are thousands of sites out there where you can submit your article. But one just can't keep submitting to all of them without knowing which ones are bringing in results. So it becomes very important to track your articles.

Now the final step is finding out what sites are giving you results and removing the ones that don't produce results. I will talk about some ways to do that.

Check page views on the article directory: Most article directories would show you some kind of stats where you can view the number of "pageviews" to your article. That will give you an indication on how many clicks your article has got.

Google alerts: Google alerts is a good way to find out about all the external links pointing to your website that is indexed by Google. You can sign up to Google alerts and set it up in such a way so that it searches for your domain name. So whenever it finds any of your articles with your domain name on it, it will send you alerts informing you the link, where the article can be viewed. google.com/alerts

The whole point is that; there might be other article directories where your article is submitted and displayed, but if Google cannot index it because the article is so deep in the site, then again it is not worth submitting to those directories. Make note of these article directories that google has sent you alerts..

Awstats on your C panel: AWStats is without a doubt the most preferred website statistics tool. It is a free software distributed under the GNU General Public License. AWStats graphically generates advanced web, streaming, ftp, or mail server statistics. Awstats is a part of the Linux hosted Control panel.

Here you can see exactly what external links is driving traffic to your website and how many clicks you have received to your website.

The difference in both is this: On "awstats" it will start displaying only if anybody has reached your website by clicking on the external link. Whereas with "Google alerts" you will also see websites where your article is published and has been indexed on Google but not received any clicks to your website yet.

You can also download here a simple access database that I have created with over 100 directories arranges according to page rank. You can use this database to organize your article marketing activities. You can easily edit it to add new websites or delete it.

Just keep entering the data into the preset database fields as and when you submit an article or find out about a new article directory into the required main table and you can query results to track your articles. Once you add your data, you should set a password to it. This file can be downloaded free once you sign up to buynsellcontent.com from the members download area.

About the Author

Jason Thomas is an Internet marketer who devotes his free time in educating others on various ways to earn online. He has launched a new marketplace to buy and sell content for web. Content writers can buy / sell articles related to any subject here while automatically building their feedbacks and customer base. All new submitted articles will go through an auction period: Visit to signup free: http://www.buynsellcontent.com