Wednesday, September 16, 2009

Search Engine Optimization Techniques

by Divya

I have read so many SEO articles to find my answers, but I have never come across any articles which will give me exact details. So here is an article on SEO techniques which will help build websites according to Google techniques. You will never need to buy any books for doing Search Engine Optimization for your site. I hope this SEO advice help you a lot.

When we first look at site, our first step will be to do analysis on that sites & note down all points which we think is not good or if it needs to revised.

For new site:

1. If you want to start new website do keyword analysis first by using words for which you want to build your site. You can use these keyword extractor tool Google Keyword Tool , Word Tracker or Keyword Discovery

2. Looking for main keywords which as decent hits book domain according to that. Example as: if you intend to do health site related to beauty so pick a domain which has www.beauty-tips.com or www.beauty-care.com. Where beauty tips & beauty care are good keywords.

Steps can be followed from below.

Analysis first step. Sites which are already live

1. Check your site each page if they have there unique Title, description & set of keywords. If not make new set for each page. 2. Title should not exceed 60 to 70 characters & specified in tag. Stop words like and, or, for, at, by shouldn't be used. Amp "&" can be used. Max 2 keywords in Title. Description should be of 162-165 characters. Stop words can be used & max 2 keywords can be used.

3. Write unique content for every page & highlight all relevant & main keywords by bolding, italic or underlining them. Content should have keywords not more than 8-12 times.

4. Write unique content by using relevant keyword for each page. If people visit your site they should be able to read the site what exactly you they want. Don't repeat content for any pages.

5. All URLs of site should start with www or with http://. You can check it by using this tricks- site: www.xyz.com.

Solution: If any pages have both ask your developer to change these canonical issues & keep all URLs the same by giving them 301 redirect which is known as Permanent redirect. This will help search engine spiders & web browsers that a page is moved to other URL.

1. Use Alt Image tags to describe image which will help crawler to understand images.

2. Use header tags as H1, H2, and H3, to highlight main topics which will mark them as main & important.

3. Do internal Linking structure. Means links should be visible on each other pages.

4. If you want some of your pages that crawlers shouldn't crawl, set them a rule by giving them a Meta Robot Tag.

5. Validate HTML & CSS to ensure they are compliance across every browsers. You can use site analysis tool also to get some examples & show them to your web developer. Websiteoptimization Site Analyzer & Site Report Card.

6. Should have Meta Tags. Tools which will help you is Seobook Meta Tag Tool and Mmcanerin Metatag Generator Tool.

7. Meta keywords tags are very very important. Tools which help you: Widexl Meta Keyword Analyzer Tool.

8. Make good & healthy content & check if code is proper in your site: Tool which can help you is W3 Code Validation.

9. Check site compatible with multiple browsers. Tools: AnyBrowser Validation and Anybrowser ScreenSizeTest.

10. Always link your home page with main categories & look for broken links or error messages. Broken links if present can be checked using this tool: 1-hit Broken Link Finder Tool.

11. It's always good for a site to have sitemaps. This helps crawlers to check all pages at one place itself. XML sitemaps are best. Tools: XML Sitemap Tool and Xmlsitemap Tool.

12. Company should have there own information page & privacy policy which helps crawlers show that site is legitimate. Tools which help you to make privacy policy: The DMA Privacy Policy Tool.

13. Robot text tool tell search engine and other robots which areas of your site they are allowed to visit and index. This code is only used once for a site & is only in main root directory. Tool: Mcanerin Robots-txt Tool.

14. No follow attributes should be used as this code helps the search engine not to dilute the page rank as it passes through your site.

15. If you need that you want to restrict unwanted bot traffic or traffic from certain IP address use htaccesstools. Check your web statics regularly to check for excessive traffic from random bots. This also helps your site images from getting stolen.

16. If you are using CMS URL or its dynamic sites you will get URL which has unwanted attributes. Solution for this is to activate mod rewrite rule. You can check this with our hosting admin if it's installed or ask for some alternative. By using this rule your site URL will have static feel & crawlers feel them to index in SERP's. Tools that will help you is Mod-rewrite Tool or Webmaster-Toolkit Mod_rewrite Tool

17. Write content related to your keywords & write in simple words which visitors can understand nicely & visit & recommend to others. Content on each page should be unique. Update your content regularly so that from time to time fresh content is displayed & crawlers like them. It should provide information of your products or your services, there benefits & what is exceptional about your products or services. Keywords should be repeated not more than 4 to 6 times per 350 words.

18. You can check your keywords density to ensure that your site is not stuffed with keywords & opts for spamming. Tools to check is: Webuildpages Keyword Density Tool

19. If there are non HTML Docs as PDF files these can also be optimized. Try to learn here: Easysw HTML Doc

20. Navigation Analysis: Navigation on site should be proper & breadcrumbs should be displayed.

21. Monitor your hits & traffic by using Google analytics. This will help you to analyze the reports & will help you to implement, understand, react & optimize the results.

Good SEO tools are 1-hit SEO Tools , Webmaster Toolkit and Webconfs Web Tools , Mcanerin Tools

All these points are not placed orderly but these the best tips & I bet this will help you.

About the Author

Divya Mhatre is a veteran in Internet marketing. www.ninthpixel.com