Wednesday, September 30, 2009

How Do I Analyze Traffic on My Website?

by Linda McRae

Studying your traffic patterns can be a priceless technique for a number of different reasons. Although before you can implement this procedure into your everyday system, you need to be knowledgeable enough to be able to make full use of this tool, you need to understand how to breakdown the information for ease of use. Analyzing traffic and how to receive website traffic, and receiving search engine traffic is valuable info that you will use time and time again..

Many web hosting organizations will provide you with simple website traffic information then you have to research to learn how to make relevant use of your new information. The explanation that you receive from your hosting company will most definitely take a rocket scientist to figure out it's meaning. This being said now you have to learn how to implement it into your particular business and websites.

We will start by analyzing traffic, which is the simplest data, the average visitors to your site consisting of on a daily, weekly, and monthly basis. These graphs and reports are the most important part of your every day life maintaining your websites. These figures are the most standard measurement of your website's activity. At first you would think that the more traffic you see on your report, wow this is amazing. It is good but you have to consider and document what each visitor is on your site to accomplish. Some are just Lookie Lous and others are the type traffic you need, either purchasing products or signing up to use your program which you offer.

Let's explore what "hits" are? What are known as "hits", and can give you false hopes and failure.The really great misconception about what is commonly known as "hits" and what is really tangible benefits hits from customers on your website. Hits are only the number of server request made, or the number of pictures etc. per page, you will see how over rated this little word "hits" can be.

Let's further explore this meaning, if your homepage has 12 pictures on it, this is how the server records this, as 12 hits. One visitor can be looking at your homepage and you will be registered with 12 hits by the server. This shows us that hits are really not a productive way to analyze traffic on your website, at this level.

As you advertise, more visitors will frequent your website, and your reports will become much more accurate. Your graphs and reports will then show the exact benefits your website is bringing your business. You will learn to compare your overall trends in visitor behavior. These same indicators can help you to decide where your improvements can be made. It can really be something as simple as keywords that are not exact enough and are bringing the wrong customers to your site. Keywords must be as close to your description to your site as possible, this enables the servers to send the correct category customers to you. If the visitors are arriving on your site and only staying a few seconds, they probably are not satisfied with the direction the server sent them.

Properly working navigation and links are a must, nothing is more upsetting to me as when I research a particular item and I use a search engine and I am sent to a site that is poorly maintained. I can not get the buttons to work and the links are incomplete. This has wasted my time and I will remember this site in the future. I would not recommend it to my employees or my friends. When you design your sites, please remember to consider ease of use for your visitors. This is one of the most important factors I have found from research to this date.

If you find that customers are visiting a certain page on your site more than the others, then it would make a good business move to put more of your sale's items on that page, or list more of your training classes offered, whatever your niche may be. Now, you are receiving many of my internet marketing secrets. People actually pay for this stuff, I want my reader's to succeed so I don't mind sharing some of my knowledge.

Your website has exit pages, for example, a final order or contact form. Visitors usually go through this page quickly. Here once again you have to study your reports and decide what the actions of the visitors are? Hopefully you have exits on your exit pages, if not, you have some work to do on your site. You would be surprised how just altering the content or the graphics can make all the differences you are needing for measurements to be correct.

So statistics can tell you just where changes need to be made. Check your keywords as mentioned already make certain they are targeted keywords. Targeted customers or targeted traffic are happy customers because they find exactly what they were looking for!

Maintenance of your website is so very important, it works hand in hand with your advertisement.One day you will be able to put your company name into a search engine such as Google, and your website pops up in the number one spot, just radiate with the success you are feeling at this moment. All of that hard work is paying off, and hopefully it will be in dollars and cents! If you have questions, you can reach me through my website.

About the Author

Linda McRae is a internet marketer, has a business at home, and has written eleven ezines about the loves of her life, working from home. She trained with, Autopilot Profits by Ewen Chia as an avenue for training new associates with step by step teachings that are remarkably fun! Do not forget to sign up for his newsletters and training labs. See ya soon, with some more secrets from the best of the best teachers.

Tuesday, September 29, 2009

Keyword Research to Reach the Customers You Really Want

by Michelle Dale

Keyword research is probably the most important part of your job when you're setting out to design and construct a website. It really doesn't matter what you've planned for the website, assuming that you do indeed have something planned for it, because if you want your website to be seen by others in any meaningful number, then you'll need to pay particular attention to this task.

A keyword is basically a single word or a number of words strung together into a phrase describing something. Hence, your keyword could be "dogs" or something more complex, such as "yellow Labrador retrievers". This latter phrase is known as a long tail keyword, or in other words, a more detailed description of a simpler term. The success of a website is based around the relevance of a keyword or set of keywords - even if the owner of the site doesn't realize it! Your keywords will directly relate to the very nature and purpose of the website.

It goes without saying that if you're to construct a website for a meaningful purpose, maybe as a commercial entity, then you'll need to plan its construction carefully. Part of this process involves the right choice of keywords relevant to your subject, topic or speciality. Once these keywords have been correctly selected you should construct your website accordingly, and in a fairly regimented fashion. This is known as search engine optimization, as it is basically a way of ensuring that everyone else in the world has a way of finding your site if they are interested in what you're saying, promoting or selling.

Keyword research is a fundamental part of this job. There are many varied opinions, but in this challenging global marketplace we live in, you must make sure that your selected keywords are both relevant and applicable. As you will be trying to "rank" for your keywords (or end up as high as you possibly can within the ubiquitous search engine rankings of sites relevant to your niche), you must make sure that you have a good chance of doing so, firstly, and then secondly orchestrate your approach to give yourself the best chance possible.

One of the mistakes that many people (including some so-called SEO experts) make is to misinterpret the supply and demand for your keyword.

Demand: There are many tools, some more complex and more costly than others, which determine the demand for your keyword or long-tail keyword. Put simply, how many users are looking for content closely linked to your keywords. Google and others have a way of measuring the number of times that someone will search their engines for that exact keyword. They will supply you with figures which show, on a monthly basis and broken down into geographical territories if you wish, the number of times someone entered that phrase into the search box. This will give you a good idea of what the actual "demand" for information about your keyword is.

Supply: If you go to Google's search page and enter your keyword in the search box, you'll come up with a number of sites which Google considers to be relevant to that phrase. In some cases this can run into the many, many millions. If your keyword is - and it probably will be, a long tail, you should know that this initial supply figure is based on a broad analysis, and in order to get a realistic return on the number of relevant sites, you'll need to enter your keyword in quotes "". By doing this you'll see that the number of sites returned is significantly lower, this being a good indication of the "supply" for that keyword. The websites found in this fashion will be your competition.

As you'll quickly see from conducting this exercise, a very broad keyword - such as "dog", has a very high demand and a very high supply. Don't try to chase this demand as the likelihood of ranking highly for this keyword is not great. Generally speaking - the higher the demand, the higher the existing supply. Nonetheless, one important aspect of the art of keyword research is in establishing long tail keywords that more closely relate to your particular speciality. For example, if we research "yellow Labrador retrievers", we can see that there is a reasonable amount of demand - somewhere in the region of 3000 searches per month for that term, and a low amount of supply - less than 1000 competing sites. In this example, we would likely include this exact keyword in our campaign.

This is merely an introduction to keyword research, which should be a fundamental part of your online business strategy. The correct implementation of chosen keywords is an entirely different issue, but you must make sure that your keyword research is correctly founded and conducted before you move on.

About the Author

Michelle Dale is The Managing Director of Virtual Miss Friday, a highly experienced Executive Virtual Assistant Service which collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Join the Campaign for FREE Virtual Assistance today at=> http://www.virtualmissfriday.com

Monday, September 28, 2009

Unlimited Traffic with article submission - 4 step processes to maximize your article marketing benefits.

by Jason Thomas

Article marketing is a very effective way to build your online presence if done the right way. By publishing your article to multiple article directories on the internet your business will reap the benefits of building your brand name on the Internet along with gaining a steady flow of traffic to your websites. It is a simple process but very effective for search engine rankings if done the right way.

One of the most powerful factors that affect your SEO rankings is the number of back links that is pointing to your website. Article marketing helps your website in building your back links.

There are four steps in article marketing. These are namely keyword research, article writing, article distribution, tracking article for results. I will talk about each of these steps in details so that you can maximize your article marketing efforts.

Keyword research The first step is to find out keywords that are in demand. There are various ways to do that. I will explain a few options here:

OPTION ONE: You can use Google Trends to find out highly searched keywords and place into your articles. google.com/trends google.com/trends/hottrends

OPTION TWO: Use Google's own keyword tool and type in keywords there to check. Whichever keywords that have high search volumes and the advertiser competition is good are pretty much in demand. Articles revolving around those keywords can pull in traffic.

https://adwords.google.com/select/KeywordToolExternal

You can further narrow down to more profitable niches by searching for that particular keyword in quotes on Google: example "article writing" and look for keywords that have fewer number of competing websites.

OPTION THREE: Go to www.ezinearticles.com and click on any category that you're planning to target. Let's say your niche is "Writing and speaking / writing" Click on any of the articles and scroll down the page till you reach the "Most Viewed Ezine Articles in the Writing-and-Speaking: Writing Category (90 Days)"

Write articles on similar subjects revolving around those keywords.

OPTION FOUR: You could go to goarticles.com/top-rated.html and look for the top rated articles for ideas.

OPTION FIVE: You could visit social news websites such as Digg.com, Yahoobuzz.com, and Propeller.com etc and look for the articles that receive a high score or diggs from readers. Articles on similar topics would be better to draw traffic.

Article writing Now that you have got your keywords in place, it is time to start preparing the article. Your article should be helping the reader. This is not a place for a sales pitch as it will turn readers off. If you are writing a how to article don't be afraid of giving away your best stuff. The better and more useful content you give away to your audience free, the more interested they will be to listen to you and ultimately buy what you are selling.

The article Body: You will want to optimize your article for long tailed keywords as this helps them show up in the search engines. Once you have your long tail keyword, choose a topic specifically related to that keyword.

It is also important to evenly distribute the targeted keywords and keyword phrases throughout the article in the right density. Keyword density is defined as the keyword frequency divided by the total number of words being analyzed. This number can be used as a factor to determine whether a Web page is relevant to a specified keyword or keyword phrase.

Although there is no specific formula for the optimum amount of keywords to use on a page, as a general rule, we recommend using 2 to 3 usages of a keyword or keyword phrase on a page unless the amount of content exceeds 600 words.

When writing content, don't force your keywords into your content. Use the keyword phrases only where it make sense when reading the copy. You want it to sound natural.

Try these free tools to check your articles keyword density: http://www.addme.com/keyword-density.htm http://www.googlerankings.com/kdindex.php

The article Title: The title of the article plays a very important role. The title is what your visitors would see first. The title should be catchy enough to prompt your visitors to click on it and reveal the entire article. The number of clicks received depends on this title and the summary.

Here are some ideas for writing compelling titles: Whenever possible, include your three or four letter keyword in the title. Move your keyword as close to the beginning of the title as possible. Questions make great article titles. People will be drawn to do whatever it takes, to get their question answered, which can include reading your article to find out the answer and then clicking through to your link at the bottom.

You could also visit social news websites such as Ezinearticles.com Digg.com, Yahoobuzz.com, and Propeller.com and look for the titles of the articles that receive a high score or page views from readers. To get an idea of the titles that make people want to click.

The byline: The next most important part is writing a compelling byline. The whole point of you submitting the articles to these directories is for visitors to read your byline and click on the link that is provided by you. It is very critical to your promotion efforts, which means; you should give it a lot of thought and come up with an effective byline. Here are some tips to write a compelling byline:

Write your byline in third person. Even if you are writing about yourself, be sure to write it using third person pronouns. Do give a short bio of yourself as a third person speaking. The byline should not be hard selling anything, but simply pre-selling or recommending only. Give the reader a way to contact you or the company. This would most commonly be a website or an email address.

Once your article is written, create three separate versions of it so that it is easier for you when you start submitting them.

The original version that you wrote with few live links The Limited HTML version of it as permitted by the sites. The HTML version with Anchor keywords.

Now that your article is all ready, its time to start distributing it.

Article distribution strategy. Don't think that article submission is limited to article directories alone. Think of it as a process of submitting your article to any place that allows you to submit an article. This includes article directories, blogs like Wordpress.com, Blogger.com, MSN live pages, forums, Squidoo lenses, Hub pages, Facebook, Myspace and other web20 sites out there.

In fact you could also submit it to any web20 or high page rank websites that allow you to have your blog or forum or a community within their site.

The ideal way to submit is; if you have a self hosted Wordpress blog, then first post the article to your blog and then book mark that blog article to all the bookmarking websites out there like Digg.com, Propeller.com, Yahoobuzz.com, Twitter.com, stumbledupon.com etc. You will find many once you start searching for it.

The next step is to submit the same article to all the article marketing sites out there. This way the search engines will rank your blog well for those particular keywords.

If you don't have your own blog with a decent PR or if you are looking for some quick results; then, you could bookmark or back link the article of yours that gets accepted on any PR 5 or above sites. That way you can rank very high for those targeted keywords. Articles submitted on Ezinearticles.com or Goarticles.com is known to have good results with this back linking technique.

Now let us look at some ways to filter the article submitting sites in a way that would benefit you most.

First make an entire list of sites that you find online to submit your article. Then classify each of these sites according to these factors:

* Arrange and submit articles to sites according to their page rank:

It would benefit you more to start submitting articles to those directories that have a high page rank. The link on an article directory that has page rank 6 or 7 is valued more by the search engines than compared to one with a page rank 1 or 2. To find out the page rank of any site you can install Google toolbar which is available here. toolbar.google.com/

Start submitting to the article directories that have a page rank of 7 then 6, then 5, the 4 and so forth. The directories that have less than a page rank two is not worth the effort. But if you can still go ahead and submit if they offer you a do follow link for page rank benefits.

* Find out sites which allow anchor links or html:

When you first begin registering with the websites / directories, it is important for you to check what format each directory will accept links. If they accept only the URL format then use that format in your articles. If the directory accepts text anchor links, you will need to use HTML code in order to create a text anchor.

Anchor links is a very powerful way to target your keywords. Anchor links is a good way to let the search engines know, what keywords your website is targeting. Anchor links are when you add keywords with a live link to your website: This is how you create a simple anchor link text. Replace the domain name with your and replace it with the keywords you are targeting.

Your Keywords

* Find out the sites that gives you do follow back links:

The third and final criteria is to weed out the sites that offer you a do follow link. Do follow links are the ones that will actually give you page rank value by posting a link there. If you have many do follow back links are pointing to your website, not only will your website rank high in the search results for your keywords but also the page rank of your website will increase.

A do follow link is any link that is crawled by Google, and will show up in the html code like this:

Your keyword

Did you notice the difference? If a website is giving you a no follow back link the attribute rel="nofollow" will show up within the link. If you can't see the difference here then you can view the html of your back links by hitting view source, or page source in your view tab, and if any of them are no follow, you should see this tag in the html code. "rel='nofollow'"

Tracking your articles and eliminating non productive sites There are thousands of sites out there where you can submit your article. But one just can't keep submitting to all of them without knowing which ones are bringing in results. So it becomes very important to track your articles.

Now the final step is finding out what sites are giving you results and removing the ones that don't produce results. I will talk about some ways to do that.

Check page views on the article directory: Most article directories would show you some kind of stats where you can view the number of "pageviews" to your article. That will give you an indication on how many clicks your article has got.

Google alerts: Google alerts is a good way to find out about all the external links pointing to your website that is indexed by Google. You can sign up to Google alerts and set it up in such a way so that it searches for your domain name. So whenever it finds any of your articles with your domain name on it, it will send you alerts informing you the link, where the article can be viewed. google.com/alerts

The whole point is that; there might be other article directories where your article is submitted and displayed, but if Google cannot index it because the article is so deep in the site, then again it is not worth submitting to those directories. Make note of these article directories that google has sent you alerts..

Awstats on your C panel: AWStats is without a doubt the most preferred website statistics tool. It is a free software distributed under the GNU General Public License. AWStats graphically generates advanced web, streaming, ftp, or mail server statistics. Awstats is a part of the Linux hosted Control panel.

Here you can see exactly what external links is driving traffic to your website and how many clicks you have received to your website.

The difference in both is this: On "awstats" it will start displaying only if anybody has reached your website by clicking on the external link. Whereas with "Google alerts" you will also see websites where your article is published and has been indexed on Google but not received any clicks to your website yet.

You can also download here a simple access database that I have created with over 100 directories arranges according to page rank. You can use this database to organize your article marketing activities. You can easily edit it to add new websites or delete it.

Just keep entering the data into the preset database fields as and when you submit an article or find out about a new article directory into the required main table and you can query results to track your articles. Once you add your data, you should set a password to it. This file can be downloaded free once you sign up to buynsellcontent.com from the members download area.

About the Author

Jason Thomas is an Internet marketer who devotes his free time in educating others on various ways to earn online. He has launched a new marketplace to buy and sell content for web. Content writers can buy / sell articles related to any subject here while automatically building their feedbacks and customer base. All new submitted articles will go through an auction period: Visit to signup free: http://www.buynsellcontent.com

Friday, September 25, 2009

Making the Most Out of Your Affiliate Tracking Software

by Otello Zorina

All around the world, including in the United States, there are a large number of business owners who rely on affiliate programs. If properly implemented, affiliate programs can help to increase the number of sales an online business sees. If you are a business owner who already has your own affiliate program, it is likely that you also have affiliate tracking software. If you are a business owner who is interested in starting your own affiliate program, but has yet to, you will soon learn the importance of affiliate tracking software.

Affiliate tracking software is vital to the success of an affiliate program. With affiliate programs, business owners, such as yourself, rely on website owners to help increase their sales. This partnership often involves the displaying of your ads and links on your affiliate's website. Affiliate tracking software tags those ads using a unique affiliate id. Every time one of your affiliates helps you generate a sale, the software you are using will record that sale. Often times, the date, time, and amount of the sale is also recorded. This information will allow you to know how much you should compensate your affiliates for their work.

If you have not already purchased affiliate tracking software, you will need to do so. However, it is important to be aware of what you are purchasing. There are many business owners who find out that they purchased the wrong type of affiliate tracking software, too late. Most affiliate tracking software programs accomplish the same goals, but they do so in different ways. This is by incorporating different services and features into their software. To make the most out of your next affiliate software purchase, you are advised to familiarize yourself with these services and features.

Perhaps, one of the first things you should look for is customer support. Most software programs come with customer support, but not all do. If you are using a software program for the first time or even if you develop a problem later on, you will want to be able to talk to someone who can assist you. Therefore, it is important that you find and purchase affiliate software that includes customer support. Once this is done, you are advised to use that support for any questions that you have, even the smallest ones. You will find that this support is more important than you ever imagined.

When examining the services and features of particular software, you will likely come across programs that offer varied commission levels. When starting your own affiliate program, you will assign a commission percentage to your affiliates. This percentage is often a flat rate for all, but it doesn't necessarily have to be. Affiliate tracking software with varied commission levels can allow you to compensate your affiliates in different ways. This is ideal, especially if you want to reward the affiliates that are bringing in the most sales.

While it is important to make the most out of your affiliate tracking as soon as you get it, there is also a way to make the most out it before you even do. This is by fully reading and understanding all software descriptions, included services and features, and the costs of using that software. This is the best way to prevent yourself from being stuck with a software program that you cannot use, especially if it does not have features that you want or need. It is also important to determine the cost of affiliate tracking software and payment options. You will want to be on the lookout for monthly fees, yearly fees, and onetime fees. You should also determine ahead of time whether or not a cancellation notice is required. In the event that you decide to end your affiliate program or change tracking software, these fees may be more than you can afford or are willing to pay.

The above mentioned points are just a few of the ways that you can get the most from your affiliate program and its tracking software. To sum it all up, the more you know about what your affiliate tracking software can do, the more you will be able to do with it.

About the Author

I just make some blogs that may be useful for you. That is about the SEO Optimization, Web Traffic and Home Business Opportunity. If you are interested you can visit my blog and get all the information about the topics. It's FREE... Thank You.

Thursday, September 24, 2009

The keys to web copy that sells

by Anton Pearce

If you're not happy with the results from your commercial website the issue may lie with your web copy. Before we explore this area in detail let me ask you a few questions:

Have you ever had someone try to sell YOU something and their approach has irritated you leading you to reject an offer that may have actually been a good one? On the other hand, have you ever tried to sell something to someone because you are sure it is what they need, but been cold shouldered? And again, has ever been a situation where you have just casually mentioned a product or service and the other person has practically begged you for the details? Or have you ever spent a pleasant afternoon browsing around the shops looking for something to buy and been thrilled to find something of good quality at a bargain price?

I guess anybody who has anything to do with buying and selling will have been in all four of those situations at some point in his or her career. Taken together those four examples illustrate how people enjoy buying when they are in control of the process, but hate feeling that someone is trying to sell them something.

Today, with so much buying and selling going on on the Internet, and with more and more people turning to the Internet as a way to make money, Internet marketers need to know about the psychology of buying and selling if they are to succeed in turning a commercial website into a profitable venture.

Although design factors will always be important, nothing has a bigger impact on the success of your website in generating sales, than the message you deliver - whether that be via text, audio or video.

What you have to avoid doing is selling to people before they are ready to buy. So instead of using sales hike, adopt a friendly, warm and informal style, and write as if you are writing an editorial rather than a sales letter.

Think about why people might want to buy the product you are selling. What sort of people would buy it? What sort of problem would they have that your product would solve? Now take the time to show your understanding of the problem. At this stage you are trying to make people aware that they have a problem that needs to be solved.

You can also set up the idea of how great it would be if the problem could be solved, and talk about why the problem has not been solved up to now.

Next describe what would be possible if the problem was solved. Now you can introduce yourself as someone who has used, or developed, a product that has solved the problem. Talk about what is unique about the particular product and the solution it offers, why it works and the benefits that you have enjoyed from using the product.

Now is the time to call your readers to take action. If your readers are still with you they are probably interested in the product, so simply tell them what to do in order to get it.

You might call this style of writing a sales letter disguised as editorial content. When you do it well, this editorial style of writing brings your readers through a process of realising they have a problem, visualising the solution and then arriving at the means to acquire it. Your informal style creates a warm and friendly atmosphere in which you show that you empathise with the reader's problem and want to help them seek a solution. That not only elicits an appropriate emotion, but also satisfies their need for a logical reason to buy. Remember, people buy on emotion and justify with logic. But before anything else they must understand that they have a problem. So get the emotional atmosphere right while you lay out the problem and then hammer home the benefits of your solution.

As the quality of your web copy improves over time, so will the sales that you generate through your website.

About the Author

Improving your web copy is just one of the ways that Anton Pearce - The Profit Mentor can help you improve the effectiveness of your online strategy. Visit http://antonpearce.com for some incredible free resources.

Wednesday, September 23, 2009

Posting interruptions

Posting may be a bit sporadic for the next several weeks. I've got a PC problem that is seriously limiting my online time, so I can't promise that I'll be able to stick to the Monday-Friday posting schedule. I'll do the best I can, but it's possible there will be interruptions.

Optimize Locally In Five Easy Steps

by Chris Gill

As more and more companies are discovering, even locally-oriented brick and mortar businesses need search engine optimization (SEO) services to attract customers. People head to the internet before they go to the Yellow Pages now (and the Yellow Pages are online anyway!). Even if your store's just blocks away from customers you need to make your presence known in their homes, through their broadband connections. To get there, you can't just rank for general keywords. You need search engine to respect your location to cater to people who've entered their town or neighborhood in as part of the search.

Professionals can optimize for local searches using a powerful arsenal of tools but virtually anyone can make basic inroads into local search success if they're willing to put in the time. The development staff at GILL Media has outlined a simple five-step procedure for local SEO.

Step 1: Localize Your Keywords

Keyword (search term) research is essential for any SEO campaign. Beginners should simply find phrases related to their business, but to localize they need to take things a step further by adding the name of their region, municipality or neighborhood to each term. Make full use of your local knowledge. Is there a common slang term for an area? A prominent local landmark? Create variants of your keyword phrases that include these phrases. Your list shouldn't just include "blue widgets," or whatever your business sells, when "Bay Area blue widgets, Yourtown" drills down to the region you serve. Remember that some slang terms are common across several regions and specify as much as possible.

Step 2: Localize Your Content

Now that you have a list of localized keywords it's time to apply them to your on-page content. Write about your experience selling blue widgets in your area. Like any page content, don't force the keywords in. Your product descriptions, blogging and other writing should integrate these phrases naturally, so that the sentences make sense and are still a pleasure to read. While you're at it, make sure your street address and store hours are placed prominently on the site. Many SEO experts instruct search engines to ignore the contact page, but you should not do that! You want search engines to index your location!

Step 3: Get on the Map(s)

Major search engines have services that allow you to submit your business to a local directory, where it will show up in services like Google Maps. Take the time to do this for every major search engine, including Google, (www.google.com/local/add) Yahoo (local.yahoo.com) and Bing. In addition, submit your business to directories such as DMOZ.org and the Yahoo Directory (dir.yahoo.com). In some cases you may have to take extra steps (and in DMOZ's case you may have to wait for a long time, as volunteer section editors have spotty records when it comes to performing updates) so if you must set priorities, take care of local search engine listings first. Step 4: Link Build in Your Local Network

Do you know other local businesses with websites? Is there a local business directory on the Web? Approach these organizations first to ask for links back to your site. The most valuable links will come from people and groups you have sincere connections to, because you may be able to get additional supporting content, such as a description of your business. Don't be shy about mentioning your target keywords and when you can ask your contacts to use them as anchor text. Try crafting your own example link entries - more often than not, your associates will be happy to add them as is.

Step 5: Socialize Locally

Social media tools like Twitter, LinkedIn and Facebook are becoming more and more important for SEO. Kijiji is also worth noting for businesses. Don't let its "want ad" orientation fool you; it gets plenty of traffic from established businesses as well. Search engines are striving to include more "social" results, but the best value you get out of these services is by meeting people through local networks, starting conversations with them and building positive buzz through reviews. Make contact with other local businesses and individuals whenever possible and present yourself sincerely - not as somebody just out for cheap promotion.

About the Author

GILL Media is a leading provider of economical search engine optimization and affordable web design for small, medium and large businesses.

Tuesday, September 22, 2009

Autoresponders and Spam - What You Need To Know

by Otello Zorina

There are laws against sending spam. There are even laws that you must adhere to when you send out email that was requested. No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws in various states in the US, each commercial email that you send must include your name or business name, your street address, city, state, zip code, and phone number. You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law in various states - no matter what state or country you live in!

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent. If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails. Never use your autoresponder to send unsolicited commercial email! Thanks...

About the Author

I just make some blogs that may be useful for you. That is about the Web Traffic, SEO Optimization, and Home Business Opportunity. If you are interested you can visit my blog and get all the information about the topics. Thank You.

Monday, September 21, 2009

How To Create An Article Writing Schedule

by Steve Shaw

The number one key to success when you're undertaking an Article Marketing campaign is CONSISTENCY. So many times people start off with the best intentions and have high aspirations for their website's success, but after a brief effort they lose focus and give up.

Article marketing is a great way to build links and increase traffic to a website, but in order to see the dramatic results you're looking for you need to consistently submit articles for an extended period of time, ideally for the lifetime of your website.

If you submit a handful of articles for just a few months, you will not see much in the way of lasting results. But, if you submit a handful of articles every month for a year, you will see what a link building momentum can do for your site!

Just submit articles consistently--sounds easy enough, doesn't it?

It is incredibly easy if you've taken the time to plan and organize ahead of time. A little planning goes a long way--just complete the following steps and you'll keep yourself on track for the rest of the year.

1) Determine how many articles you will submit each month.

I recommend submitting somewhere between 1 and 8 articles a month--choose a quantity that you can realistically write month in and month out. If you set your sights too high and fall short, that can be discouraging, so you may wish to start out towards the lower end of the spectrum and work your way up to 8 over a few months.

I think that submitting more than 8 articles a month is overkill. When you start submitting more articles than this the benefits go down compared to the effort you're exerting, so I advise people to submit articles each month for an extended period of time, and submit up to 8 each month--there is no need to go overboard and submit dozens and dozens of articles a month.

2) Create a writing schedule.

After you've decided how many articles you'll submit each month, take out your calendar and decide when you'll write the articles. Write in your calendar exactly which days you will be writing and what times. Being specific like this will help you to not procrastinate (something we're all prone to do!). If you schedule your writing on your calendar you're more likely to actually do the work.

Some people like to write one article at a time, while others prefer to work in batches of several in a day. It's just whatever works for you. I have done both, and I think I prefer writing in batches--that way I can take just a few days out of the month and meet all of my article writing goals in a short span of time.

I also have a special "Editorial Calendar"--basically this is a dry erase calendar board where I can mark down the days I will be writing. As I write each article, I erase it from the board. It's motivating to see the progress on the board--I keep this calendar right beside my desk, so there's no way I'll be forgetful of the days I'm supposed to write.

3) Brainstorm next month's article topics.

Have you ever known you needed to write an article, but you just weren't sure what to write about? When this happens, you end up procrastinating and before you know it you're behind in your writing.

I've found a cure for this by creating an article idea list ahead of time, before the month even starts. Just think of article topics that would be helpful to your target market. Remember, all of your articles will be on some aspect of your niche. Start writing down ideas and you'll find that more ideas start to flow. It is much easier to think of 8 article ideas at one time than to think of one article idea on 8 separate occasions.

Develop your brainstorming list and pull it out when it's time for you to write. No procrastinating, no agonizing, "Oh no, now what should I write about?"

All three of these steps are crucial when it comes to keeping an article marketing campaign on track. Remember--consistency is key. If you can submit articles consistently month in and month out, you can produce dramatic results for your website over the long term.

About the Author

It's wise to invest in time saving systems that allow you to get more bang for your marketing buck, such as a trusted article submission service. Steve Shaw created the web's first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

Friday, September 18, 2009

How To Target Your Website Users Through Analytics

by Gary Klingsheim

"If you build it, they will come" is a fine quote from a fine movie about hope and dreams in, well, a field of dreams. But just because you make something - like, say, a company website - doesn't mean that a single person or an appreciative crowd will peruse every page of it and become your biggest fans and greatest repeat customers.

In today's fast and fickle world of electronic online communication, fighting for the attention and wallets of computer users is a game with stiff competition. There are likely many more people and companies who do what you do than you think - if not down the road, then somewhere else in the world where they can use overnight delivery to reach the same customers. But like any match or event, if the coach creates a solid game plan, then the team has a fighting chance of coming out ahead. It takes good, thorough analysis of what happened before and during the game to help make sure that the next one is won.

Focusing on the targets

In the game of website creation and marketing, companies and people who are represented online ultimately need to focus on their target users and potential customers. One of the best methods of doing this is through web analytics. Web analytics enable website creators and the site owners a way to see the daily trends of users, such as how long they looked around a website, which way they came to the site in the first place, what pages they looked at on a particular website and whether or not they left the site or clicked over to a related, yet different, site.

One thing that web analytics let us know is among the most important pieces of information, namely, where the web target users actually came from. Where did they enter? Through a common search engine like Yahoo or Google? Through a specialty clearinghouse site that lists current links related to your company? If you know the answer, you can easily redouble your forces and pump up your presence at those sites (and/or similar sites) to increase traffic.

Key keywords

Another thing that web analytics do is help to determine which keywords on your site have been hit most frequently. Say that common search engines have driven your visitors to you and turned them into paying customers. Many analytics applications can tell you what words were the magic ones. Often, customers take action immediately after they see certain words and later retain these for many site visits and searches to come. This kind of information will obviously help you to strengthen the presence of these terms on your site and that, in turn, will "organically" pop up online in search engines.

The statistics that are rendered through analytics help to show you what ideal position your site can be in. If you look at other sites for similar businesses that show up maybe ten pages back on Google, it is easy to look at feedback on those sites and exterior sites about what appeals to users and take that information to heart when trying to lead your field. When you couple that feedback with analytics about what names created traffic, what links were clicked on, how many people left the site, etc., then you are heading in the right direction towards exposure success.

Back to the blogs

With analytics, you can easily find the best-hit words used in your field that you can, in turn, use for the site and ancillary blogs that will help direct visitors back to you. It is best to use words that have a track record. Familiarity, in this case, breeds traffic and sales, not contempt. Analytical applications may be able to predict the number of clicks such individual words may have every 30 days. Those with larger numbers, of course, are the ones to think about incorporating into your site text.

Sometimes it is worth it to appeal to your unique audience, though, and not simply string together easy "high hits" text and phrases on your site. There are sophisticated audiences who like unique content and headings and expect it. Those same people may also want to read more than less. So even though your analytics say that viewers tune out after, say, an average of a few hundred words on your first few site pages, a crowd that looks at book excerpts that encourage them to buy books may actually read over a thousand words. You have to read between the lines, too, in some cases like this.

In the end, knowing your audience statistics - what viewers do and how they do it - will allow you to make the best site that you can for the people who love what you do. Just make sure that you understand how your audience relates to this information and you'll be able to keep your expanding customer family coming back for second and third rounds of the "main event," whatever it may be.

About the Author

Moonrise Productions is a full services San Francisco web development company. They offer complete design services, web application development, ecommerce development, social network hosting and more. With New York, San Diego, San Francisco and a Los Angeles presence no matter where you are, we've got people to serve you.

Thursday, September 17, 2009

Social Media Success: Strategy Then Tools

by Dr Rachna Jain

One of the biggest benefits of social media marketing is how easy it is to get started. Anyone can sign up for a Twitter account, or a Facebook account and start using them right away. It's easy to put up a blog, and, of course, to engage in the conversation.

But the thing to remember is that the ease of use of social media tools does not directly correlate to how effective they will be for your business objectives. Stated another way, you need to think social media strategy first, and tools second.

Very often, people get overloaded with social media simply because they don't have a strategy. Someone says they should be on Facebook, so they run over to join. Someone says to get on Twitter, so they do. Someone else says to stay connected via LinkedIn- and they do. And it goes like this, on and on, because the sheer number of sites you "should" be on will always be increasing- and there are hundreds more social sites being brought online each day.

If you constantly jump from site to site, you risk wasting time and losing money.

Instead, start by considering your social media strategy. If you don't have one yet, let me offer some suggestions and advice for building one:

1) Clarify what business goals you want to reach by taking part in social media. Business objectives might include outcomes such as increasing your network, becoming more visible, positioning yourself as the top expert in your field. Business objectives may also include outcomes such as growing your database, increasing blog visitors, and improving your online reputation. While several of these can be accomplished in parallel, for the most part, stick with one objective at a time. What is the one outcome right now that would move your business forward in the most significant way?

2) Acknowledge the time frame for your business objective. Social media is not a quick hit strategy and it can take a certain amount of focused effort to start seeing returns. If your time line for results is too short, you will feel like you've wasted time. If your time line is too long, you'll feel frustrated, when it seems like results aren't happening fast enough. For example, if you want to add 100 names to your database, you can probably accomplish this in 4-6 weeks. If you want to position yourself as the top authority in your niche, it will probably take a bit longer, especially if there is a reasonable amount of competition. Right-size your time line to the size of your business objective.

3) Focus on going deep rather than going wide. While it can be tempting to be join 100 social media sites, you risk spreading yourself too thin, and diluting your resources. It is much better to choose 2, 3, or 4 sites and commit to participating on them regularly, rather than joining 100 sites you never even log into. Repetition is an important element of building recognition and reputation. Focus deeply on a select group of sites, and participate as fully as possible.

4) Gauge your levels of participation and results to define how much is enough. There will be a sweet spot in terms of time put in and results obtained. This holds true for every business process. Try participating very fully for two weeks, and see what your results are. Participate slightly less often in week three, and see if your results change. By focusing on measuring one specific business objective, you'll have a good sense of how much effort you need to make on the social sites in order to reach your desired results.

5) Adopt new technology thoughtfully. There are multiple tools you can use to implement your social media strategy. Generally, you want to use the tools which are simplest, least expensive, and which give the best results for your investment. Don't adopt every new technology blindly, but then, on the other hand, don't delay when a new technology can help you accomplish your business goals faster or easier.

Remember, the ease of use of social media tools does not correlate with their effectiveness in your business. Craft your strategy first, and then use tools to execute it. That's the right order for social media success.

About the Author

Use social media to build influence, credibility and visibility. Learn how in this e-course: Build Your Tribe: 21 Days to Social Media Influence, written by Dr. Rachna Jain, persuasive social media marketer. Access the e-course by visiting http://www.mindsharecorp.com/blog , and start building influence today.

Wednesday, September 16, 2009

Search Engine Optimization Techniques

by Divya

I have read so many SEO articles to find my answers, but I have never come across any articles which will give me exact details. So here is an article on SEO techniques which will help build websites according to Google techniques. You will never need to buy any books for doing Search Engine Optimization for your site. I hope this SEO advice help you a lot.

When we first look at site, our first step will be to do analysis on that sites & note down all points which we think is not good or if it needs to revised.

For new site:

1. If you want to start new website do keyword analysis first by using words for which you want to build your site. You can use these keyword extractor tool Google Keyword Tool , Word Tracker or Keyword Discovery

2. Looking for main keywords which as decent hits book domain according to that. Example as: if you intend to do health site related to beauty so pick a domain which has www.beauty-tips.com or www.beauty-care.com. Where beauty tips & beauty care are good keywords.

Steps can be followed from below.

Analysis first step. Sites which are already live

1. Check your site each page if they have there unique Title, description & set of keywords. If not make new set for each page. 2. Title should not exceed 60 to 70 characters & specified in tag. Stop words like and, or, for, at, by shouldn't be used. Amp "&" can be used. Max 2 keywords in Title. Description should be of 162-165 characters. Stop words can be used & max 2 keywords can be used.

3. Write unique content for every page & highlight all relevant & main keywords by bolding, italic or underlining them. Content should have keywords not more than 8-12 times.

4. Write unique content by using relevant keyword for each page. If people visit your site they should be able to read the site what exactly you they want. Don't repeat content for any pages.

5. All URLs of site should start with www or with http://. You can check it by using this tricks- site: www.xyz.com.

Solution: If any pages have both ask your developer to change these canonical issues & keep all URLs the same by giving them 301 redirect which is known as Permanent redirect. This will help search engine spiders & web browsers that a page is moved to other URL.

1. Use Alt Image tags to describe image which will help crawler to understand images.

2. Use header tags as H1, H2, and H3, to highlight main topics which will mark them as main & important.

3. Do internal Linking structure. Means links should be visible on each other pages.

4. If you want some of your pages that crawlers shouldn't crawl, set them a rule by giving them a Meta Robot Tag.

5. Validate HTML & CSS to ensure they are compliance across every browsers. You can use site analysis tool also to get some examples & show them to your web developer. Websiteoptimization Site Analyzer & Site Report Card.

6. Should have Meta Tags. Tools which will help you is Seobook Meta Tag Tool and Mmcanerin Metatag Generator Tool.

7. Meta keywords tags are very very important. Tools which help you: Widexl Meta Keyword Analyzer Tool.

8. Make good & healthy content & check if code is proper in your site: Tool which can help you is W3 Code Validation.

9. Check site compatible with multiple browsers. Tools: AnyBrowser Validation and Anybrowser ScreenSizeTest.

10. Always link your home page with main categories & look for broken links or error messages. Broken links if present can be checked using this tool: 1-hit Broken Link Finder Tool.

11. It's always good for a site to have sitemaps. This helps crawlers to check all pages at one place itself. XML sitemaps are best. Tools: XML Sitemap Tool and Xmlsitemap Tool.

12. Company should have there own information page & privacy policy which helps crawlers show that site is legitimate. Tools which help you to make privacy policy: The DMA Privacy Policy Tool.

13. Robot text tool tell search engine and other robots which areas of your site they are allowed to visit and index. This code is only used once for a site & is only in main root directory. Tool: Mcanerin Robots-txt Tool.

14. No follow attributes should be used as this code helps the search engine not to dilute the page rank as it passes through your site.

15. If you need that you want to restrict unwanted bot traffic or traffic from certain IP address use htaccesstools. Check your web statics regularly to check for excessive traffic from random bots. This also helps your site images from getting stolen.

16. If you are using CMS URL or its dynamic sites you will get URL which has unwanted attributes. Solution for this is to activate mod rewrite rule. You can check this with our hosting admin if it's installed or ask for some alternative. By using this rule your site URL will have static feel & crawlers feel them to index in SERP's. Tools that will help you is Mod-rewrite Tool or Webmaster-Toolkit Mod_rewrite Tool

17. Write content related to your keywords & write in simple words which visitors can understand nicely & visit & recommend to others. Content on each page should be unique. Update your content regularly so that from time to time fresh content is displayed & crawlers like them. It should provide information of your products or your services, there benefits & what is exceptional about your products or services. Keywords should be repeated not more than 4 to 6 times per 350 words.

18. You can check your keywords density to ensure that your site is not stuffed with keywords & opts for spamming. Tools to check is: Webuildpages Keyword Density Tool

19. If there are non HTML Docs as PDF files these can also be optimized. Try to learn here: Easysw HTML Doc

20. Navigation Analysis: Navigation on site should be proper & breadcrumbs should be displayed.

21. Monitor your hits & traffic by using Google analytics. This will help you to analyze the reports & will help you to implement, understand, react & optimize the results.

Good SEO tools are 1-hit SEO Tools , Webmaster Toolkit and Webconfs Web Tools , Mcanerin Tools

All these points are not placed orderly but these the best tips & I bet this will help you.

About the Author

Divya Mhatre is a veteran in Internet marketing. www.ninthpixel.com

Tuesday, September 15, 2009

Ten Ways to Reduce Shopping Cart Abandonment

by Holly West

It's not enough just to draw visitors to your ecommerce Web site. Only slightly more than a quarter of your Web site visitors who add items to their shopping carts will actually buy them, according to data from MarketLive. You can lower your Web site's shopping cart abandonment rate and increase your revenue with these 10 tips:

1. Show shipping prices up front.

The number one reason customers surveyed by PayPal and comScore gave for abandoning their shopping carts was high shipping fees. These prices are typically displayed at the very end of the order process, and can significantly add to the price of the item.

You can eliminate this sales barrier by showing estimated shipping prices on the product page. If you can configure your Web site to calculate actual shipping costs based on zip code, that's even better. While some customers will undoubtedly decide not to buy the product based on the price, you will give them a good shopping experience and a reason to return in the future.

2. Allow the customer to see the price before selecting the item.

The Internet makes comparison shopping as easy as a few mouse clicks. If you don't post prices on your Web page, most shoppers will add them to the cart to see your prices. This drives up your abandonment rate when customers who were not ready to buy just wanted to check the price.

It also creates an extra, unnecessary step for visitors. No one is going to buy your product before finding out how much it costs. Show your prices upfront, and you'll make the overall shopping experience easier on your customers and lower your abandonment rates.

3. Allow customers to purchase products without signing in.

Asking your customers to create an account with you makes it easy for you to collect their information and provide a customized shopping experience.

However, customers may not want to create an account, or they may not have the time. If you want to collect information, give them the option of making their purchase without creating an account. This will help you keep customers who do not want to spend the time creating a profile on the path to the checkout page.

4. Make the checkout process as short as possible.

On the Internet, time is of the essence. A quick and easy checkout process lowers customer frustrations and gives them a more positive experience on your Web site. When the process becomes too long or seems more company-focused than customer-focused, shoppers may abandon their carts. Ask only for the information necessary for the purchase at the checkout. If you would like more information from the customer for marketing or other purposes, follow up with an email.

5. Make sure your pages load quickly.

Respect your customers' time. Ecommerce sites are typically loaded with images that may cause your pages to load slowly. Consider ways to make your Web site load quickly so that customers don't get tired of waiting and click away.

6. Protect your customers with a secure sockets layer (SSL) certificate.

If you don't have an SSL certificate, be prepared to lose almost all of your site visitors before the purchase is complete. Customers want to feel safe when making online purchases and now know to look for the lock icon and https in the browser bar that goes along with having a secure checkout process.

7. Create helpful error messages on the checkout page.

Customize your error messages to help buyers figure out exactly what needs to be fixed on the checkout page. General messages that relate to missing information may not be as helpful as ones that say "please enter a valid credit card number." By directing customers directly to the information that needs to be changed, you streamline the process, giving them less time to click away.

8. Show contact information in a highly visible place.

If you offer telephone support for your online sales, your contact information should be prominently displayed throughout the entire shopping experience. This will help customers who have questions get the answers quickly and keep them engaged throughout the process.

Also, if it seems that you're hiding your contact information, you could lose your customers' trust. Remember that you're asking for sensitive financial information during an ecommerce transaction, so trust is very important.

9. Consider your international audience.

When you're selling online, there are no clear borders between countries. International customers are likely to visit your Web site. You can keep them from abandoning their shopping carts by listing the countries you ship to in a prominent place. Also, consider offering a currency converter on the Web site so they can quickly calculate pricing in their currency.

10. Send an email reminder to customers who abandon their carts.

Finally, don't automatically assume you lost the sale when someone abandons their cart. Send an email to customers reminding them of the items they placed in the cart. They may come back and make the purchase-especially if they abandoned because they ran out of time to complete the transaction.

About the Author

Holly West is an editor and copywriter for Hostway Corporation, a global leader in Web hosting, domain names and communications services for small and medium businesses. Her articles help newcomers understand how to build and launch a Web site and established businesses increase traffic and grow online. Read more of Holly's articles in Hostway's Web Resources.

Monday, September 14, 2009

How to Write Articles: Aspects of the Google Duplicate Content Penalty

by Peter Nisbet

Many people are worried about the Google duplicate content penalty when submitting articles to article directories. When learning how to write articles it is important to understand the implications of submitting them to more than one article directory. The Google duplicate content penalty is a myth.

From the Google Webmaster Central Bog: Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean"

It then goes on to explain: "Google tries to filter out duplicate documents so that users experience less redundancy". What means is that no web page is penalized for duplicate content, but that all the duplicates are compared and that only the most relevant page to the keyword is retained. So even if you have the original version, your page will not necessarily be retained.

If it is not chosen, it will not be delisted as many believed, but if it has enough relevance it will be held in the 'supplementary results' that visitors can click on if they want to see other pages that have similar content to those listed. Unfortunately, these are listed after the main listings, and will appear on the last results page.

However, that is a long way away because it takes Google time to detect duplicate content, and when they do, as already stated, there is no duplicate content penalty, but a comparison with the other sites listed. For that reason, once you have learned how to write articles in such a way as to have them listed on Google, it will be some time after publication before they are compared with other listings of your same articles on other directory pages.

What many don't understand that is when you submit your article to, say, 100 article directories, each directory publishes the article on its own web page, and that can be listed on Google in the same way as any other web page. In fact, many directories have a good record of having your article listed, not only on Google and other search engines, but on Page #1 of these search engines. I have many of these, and you can too.

If you are wondering how you are going to submit to 100 directories, I submit each to over 400, using either a submission service or my own article submission software. Some I submit manually because they are paid submissions. However, not all 400 are done manually: in fact by submitting to the top 15 you can reach a few hundred more because many of them syndicate to other directories and ezines that in turn syndicate to others.

It takes Google months to whittle down all that duplicate content - penalty or no penalty. Eventually, your backlinks will slowly reduce down to only the one from the one article, but if you submit one article every week or two, you will add links faster than they are dropped and you will have a net increase, not only in backlinks but also in listings of your articles on the search engine pages, and a Page #1 listing on Google is worth a thousand links!

If you start to get worried about the Google duplicate content penalty when you learn how to write articles it could hold you back in your sites promotion. It is important that you understand that there is no 'duplicate content penalty', and that you don't believe all these myths that are floating around the internet.

Myths such as 'you can get rich quick', 'gurus sell you their secrets' and 'duplicate content penalty'. None of these are true, and if you want to be successful in your internet market, then learn how to write articles properly and then submit them to as many directories and ezines as possible, and dang any Google duplicate content penalty. You won't even notice it - I never have!

About the Author

If you want as many Page '1 listings of your articles on Google as Pete has then check out his web page http://www.articleczar.com/gift.html where he will give you a free article marketing course, and offer you the opportunity of learning from how to write articles, submit them correctly and get massive numbers of free Google listings. He will even write them for you from http://www.article-services.com

Friday, September 11, 2009

What is the Single Most Important Item You Need to Have a Very Successful Website?

by Linda McRae

The single most important item of online business owners is traffic. Without traffic, your web site does not seem to exist, and all of your hard work just sits there on the internet and no one visits! Do you know why? I am going to tell you why! With traffic you can succeed, but there are different types of traffic as you will learn.

If you are new to internet marketing you will probably do as I have done, yes, I will admit it. I joined every program I found that offered extreme hits guaranteed to my website. I will tell you upfront right now, all of my work was in vain, and I spent months doing this. I was very close to giving up because I thought I did not have all the experience I needed and had wasted all of the money I could ever afford on this website and advertising!

Then, like a blessing in disguise I happened upon a term that made it all crystal clear to me, and why I had failed. The term I am speaking of is Targeted Traffic. This is all about visitors who want to visit your site, they are looking for what you have to offer on your site, be it products, ecommerce, you name it! These visitors are not just visiting because they are clicking to earn traffic or exchange hits and happened to find your website, they were looking for you and found you! Wow, now we are getting somewhere!

NOW, how do we stock up on this single most important item, Targeted Traffic? I have some steps for you to follow. These are the things I stumbled onto, so I am sharing this with you.

I. Start Your Own Affiliate Program:

If you do not know anything about this, and if you are like me, I had no idea where to start. So, I just put this phrase into search and starting reading and learning all that I could learn on the topic. This will take some time, and you will spend many hours weeding through the good and the bad, trust your instincts and you will be ready to put your affiliate program in action.

II. Add Only The Best Of The Best Content to Your Web Site:

Only the best content on your website will pave the way for permanent traffic to your site. Please the giant search engines, you know, Google, Yahoo, MSN. To please them build your website with clear navigational structure, and on your niche, and stick with it. What is a niche? Well, as far as I have learned it is a specialized market. Whatever your website is about. Hey, guess what? You do not even have to create a lot of this content yourself, maybe you do not like to write, or are having trouble getting started? Look on the web for free reprint articles you can use in article directories. For an example: IdeaMarketers or SEO consultants, writers and translators. There is so much knowledge out there on the web, you only have to search and read!

III. Create A Wealth Of Content:

You see, whenever you put this content on your site and let others use this same content, only providing they link back to your site, this will increase Targeted Traffic. Give permission to let others use your articles if you write a successful one, but they must give you credit and a link back to your site, with a bio credit. Where do I publish my stuff? I would begin with the Google Groups and Yahoo Groups. Find groups that you can get involved with and post. Please only post things that you know or can share, don't just post to be posting. Honestly give this some thought, these are intelligent people you are posting among. Also, please read all of the rules to each group before you post! Read, read and re-read please! This way you don't waste time posting and getting it removed because you did not follow the rules!

IV. Publish An Ezine:

Hey, this is an easy one. This is what you are reading! I have written about my experience to share, and you can do the same. Hurry up, I am sure you have found some things I have missed, I will be reading everything you write, I promise!

V. Create Some Blogs:

What is a blog? I must admit whenever I first heard this word, I wondered, is this a kind of rap, or a new trend? I know this sounds silly, but what did you think when you first heard this word? It could be all sorts of thing, but for certain it is a frequent, chronological publication of personal thoughts and Web links. The cost for this little unique word is free, well, it will cost your time. A blog is often a mixture of what is happening in someones life or what is happening on the Web, a kind of diary or guide site. There are many different types of blogs as there are people. People maintained blogs long before the term was defined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger. Thousands of people use services such as Blogger to simplify and accelerate the publishing process. Blogs are alternatively called web logs or weblogs. However, "blog" seems less likely to cause confusion, as "web log" can also mean a servers log files. The experts recommend developing 10 blogs, this is called a Blogset, with unique content updated three times a week with at least 250 words per entry that are keyword specific to the target keyword.

VI. Buy Some Reputable Single Most Important Targeted Traffic:

When you use pay-per-click engines, you are effectively paying to have a high ranking position for certain keywords, on certain search engines. You can buy traffic directly from several portals, 1,000 visitors, 5,000 visitors, 10,000 visitors. This is another alternative. However, you have to check for the quality of the traffic you are getting for your money. Research this quality traffic, only use the most reputable companies. I usually check in the Better Business Bureau(BBB), this helps me to weed out the good and the bad, if a company has too many issues, forget about them!

VII. Last but definitely not least:

You can put ads in newspapers, classifieds, or magazines. There are some free entries to get you started also.

By now, I am sure you know which ones to use! If not email me and I will help you! It seems if you will use all of the above in whatever order you desire you will boost your website up and attract Targeted Traffic. I sincerely hope this Targeted Traffic becomes your paying and returning customers!

About the Author

Linda McRae is a internet marketer, has a business at home, and has written eleven ezines about the loves of her life, working from home. She trained with, Autopilot Profits by Ewen Chia as an avenue for training new associates with step by step teachings that are remarkably fun! Do not forget to sign up for his newsletters and training labs. See ya soon, with some more secrets from the best of the best teachers.