Tuesday, July 28, 2009

Writing an Effective Resource Box so it Makes People click

by Bennie

The internet is filled with people searching for information and a well written resource box can be a powerful tool to provide this information. In today's online market anyone who can successfully supply this information can make a good living online. People who are searching the internet can be subdivided into several groups but the vast majorities are searching for information. Whether for social networking, business, fun or anything else the internet can provide us with valuable information.

Many internet marketers have discovered a powerful secret to obtain Search Engine Optimization. More and more marketers are using articles to effectively drive traffic to their sites. Some have even created Squidoo lenses and blog sites devoted entirely too providing articles to be read by their website visitors.

Here is how it works, the site features an article about a hot topic that you have researched and know people are interested in. When a website visitor reads the article they have searched for, they will find at the end of the article a resource box that has a link that they can click on for more information or to receive a free giveaway. Let's say the article is about how to become a wealthy affiliate, the resource box will link to a site that sells information or other products related to affiliate marketing.

A resource box is usually found at the end of an article. It will usually contain the name of the author, a brief bio of the author, a brief description of your main site and a link to that site. If a reader likes what they read, they would have the tendency to find out more information and click on the link. A well written resource box will entice the reader of the article to go to the site and do some more reading or research for the subject or topic they are interested in.

Even thought the resource box encompasses a small amount of space it needs to be written in such a way as to demand the attention and interest of the reader. This can be accomplished by providing the right keywords and content that provides real value.

Never underestimate the power of the resource box. It may be small in size but it will provide a significant aid in driving traffic to your site. A boring resource box will never get the job done. But a resource box that is fun and creative and at the same time shows that you have a great deal to offer will certainly get the readers attention. Remember the overall goal of article marketing is to generate traffic and make sales. In article marketing, the Resource Box is the most important part of the article because this is where you get to capture lifelong customers, increase your web traffic and generate sales.

About the Author

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