Wednesday, May 27, 2009

Elongated vacation :)

The planned vacation time got extended a bit, and while I'm back in town, I've got a lot of catching up to do. With that in mind, I'll resume posting to the article library on Monday, June 1.

Tuesday, May 12, 2009

Ezine Advertising Made Easy

by Brett Dunham

If you are like most people just starting out with an Internet marketing business, you are probably either familiar with or being bombarded by several methods of marketing your business. There are free classified ad sites, pay per click advertising, and even social marketing using videos and social sites as modes for advertising to your target audience—just to name a few. However, there is one very consistent method of reaching millions of people currently on the Internet that sometimes gets missed...and that is ezine advertising.

Ezines, which is the slang used to describe electronic magazines, are email newsletters that are sent out regularly to subscribers. Since everyone who receives an ezine has subscribed to the magazine, they are more likely to read the articles as well as the ads, because it is a topic that they have a passion about. If you matched your product or service with a related ezine, then you have hit the mark, and are marketing straight to your target audience! There are nearly 100,000 ezines published every month, so it is extremely likely that there is an ezine that will fit your niche and get you the results you are looking for.

What is the best way to market successfully using ezines? Follow these tips and you will be well on your way to success! One of the most important marketing rules to follow here as with any marketing plan: track your advertising. If you submit your ad to several ezines and do not track them by specific magazine, you will not know which ones are getting response and which ones are just costing you money. This may take some time and a lot of trial by error, but once you find the ezine(s) that are getting the best results for your business, you will have a steady stream of customers. There are many software packages that will help you track this information.

Second, you will want to research ezines and find the ones that are most relevant to your business opportunity. Search the subject categories in any ezine directory for ones that are related to your business and note all of the relevant ezines you come up with.

Once you have your list of relevant ezines, subscribe to each one of them and do your research. Receiving the monthly newsletters for each of your potential ezines will allow you to review the existing ads in the magazine and determine the true focus of the audience. If you notice an ad showing up month after month, chances are the advertisement is creating results. This can be very telling of the subscribers. The other thing to look for is the volume of advertising in the magazine. If there are already 15 or more ads in the newsletter, chances are, your ad may get lost in the shuffle.

Next, once you have narrowed down your list based on your research, find out if there is a policy related to advertising within the ezine. Ask the publisher of the ezine if two like ads can be run simultaneously. If they do not allow that, you will know two things: that you will not have any competition if yours is the first ad of the type—or you will know that you may not be able to advertise with the ezine, if your competition beat you to the punch. This research will not further eliminate ezines from your list, but it will help you determine when you can and cannot run your ad with that magazine.

Lastly, you are now ready to formulate your ezine ad! Here are some tips for successful ezine ads:

1. offer something free

2. keep it short

3. use the word "you"

4. do not describe the product—but tell your customer what your product can do for them.

Remember that your customers are thinking "what is in it for me?"—so your ad should answer that question easily and simply.

About the Author

Brett Dunham is an Internet Entrepreneur from Phoenix, AZ. He mentors ordinary people in Internet Marketing helping them to achieve achieve success online. For a FREE 7 Day Marketing Bootcamp, visit

Monday, May 11, 2009

Understanding The Word Latent In Terms Of Search Engine Optimization

by Justin Arnold

There is much talk of latent semantic indexing, and the importance of using latent semantic language within articles and web content, but there is also a great deal of confusion, misunderstanding and assuming. For example, most people appreciate the word 'semantic', immediately flooding their articles with similar or related keywords, but what about the word 'latent'?

The word 'latent' means potential or subtle, without being obvious. The trouble is that when it comes to search engine optimization and writing good quality web content many people ignore this aspect, and the abundance of keywords is woefully obvious. By pouring keywords into writing, many web publishers are making it so obvious that they are trying to optimize their content for Google that the meaning of the text becomes virtually lost.

Trying to read a sentence with half a dozen sub clauses and with every third word repeated in six different ways isn't going to help endear your website to your visitors. The trouble is that by trying to optimize your articles for the search engines you are attempting to gain short term benefits by sacrificing the longer term advantages.

What does this mean? Effectively it means that by writing in such a way that you virtually ignore the word 'latent' and simply flood your website with semantically equivalent words and phrases, you might be successful in catching the attention of the search engines, but you'll lose the attention of your visitors.

People don't want to read web articles which are written purely for a computer to read. Sentences that read something like 'fixing, repairing or having repaired your bike, bicycle or cycle is important to keep your bike, cycle or bicycle running smoothly, running well and running safely.' This is simply nonsense, and whilst a search engine might recognise it, and deduce that the subject is clearly about bicycle maintenance, any human will simply stop reading after the first sentence, and find a different website.

In this way, you are losing clients or visitors, and almost certainly losing sales. But isn't search engine optimization about getting more visitors and sales? What is the benefit of employing article writing services to produce keyword relevant content if the writers you choose are producing gibberish that only makes sense to a computer chip? Surely you should be writing text that is informative and useful for real live humans to enjoy, as well as being interesting and easy to read.

One of the most effective ways of boosting your position within the search results pages is to maximise the number of external links which point to your pages. However, by including articles with keyword density so high there are barely any other words in it, you are highly unlikely to find many websites willing to direct their visitors to you. This will decrease your popularity and lower your rank.

In this case it will become necessary to write ten times as many articles just to try to hold your position. But this is a little like trying to hold on to an oily rope - a great deal of effort just to stay still, and the moment you stop trying, you'll sink very quickly into oblivion.

It makes far more sense to pay attention to the word 'latent', and to employ article writing services who understand that this word is just as significant as the word 'semantic'. The language used within an article on your web page should be subtle, and never obvious. If a visitor becomes focused on the keywords rather than the content, then the battle may be lost already.

Well written search engine optimized web content should use keywords, and use semantic language, but the words and phrases should not be compiled in such a way that you're offering excerpts from a thesaurus rather than useful, informative content.

The other point to mention is the fact that the major search engines, such as Google, understand that content can become flooded with particular words, or similar words, and will lower the rank of a website which employs this tactic.

Hurling badly written documents on to the web in the hope of attracting the attention of the search engines may well do just that - but then once they spot that your documents are grossly laden with semantic language to the detriment of the quality of the content, then they are likely to ignore future articles and content.

It is of critical importance to make sure that you write for people - your real live visitors - rather than for computers. The search engines may be hard to please, but real people offer an even greater challenge. Latent semantic language means optimizing your web content and your articles to please both, not merely the one whose name you know.

About the Author

Justin Arnold is a full-time freelance writer and SEO expert, who has written many thousands of articles for a large number of companies and organizations around the world. For information on his article writing and SEO services, please visit or for more information on other writing services available, visit .

Sunday, May 10, 2009

WRL on vacation 5/13-5/27


WRL is going to be on vacation from Wednesday, May 13 until Wednesday May 27. There will be no posting during that time, and I'd like to take this opportunity to wish all the mothers out there a very Happy Mother's Day. I'd also like to wish everyone a very early happy Memorial Day.

I'll see you guys when I get back. :)


Friday, May 8, 2009

Find Good Article Topics: 3 Ways To Get Targeted Traffic

by Steve Shaw

When you're article marketing it's not enough just to write articles--you want to write articles in such a way that they draw targeted traffic to your website.

What is targeted traffic?

Targeted traffic is basically website visitors who are interested in the topic of your website. So, when they read one of your articles and then click through to your website, they will likely be receptive to and interested in what you're offering at your site.

First and foremost, the way to get targeted traffic through article marketing is to write articles on the topic of your website.

Obviously, if your website is about designer handbags, it wouldn't be appropriate to write articles about something unrelated, like water skiing. If your website is about designer handbags, then all of your articles should relate to some aspect of that topic.

That way, when someone reads your article, they will likely be interested in clicking the link in your resource box that leads back to your website...and once at your website you'll be more likely to make a sale.

Writing on the topic of your website is one basic way to get targeted traffic from article marketing, but let's get more specific--how do you know what types of topics your readers are interested in?

Here are 3 ways to generate 'on target' article topics that will draw targeted readers to your site:

1) What questions do your customers frequently ask you?

Customer questions give great insight into what types of information your target readers would be interested in. All of your articles should be educational, so paying attention to customer questions is a great way to find inspiration for article topics. If one person asks you a question, then it's likely that other people are wondering the same thing.

Consider the questions that a newbie to your field might have and then write articles to answer those questions. Consider questions that more advanced readers might have, and write articles to address their quest for more knowledge.

2) Research the search terms used to reach your website.

Most likely you are using some sort of statistics tracking tool to help you keep track of your website's success. If you aren't, then this is one big reason why you should:

Via your stats tracking tool, you can research what search terms readers typed into whatever search enging they used to reach your site.

The search terms folks are using to reach your site may surprise you!

If you see the same search term coming up again and again in your statistical reports, that is an opportunity to fine tune your article topics to take advantage of those searches.

Many times the types of things that people type into search engines are very specific, so those search terms can be the basis for some great article topics.

3) What are people from your target market typing into the search engines to reach sites like yours?

This is a little different than researching the search terms used to reach your website. Sometimes your target readers are typing in search terms looking for information, and your site and your articles are not showing up in the result listings because you haven't created any content that suits that search.

The solution is to find out what specific searches your target readers are typing into Google and then write articles around those search topics.

How do you find out what information your target readers are looking for?

Just use a keyword suggestion tool such as the free one at

Type in your keywords or any words that you think have to do with your website, and then see what shows up in the results. You will see the exact phrases that real people have typed in related to the topic of your website--how cool is that?!

If you find a search term that sounds like it could be a great foundation for an article, then use the search term topic as a starting point.

Try to use phrasing similar to the search term in your article title. If it sounds natural, you can use similar phrasing of the search term in your article as well. For that article, those are your keywords, and you can mindfully write on that topic while still ensuring that your wording sounds natural, easy to understand, and not contrived.

These are 3 ways to generate article topics that will draw targeted traffic to your article and to your site.

They're simple, quick, and free, and they help you step into the shoes of your readers so that you can provide the information your target market is searching for!

About the Author

Want to draw more targeted traffic to your website? Use an article submitter to magnify the impact of each article. Steve Shaw created the web's first ever 100% automated article distribution service,, which distributes your articles to hundreds of targeted publishers with the click of a button. More publishers means more backlinks and more traffic to your site! For more information go to=>

Thursday, May 7, 2009

You Tube or Your own "Professional Tube": Some Considerations

by Ray Cassidy

Day after day, the inclusion of publicly available movies into our entertainment and information world is gathering momentum and gaining more importance than ever before. You Tube, the "big daddy" of all online video information, competes intensely with other young pretenders to the throne of "King of the Online Video". MySpaceTV, Google Video, Yahoo Video, Viddler, and Veoh are Youtube's nearest competition of the same class in bringing best video service to viewers worldwide. According to ReadWriteWeb dot com's review in June 2008, YouTube's share of the movies download pie was a staggering 75%+ … bigger than Google's slice of the search market!

For the online marketer or information webmaster the question is whether you want to use YouTube or a similar service as the channel for your movies, or whether you will host them yourself on your own website, for streaming or downloading to your website viewers.

Some of the potential advantages of using You tube to host your video material might include the following considerations. Using YouTube to reach the media is cheap and easy. This is the biggest advantage that can gain you high visibility, especially if you have to be cost conscious. It will show almost any movie content or format, though MPEG4 is the preferred form and AVI a close second. Other formats may suffer some loss of quality and also carry serious file size overheads. YouTube offers a free movie service that is simple to access and the conditions are very clearly laid out for all users. YouTube has become a repository of an incredible variety of movies, infomercials, how to videos and much more. It lets you as a viewer, stay up to date with the newest videos and movies, through its subscription service. It is a major benefit that you can express your creativity through it, without needing to spend a fortune on an MGM studio. There are lots of networking and viral marketing benefits, in reaching a wider audience; getting to know more people and learning through YouTube.

However, You tube is not without its share of cons. The major blips amongst these are that whatever you post goes public to everyone. There is virtually no control on who can post a video. So there are issues associated with posting videos that feature bigotry, violence, sexually explicit materials and other abuses. Within YouTube there is a moderation process, but it can take some time before genuinely bad material is removed. There is frequent copyright infringement especially of cinema and music movies; and it remains to be seen when an effective response to this issue can be formulated. Fortunately this should not be a major problem to any marketer with an ounce of integrity.

The other side of the coin is having your own movies hosted on your own websites. Most hosting companies that are used by marketers are well geared up to cope with the clearly visible growth trend of the video medium online. There is a clear and important impact on your web design process. Many websites carrying video do not have their pages set up for it at all well. This is where a good web designer or purpose built templates come in. For marketers, the classic example is the video squeeze page; for which, a growing product line of squeeze page templates, optimized around personalized movies, is appearing.

There are some major technical issues to be considered when trying to get your free movies, for potential customers, working via your own hosting account and you do need to be on top of them. Simply getting the size and format of your self-produced movies correct for viewing on most people's browsers can be a major challenge if you have not chosen hardware and software carefully. This is not the place to go into the minutiae of setting up video content yourself: suffice to say there's a lot to consider and plan.

Careful research into your potential web hosting solution is essential before you spend hard earned cash on a contract that doesn't give you sufficient bandwidth to cope with a successful marketing campaign which generates high demand for your free movies that have struck a chord with customers and gone viral.

On the whole, there is little doubt that the advantages easily outweigh the disadvantages of using YouTube for most website owners and marketers. Follow the posting guidelines that make YouTube the powerful, legitimate medium it is. Ensure that you post the most appropriate content and don't sink to "lowest common denominator marketing" by pandering to the thirst for images of violence or sex to sell your services. (We don't HAVE to go with the negative influences out there).

To ensure the effectiveness of your sales movies whether self hosted or posted on YouTube; make them short and precise. This assumes great importance in the case of marketing and all forms of advertising where you have to beat the viewer's incredibly short online attention span. For training materials and infomercials you need a fine balance between the "short and sharp" and valuable content. If you are giving information, it needs to be useful, clear and usable for your viewer. Good sound quality is essential, so invest in a decent microphone for your next production.

Finally get out there and try it! I would recommend you start by using YouTube or a similar service for your first efforts and only break into self hosted video when you have established a presence and some mileage in producing videos. Video is an essential medium for websites, Google likes video content, viewers prefer movies, if well presented. Your own free movies presented on the sales page or content pages of your websites are just a far more effective way of getting your brand established and connecting more fully with prospects and turning them into customers or loyal subscribers.

About the Author

Bringing you information in plain English to help you brighten up your business' website and lift you out of the economic gloom.

Wednesday, May 6, 2009

Using Postcard Mailings to Promote Your Online Income Affiliate Program

by Michelle Jayes

Don't think that because your business is an internet based affiliate marketing business, that you can only promote it online. Offline advertising works very well and internet marketers are now becoming more aware of the great possibilities of using offline marketing as well.

Have you noticed lately that a lot of TV commercials are directing the viewers to a website address for more information? Of course not everyone can afford to advertise on the TV as it can prove very expensive, but you are not limited to TV only, there are other offline methods available as well.

In this article we are going to discuss just one of the alternative methods available for offline marketing and that is postcard mailing. This is a great way to promote your internet based business and it is also relatively cheap.

Backed postcards are cheap and easy to produce and cheap to post, actually you can even employ a service to design and run your campaign directly from your computer. In fact you can send out 1000 postcards including the design costs for as little as 40 cents or less per card.

Some affiliate programs offer pre-made postcards that you can order from them and post out yourself, but personally I think that designing your own cards is more to your benefit as this way you control what they say and how they look. Your results in all probability will be better as your cards will not be like everyone else's.

Make sure that you include your website address on your postcards and offer some sort of incentive that will encourage people to visit your site and opt-in to your mailing list. A good incentive is a free e-book download or some software, make sure that it is something of value and set a time limit on the giveaway to encourage prompt action.

A good idea when creating your postcards is to do half of them with one set of wording and the other half with a different set. If you do this you will then be able to split test which card yields a better response.

How you would check on this would be to print the first batch of postcards with one code number and the other batch with a different code number. Instruct the reader to enter the code number on their postcard, as well as their name and email address in order to access your free giveaway.

By doing this you will soon see which batch of cards gets a greater response and then you can post out more of those. This information will help you to market your internet business more effectively.

Not everyone who visits your website will necessarily want to download your free gift, but using this method of split testing will still give you a good idea of which campaign results in the best response.

As you become more experienced with this type of marketing, you will be able to improve on the results you get. There are also many other methods of offline marketing that you can apply to your online income affiliate business, and in future we will discuss some other choices as well.

About the Author

Michelle Jayes lives in South Africa and runs her internet based business from her home.

Tuesday, May 5, 2009

How To Include Advertisements In Your Blog Design Perfectly

by Kabir Bedi

Advertisements are a great source of revenue for any online presence. In fact, it is a great way to make money with blogs while you strengthen your online visibility simultaneously.

There are 2 common types of ads that appear in blogs - Google AdSense and Banner Advertisements. While banner advertisements generally have a size of 125 X 125, Google Adsense consist if a group of text accompanied by corresponding links. These advertisements can be placed in three areas of a web page - Sidebars, Within the Post or at the Bottom of the Post.

Advertisements on blogs act as a great revenue channel for the same. However, for it to really perform well and not interfere with the design, you need to implement them well and integrate it seamlessly within the design. If you just paste the ads across the blog without any second thought, it looks not just amateurish but also spoils the design on the whole. Not only this, blogs look distracting and it gets difficult for the visitors to use it. That is why it is important to carefully insert ads in the blog design so that it doesn't interfere with the design and yet fulfills the advertising purpose.

Here are some tips to do a good job with the advertisements on your blog.

Distinct the Ads from the Blog Content

One of the most important things that you should do is to make a clear distinction between the advertisements and the contents of the blog. This way, your readers would be able to locate the informative contents easily and identify the advertisements. This further enhances the navigation process and usability of the blog.

Always create a separate area for the ads and group all your advertisements within the area. Also, make sure to style the ad space differently from the rest of the blog so that readers can make an easy distinction. You can change the background color or mark the area with borders.

Mark the Ads as Advertisements

Its very important to mark the advertisements as 'Advertisement' because it gets easier for readers to identify the advertisements very quickly. This further decreases the chances that the readers will confuse the actual contents with the ads.

The sidebar ads seldom need labels. This is because the sidebar is already separate from the blog contents. However, there is no harm that can be done by marking them as ads. Advertisements that appear within the content of the blog should definitely be marked as ads. This facilitates easy recognition and demarcation of ads from the real content.

Focus on the Content

There should always be a balance between the various elements of the blog. The content of the blog should be given the highest priority while the advertisements and other elements should come only secondary. Don't let the ads seem as if they have more importance over actual content. Your readers would think that you don't value your content at all. Moreover, the ads can be too distracting that readers will not read through the whole content.

About the Author

Kabir Bedi is a senior web consultant with LeXolution IT Services, a premier web development company based in India. He leads a team of professional web developers to create powerful web solutions for their clients.

Monday, May 4, 2009

Multilingual PPC

by Jamie Simpson

Multilingual PPC that is managed professionally and properly is by far the quickest and the most efficient way to increase your success in a foreign market.

Multilingual Pay per Click is a system of advertising on the Internet whereby you bid on certain keywords in multiple languages and when an Internet user conducts a search using those keywords, your Ad will appear on the page. The more you are willing to pay and the more relevant your keywords are, the greater the chance of your Ad appearing.

The beauty of the system lies in the fact that you don't pay anything until someone actually clicks on your Ad and is taken to the landing page of your site. The idea is to drive as many people as possible to your site in the hope that they like what they see and become customers. Obviously with Multilingual Pay per Click you need to appeal to different cultures.

Businesses who want to run Multilingual Pay per Click campaigns on a global level therefore really need to understand how international search engines work on a local level in order to be successful. Some people mistakenly believe that all they have to do is translate their website and keywords into various languages and away they go. Wrong!

There's absolutely no point in creating a wonderful website in English and carefully choosing all your keywords and then have it all translated into another language without taking into account the fact that the translated words may not be appropriate search terms in each different country. Cultures vary considerably, and so does the way they communicate.

What you need to do is to start from scratch with each target language and a successful multilingual Pay per Click campaign will involve at its most basic the following:

- Having your website landing page and at least a few other pages translated specifically to appeal to the culture and country you want to target. There's no point in having your ads in another language if when they click through they land on an English site.

- Identifying the most popular search engines in various countries, don't make the mistake of thinking that Google is everyone's first choice even if they do have a massive global presence

- Identifying the key target phrases and search words that are the most popular in the language of the country you are targeting

- Ongoing tracking and analysis of your campaign

All of this can be time consuming and difficult if not impossible for you to do yourself if you don't have the knowledge and the expertise to do it. It cannot be said often enough; you cannot just translate the copy and the keywords and expect that to work, it simply won't. The translated words may be accurately translated but may not be the appropriate words that are used in another country.

Having your Multilingual Pay per Click campaign managed by someone who knows what they are doing is going to give you the best return on your investment. A Multilingual Pay per Click campaign doesn't end when it's created and implemented - ongoing tracking, monitoring and analysis of the results and tailoring of the campaign are also necessary to get the best return on your investment.

About the Author

Multilingual pay per click can be used to expand your website marketing efforts to other countries. If you wish to learn more about multilingual PPC then talk to the PPC experts at Search Laboratory.

Friday, May 1, 2009

Drive Free Traffic To Your Site

by Patrick Wooley

I've been doing some more research lately. Specifically, about driving more traffic to your site. Everyone knows that the most difficult part of having an online business is getting visitors to your site to view what you have to offer. With the billions of pages on the internet, there are a lot of places to visit. How do you insure that you can attract people and hold their attention with so much competition? How about enticing them to come back a second time or maybe more in the future?

There are many books written about this subject, some of which I happen to own. But some assume that you have a monthly budget to spend to drive traffic to your website. Well, I want to focus on a few methods that are free. That's right, FREE. Everyone loves to receive free things, including me. I've signed up to many sites to get a free ebook of report, as well as some good advice. In these uncertain times, and especially with the incredible resources available on the internet, there's little reason to pay for most types of advice or information these days. So, that being said, let's explore a few ways.

One of my favorite ways is to go to YouTube and do a search on whatever topic you like. The amount of resources solely on this one site could fill an entire library. I just did a search for free traffic and it returned 21,300 results. That doesn't include any variations on my search wordings. Now, take probably half of those, which will be promotions for someones product, get rid of them, and you have 10,650 left. Take another half of those, which may not be relevant you or may be miscategorized, and you're left with 5,325. So over 5000 videos that would directly teach you to generate traffic to your website, for free. You could watch videos for a year and probably not watch all of them, at which point there will be another several thousand added.You could also post your own videos.

There's hundreds, if not thousands, more video sites with the same types of info available. Now, you could write and submit articles to the article sites. I personally do this on a regular basis and it seems to work. If you look at all of the big marketers, this is one tactic that they all recommend. It: Costs nothing, links to your website (don't forget your sig), helps with the search engines, gets your sites viewed by people that would otherwise not know you existed, and brings you a long term stream of potential customers, all for free.

Once they get to your site, give them a freebie. That's right, give it to them. An ebook or two, a report, some useful advice. It could be anything. Information products work well as they don't cost anything after the initial purchase, and can be given instantly. Ask that they sign up to your list to receive it, then send them a link to download it. Now, you have a potential customer.

Another way is the social networking sites like Myspace, Facebook, etc. They all have forums and groups which you can join for free and post ads or submit articles or comments, and include your web address in the signature. Checking out other peoples blogs and commenting works well also. Then, when someone else reads their blog and sees your comment, they may decide to check out your webpage also.

There's also Twitter, which seems to be all the rage for free traffic generation these days. Just send a tweet after joining up to several of the groups there, and you could have several hundred or thousand people viewing your site afterwards.

How about Craigslist or the thousands of other classified sites. They all have a free advertising section.

As you can see, there are many ways to get your site out there and advertise for free. Get creative. Think outside the box, although the established methods are already working for many. It doesn't have to be hard. Once you start, it'll get easier. It's the initial phase or learning curve that's the hard part.

So, I've given you some ideas to get started on. These are just a few ways out of the hundreds or thousands available. Try to work on two or three per week to start. After a month, you should have at least 8 or more potential traffic builders established. Then, the residuals of your efforts will start to trickle in. As always, strive to be the best you can be. Your efforts will pay off for you in the long run.

Feel free to comment and if you like my articles, why not sign up to my blog to receive updates when I post there. Take care and have a great weekend. This article originally posted on my personal blog. Please feel free to visit or check out my other stores. As always…

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About the Author

Professional shipwright and internet marketer offering free tips and advice.