Wednesday, April 22, 2009

How to optimize video based website

by Debdulal Dey

The dawn of World Wide Web was a significant breakthrough in the history of man. Today, the Internet has become an indispensable part of our lives. Life now runs on more smoother and easier terms. The onset of this new mode has defined a new way of communication among us, which is direct, fast and easy. Modern day business uses this new medium widely to reach out to the millions across the globe. Advancement of web technology had had a compelling impact in the business arena. Briefly speaking, the enormous changes taking place every passing day has shaped new marketing strategies.

Recent trend in the Web: Web is a flexible medium, which has been witnessing a huge metamorphosis now and then. Static websites gave way to the dynamic ones followed by extensive use of flash and graphics and more recently, web videos are in great vogue.Web videos are the order of the day. This new device is widely used by newly built websites. The new trend dates back to the times, supposedly in and around 2005 with the birth of many video-sharing sites.

Technique of optimizing web videos: Business concerns design websites with the goal to build a brand of itself in public by clearly defining about itself, its vision, product and services. There is always a race among business competitors to establish its website in the good listings of the search engines. More good is the ranking; the more is the inflow of traffic.

The text of a web page filled with appropriate keywords in the right place helps in search engine optimization. Similarly there are numerous ways to make web videos search engine friendly. Some ways to optimize websites are mentioned below:

1. Specify the kind of format used: It is essential to provide both audio and video contents of the web video in many formats as far as possible. Distinctly label the kinds of formats mentioning the kind of platform and software support. Also, mention the downloading time primarily based on the connection speed

2. Keywords in file name and URL: Keywords play a vital role in optimizing websites. Search engine friendly keywords are also user friendly and drive in more traffic. Hence, it is imperative to use keywords in the file name and URL of the website. The placement of the keywords helps the search engines to recognize the content of the website and also helps in the work of web analytics report

3. Use of keywords in link text: Links in the text content are made up of keywords. Similarly, this rule pertains in the video website too. Placement of the keywords in the link text is both search engine as well as user friendly

4. Add a descriptive title to the web video: The title of the video based website must be descriptive in nature. It must consist of the right keywords, which explain the whole content of the video. In short, the title must take away the target audience as well as the search engine robots at the first look

5. Provide text for the audio and video content: Video with good quality audio content is always interactive. It is, however, necessary to give text to the video and audio content. This is primarily done with the due purpose that it is readable to the search engines and easily comprehensible to the different target audiences

6. Use RSS feeds to publicize the multimedia files: RSS feeds are very much useful as they contribute a great deal in popularizing websites. It is, therefore, very important to use appropriate RSS feeds in order to publicize multimedia files

7. Submit web videos in online video sharing sites: Websites that are hardly indexed by the search engine robots are not able to reach the target audience. In order to reach the millions and get noticed in the competitive market, it is essential that the web videos must be submitted in all video sharing sites such as You Tube, Google Video, to name a few.

8. Review video and multimedia file: Merely putting up a video doesn't mean the task is over. In fact, the real task begins from this stage. It is important that multimedia file and web videos meta data properties must be reviewed from time to time.

9. Add video sitemap in Google and other search engines: Good ranking in the search engines is one of the basic craze among the business concerns. It is fruitful, if the website map of the web video is added in the major search engines namely Google, Yahoo and MSN and thereby enjoy maximum traffic.

10. Add blog for this site in different free blog site: A video based website may create a blog section in its site. There are also various individuals who have hosted their videos in online video sharing sites. These individuals can create a blog for themselves in several free blog sites, for instance, ""

Web videos are in huge demand in cyberworld. The optimization of the video based websites is still in its infant years. Experiments are on as new ways are being thought to help the search engine optimization process. Today, optimization of video based websites has become an important marketing strategy of business industries to make a strong presence in the cyberworld.

About the Author

This informative article is written by Debdulal Dey. He regularly writes for Quality Web Solutions that offers quality content writing service to its global clients.