Friday, February 13, 2009

Things You Need to Know about Link Building

by Cliff Posey

Link building is probably among the most popular SEO techniques used by website owners and marketers when increasing their site's visibility across the web. Building links forms the mainframe of SEO operations, which in turn helps contribute quality traffic to one's site. Thus, when you want your site to rise to the top of page ranks and at the same time bring forth more income to your business, then you should learn how to effectively build links.

Why do people use this technique in the first place?

When you own a website, among your main goals is to make your site famous across the niche you have chosen. By becoming famous you get to establish a reputation, and at the same time get more targeted subscribers to visit your site. Hence, any professional web developer would encourage you to reach out to other sites present in your chosen niche in order to increase link popularity. By doing this, you will be exposed to a wider target audience and incur more traffic.

You may enjoy the great benefits of link building when you know how to do it right. The first step then in building links is by creating a genuine, knowledge-based back links that can help clients address their issues. Make sure that your links are rich in adequate keywords to boost the traffic count of the site. Once your back links are done, you can start submitting articles to directories such as Ezine, Reddit and Digg, as these are the places most people go to.

Building links not only consists of the back links you spread, but as well as the inbound links. These are the links that enter your site. Incoming links are important as they speak about how well your site performed through the visits it garnered at a certain period of time. Incoming links can be tricky, depending on your statistical goals. You may need incoming targeted traffic, but when random traffic comes in, then it can lower your stats and make it more difficult for your to achieve your goals.

There are many ways in which you can increase link popularity. You can use URLs, text and dynamic links or image links (such as those in banner ads). Be reminded though that these links are usually crawled by web spiders from time to time.

As mentioned earlier, inbound links play a big role in building links, but they should be relevant both in terms of content and page ranking. This can be difficult to achieve especially when you are just starting out in the business, as most sites would want to venture link exchange with those who are already established in the online community. You can, however, surpass this hindrance by hiring an SEO expert who knows some tricks in link accumulation strategies.

Link building can be a complicated task for starters in the online business, but it actually brings about a significant improvement to your site once you start using this on your business. It is also a great way not just to increase link popularity but also to know the other important people in your niche through the inbound links they would provide, and through this you can build partnerships with them and eventually come up with bigger business ventures in the future.

About the Author

About the author: Cliff Posey, owner of Cliff has also operated several other successful web businesse such as Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. .