Wednesday, February 11, 2009

SEO: Website Optimization Is Now Easier Than You Might Think

by Jim DeSantis

Stop believing that Search Engine Optimization is something only techies and webmasters know how to do. SEO is simple once you see how a few simple changes that anyone can implement can mean the difference between website success or failure.

Internet traffic generation is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more webmasters are learning to optimize their websites for greater rankings. If you fall asleep at the keyboard, so to speak, you will get buried by your competition and become one of the many failed Internet Marketing sites.

Search Engine Optimization or SEO is a term widely used today by webmasters. It sounds "geeky" but it's really simple when you peek behind the curtain and see just what goes on. For the past few years and for the next ten years or so, search engines will be the most widely used and popular internet tool that people depend upon to find products, information, or just plain fun in a super fast way.

Think about this fact: Most people that use search engines use only the ten top search results on the first page. So, getting your site listed on the first page, more so in the top three listings, is a measure of success in search engine optimization.

It's a no-brainer: The higher you rank on the first page, the greater your ratio of probability of being clicked on by someone seeking the kind of information you offer. In other words, the more traffic to your site, the more business you rake in and the more money you will make.

So, it is essential to grab a hold of a spot on the first page of results and work to make your listing climb to the top. This is easier than you might think because most websites are not using solid SEO techniques and can easily be knocked out of their top position.

Each day is a new day for you to learn how to get your e-commerce sites noticed by using smart search engine optimization tricks. It is imperative to implement smart tactics if you want to make your site rank higher and higher everyday. Why? Because search engine traffic is free traffic. It's called "organic traffic." It's traffic you do not have to spend a penny to get.

With search engine optimization you can get the benefit of generating a high traffic volume for free.

Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you may get a good number of sales. But, if you get only twenty hits a day, you likely will only get one or two sales if any at all. With less traffic, your selling proposition must be pretty powerful to make any sales. It's a number game you see.

So, once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site get a top ranking in the results of search engines. Getting yourself on the first page, better yet in the top half of the page, will ensure that your site will generate public awareness of your existence and subsequently generate more traffic, traffic that could lead to greater income. That's what it's all about: Traffic equals Sales!

Search engine optimization does require some work on your part initially. For each of your websites, you need to implement some simple tweaks that take some thought to maximize your results. But, again, this is not geek stuff at all. The tweaks you can make are simple and, once implemented, you can forget about your site and move on to build even more sites.

There are several aspects you have to change in your site, or add, to achieve strong search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme and placing that information into key sections of your site.

You may also need to edit your sites content so that you can place the right keyword phrases in your content without making your site look too commercial. The idea is to keep it light and informative.

Search engines have certain rules and guidelines to be followed when making your content applicable and attractive to search engine spiders. You'll need to learn the rules so your site is search engine friendly.

You will also need to collaborate with many other sites to get link exchanges and page transfers. The more inbound and outbound traffic generated between your site and other sites are one of the components search engines use to rank sites.

Take some time and search the internet for free guidance and tutorials. Tips, guidelines and methods for search engine optimization are easily found on line. Read as many articles you can find that can help you optimize your site in search engine results. The more knowledge and information you gather the better. Apply your new knowledge to help you in getting those higher rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites on the internet that can help you learn search engine optimization. There are also many sites that find profitable keyword phrases that will help you as you decide the best changes you can make to your site. There are also some content writers that have lots of experience in writing keyword laden content of good quality, the kind of content that search engines love to see. The better the quality of your content, the better your ranking will be.

Now you know why search engine optimization is so important and why you must learn how to implement it. Remember, you need search engine optimization to be on the first page of search results so you can begin to realize some financial gain from your efforts.

Start today and soon you will see the benefits of search engine optimization.

About the Author

Want to cut your SEO learning curve with a free tutorials? - Jim DeSantis, an Internet Publisher and retired TV News Editor, is giving "Search Engine Optimization Made Easy" for free. Grab it at Jim's blog - http://jim-desantis.blogspot.com - Gifts from Jim DeSantis. No email or signup required.