Friday, February 20, 2009

Promoting a Website through Social Networking

by Clif Posey

Social networks are among the best places to promote your website, mainly because of their visibility to real persons who can be potential target markets. While you use other SEO techniques in order to increase your site's page ranking amongst different search engines, these places on the other hand allow you to be in touch with the users themselves. Thus, if you want to learn how to incur targeted traffic to your site using these networks, then here are some pointers you should remember:

First, social networking sites are online communities where people meet and discuss things. They may not be online all the time but they happen to update their profiles from time to time. These people establish friendship ties both to other individuals they know in real life, at the same time with persons who happen to be online as well.

When promoting your website, you should first create your own profiles at the different social networks that you want to be in. These include places such as MySpace and Facebook, for their members usually update their accounts regularly. From there you can shout out the updates on your site and inform them about it. Soon they will check out your site especially when your niche interests them.

The next thing to do is be part of social bookmarking sites. Social bookmarks play a big role in promoting your website, since whenever your site is bookmarked it will be tagged along relevant sites and become recommended when people search for related content. Among the best social bookmarks found in the internet are Digg,, Reddit and StumbleUpon.

Aside from bookmarking, you can also engage yourself in social media. Media sites tend to be more interactive since they involve the use of audio and video files which help in contributing to site traffic. You can post videos on places such as YouTube, and get to share what you business has to offer. Interested parties can then click on your links for them to be redirected to your site.

The great advantage of social sites, particularly of social bookmarking and social media is that they are easy to use and bring results fast. Simple page views on your profile can help change your site's performance significantly since they contribute to incoming traffic. Your site becomes more popular across the web as well when it is featured in different social networks.

Through social bookmarking, you get to remember the sites which are related to your own, and from there you get to meet other people who are involved in the same line of business. This is important since these meet-ups can lead to partnerships for future business projects, which would be highly beneficial on your end.

In social media on the other hand, you get to spread the word about your site in various markets other than your target. This is in a way valuable since the videos or audio clips you posted can be distributed to places which you have never thought of going to. These frontiers can actually lead to new business opportunities, and you will never be able to reach these heights without joining media sites.

About the Author

About the author: Cliff Posey, owner of Cliff has also operated several other successful web businesses such as Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.