Friday, February 27, 2009

Article Marketing: 5 Reasons Why Your Next Article Should Be a 'HowTo'

by Steve Shaw

The most frequent question I get from authors is "What should I write about?"

When you're doing article marketing, that question is easily answered--write a 'How To' article!

The 'How To' article is the perfect medium for an article that teaches readers, pleases publishers, and appeals to Google.

Here are 5 of the best reasons why you should make your next article a 'How To':

1) How To articles are educational articles.

Probably the most "popular" reason for an article being declined is what publisher's call "promotional" or "self-serving" content. That means that the article toots the horn of the author rather than providing objective and useful information to the reader.

This is something that you want to avoid!

The trick to writing educational articles is to save your promotional information for your resource box and focus on writing 'How To' articles.

It's very difficult to turn a "How To' article into a self-serving one because typically your energy is focused on teaching your reader something that will benefit them rather than you.

The bright spot is that in writing for your readers (rather than to make a sale) you receive benefits as well!

2) 'How To' articles show readers that you're an expert.

When you're writing a 'How To' article, you have specialized knowledge that the reader wants and needs. In writing an instructional article that readers find easy to understand and implement, you build the reader's confidence in your knowledge and abilities.

The more a reader believes that you are capable and knowledgeable, the greater chance that they will think of you when they need services or products like yours (and they can tell what your services are from looking at your resource box).

3) 'How To' articles are easy to read.

Most of the time instructional articles are written in list form.

When you're writing a 'How To' you'll break your instructions down into a sequential series of steps and just seeing Step 1, Step 2, etc helps a reader follow your train of thought.

It's much easier to skim and glean information from a list, and 'How To' articles make perfect list articles. The easier your article is to read and understand, the more benefit it will be to your readers.

4) 'How To' articles are easy to write.

When your article is in a list, you can start by writing down the major steps you want to cover and then use that as an outline for your article.

Writing a 'How To' article as a list (Step 1, Step 2, etc.) gives you a head start and helps get the creative wheels of your brain moving. Our brains find it easiest to think in sequential, rational steps anyway (first do this, then do this, thirdly do this), so a 'How To' article very neatly conforms to our desire for order and makes the article easier to write.

5) Your customers are looking for 'How To' articles.

Let me ask you--when you do a Google search, what types of information are you looking for?

Most of the time we're looking for information on how to do something--how to wallpaper a bathroom, how to write a novel, how to start a business, etc.

We hop on the internet in search of information on how to do things, and when your customers are doing searches on Google, they're looking for instructional content too.

Website owners are always trying to figure out how to lure Google to their websites and sometimes think that they need to be very technically minded to do so, but I tell you, the easiest way to lure Google to your website and rank higher in the search engines is to write articles on topics that interest your target market.

Your target market wants instructional information, so write a 'How To' article and tell them how to do something!

When you're doing article marketing, the first few articles may come easily to you, but after a while you have to really get creative when coming up with topics on which to write.

'How To' articles can be your bread and butter when you're doing article marketing--once you start writing reader-centric articles that teach your readers how to do something specific, you'll find that writing is easier and that you're producing content that Google and publishers love.

About the Author

Written your 'How To' article? Now you need to get your article to as many publishers as possible. For more information on how to distribute your articles to hundreds of targeted publishers with the click of a button, go to=>

Thursday, February 26, 2009

Easy Ways to Increase Your Google Adsense Revenue

by Christine Peppler

Success for an internet marketer often revolves around getting traffic to your web pages and then converting those visitors into buying customers. Of course we all know that getting visitors to our pages can be a difficult task that involves writing a great deal of content and promotion that generally includes social bookmarking and a variety of other time intensive tasks. Even then, an experienced marketer knows that only a very small percentage of visitors to our pages will actually buy.

It's at this point that a marketer begins to really recognize the need for developing multiple streams of income and for getting the most for their efforts. They begin to see the need to generate more revenue from the activities that take so much of their time and to take a hard look at how to maximize the power of Google's AdSense.

Certainly the first step would be to include AdSense on your website or webpage and perhaps your blog. Set up is simple and Google provides all of the instruction that's needed to get started and to continue optimizing to get the most from your efforts. Including the ads clearly offers any given page a second method of creating income with minimal effort. These ads may initially provide only pennies of revenue but as traffic increases it can add up significantly over time.

There are however other ways of increasing your AdSense revenue beyond your own website which allow you to maximize the promotion efforts you're already making.

Most successful internet marketers create other content to drive traffic to their site. Traditionally this content is published and syndicated on 3rd party sites which provide the viewers that are needed to increase traffic. Viewers may click through to your site or you may gain backlinks across the internet to boost your position within searches. This content helps to increase traffic but does not directly provide income.

However, the web has changed in recent years and the traditional sites that syndicate your content are now only one of the available options. There are now a number of content sites that allow you to create your content and share in the AdSense revenue that the page generates thereby creating a small amount of direct income. The sharing varies between 50% and 100% of the revenue going to the author. The amount of income obviously varies based upon the popularity of the content/traffic, click throughs, and so forth but when a marketer creates hundreds of page of content it can become significant. Sites such as Qassia, Squidoo, and Hubpages are examples of such content sites.

Social bookmarking is another relatively new but critical tool in the marketing arsenal. The time involved is significant and the expected outcome, at least in most cases, is to drive traffic rather than to directly generate income. Once again however, there are opportunities to further maximize AdSense revenue through the use of social bookmarking sites which provide AdSense revenue sharing. TagFoot is one such site. For a marketer who will use social bookmarking, it makes sense to use one that will also provide direct income.

Of course the revenue generated from the ads on your own pages isn't the end of the story in many cases. For a number of the programs referenced above, there's also the opportunity to recruit others and to gain a share in the AdSense revenue earned by those writers. Clearly, the revenue generated is dependent upon the ability to successfully recruit other people to the site to add their content. For marketers who don't wish to participate in this, no action is required but for those who want to increase their AdSense take, it's an easy way to grow their earnings.

Online marketing is a time intensive activity, and only the efficient marketers who learn to work smart and maximize their efforts experience the success they're seeking. Maximizing AdSense revenue with your content creation and social bookmarking efforts is one step in this direction.

About the Author

The author, Christine Peppler, is a 3 year online marketing veteran. She invites readers to visit sites such as Qassia, Tagfoot and HubPages to start earning more from their marketing efforts.

Wednesday, February 25, 2009

Making Your Shopping Cart and Auto Responder Work Together

by Ely Delaney

When someone goes into a physical store and makes a purchase they immediately get a receipt and usually acknowledgement from the cashier in the form of a thank you for coming in or thank you for your purchase. The same should happen when someone makes a purchase through your shopping cart on your website. Now this can be hard to do if you are trying to write each customer a message immediately following their purchase.

Since the internet is a 24 hour a day business, you would have to have someone sitting in front of a computer 24 hours a day, just waiting for an order to come in. Obviously this is not realistic. So the best way to accomplish the same thing only with less hands on work is to use an auto responder program that you integrate directly with your online shopping cart. Don't worry; you do not have to be a programming genius to make this happen. In fact, today most online shopping cart programs already have some form of auto responder built into them.

There are several things you should to make sure you are including when you set up your auto responder to send an automated message to a customer that has just placed an order. Remember this should be more than a "receipt". This is your opportunity to "speak" to your new client or returning client and thank them for purchasing from you as well as tell them about other products you have or specials you are currently running. You need to write your message so that you are not missing out on the opportunity.

The key is not to try and combine your thank you message with the payment receipt all on the same auto responder message that is emailed to the client. You also don't want your thank you/sales message included on any email that gives the customer a link to a download page or includes the product as an attachment - the download link or attachment would go better with the payment receipt. You want to make sure that your thank you/sales message is sent out all by itself. You don't want any other content to distract from your thank you/sales message. This will allow your customer to focus on the message and not on what they bought or how to get their product.

In this message thank the customer for their purchase repeat the benefits of your product and how it is going to help them solve the issue they may be having. Tell them about complimentary products that you have that go well with the one they just purchased or products that are similar in some way. For example if they purchased body soap, maybe they would like the body lotion in the same scent. Or if they purchased a shirt, they might like matching pants or a skirt. Include a message just letting them know about the various other products that you have to offer that work well with the one they just purchased.

The most important thing is to have immediate contact with your new customer. When someone comes into a physical store there are always small items all around the cash register. This prompts impulse purchases of complimentary items that the customer may not have thought of if they had not seen them within easy access. Your thank you/sales message can and should act as the bins surrounding the cash register in your store and therefore serving the same purpose. Just be sure not to be overly in your face about it.

Remember this person just purchased from you. At this time they are happy with you because you just provided them with a product they wanted that may have solved a problem they were having. You don't want to start slamming them with more sales messages and annoy them. This will not serve to make them repeat customers, this will only serve to annoy them and make them look elsewhere the next time they need what you are offering.

You can send them periodic messages about specials or new products, but resist the urge to email them daily; this will simply not be good for business. Your auto responder program can help you follow-up with your new customer in a way that helps remind them about you and what you have to offer. It reminds them you are there and still in business when they are ready to purchase again, but it must be used responsibly in order to help your customer and you, not to bombard them with constant sales messages.

Be sure that your auto responder messages allow your customers a way to be automatically removed from your list. Also, and maybe the most important thing, be sure that the things that you send to your list of previous customers contain valuable and related information. Don't abuse their trust by sending them only sales messages, be sure to send them coupons, free reports and simply say hello rather than making all of your messages about spending more money with you. By doing this you will continue to build their trust in you and you will be the first person they think of to recommend to friends or when it is time for them to reorder.

About the Author

Ely Delaney is the creator of "My Business Marketing Mentor", a web site dedicated to giving small business the tools they need to market their businesses both Online and offline. All without spending a fortune on Marketing Agencies!

Stop struggling to figure out what works and what doesn't in marketing. Visit for the recipe book of marketing ideas and to claim your FREE Quickstart Guide "Step By Step: Writing Ads That Actually Work!"

Tuesday, February 24, 2009

Search Engine Ranking Mistakes To Avoid

by Pierre Basson

1.) Maximizing a website for non performing key phrases

The first step in any search engine optimization campaign is to select the optimal keyword phrases for which to optimize your website. If you choose the wrong keyword phrases, all the time and effort in attempting to get a website to rank high will be wasted. If the keyword phrases you chose have no-one looking for them, or if the chosen keyword phrases don't attract relevant targeted visitors to your website, then you will have very little benefit from the top rankings.

2.) Putting too many key phrases in the Meta Keywords list

Sites which have hundreds of keyword phrases entered in the Meta Key Words tag hidden at the top of the page), in the hope that by providing all the possibilities in the keyword phrases in the Meta Keywords tag they will win a better ranking for those keyword phrases, are wasting their time. It won't help. Despite popular opinion, the Meta Keywords tag have hardly any importance any more in regard to search engine positioning is concerned. Consequently, just by inserting keyword phrases in the Meta Keywords tag, a site will not actually be able to win a better ranking.

3. Using the same key phrases over and over

Another typical error is to repeat target keyword phrases in the main text pages and in Meta Keywords tag. Because so many have tried using this tactic historically and many still do, the search engines are logging this constantly. They can block a website which repeats keyword phrases in this way, called keyword stuffing. Simply repeating the keyword phrases repeatedly will cease to be effective.

4. Adding lots of similar doorway pages

Another myth is that because the ranking formulas for each search engine varies, they must to make different types of pages for different search engines. While this is wonderful as an idea, it is counter-productive in practice. Anyone using this method, will quickly accumulate hundreds of additional pages, which quickly become a problem to manage. Furthermore, although the pages are meant for different search engines, they will all actually wind up being almost the same. Search engines are often capable of detecting if a website has built common doorway pages, and may delay or even ban the website from their index as a result. Instead of building another page for each search engine, create one page which is optimized exclusively for one keyword phrase for all the search engines together.

5. Using Hidden Text

Hidden text is text listed in the same color as the background color of your web page, so it seems concealed to viewers of the web page. Let's say the background color of the web page is white and if white text is added to that web page, it is concealed and considered to be hidden text. Many web designers, in order to get high rankings in the search engines, used to try to fill their pages with these additional concealed keywords. However, there is a definite limit to the number of additional keyword phrases anyone can keep adding in a web page before it starts to sound distorted to human visitors.

So, to be able to conceal it from the human visitors, but still keep it keyword focused, many web designers added keyword phrases with the same color as the background color.

This allows that text the search engines can index the keyword phrases, the human visitors cannot. The search engines have long since discounted this technique, and block the pages which have such text. They may also block the entire website if even a single page in that website has such concealed text.

The issue is that some search engines sometimes end up blocking sites which had not intended to use concealed text. For example there is a webpage with a white background and another table with a black background. Then insert some white text into that table. Although seen by human visitors, some search engines may interpret this to be concealed text, ignoring that the background of the table is actually black.

6. building WebPages Containing Only Video

Search engines only understand text - they don't understand graphics. If a website has a lot of graphics content and very little text content, it is less probable to get a high listing. To improve the rankings, the graphics must be linked to keyword containing text so that the spidering robots will understand what is in the website.

7. Ignoring the NOFRAMES tag in the case where your website uses frames

Many search engines can't decode frames. For sites which rely on these frames, search engines only consider what is inside the NOFRAMES tag. Many web designers make the error of adding something like this to the NOFRAMES tag: "This website contains frames, but browser doesn't support them". For the search engines which don't consider frames, this is all the content that they will index, which means the chances of a good listing is much smaller.

8. Using Cloaking of Pages

Page cloaking is a tactic used to show different webpages under different conditions. People generally attempt page cloaking for two reasons: A) in order to conceal the original source code of their optimized pages from their competitors and B) to hinder human visitors from viewing a webpage which looks great to the search engines but doesn't necessarily look great to humans. The challenge is that when a website uses this cloaking tactic, it prevents the search engines from being able to log the same webpage that the visitors are going to see. And if search engines discover something else, they can not be sure to provide relevant results. When a search engine discovers that a website has using cloaking, it will most likely blacklist the website forever from their index.

9. Utilizing Pre-Programmed Submission Tools

To take a shortcut, many web masters use an automatic submission software or service to send out sites and webpages to search engines. Submitting your website manually to search engines chews up a lot of time and automatic submission tools reduce the time. But search engines don't like automatic submissions and may sometimes blacklist them. But this is changing too as software becomes more common.

10. Submitting too often

Sending out too many webpages at a time to the search engines can be a problem, and may trigger search engines algorithms to ignore most of the webpages which have been sent out. Submitting one page per day to the search engines works. While some search engines will take more than one page per day from each domain, there are a few which will only accept one page per day.

About the Author

Pierre Basson is a prolific blog writer. Visit to see more helpful articles and blogs. Rank Atlanta SEO Search Engine Ranking Guidelines For Success Are you Asking ... Why Is My WebSite Not Ranking in the Search Engines? then Click Here for Help

Monday, February 23, 2009

Your Privacy Policy: Plan Ahead Or Your Opt-In and Customer Lists May Be In Jeopardy

by Chip Cooper

I talk to clients all the time about not falling into the trap of believing that their privacy policy is really nothing but a lot of fluff, filled with vague, self-serving statements such as "we respect your privacy".

It's actually way more than that; it's viewed as an enforceable contract by the Federal Trade Commission (FTC), and as such it may be construed against you and subject you to substantial liability.

It's critical that you plan ahead... anticipate the future needs of your ecommerce business in terms of your marketing needs and related requirements of collecting, storing, and using information collected from site visitors. Failure to do so may jeopardize your most important assets -- your opt-in and customer lists.

The Toysmart Case

Toysmart was an online seller of children's toys. In 1999, Toysmart's privacy policy was explicit; it stated unequivocally that the company would not share personal information of customers with any third party. Later, unforeseen difficulties forced Toysmart into bankruptcy under Chapter 11. One of Toysmart's most valuable assets was its customer list and its associated personal information.

In 2000, when Toysmart attempted to sell its customer list to generate a recovery for its creditors, the FTC filed a "deceptive practice" lawsuit under Section 5 of the FTC Act. In addition, several state attorneys general objected to the sale. The FTC maintained that the sale of the customer list could only be consistent with the established privacy policy, and Toysmart's privacy policy did not authorize the sale of personal information in the event of bankruptcy.

TIP No. 1: amend your privacy policy to cover transfers as part of any merger, acquisition, or sale of the company and/or its assets, as well as in the unlikely event of insolvency, bankruptcy, or receivership.

The Gateway Learning Corporation Case

Beginning in 2000, Gateway Learning Corporation posted a privacy policy on its website promising, among other things, not to rent consumers' personal information to others.

In April, 2003, despite these promises, Gateway started renting personal information provided by consumers - including their names, addresses, phone numbers, and age ranges and gender of their children - to target marketers for use in direct mailings and telemarketing calls. Two months later, Gateway amended its privacy policy to permit the sharing of personal information, apparently believing that the amendment would take effect retroactively.

The FTC promptly filed suit against Gateway alleging that Gateway's renting of personal information collected prior to the privacy policy amendment was unauthorized, and therefore a "deceptive practice" under Section 5 of the FTC Act. In other words, the FTC argued that the amendment was not retroactive.

TIP No.2: ensure that any personal information that is shared with others is authorized by clear privacy policy notices which were in the policy at the time the personal information was collected. Amendments regarding the sharing of personal information are not effective retroactively.


Although your privacy policy may not be an enforceable contract between you and site visitors in the strictest sense, the FTC will enforce your privacy policy against you for purposes of a Section 5 violation, and the FTC is always watching for violations. For this reason, privacy policies should be drafted and frequently reviewed with the lessons of the Toysmart and Gateway Learning cases in mind.

Given the difficulty of amending privacy policies retroactively, particularly regarding the sharing of personal information, it's highly recommended that you anticipate in advance to the extent it's possible the privacy disclosures that you might need to make down the road, and add them to your privacy policy now... before its too late.

Here's a list of a few examples:

* collection of passive information by cookies and Internet tags;

* collection of navigational data by log files, server logs, and clickstream data;

* sharing with service providers such as ISP's website designers, etc.;

* sharing with your entity affiliates, (subsidiaries, related entities);

* sharing with purchasers of your business;

* sharing with third-party web analytics services such as Google Analytics; and

* as pointed out in the Toysmart case, sharing in the unlikely event of bankruptcy, or receivership.


The lesson to be learned... if you anticipate these issues now and provide for them, you won't be jeopardizing your most important assets -- your opt-in and customer lists.

About the Author

Copyright © 2009 Chip Cooper

Chip Cooper is a leading intellectual property, software, and Internet attorney who's advised software and online businesses nationwide for 25+ years. Visit Chip's site and download his FREE newsletter and Special Reports: "Determine Which Legal Documents Your Website Really Needs", "Draft Your Own Privacy Policy", and "Write Your Own Website Marketing Copy -- Legally".

Friday, February 20, 2009

Promoting a Website through Social Networking

by Clif Posey

Social networks are among the best places to promote your website, mainly because of their visibility to real persons who can be potential target markets. While you use other SEO techniques in order to increase your site's page ranking amongst different search engines, these places on the other hand allow you to be in touch with the users themselves. Thus, if you want to learn how to incur targeted traffic to your site using these networks, then here are some pointers you should remember:

First, social networking sites are online communities where people meet and discuss things. They may not be online all the time but they happen to update their profiles from time to time. These people establish friendship ties both to other individuals they know in real life, at the same time with persons who happen to be online as well.

When promoting your website, you should first create your own profiles at the different social networks that you want to be in. These include places such as MySpace and Facebook, for their members usually update their accounts regularly. From there you can shout out the updates on your site and inform them about it. Soon they will check out your site especially when your niche interests them.

The next thing to do is be part of social bookmarking sites. Social bookmarks play a big role in promoting your website, since whenever your site is bookmarked it will be tagged along relevant sites and become recommended when people search for related content. Among the best social bookmarks found in the internet are Digg,, Reddit and StumbleUpon.

Aside from bookmarking, you can also engage yourself in social media. Media sites tend to be more interactive since they involve the use of audio and video files which help in contributing to site traffic. You can post videos on places such as YouTube, and get to share what you business has to offer. Interested parties can then click on your links for them to be redirected to your site.

The great advantage of social sites, particularly of social bookmarking and social media is that they are easy to use and bring results fast. Simple page views on your profile can help change your site's performance significantly since they contribute to incoming traffic. Your site becomes more popular across the web as well when it is featured in different social networks.

Through social bookmarking, you get to remember the sites which are related to your own, and from there you get to meet other people who are involved in the same line of business. This is important since these meet-ups can lead to partnerships for future business projects, which would be highly beneficial on your end.

In social media on the other hand, you get to spread the word about your site in various markets other than your target. This is in a way valuable since the videos or audio clips you posted can be distributed to places which you have never thought of going to. These frontiers can actually lead to new business opportunities, and you will never be able to reach these heights without joining media sites.

About the Author

About the author: Cliff Posey, owner of Cliff has also operated several other successful web businesses such as Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.

Thursday, February 19, 2009

How To Attract More Traffic To Your Blog With Blog Graphics

by David Hurley

If you are looking for free ways to promote your website, blogging is one that is hard to beat.

A blog post does not have to be very long, so there is no reason why a disciplined blogger cannot post fresh content at least once a day.

But beware of turning your blog into something like Hamlet's book, all "Word, words, words" and no pictures!

A wordy blog with no pictures can be a big turn off, so, make it more appealing on the eye by including a photo or illustration or two in some of your posts.

So what sort of graphics can Internet marketers use on their blogs to enhance their appeal?

If you want to talk about an affiliate product, upload a graphic from the product sales page. Check the affiliate resources page of the product you are promoting for suitable graphics that you can use.

"Product in a box" images are good for focusing attention. If your product does not come with one of those, a banner ad will be fine.

Add a photo of the book cover when you post a book review on your blog. The impact of a book review would also be improved if you can upload a photograph of the author.

If you want to post a review or recommendation of a website, ask the owner if you can use the website logo. Failing that, if the website is in the top 100,000 on, you could post an Alexa traffic graph.

If you are talking about a "widget", add either the widget itself, or a screen shot of the widget to your post.

When you post an image, hyperlink it to the site in question.

When writing a string of related blog posts, use an eye-catching image to "brand" the series and provide sense of continuity.

You can either use your own photos or search on Google for images that come with publishing rights, such as those published under a Creative Commons licence, or available on

It will be all the better if you can find an off the wall photo to use as a metaphor for your main topic. You can make the tenuous connection between the image and the message stronger by adding a witty caption.

Each time you upload an image you can use the ALT tag to write a keyword rich title for SEO purposes.

Even if you are unable to get hold of a suitable pic you should still go ahead and write a blog post. Your main aim is to keep your blog updated on a daily basis with fresh, engaging, and relevant content. A blog post that is bereft of images is nevertheless better than no blog post at all! It is just that images speak a language of their own and enhance the character of your blog.

Posting graphics alongside your text is a great way to attract more traffic and also boost the numbers that return to your blog although your writing will also have to be worth reading!

About the Author

David Hurley is an Internet marketer based in Hiroshima, Japan. His website focuses on niche affiliate marketing business opportunities and features a FREE Internet start-up course for your home based business success. No sign up required! Check it out at:

Wednesday, February 18, 2009

Which Affiliate Internet Business is for me?

by Matt Lawless

In this article I am seeking to educate the reader on the benefits of starting an Affiliate Internet Business. I will be examining the reasons you may choose to set up in this industry and indeed which industry to choose in the first place (there are many). Once you have decided that this would be a good use of your time and effort, and which area of the market you are interested in, I will show you how to evaluate which schemes may be best for you. I hope you find the information of use!

What are the benefits of an Internet-Based Affiliate business?

One of the most attractive features of any Internet business is that it frees you from the usual requirement to work from a set place. This type of business allows you to run and maintain everything wherever you can get an Internet connection (Home, work, or even whilst on vacation).

Many people will initially start in this industry on a part-time basis, often to establish whether there would be sufficient income to warrant leaving full-time employment. If it is your intention to work in this industry full time, then set that as your goal from the outset and don't get used to the additional (often significant) income you generate. I have seen many people get used to the extra money and then realise that they can't do without both the online income and the usual monthly salary. Keep the money aide and get to a point where it matches or exceeds what you would lose by quitting your job. THEN you can quit and know there is enough to support your lifestyle.

You may be wondering whether it is possible to generate enough income to replace your current wage. Whilst it is true that there are many schemes that will only really ever generate pocket money, there are opportunities out there that would astound you how much can be made. I am personally earning twice as much now as I ever did as an employee. And without the stress of the daily commute and unappreciative boss!

One of the killer benefits to this type of program is that your marketplace is enormous! I mean, think about it for a second. Your opportunity will have global interest, and bearing in mind that English is spoken around the world, you will be making money while you sleep (let me tell you that fantastic feeling never goes away).

The rewards really are out there, the lifestyle you mostly only dream of is too, but don't expect it to just land on your plate. No matter what you read, or how attractive some of the schemes look, you will have to put some effort in to really reap the benefits of this lifestyle. There are straightforward formulas to success in this industry, which if you follow, will lead to the life we all deserve.

What type of Affiliate Internet Business should you choose?

This is a good question, and one you should consider carefully. There is a huge number of Affiliate opportunities out there, all vying for your interest (and cash). How do you know which one to invest your time in? I will get to that a little later. For now let's look at some of the options.

It is probably fair to say that this industry has its foundations in two of the oldest pastimes: Gambling and Sex. Now most of us would not even dream of getting involved in either of these, because of their questionable morality in today's society. Neither would I, but it is worth considering that these two industries have basically exploded thanks to Affiliate schemes of one or another. It then didn't take long for more traditional industries to catch on to the methods they employ to sell their services. Affiliate marketing is highly effective and should be for you too. One of the other reasons you should probably steer clear of these industries is they are highly competitive, along with the health products (ever received a spam email touting Viagra or Weight-Loss pills), which means that the market is essentially saturated and not worth your time.

There are two main categories of business model: Information based, and product based. What should you choose? Well although it is does not essentially matter, so long as the commission model works for you, you should bear these things in mind:

Product-based sales tend to have a higher cost and therefore you will tend to lose out on those with only a small budget Information-based sales can start very low (or even no) cost which then allows you to build up future sales of higher-value products. This obviously only is possible if you get to keep any additional profit from future sales. My own opinion is that the best model encompasses both aspects. Consider low-cost information products which allow you to build up trust and establish value with the client, with the opportunity to up-sell to higher-value products at a later stage. Bear in mind however that information products can have a very high value (and therefore price to the customer) associated with them, so viable businesses do exist where there is essentially no 'product' in the traditional sense.

Personally, I always choose an Affiliate scheme that is associated to an industry that interests me. This helps me to target the necessary advertising copy (words) to get into the mindset of my clients.

How to choose the best value opportunities

Do you know anyone in the Affiliate Internet industry that you trust and respect? If so, ask their opinion on what they look for and where they would invest their time if they were starting again. Personal recommendations by someone who has done extensive research already may well blow away any myths you may have heard or assumed in the past. If you don't know anyone to help, then don't worry. All the information you need to make an informed choice is out there if you take the time to look for it. Try searching for lists of companies in the industry you are looking to target. And then apply the following:

How are their commissions structured? Some offer a one-off referral fee, others an ongoing residual income. The best offer both and yours should do the same. Also establish whether you get paid for any other affiliates you bring into the scheme. This can be a very lucrative area if you are passionate about helping others improve their lives too. Does the company offer the ability to sell further products at a higher value? This is especially important if the initial sale is relatively low value. Why start a business where you have to make 100 sales to earn $1,000 where there are others that will get you ten times that in a single sale? How long have the company been in business? Look for a track-record of successful sales through their affiliate scheme. Entering affiliate agreements with companies that have only been in business for a month can be highly risky and you should consider joining a start-up company very carefully, especially if they require an initial investment to get started. Other good sources of information that will help you to establish which businesses to consider are user forums, keyword research (how much will it cost you for a paid click and how saturated is the market) and blog sites with articles about the company you are researching.


In this article you will have read my thoughts on what it takes to join an Affiliate Internet Business. We discussed whether to get involved in the first place, what type to consider, and how to go about researching what makes a good affiliate company to partner with. If you follow the advice carefully there is no reason you should not be able to make a significant income from starting an affiliate Internet business.

About the Author

Matt Lawless is an Internet Marketing Consultant & Entrepreneur based in the UK. For more information go to

Tuesday, February 17, 2009

Article Marketing: 5 Ways To Tell What Topics Are HOT With Your Readers

by Steve Shaw

Are the articles you're writing striking nerves with your potential customers?

If they're not, you're losing out on a valuable opportunity to establish yourself as an expert adviser to the folks who might be interested in your services.

Being an expert on a topic doesn't necessarily mean that your articles will be pertinent to your readers. Sometimes as "the expert" we lose sight of the more basic or practical concepts that our readers are interested in.

To a potential customer, you show your expertise by providing them with information that they want to know, information that will help them succeed.

But how are you supposed to know what specific topics are setting your readers' brains on fire?

It's hard to be a mind reader, but thankfully we do have ways of getting insight into the minds of our readers.

What types of topics are hot with your customers? You're about to find out...

1) What questions are customers asking you most frequently?

When we're trying to think of articles topics, sometimes we completely overlook the obvious. Because we're experts in our fields sometimes our brains immediately think that the most advanced ideas will be the most perplexing to our customers, but sometimes it's a beginner idea that stumps folks at the starting gate.

Remember that your readers may be beginners, and they may not even know the very basics of your topic.

2) Which posts get the most comments on your blog (if you have one)?

With our articles we usually don't get the chance to see first hand feedback from our readers, but that's not the case with a blog. If you have a blog, have you written any posts that generated an avalanche of comments from readers?

If so, that's a clear indicator of a hot topic that deserves further elaboration in an article (or several articles).

If you don't have a blog, this tip still applies to you. Just find a popular blog in your niche and watch to see which posts generate the most comments.

3) Pay attention to mainstream media.

When we're marketing online we can get "Web 2.0 tunnel vision" and completely forget that there is a whole world out there offering clues to the interests of your target market.

Most of us have niches that in some way blend over into the offline world, so be sure to keep an eye open to print magazines in your niche, newspaper stories about your area of business, and even television shows that frequently talk about your niche.

If you have a very specific area of business that is rather obscure, you may try going a little broader as you look in mainstream media. For example, sometimes when I'm looking for topics in mainstream media to inspire my articles, I'll look at magazines about writing or marketing. Both of those topics are mainstream, and both cover ideas that my target market would find valuable.

4) Check out to see what topics are ranking the highest in your niche.

Digg is one of the biggest social bookmarking sites where readers can vote on online content. To see if there is any content that addresses your specific niche on Digg, just use the search box on the front page.

5) Look at the page views and publishing count for your previous articles.

Most article directories will provide stats of how many folks have read/viewed your article on their site and how many publishers have looked at your "publish page" for your article.

Do you have any articles that have unusually high numbers?

If so, that's a sign that your article is popular (or at least more sticky than your other articles).

You did something right with that article--why not try further exploring that same article topic in another article or maybe write other articles in a similar topic vein? Seeing your most popular articles gives you an insight into what ideas your target market finds most interesting.

By using one or more of these 5 "topic hotness barometers", you can gain valuable insight into the mind of your target market. Which one will you start with?

About the Author

After you've written your article, you'll want to invest in a high quality article submission service so that your article can get maximum exposure with minimal effort. Steve Shaw created the web's first ever 100% automated article distribution service,, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=>

Monday, February 16, 2009

Design A Website That All Your Visitors Can Use

by Scott Lindsay

How many customers are you losing every day in your ecommerce website? I suppose every business owner expects some customer loss, but did you know you could be losing more customers than you may have realized?

Tim Berners-Lee is credited with creating the Worldwide Web and he always envisioned an online experience that would be usable to all online visitors. This vision included individuals with a variety of handicaps.

While there are web applications that allow vision and hearing impaired visitors to use websites, many site designers do very little to help these individuals navigate their website.

Interestingly one of the key factors that minimize effective use of an ecommerce website design is an over produced website with multi navigational tabs. A growing number of baby boomers and senior citizens are using the web and the use of a site that is difficult to navigate makes the site essentially 'off limits' to these potential customers who often leave in frustration.

Consider these financial facts from the U.S. Consumer Expenditure Survey.

* The 50 and older have $2.4 trillion in annual income, which accounts for 42% of all after-tax income.

* Adults 50 and older account for an estimated $1 trillion+ in total expenditures in 2005.

* Consumers 50 and older own 65% of the net worth of all U.S. households.

The demographic for those over the age of fifty find a consumer base with the most disposable income, increased buying power and this demographic often provides an increased level of brand loyalty.

Interestingly television networks have essentially turned their back on this demographic by providing program geared to viewers 35 and younger.

It is possible that web design could benefit by remembering a demographic who may have an interest in purchasing products or services from your website as long as you make sure to provide a means of accessing the website in a way that is attractive yet easily accessible.

Many websites rely on flash design. In a scenario in which you are seeking the age 50+ consumers you may want any flash you provide to be instructional on the use of the site. However, you may be better served by using straightforward text and graphics and by simplifying the steps your customers must use to make a purchase.

"In most [web design] projects, accessibility has fairly low priority because project managers underestimate the number of people who are impacted by design problems." Jakob Neilson

If you can make your web design appealing and easily accessible you will find all your customers being able to maximize the pleasure of the visit and may likely develop into repeat customers.

About the Author

Make A Website in minutes with the Website Builder at Start a HOME BUSINESS and Sell Ebooks at

Friday, February 13, 2009

Things You Need to Know about Link Building

by Cliff Posey

Link building is probably among the most popular SEO techniques used by website owners and marketers when increasing their site's visibility across the web. Building links forms the mainframe of SEO operations, which in turn helps contribute quality traffic to one's site. Thus, when you want your site to rise to the top of page ranks and at the same time bring forth more income to your business, then you should learn how to effectively build links.

Why do people use this technique in the first place?

When you own a website, among your main goals is to make your site famous across the niche you have chosen. By becoming famous you get to establish a reputation, and at the same time get more targeted subscribers to visit your site. Hence, any professional web developer would encourage you to reach out to other sites present in your chosen niche in order to increase link popularity. By doing this, you will be exposed to a wider target audience and incur more traffic.

You may enjoy the great benefits of link building when you know how to do it right. The first step then in building links is by creating a genuine, knowledge-based back links that can help clients address their issues. Make sure that your links are rich in adequate keywords to boost the traffic count of the site. Once your back links are done, you can start submitting articles to directories such as Ezine, Reddit and Digg, as these are the places most people go to.

Building links not only consists of the back links you spread, but as well as the inbound links. These are the links that enter your site. Incoming links are important as they speak about how well your site performed through the visits it garnered at a certain period of time. Incoming links can be tricky, depending on your statistical goals. You may need incoming targeted traffic, but when random traffic comes in, then it can lower your stats and make it more difficult for your to achieve your goals.

There are many ways in which you can increase link popularity. You can use URLs, text and dynamic links or image links (such as those in banner ads). Be reminded though that these links are usually crawled by web spiders from time to time.

As mentioned earlier, inbound links play a big role in building links, but they should be relevant both in terms of content and page ranking. This can be difficult to achieve especially when you are just starting out in the business, as most sites would want to venture link exchange with those who are already established in the online community. You can, however, surpass this hindrance by hiring an SEO expert who knows some tricks in link accumulation strategies.

Link building can be a complicated task for starters in the online business, but it actually brings about a significant improvement to your site once you start using this on your business. It is also a great way not just to increase link popularity but also to know the other important people in your niche through the inbound links they would provide, and through this you can build partnerships with them and eventually come up with bigger business ventures in the future.

About the Author

About the author: Cliff Posey, owner of Cliff has also operated several other successful web businesse such as Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. .

Thursday, February 12, 2009

Posting Videos on YouTube to Get Traffic for a Website: How to Do It Effectively

by Cliff Posey

One of the most effective ways to get more traffic to your site is by posting videos on YouTube. YouTube is a popular social media site that internet users flock to everyday in order to watch different videos of their choice. You make use of this site to make your own web page popular as well, that is, if you know the right techniques.

According to Yahoo Answers, here are some of the effective steps you can use when posting videos on YouTube:

First, try to make a high-quality and informational video. This is what counts the most. Your videos should contain substantial information that addresses the issues your target audiences are concerned about. Once your audiences have found your videos on YouTube, they will sure go to your site to check out more of what you can offer. If you are asking how to increase website traffic using legitimate techniques, then this is the way to go.

Second, you must use the right keywords in describing your video. The keywords may act as tags so users who would do a search using those phrases would track down your video. This helps a lot especially when you want to make your video popular over YouTube. The keywords also work to organize your videos under the right categories, otherwise your entries would be not be easily found. By using the proper keywords, you get to practice link building strategies as well.

The next step in promoting your videos and how to increase website traffic is by spreading your videos in various blogs and social media sites. YouTube plays a big role in this step, as you need the embed code in order to plug your video on other sites. You can use this code to post your videos as comments and responses in forums, chats and other blogs, and feature them in other social media sites as well. If you have valuable insights to share especially when people ask questions, you can also refer them to your videos, just like what some people do at Yahoo Answers.

Aside from posting the videos and using their embed codes to post in other social media sites, you can also make use of the links provided by YouTube once your video is uploaded to the site. You can use this URL for link building techniques, as one of your tasks is to recommend the video to your audiences. This link comes in very handy especially when you submit articles to submission sites which do not allow videos to be played, only redirect URLs.

Finally, Yahoo Answers recommends that you add more videos to YouTube from time to time, especially when you want to promote your site. By adding new videos you inform both audiences and search engines that you have new, fresh content on your site, which they always love. Hence, if you have asked how to increase website traffic, this is a good way as well as being able to perform link building techniques with other sites under your niche.

About the Author

I am Cliff Posey and enters the Internet marketing and website building wold 5 years ago after a successful career in radio both on the air as a air talent and program director. As radio became more corporate I saw a new opportunity to make money and be creative like when I was in radio. I started Radio Career Consultants, Love song cards and now Websites That Succeed.

Wednesday, February 11, 2009

SEO: Website Optimization Is Now Easier Than You Might Think

by Jim DeSantis

Stop believing that Search Engine Optimization is something only techies and webmasters know how to do. SEO is simple once you see how a few simple changes that anyone can implement can mean the difference between website success or failure.

Internet traffic generation is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more webmasters are learning to optimize their websites for greater rankings. If you fall asleep at the keyboard, so to speak, you will get buried by your competition and become one of the many failed Internet Marketing sites.

Search Engine Optimization or SEO is a term widely used today by webmasters. It sounds "geeky" but it's really simple when you peek behind the curtain and see just what goes on. For the past few years and for the next ten years or so, search engines will be the most widely used and popular internet tool that people depend upon to find products, information, or just plain fun in a super fast way.

Think about this fact: Most people that use search engines use only the ten top search results on the first page. So, getting your site listed on the first page, more so in the top three listings, is a measure of success in search engine optimization.

It's a no-brainer: The higher you rank on the first page, the greater your ratio of probability of being clicked on by someone seeking the kind of information you offer. In other words, the more traffic to your site, the more business you rake in and the more money you will make.

So, it is essential to grab a hold of a spot on the first page of results and work to make your listing climb to the top. This is easier than you might think because most websites are not using solid SEO techniques and can easily be knocked out of their top position.

Each day is a new day for you to learn how to get your e-commerce sites noticed by using smart search engine optimization tricks. It is imperative to implement smart tactics if you want to make your site rank higher and higher everyday. Why? Because search engine traffic is free traffic. It's called "organic traffic." It's traffic you do not have to spend a penny to get.

With search engine optimization you can get the benefit of generating a high traffic volume for free.

Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you may get a good number of sales. But, if you get only twenty hits a day, you likely will only get one or two sales if any at all. With less traffic, your selling proposition must be pretty powerful to make any sales. It's a number game you see.

So, once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site get a top ranking in the results of search engines. Getting yourself on the first page, better yet in the top half of the page, will ensure that your site will generate public awareness of your existence and subsequently generate more traffic, traffic that could lead to greater income. That's what it's all about: Traffic equals Sales!

Search engine optimization does require some work on your part initially. For each of your websites, you need to implement some simple tweaks that take some thought to maximize your results. But, again, this is not geek stuff at all. The tweaks you can make are simple and, once implemented, you can forget about your site and move on to build even more sites.

There are several aspects you have to change in your site, or add, to achieve strong search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme and placing that information into key sections of your site.

You may also need to edit your sites content so that you can place the right keyword phrases in your content without making your site look too commercial. The idea is to keep it light and informative.

Search engines have certain rules and guidelines to be followed when making your content applicable and attractive to search engine spiders. You'll need to learn the rules so your site is search engine friendly.

You will also need to collaborate with many other sites to get link exchanges and page transfers. The more inbound and outbound traffic generated between your site and other sites are one of the components search engines use to rank sites.

Take some time and search the internet for free guidance and tutorials. Tips, guidelines and methods for search engine optimization are easily found on line. Read as many articles you can find that can help you optimize your site in search engine results. The more knowledge and information you gather the better. Apply your new knowledge to help you in getting those higher rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you can part with some money, there are many sites on the internet that can help you learn search engine optimization. There are also many sites that find profitable keyword phrases that will help you as you decide the best changes you can make to your site. There are also some content writers that have lots of experience in writing keyword laden content of good quality, the kind of content that search engines love to see. The better the quality of your content, the better your ranking will be.

Now you know why search engine optimization is so important and why you must learn how to implement it. Remember, you need search engine optimization to be on the first page of search results so you can begin to realize some financial gain from your efforts.

Start today and soon you will see the benefits of search engine optimization.

About the Author

Want to cut your SEO learning curve with a free tutorials? - Jim DeSantis, an Internet Publisher and retired TV News Editor, is giving "Search Engine Optimization Made Easy" for free. Grab it at Jim's blog - - Gifts from Jim DeSantis. No email or signup required.

Tuesday, February 10, 2009

7 Strategies To Increase Website Traffic Through Wordpress Blogs

by Luca Di Nicola

Blogs have become very powerful and can do fantastic things for a business. Because they are very Search Engine friendly they can work to increase traffic to your website very quickly.

A blog is simply an easy way to share your thoughts, ideas and even promote your products or services. People are on the internet searching for information that interests them and once they find a site that provides good updated content about their interests they will most likely keep coming back for more

Implement some of these strategies and you'll see traffic building fast.

1) Wordpress is the best blogging platform

I recommend Wordpress self hosted platform for a number of reasons. If you're into Internet Marketing or just Blogging for the long run you'll want to brand yourself and make it easy for people to find your site.

2) Get your own domain name

As I mentioned before you'll need to brand yourself and having a domain name related to your product or service is the first step. There are many hosting companies that offer great service and pricing but Hostgator is one of the best in my opinion. They will help you to set up your Wordpress blog or standard website.

3) Choose your Wordpress template wisely

There are so many free Wordpress templates available that it can become overwhelming. To start with choose one that is visually appealing and that is plugin ready. Plugins are free as well an can add additional functionality to your Wordpress blog.

4) All in One SEO Pack pluging is a must that will help to increase traffic

The -All in One SEO Pack- will help optimize your Wordpress blog for Search Engines. - It automatically optimizes titles for search engines - Generates META tags for you, - Avoids duplicate content that can be a problem with Wordpress blogs

5) Google XML Sitemap plugin

This plugin will create a Google sitemaps compliant XML-Sitemap of your WordPress blog. It will support pages Wordpress and custom pages. Every time you edit or create a post, your sitemap will be updated and all of the major search engines that support the sitemap protocol, like, Google, MSN Search and YAHOO, are notified about the update.

6) Content for your Blog

You will need to work on creating original content for your site and updating it on a regular basis. Content refers to the articles or postings that you write and publish on your blog. It should be relevant to your niche so that when people search for information about your niche they can be referred to your site by the search engines.

7) Getting more traffic to your site

There are many free ways to get additional traffic to your blog. Article Marketing is one way. Posting comments on related blogs is another and visiting forums and becoming part of the community will also get you more visibility.

Having a popular and successful blog will take some time even though some may tell you otherwise. It is a combination of hard work interesting content and learning more about website traffic. If you will take the time to write good content and work on getting traffic you will have no trouble increasing website traffic over time. Staying focused, having a plan and not giving up too quickly. After building a readership you will be able to keep them coming back as long as you post on a regular basis and give your readers information they're interested in.

About the Author

Visit my site for more Internet Marketing information that will help you with your online business. and also check out an excellent course at

Back to regular posting...

The article gods heard me and granted my wish for better articles, so beginning today, it looks like the WRL will be back to posting articles Monday-Friday. Pretty obviously if the quality goes to pot again and I run out of good articles, I'll have to cut back, but for now, we're good to go with daily posting.

Monday, February 9, 2009

Church Website Design: Launching a Successful Website

by Lynne Gabriel

As with all web design projects, there is much to consider and launching a successful one can take time. Here are some tips on launching your Church website successfully.

Decide what and when to launch. There are at least four different church website launching designs. Each having its own purpose: 1) The Coming Soon page - This is also sometimes called a splash page. It is a simple one page site that announces activities or events that will be happening involving the church. These are good when fliers or mailers have been issued with the church website address included. If this is the type of church web design you choose, make sure you include information such as a developers' update, a podcast or some type of countdown.

2) A Soft Launch - This is useful when designing your church website to get feedback from others. It is intended not to be announced except to a chosen few. After a few days, check back with these individuals to see what they think and if they have any other ideas. It also serves as a test for the church website for ones whom have sought out the site on their own.

3) Beta Launch - This is another type of soft launch. It allows people to seek it out while at the same time informing them that it is a work in progress. These are great additions to the already established church website design. They are usually used with online service or web application rather than a blogging site or organizational site for general information. However if you are looking for a church website design for a social network, small group finder, or other organization service to run parallel to a main site, then this would be what you are looking for.

4) A Hard Launch - Unlike the other 3 types we have discussed, this one should be considered the "unveiling" of your new church website. It should be fully tested, loaded with content and information and ready to be consumed by search engines, church leaders in the area and the general public.

The content of you church web design is as important as the type of site you launch. This would include pertinent information such as your street address, affiliation or denomination, phone numbers, office hours, service times including length and location, style of worship and any information about teaching or dress.

Make sure you check your church web design for browser compatibility. They should function correctly in major browsers and should be checked frequently during the development of the site. They should pass the test with each of the 6 major browsers: Internet Explorer 6 & 7, Firefox, Safari, Opera and Chrome.

Get someone else to look over the church website design. After several weeks of a working on a website, the developer begins looking at it as a bunch of codes or just a style. A fresh pair of eyes will give you, as the developer, a new outlook on how the design is working. Try getting someone who has never seen the site before to take a look at it. You will be amazed at the information you can get from a new pair of eyes.

About the Author

For church web design experts, please visit

Friday, February 6, 2009

Tips For Starting Online With Affiliate Marketing

by Cynthia Minnaar

Affiliate Marketing has become so popular mainly due to the fact that you do not need to create a product of your own and using the promotional materials provided by the merchant means you can get started online straight away.

Once you sign up as an affiliate you are usually given a website but one has to question whether this is sufficient to start and build a successful affiliate marketing business on the internet.

You are more likely to achieve success in affiliate marketing on the internet by starting your own website due to the fact that you cannot make any changes to the website provided by the merchant in order to optimize it for the search engines to gain organic traffic.

There are so many advantages to having your own website such as being able to pre-sell the products on your website by showcasing them with your own reviews, which is a highly effective way of selling. There are several ways that are open to you if you want to do affiliate marketing without your own website if building and running a website does not appeal to you. Here are some ideas.

Email marketing is something you can do without having a website of your own. If you choose this method you would direct your leads straight to your affiliate sales page from your links in the email message.

Another way is to set up an auto-responder with a series of pre-written messages about the product you are promoting, purchase leads and import them directly into your auto-responder and promote your auto-responder email address.

A link in your signature in the online forums, starting a blog and posting it there or using article marketing are some ways to promote your auto-responder email address.

If you are feeling creative you can write an e-book. Choose a specific theme and provide useful information and include your affiliate links throughout the e-book to generate sales. You want to write an e-book that is going to be read so stay focused on your theme and provide 20 - 30 pages of relevant interesting information rather than rambling on for 100 pages or so.

Do make sure you read the guidelines before posting in forums, specifically those relating to your signature, as many do not allow affiliate links. However, they do allow you to place a link to a blog or website. You could always start a free blog if you do not want to run your own website.

Reviews are very popular so you could write and post one on your blog giving the benefits and features of the product along with your link and image of the product. You could also provide a sign-up form for your auto-responder. Then participate in relevant forums and provide the web address to your blog post in your forum signature.

Article marketing is a very effective way to do affiliate marketing on the internet without a website and you can provide the link to your blog post in your resource box or in some cases your affiliate page. Again be sure to check the article submission guidelines as some directories do not allow affiliate links. Surfers who find your article informative and interesting will click on the links in the resource box to your affiliate page or blog post.

Although there are various ways to do affiliate marketing on the internet without a website the best way is to start an online affiliate home business with your own website. However, if that is not something you feel comfortable with then you can promote your links in the ways suggested above.

About the Author

Cynthia Minnaar runs her own successful Online Affiliate Marketing Businessstart an online affiliate home business of your own. full-time from home. She invites you to find out how you can

Wednesday, February 4, 2009

Impressive Web Page Templates To Freshen Up Your Site

by Menno Spijkstra

Web sites are said to be born almost by the minute these days. Just imagine babies being born every minute, too. That is how fast web sites propagate. So, how do you make your web site compete for internet users' attention? There are many ways actually and one of them is by maintaining good web page templates. Your web page templates must be consistent and visually appealing to your target visitors. Web page templates are especially helpful when you are creating your own web site. Starting from scratch is a long and difficult process. However, there is a professional template system that you can purchase and download online.

This system will provide you with customized template system that is easy to maintain. This web page templates system will allow you to make changes on your web site in the shortest possible time while giving you the capacity to create about a hundred pages. This versatile template program will make it easier for you to build your own site. You will even be instructed on how to convert you current .htm or .html web pages into a smarter design for easy maintenance. This program is designed for both professional and amateur web developers and designers.

You can choose from the different types of web page templates that are made available online. Basic web page templates are designed for marketers who aim to inform or to do straightforward marketing. These web page templates are purely text and pictures only. Then, you have this flash template. These are web page templates that come in a variety of shapes and forms. Usually these templates are moving and are equipped with sound effects to capture the internet users' attention. If you are not too well adept of the intricacies in web page designs, a dependable template software is available to make your life easier.

By having it in your system, you will be given the freedom to do whatever you want to do with your web pages. You can choose to make your web page templates simple or complex. You will be able to add graphics on your site as if you are a professional web designer. Basically, this system will give you the liberty to express your self on your web site. On the other hand, if you want your web site to become a scene-stealer on the net, then you may opt to use a flash template with animation or 3D effects.

Furthermore, you may also avail of thematic web templates on the internet as there are many varieties that you can choose from. As early as you are just starting out, you have to realize the effect of outstanding web page templates to your online business. Having professional-looking and well-organized web pages will create a positive impact on your customers. Choose the web page system that is most suited to your requirements and budget. Not only will you be projecting a good image, but also your customers and web site visitors will frequent your web site. With more people visiting your site, surely your business will grow as well.

About the Author

The author of this article Menno Spijkstra is an Internet Marketing specialist who has been successful with many affiliate programs for years. Menno finally decided to share his knowledge and experience through his site You can sign up for his free newsletter and join his coaching program.

Monday, February 2, 2009

SEO Secrets - Ways To Get Inbound Links

by Allen Jesson

It is now accepted wisdom that SEO, or Search Engine Optimization to give it it's full and glorious title, is all about off page optimization. About 80% in fact. What does all that mean?

Well, basically it means that Google really judges your site, less by what is actually on the page, but more from what sites are linking to you. It is those inbound links that are all so important. Of course, unique keyword focused content on your page is important, but 'tweaks' on YOUR site will not make much difference. So, inbound links are an important part of the equation. Got that? Good. But one word of warning, well, two actually.

There are ways to get tens of thousands of inbound links, literally overnight. Google will probably discount these or even worse, penalize your site if it thinks you are trying to 'spam' the index. Best to play it safe and do it all nice and legal.

My other tip is to make sure that you vary the wording of your inbound links. you don't want every one named 'TARGET KEYWORD' and nothing else. It's not natural and Google will see it as such. So, with those two pearls of wisdom firmly planted away, here are my top SEO Secrets of gaining inbound links, with your various keyword targeted hyperlinks:

1. Write articles and submit to the likes of Ezine Articles. These people here will get your article distributed to most of the main article directories. In the resource box you can have 2 or 3 keyword links. Other sites will go on to publish these articles and before you know it, you will have links coming from all over the web, from, importantly, theme related web-sites.

2. Blog and blog often. In your blog articles, insert hyper-linked keywords to your target page. Then publish a RSS feed and make sure you publish that in as many places as you can find. Feedagg is a good place to start. Again, same principle, other blogs will pick up your RSS feed and publish.

3. Directory Submissions - To be honest, I wouldn't spend a lot of time on this but it's still a fairly quick way to get a few links out there. I don't think Google places a massive importance on directory links and I certainly wouldn't pay for a listing, unless I was in a very tight niche and I knew that the directory could provide traffic and not just the link. I do use a directory submission service myself and I can vouch for them, they are pretty reliable. They also have a few other worthwhile offers.

4. Social Bookmarking - Yes I know it's a lot of work but Google likes social bookmarking sites. If Google likes them, so do we. Start off at socialmarker and then Digg from there. If you want to get serious then I suggest you use some sort of automated bookmarking solution, these are the people I use and they are the best in the business.

5. Forum Posting - Don't underestimate the power of this one. You can get a great return on investment, especially if you post in relevant and on topic forums. If you spice up your forum signature with an enticing offer, then not only will you gain inbound links, you will also score quite a few interested visitors.

6. Fruity Plugins - This is just one of those 'must haves' you should have on your Wordpress blog. How the system works is that your visitors automatically generate inbound links and unique content for you. Incredible, but true. The more visitors you have, the more inbound links and content you receive. Then those links and content go on to get your more visitors who then...I think you get the idea...

7. Videos - Create a video, post it to as many video directories as you can. Don't forget to include a hyperlink to your site in the description and the video itself, preferably throughout. Google loves video. The only downside is that video submission can take forever. These people solve that.

So, there you have it. Of course, there are many other ways to get inbound links, but these 7 are definitely my favorites and if you follow the steps correctly, you will surely find great results. Other good methods include software creation and affiliate marketing i.e. affiliates linking to you, but I thought those outside of the scope of this book. You can also outsource many of these tasks but as always, look for reputation and check testimonials before you purchase. Good luck on your linking journey! By the way, if you haven't guessed it by now,

About the Author

Allen Jesson has been online for 11 years and is now sharing many SEO secrets. He specializes in getting Web Traffic. He also offers one of the top SEO services in the world.