Thursday, December 4, 2008

How to Write Great Blog Posts That Get Attention

by Graeme Pearce

With millions of blogs posts fighting for readership online and with thousands more being created every day. You need to make yours blog postings stand out above the rest. Here are some suggestions for making your blog posts stand out from the crowd.

1. The first thing someone reads is the post title so write each post title that grabs the reader's attention. Your title should both wet the reader's interest and be informative. Do not write "Blog Writing Advice"; instead, say "The Best Kept Secret to Improving Your Blog Writing." The longer titles have the advantage of describing in detail what your post is about. 8 to 12 words work best.

2. Keep sentences short and clear. A little goes a long way. Readers are busy people and they will not spend hours-reading fluff. Use strong language. Start a new paragraph every few sentences, and limit each post to 250 words, if possible. If you cannot write it in under 250 words, split it into two entries.

3. Break up the text. Use numbered lists, bullet points, and subheadings to make your posts easy to scan. A lot of white space on the page is a good thing, It allows your reader to take mental breaks and lets the knowledge soak in. This technique puts some distance between your writing and all those distractions like the constant clutter of banner ads and side text.

4. Keep current. No one wants to read old news. Your job is to keep up to date so your readers do not have to themselves. Read newspapers. Search the web for references. If you write a blog about blogging, subscribe to Google News Alerts using keywords related to the field, such as blogs, podcasting, instant messaging, business letters, memos, and business reports, so you will always be well informed. Posting items from last month or last year will lose your reader's interest.

5. Be bold. Being timid is an easy path to anonymity. Do not be afraid to create and state your opinions. There are some situations in which objectivity rules. But you have to give people a reason to read your blog and not the person next door. Be accurate. If you make a statement, be prepared to back it up. Know what your sources are and quote them accurately. Do not post misinformation.

6. Contribute to the conversation. Links are great but then what? Do not just post links to the same tired sites, offer your reader something new. Contribute to the conversation. Your goal is to be the site to which everyone else is linking so you had better have something to say.

7. Stay focused. Once you have defined the theme of your blog, stay on it. A blog about sky diving has no business posting about the latest innovation in swimming. Such a deviance will only confuse your readership and destroy your virtual authority.

8. Use key words liberally. Keywords are key. They harness your blog's search engine potential when you fill your title and post with effective keywords that helps interested readers find your page in the amongst all the others.

9. Be consistent. Keep a schedule and stick to it. Post frequently at least several times per week if you want to increase your potential of attracting new readers. If you let your blog languish for weeks without updates your audience will move on to fresher blogs. Maintaining an informative blog that people want to read takes hard work and good writing skills. Find what makes your writing unique and flaunt it for all it is worth.

About the Author

Increase your website profits, Discover how at