Friday, December 19, 2008

Resources You Need To Run Your Online Business

by Kolawole Olambiwonnu

In the beginning there was the marketer. There are certain truths you come to understand the more time you spend making money online - or trying to.

Witness the evolution of marketing online. Whether you are new to the net game or an experienced pro, there is one thing you will have in common if you are moving towards entrepreneurial success.

As you read this article you will realize what you have in common with all the other million dollar earners online, and what you're missing that can take you from where you are to where you want to be.

So starting out.

Here we begin with a bullet point list and short explanation of the marketing necessities you want to have:

For starters, most established markets will already be using this by default:

- A Domain: something specific to what you want to promote like (

- Hosting: a place to put your site, if you're planning on making money - find a paid solution so you look like a credible business and you cut back on high traffic crashes.

- A website: your image your presence and your marketing message, don't get pulled into the trap I see everywhere of trying to put too many choices on your website. Maximize on the effectiveness by only giving one purpose to a page. For example if you want to build a list - focus all your efforts and copy on that singular focus, if you want your site to sell a product, then only put that focus on your site. You'll also need a good editing program, and an ftp software to get this up and moving.

- A merchant account: If you have something to sell, people will need a way to pay you. There are a ton of great providers out there, but there are a specific few that give your visitors the security to pull out a credit card with assurance.

- An Autoresponder: This is a real necessity if you want a business and not just a hobby. When you have a family to support this is a real no brainer. This is your email follow up service. You get a name added to your list and this is where they go. You will use this to stay in touch and build relationships with your customers and soon-to-be customers.

- A help desk: in the beginning when your business and sales are small you can handle all the little questions and emails yourself. One of the things that will keep a small business is small is thinking "I can do that myself" if you want to truly grow; you need to share the workload (petty tasks) and focus on what you truly want to do creatively for your business.

- Membership Site software: once you're addicted to the internet marketing lifestyle, you will realize this oh-so-simple fact, it's great to make a sale, but it's even better to make a sale once and get paid for it every month. Continuity is king.

- Teleconferencing software: If you want an easy way to create and crank out high ticket products, audios and a transcript is an easy to make, high-value product.

Of course everything we've touched on so far only scratches the surface, but these are the necessities that not only get you started but will make you above average. Keep your eyes peeled for more articles that will take you from beginner to winner. We'll cover resources that will help you stay organized and expand your business to make you truly prosperous such as:

-PDF creators and converters - Mind mapping software - Site tools to make your business a set and forget it - money magnet - Internet video and audio creating software - And the how-to's of outsourcing

Keep learning, and most important: be persistent - it will be a quality you share with the biggest money makers online today…

About the Author

To get more information or download your own copy of the Resource Report for free visit:

Thursday, December 18, 2008

Blogging Guide (The best Marketing Tool)

by Marcus

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one's opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog's potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It's like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn't?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters' claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail's popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network -A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

About the Author

Wednesday, December 17, 2008

Holiday Posting Vacation

The Webmaster Resource Library is going to take a couple of weeks off from posting in order to enjoy the winter holidays.

We'll be on vacation from Monday, December 22 for two weeks, and will resume posting on Monday, January 5. We'll continue updating the Cheap Web Hosting Report during this time.

We hope all of you have a very safe and Merry Christmas and a Happy New Year!

Creating an Adsense Website That Will Make Money For You

by Bina Omar

AdSense has become a very popular method for making money with a website. The reason being it's simple to incorporate. Just copy your AdSense code and paste it in your website and you're good to go. There's no need to create a product, no need to worry about product fulfillment, no need to worry about choosing the right ads and no need to even entice people to purchase anything.

All it needs to start making money is for someone to click on the ads. The secret to making money using AdSense is to create an AdSense website that offers relevant ads. The only way people will click on the ads is if they are interested in it. So, the ads have to match the content of the website as close as possible i.e. they have to be relevant.

A website about parenting with ads about the Oracle database will not be very profitable. So, the trick is to create an AdSense website that will show relevant ads.

Creating websites is now easier than every before. Even if you do not know HTML, XML, JAVA, and various other Internet programming languages, you can create a site that looks great, is very effective, and designed to drive traffic to your site in no time. All it takes is a computer, Internet access, a domain, an AdSense account and a web building program suitable for beginners. You will have a variety of website building programs to choose from, and through simple instructions, can begin building your site in minutes.

The first step is deciding what your site will be about, and then writing the content for it. The content should be search engine optimized so when potential customers search for you they will find your site. If you are unsure of what this is or how it is accomplished, there are many free resource on the net that will show you how to do this

Just to give you a head start, here's some things you can start off with. Choose one or two keywords to focus on for each webpage on your site. Then have these keywords in your title, heading, first and last paragraph of your content,

Once you have created your site, you will use your Google AdSense account to begin placing ads. Just copy the code given to you in your Google AdSense account and pasted it in your site. The ads will be based on both keywords and content, so again, making sure your site is optimized is a crucial part of building a successful AdSense website.

Write often and update your site frequently. People like to see change. If someone reads an article you have posted on your site on Monday, then come back on Wednesday, they will most likely want to see something different. Updating your site frequently will help drive repeat traffic to your website because it shows your potential customers you are taking an active part in your online presence. It also shows them there is constant activity, which will also help generate interest and keep them coming back

And most important of all, track and test your progress. Change your ad layout, for example, and see how it affects your AdSense earnings. That's it, your quick guide to creating an AdSense website.

About the Author

Bina Omar is the founder of the Lazy Site Builder,a simple web based tool that helps newbies build a niche content site and have it monetized with AdSense in under 10 minutes. To learn more visit:

Tuesday, December 16, 2008

How Can I Advertise My Website On A Small Budget?

by Tony Dunne

When I first started out, there were so many ways I tried to advertise my website, I quickly got lost and confused, and almost gave up. Fortunately I persevered and was gradually able to ditch the things that didn't work so I could concentrate on those that did. I discovered the huge range in cost … from substantial, for which you need a serious budget and a track record in effective marketing, to no cost at all.

Here are some strategies at the lower end of the cost spectrum that helped me:


Before I even thought about how to advertise my website, I had to produce the kind of web content my visitors would find incredibly useful. I had to help them solve a problem quickly and easily. In some cases, depending on the product or service I was advertising, the content needed to be updated regularly to give visitors an incentive to return. Content also had to be search engine friendly. In other words, it had to comply with what the search engines deem is good quality information about the market products and services are being designed for.


One tactic involved contacting lots of website owners in related markets to mine and asking if I could exchange links to our respective sites. This is something the search engines view as positive evidence that a site contains good, compelling content (see above). I needed to be careful about whom I approached. All the sites that contained a link to mine needed to contain good content and it goes without saying that they needed to be convinced about the content on my site too.


One of the most effective ways to advertise my website was getting visitors, or better still, happy paying customers, to endorse my site through recommendations and testimonials. Of course, the best recommendation is the completely spontaneous expression of admiration from a satisfied customer. But I also offered incentives for testimonials as well, like a free report, or entry into a prize draw.


Although this method cost me a small amount of money, it became an extremely effective way to advertise my website when I started to use ezines that were related to my target market. Initially, because each ad. was so cheap, I placed them in all kinds of ezines, some of which were pretty remote from the products and services I was selling. Then I wondered why I wasn't making many sales from these particular ads.

So you need to do your research before placing any advertisements. Pick the ezines that are the best fit for the specific products and services you're advertising. Eventually I learned that the closer the fit between the ezine and my market, the more sales I made.


Developing your own affiliate program for your own products and services can be a hugely powerful part of your advertising campaign. I used this strategy to advertise my website and couldn't believe the difference it made to my sales figures. And when I tweaked the program to improve it, for example, by offering more generous commissions and including resources for my affiliates to use in their campaigns, my profits went through the roof.

This technique does involve some expense. You will need affiliate software to track the activities of your affiliates, and there will be other expenses such as the design and creation of promotional materials for your affiliates to use. But the results will be well worth the investment.


These are some of the free, low cost and cost effective methods I used to advertise my website when I started out. They are all quite easy to do when you've learned a few basic lessons about internet marketing. Re-investing your profits from early successes into more sophisticated advertising campaigns can take you from a small time business to huge profits over a period of time. But you do have to be smart enough to choose the tactics that work best in your market.

I hope these few paragraphs help clear your mind a little about the best and most cost effective ways to make your website work for you.

About the Author

For more information and for a FREE One Hour Seminar on how to grow a five figure daily Affiliate Program overnight, click here

Monday, December 15, 2008

More web traffic with the Effective Use of Keywords

by John Leigh

If you have your own product, service or affiliate product, making web pages that are Search Engine friendly, resulting in more web traffic, does not need to be complicated. What you need to do is make each page of your site a unique entity and use the right keywords.

Get the Keywords Right

Make sure the keywords you select meet your marketing criteria. Do not use words which are too general.

Use words that are more specific, this will result in a higher ranking for your site. It is also important you choose words which are suitable to your website, web page, product or service.

Always Include keywords in your Page Titles

A lot of people building a website will use either inappropriate names or their company name in the page's titles. The best thing you can do is include appropriate keywords in your title. This is they way people carry out searches on the Internet, they type keywords into the search engines.

Include keywords in your Title Tags and Meta Tags

For each page of your site, include the appropriate keywords within all the page's tags. Also, take time to go over the Meta description that you use. Any description you use should be alluring and interesting to those who are visiting your website. Include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.

Using Keywords in the Content

Make sure you include keywords in the content of your website and web pages as well. But remember keyword density. If you overuse the keywords, this will be classed as keyword spamming and your page may be discounted by the search engines.

The best way to Determine the Keyword Selection for Your Site

Making a website search engine friendly is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

Keyword Selection

Determine what your pages are offering and which words that your potential visitors might use when searching for the pages of your site. Create keywords which are based on those words.

For the full optimization of keywords on your site, It is recommended by many that you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down.

Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider's do, so emphasizing your keywords from the top left and down is a good way to design a site.

When selecting keywords, you need to determine whether the keywords are too popular or competitive. If during your research, you find many sites already competing for high rankings using your chosen keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. It is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.

Remember, when you are refining your keywords, keep in mind that many searches carried out on the net contain three words or more (long tail keyword search). So someone searching for answers on the Internet will often phrase their search term as a question. Optimize your pages to their full extent, and try to think like the person who is searching.

Check out the Competition

A great way of getting ideas is to check out the competition. Just carry out a search using keywords that you already know, and that you would like to target. Click through the top sites that come up in the results. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page.

It is easy to view a sites HTML code, all you do is click on the "View" button at the top of your web browser page and then select "Source" or "Page Source".If you develop a list of keyword phrases, you should be able to optimize each and every page of your site for the search engines.

About the Author

John Leigh is an Internet entrepreneur and publisher, with a passion to help others.

If you have your own affiliate program or web site and you want loads of people promoting your website orproduct and take your business to the next level, then visit and take a look at the FREE comprehensive online training video, and

Friday, December 12, 2008

Affiliate product page

by Michael John Arnold

An affiliate product page can be very useful in that it can serve a number of purposes. It can promote one or more of your affiliate programs and really get your visitors to focus on your affiliate products.

Tips to increase profits with your affiliate product page:

Find a problem: If you want your affiliate product page to be successful you will need to focus on a particular problem your chosen market has and choose the affiliate product that will solve it for them. You can do this by means of a landing page. This page will draw potential customers to your sponsor's website. It will focus on a special problem that is popular with your market. Your affiliate product page will pre-sell the affiliate product to resolve the problem and have a call for action to click onto your sponsor's sales page.

Targeting your special market: Always remember to target your affiliate product page to your particular niche market. This is very important because if you aim for a general market you will not make much money.

Pre-sell do not sell to your potential customer: Selling is your sponsor's job. Driving warm ready to buy leads to your sponsor's sales page is your job.

Different affiliate product pages:

• A single affiliate product page can be a review or article pre-selling a particular affiliate program. As discussed above you can write an article about a specific problem and introduce your product with a call for action.

• All your products on one page: A different way to sell your products is to have an affiliate product page. This will put multiple related affiliate programs on one page. Visitors can see at a glance what you are offering and feel free to make their own choices. It is rather like an offline department store.

Driving traffic to your affiliate product page:

• Blogging : blogging is a fun and popular way to promote different areas of your site. You write a short article that will attract your specific market and then add a link to your product page. You need to blog everyday and keep it concise and interesting to your readers. As your readership grows your visitors will increase.

• Article distribution: This is one of the most powerful ways to promote your affiliate product page. You will write articles on subjects that interest your niche market and include a link to your affiliate product page with your bio.

• Search engines: optimize your affiliate product page and submit it to the search engines. Once you are ranked with them you can expect some great traffic to your affiliate product page.

• Google Adwords: This is one of the fastest most targeted promotions you can do. Be careful to read the tutorials carefully and not spend too much money in bids. Also remember to monitor your campaigns in detail.

If you want to cut down the learning curve quickly then try learning from the experts at

About the Author

Michael John Arnold provides Internet Marketing tools for the novice to the expert. The videos will guide you through the process to insure your online success.

Thursday, December 11, 2008

How Sticky is Your Website?

by Laura McNeil

The stickiness of your website is determined by how often visitors come to your site and how long they stay.

If the majority of your visitors are coming once and leaving in 30 seconds or less, your website is not very sticky. But more importantly you are not building a relationship with your visitors.

Here are some ways you can make your website stickier with content and build a relationship with your visitor.

Update Your Content Frequently

Provide good, fresh content. Content really is king and will keep your visitors on your site longer and keep them coming back again and again.

Update your content on key pages. Most of all make it useful and free.


Update your blog frequently-daily is preferable-and give your visitors lots of original, useful content in your blog. Your blog is an outstanding way to drive repeat visits to your site.

If what you write is interesting your visitors will keep coming back to see what you are going to write about next.

Also, allow your visitors to leave comments on your blog. Visitors like being able to interact with you this way. They will start asking you questions as well as making comment.

You will be perceived as someone they can trust, who gives them useful answers. They start to feel they have a relationship with you.


Provide visitors with useful content in your newsletter.

Give them helpful advice, links to other sites they would find helpful, make sure the information is new, not the same old thing they have already read in a dozen other newsletters.

Make it easy for your visitors to sign up for your newsletter by requiring minimal information-just their name and email address.

Put the sign up for your newsletter on every page of your website, not just your homepage. Encourage them to tell their friends about the newsletter.

Determine how often you will send the newsletter and let them know that when they are signing up.

For instance, my newsletter sign up box says it is a bi-weekly Marketing Tips newsletter. So my visitors know how often they are getting it and what it is about before they sign up for it.

Respond to Inquiries Promptly

If you were asking someone a question, what time frame would you expect an answer in?

I expect one in 24 hours and that is what I tell my visitors they can expect from me.

I want them to know they are important to me and I value their time so I am not going to make them wait a week to hear from me. Chances are if I do, I will never hear from them again.

Responding quickly shows your visitors you care about their problems and want to help them.

Design a Visitor Friendly Website

Make finding what they want easy for your visitors. Do not make them click multiple times to find what they are searching for. Visitors come back to easy to navigate web sites.

Have a friend test your website. You may find it easy to navigate because chances are you put it together in what was a logical sequence for you.

That may not even be close to how your visitor thinks it should work. Be open to suggestions for changing it and making it more user friendly.

Implementing just a few of these suggestions will help increase the stickiness of your web site and start you on your way to building long lasting relationships with your visitors.

About the Author

Laura McNeil ( is a B-to-B copywriter specializing in direct mail and online marketing for Software, Consulting and Technical companies. Find out more at

Wednesday, December 10, 2008

Which Affiliate Marketing Network Program To Look Out For When Promoting?

by Alexander Gorbachev

There are many horror stories about affiliate marketing network programs. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. It is obvious you want to be with an affiliate marketing network program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate marketing network programs out there.

Why participate in an affiliate marketing network program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate marketing network programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate marketing network program to promote? Here are some tips you may want to look over before choosing one:

1. An affiliate marketing network program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for an affiliate marketing network program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedback.

5. An affiliate marketing network program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate marketing network program imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate marketing network programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time. The affiliate marketing network program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program. Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate marketing network program you will be promoting on.

Knowing the kind of affiliate marketing network program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

About the Author

Alexander Gorbachev invites you to visit his home based business website for information you can trust. If you are a home business opportunity seeker he will help you. Also you will get "$100 a day income system!" And The Good News...He is willing to share this exact system with you today... ABSOLUTELY FREE!

Tuesday, December 9, 2008

What Makes a Good Church Web Design?

by Lynne Gabriel

The most important factor that your church website should have is the right and complete information about your church. This is the main thing you should consider when making your church web design. It should contain all the vital and necessary information that visitors should know so they could get to know your church better. This is the major reason why people like you set up a website for your church.

All you need to put in the homepage is a little introduction of your church and include some instructions on how visitors could learn more about different aspects of your church by using the navigation buttons on your church website. Church web designs with just the basic information in the homepage persuade visitors to explore more areas using different navigational buttons so you have to make sure that your church web design has easy to use and easy to understand navigational options.

Make sure that you church web design has a main menu located either in the homepage or a separate page. This will give visitors easy access to whatever information they need to get. All the major aspects of your church should have their own spot in the main menu like mass schedules, history, and other services. This will let visitors go directly to their desired information.

Never forget to add a link or button that will give visitors your contact information in case they would have any further questions. Make sure the contact information is updated and still exists. You should be available to answer their questions through these contact information.

Avoid putting long introductions because this will bore the visitors and they are more likely to click away from your church website. You should opt for a short and direct to the point introduction for your church web design. Church web design must be simple and must suitable for a serious and respectable church like yours. Your church web design should be pleasing but it must be done in a tasteful and proper way.

The church web design should have a professionally made web header. The header could consist of graphics and images that will reflect your church. Avoid flashy graphics as they are not suitable to use on a church website. You could also include some banners in your church web design. You could use these banners to advertise your church website. Talk to your web designer to make sure that he will only use appropriate text font and color for your church website.

Your church web design should be simple but catchy in a way that it will catch visitors' interest and make them want to know more. You can do this by putting good content in every page. At the end f the page, you could put a little glimpse of what information they could see on another page. This will convince them to search your website more. If you are not that good in writing content, you could hire a content writer to handle the job for you.

A good church web design attracts visitors and keeps them in the site as long as possible until they have covered almost every area of the church website. All it takes is finding a good web designer that will create and design your church website.

About the Author

Lynne Gabriel is the owner of - a church website design company based in Houston, TX. build visually-appealing, user-friendly, and easy-to-manage custom church website design.

Monday, December 8, 2008

Blogging Can Promote Your Business Website

by Paul Coulter

The word blog comes from the phrase "web log". A blog is simply an online journal that people post to on the Internet for others to read and make comments. Such a blog is often used by an Internet user to write about a topic of interest. Blogs can be of any nature -- personal, religious, political, business.

If you have a business website, you can use blogs to show your products and services to the world. Blogs are great marketing tools. You can start a blog for free. You don't have to have a website to get started.

Keeping Your Visitors Interested

Attracting a consistent flow of visitors to your blog will require that you keep the content on your blog interesting and fresh. If you own a business, you can keep your customers current on the newsworthy items that relate to your industry.

Get the Attention of Search Engines

It's not just the visitors to your blog who will appreciate fresh content; the search engines will too. If you keep your blog updated frequently, you will keep your visitors happy and the search engines satisfied. You will be viewed by both as an expert in the field, resulting in a higher search engine ranking.

Using Natural Backlinks

If the visitors to your blog enjoy the content you, provide they will most likely add a link to your blog from their social networking sites, websites, and blogs. This will increase the ranking that you receive from the search engines.

Advertising Your Business With Blogs

You are allowed to advertise your business with blogs. Blogs are a great way to inform your existing customers of any updates to your products and services. A blog will allow your customers to leave comments as well. This feedback will help you to take into consideration any problems your customers have and provide future customers with a great testimonial to your business.

Free Blogs

You can usually get a blog going at no cost. There are sites online that offer free blogging services. These blogging sites will make it very simple for you to get started blogging in no time. Your blog can use templates, which will give it a very professional appearance.

Making Money with Your Blog

You should receive plenty of traffic if you have fresh, original content on your blog. You will be able to put advertisements on your blog to take advantage of the traffic you are generating. There are many forms that the advertising can take like banners and links. You can use Google's Adsense program to have the ads placed right on your blog with little effort on your part. Adsense will make sure that the ads are related to the content on your blog and you will earn money every time a visitor to your blog clicks on the ad. You can also check out affiliate programs that allow you set up a link on your blog to the company's website. If a visitor to your blog clicks on the affiliate link and buys something , you will get be paid by the company.

It's easy to get started blogging. There really is no reason why you should wait any longer. There are millions of businesses that are using blogs to promote their businesses. Your business could be among them.

About the Author

Paul Coulter is an Internet marketing professional who specializes in Mississauga Web Design. For more information, or to inquire about his services, please visit:

Friday, December 5, 2008

The Keys to Long-Term Affiliate Marketing Success

by Michael Warren

With the Internet's availability along with extensive resources, making money from your computer can be easier than you think with a solid affiliate marketing strategy. If you have a blog, or a company website, you may be missing an opportunity to make money. If you do not have a product or a service to sell, affiliate marketing is just for you.

How much a person can earn with web-based affiliate programs depends a great deal on several factors, including a well-thought-out affiliate marketing strategy, savvy and picking the right programs.

Each affiliate program wants something from its affiliate associates in return for the money they will bring them. For many the "thing" they want is a sale, which means that if a potential buyer clicks to their site from yours via a banner ad, but that visit does not result in a sale, then nothing is paid out. Even if the same buyer goes back to their site, averting yours, and buys the next day, normally there is no pay out to you.

Focus your endeavors

Take some time to browse the affiliate programs available and choose one or two that meets your own criteria, such as profit per unit, ease of selling, etc. Once you have read the companies affiliate program information, which will tell you what they expect in order for you to join the program, you can then design a site specifically around those programs.

For instance, there is one program that sells an eBook on how to write a book in two weeks that offers an affiliate program. If you were to research this and decide you wanted to use this as your focus, you could build your site around the product. Purchase it yourself, read it, perhaps even write the book it states you can write, and then talk about it on the site. Become an advertisement for the product, and, naturally, include plenty of easy-to-find links to their sales-front.

Once you have your product and your site designed around it, you would market your own website by submitting it to search engines, going to link exchanges, adding it to the signature line of your emails; anything you can do to get people to visit your site. It really is a numbers game; the more visits to your site, the more changes someone will really like what it has to say and follow your links to the product.

What are the next steps?

Take a good long look at your current web-presence. What kinds of goals are you hoping to gain with affiliate marketing? Do you want to make six figures a year? Do you want to make a few hundred bucks a month? Do you want to make enough to cover the costs of running your web site, and no more?

Once you have answered the above questions, take time to visit affiliate directory sites; be aware that many of these are doing exactly what you are hoping to do by turning your visit into a sale. Most, however, do provide a healthy directory of programs for you to research.

Locate the affiliate programs that make the most sense for your web site and take some time reading their rules for partnership. Select the ones that pass your criteria and sign up!

About the Author

Michael Warren is a successful internet marketer, and the owner of Newbie Web Marketing 101. He helps people promote their online business by offering his expertise in proven internet marketing strategies. Learn Three Legitimate Ways to Make Money Online Right Now!

Thursday, December 4, 2008

How to Write Great Blog Posts That Get Attention

by Graeme Pearce

With millions of blogs posts fighting for readership online and with thousands more being created every day. You need to make yours blog postings stand out above the rest. Here are some suggestions for making your blog posts stand out from the crowd.

1. The first thing someone reads is the post title so write each post title that grabs the reader's attention. Your title should both wet the reader's interest and be informative. Do not write "Blog Writing Advice"; instead, say "The Best Kept Secret to Improving Your Blog Writing." The longer titles have the advantage of describing in detail what your post is about. 8 to 12 words work best.

2. Keep sentences short and clear. A little goes a long way. Readers are busy people and they will not spend hours-reading fluff. Use strong language. Start a new paragraph every few sentences, and limit each post to 250 words, if possible. If you cannot write it in under 250 words, split it into two entries.

3. Break up the text. Use numbered lists, bullet points, and subheadings to make your posts easy to scan. A lot of white space on the page is a good thing, It allows your reader to take mental breaks and lets the knowledge soak in. This technique puts some distance between your writing and all those distractions like the constant clutter of banner ads and side text.

4. Keep current. No one wants to read old news. Your job is to keep up to date so your readers do not have to themselves. Read newspapers. Search the web for references. If you write a blog about blogging, subscribe to Google News Alerts using keywords related to the field, such as blogs, podcasting, instant messaging, business letters, memos, and business reports, so you will always be well informed. Posting items from last month or last year will lose your reader's interest.

5. Be bold. Being timid is an easy path to anonymity. Do not be afraid to create and state your opinions. There are some situations in which objectivity rules. But you have to give people a reason to read your blog and not the person next door. Be accurate. If you make a statement, be prepared to back it up. Know what your sources are and quote them accurately. Do not post misinformation.

6. Contribute to the conversation. Links are great but then what? Do not just post links to the same tired sites, offer your reader something new. Contribute to the conversation. Your goal is to be the site to which everyone else is linking so you had better have something to say.

7. Stay focused. Once you have defined the theme of your blog, stay on it. A blog about sky diving has no business posting about the latest innovation in swimming. Such a deviance will only confuse your readership and destroy your virtual authority.

8. Use key words liberally. Keywords are key. They harness your blog's search engine potential when you fill your title and post with effective keywords that helps interested readers find your page in the amongst all the others.

9. Be consistent. Keep a schedule and stick to it. Post frequently at least several times per week if you want to increase your potential of attracting new readers. If you let your blog languish for weeks without updates your audience will move on to fresher blogs. Maintaining an informative blog that people want to read takes hard work and good writing skills. Find what makes your writing unique and flaunt it for all it is worth.

About the Author

Increase your website profits, Discover how at

Wednesday, December 3, 2008

How To Use a Safelist for Long-Term Success

by Larry Rivera

To become effective in learning how to use a safelist, first you must inform yourself of what a safelist is about. Basically, it is a list of opt-in subscribers who have permitted you to send them information regarding your products or services. This is unlike a spam, which forwards unsolicited emails to various email addresses.

Get Positive Responses Through Safelist Advertising

Several internet marketers dismiss safelist advertising as a waste of time. To a certain extent, it is true. However, there are tips to help email marketing work to your advantage. Here are a few ones you can use:

1.Do not sell upfront. - With a safelist, you seldom expect purchases on the spot. Instead, you can provide free information that will rouse your prospects' curiosity and encourage them to visit your site or see what new products or services you have available. It is also your key to finding long term customers.

2.Use a catchy or attention-grabbing email subject. - Unless you have a subject that will rouse their interest, most people will not bother opening their emails. This is related to what most gurus say about safelist being a waste of time. Therefore, be creative and make them an irresistible offer.

3.Highlight the benefits to the customer. - Focus on how your product or service can help improve your customers' lives. Appeal to their emotions, but make sure that it sounds genuine.

4.Avoid excessive links. - A link to your website or your affiliates' site should be enough.

Maximize Your List

Online marketers often wonder how they fail to get positive results despite of tremendous efforts on building a safelist. What they fail to realize is that gathering a list is not enough, there are several factors to consider.

Poor safelist performance result from untargeted lists. Even if your subscribers receive emails from your company, if it is not of the recipient's interest to avail of your product or service then you cannot expect to generate sales. Therefore, when gathering email addresses, you have to make sure that the people on your list are possible customers.

Another important factor to achieve better result is the frequency of sending emails. As much as possible, refrain from sending daily emails because it might annoy the person and force them to unsubscribe. Meanwhile, monthly emails prevent you from updating your subscribers whenever you have any new product, service, or promos available. You can opt to send emails on a bi-weekly cycle.

The same goes with the volume of emails you send. Do not flood your subscriber's inbox with tons of emails that they will not read anyway. Instead, send them substantial emails that include all the information they might find useful and provide the necessary links. Also, refrain from sending the same email content more than once.

Benefits of a Safelist

Creating a safelist is a cost-efficient way of promoting your products, as well as that of your affiliates'. As long as you take note of the tips above, you will be able to maximize the list of emails you have gathered and spread the word about your business.

The best thing about email marketing is that you constantly update your subscribers about any new products that they might avail of, instead of one-time advertisement. Hence, even if they do not avail of your products or services now, they might in the future. Indeed, a safelist is an effective tool to bring in long-term customers.

Once you've learned how to use a safelist effectively, you can bring in more traffic that can be converted to sales but without the expensive advertisement costs.

About the Author

Hi, my name is Larry Rivera. I am a successful Internet Network Marketer. Are you in a network marketing company? Are you making money? If you keep doing what you are doing you will keep getting what you are getting. Wanna change that?

Tuesday, December 2, 2008

Your Website Is Real Estate

by Cecilia Sherrard

Blog and website owners have many tasks on their plate and tons of new features and tips to mull over. One of the basics for blogging and webmastering for success is remembering the way real estate works when designing and adding value to your site.

You can't just pile on the widgets and backlinks and forget them just like you can't just buy a home and not keep it up, maintain it or update it. Frequent house cleaning is required and you need to periodically check that all those links and widgets are still active and up to date. You'll do your site harm if you're linking to dead links or sites where content has changed beyond your set standard.

Your sidebar is your driveway and sidewalk. Your sidebar will typically be filled with color, many different advertisements and widgets. Just like walking onto a property for the first time, people judge the rest of your home/site by how they are greeted on the approach. Tone it down. Keep it minimal if possible and if not, organize your space so that the ads mesh well together and there's nothing offensive to your site or content.

Selecting the perfect paint colors is the same for your website. You wouldn't paint your living room black and accent it with fluorescent yellow and green, would you? You want your home and site to be a relaxing oasis and have a welcoming feel. Visitors will likely stay longer if they feel comfortable. Stay away from too many combinations as it becomes too busy. Your call to action and award winning article will be swallowed in the over abundance of colors. You're selling your site to your viewer. You may even be selling a product or service. While online, you can't sell face to face so the next impression are the colors that hit your readers upon entry. Depending on your site's subject, your personality or the personalities you're trying to attract, here are standard colors, what they're associated with and what type of psychological emotion they invoke in people:

PURPLE - feminine, luxurious, eccentric, royal, dreamy.

BLUE - success, sincerity, trust, professional, power, truth, respect, seriousness.

ORANGE - cheap, young, vacation, comedy, celebrating, fun.

WHITE - safe, simple, clean, conservative, inhibition, innocent, pure.

PINK - teen, youth, party, fun, baby, maternal, feminine, soft, sweet. GREEN - eco, outdoors, money, winning, animals, life, serene, global, political, healing.

BLACK - attitude, seriousness, negative, dark, gloomy, cover up, secret.

BROWN - earthy, homey, eco, nature, simple, safe, emotional, warm. YELLOW - loud, action, seasonal, youth, fun, questioning.

GREY - business, safe, calm, trustworthy, neutral, reserved. RED - bold, loud, statement, call to action, attention, adventure, definite, passionate, danger.

Keeping it simple is a nightmare but necessary. After having a website or blog for years, you've accumulated widgets and social networking buttons galore. You're becoming a Realtor's worst nightmare, a pack rat. We don't like selling homes that are cluttered and it's one of the hardest things to get the owner to recognize. We're all guilty of buying new gadgets, adding new shoes to the closet and new buttons and features to our sites. It's time to declutter. What do you absolutely not need on your sidebars? What hasn't brought you an eyeball in months? What site that you're required to link to can fit on the very bottom of your page tucked away from eyes? Ticking clocks and calendars are a waste of space. You may think they look great and while they might, get rid of them. Thanks for the redundant reminder, but everyone online has a clock and calendar on their taskbar.

Walking into a property or website should positively land that first impression. If you walk into the front door and there's an odor or seventeen vases of fake flowers poking you, you're already wanting to leave. If you arrive on a web page and there's an overwhelming feeling of panic attack, it's time to step back and reevaluate. Pick someone's style you trust and ask them to critique your homepage honestly and brutally as you would your home. Listen to the ideas and criticism. Get a few more opinions and compare them. Look at your header. Is it too large to see content? Do your viewers have to scroll for miles beyond Adsense and widgets to get to the purpose? Do you have your favorite country song on loop hoping your visitors like it as much as you? What about ads or pop-ups asking them to sign up? I don't care how great of a writer you are or how lovely your homemade jewelry is, a good portion of your guests will be exiting. Hopefully they're not tripping over the pornographic dating ads in the driveway as they pick up speed.

Choosing your site's (location, location, location) is actually up to you. Many site owners or bloggers complain about the mighty three search engines not liking them. They like you, you just haven't chosen the location you want on the first page. See what the top ten are doing and have done to get there. Pick a few phrases you want to rank high for and evaluate the competition. Get an idea of what they're doing to achieve their results. Ultimately, if you want to get to where they are you need to write keyword and keyphrase rich content that has the proper percentage and range within your posts or articles. Properly adding a noticeable accent color to a room is the same with keyword placement. If you repeatedly use the accent color to the point of annoyance, it's no longer an accent but a forced theme. If you use the same keyword or phrase so many times that it's no longer reader friendly, the search engines and your guests aren't happy about it. Spreading out your desired words/phrases within the text creatively, the same with an accent color will provide a perfect harmony. It's noticed but not obvious. Not too much, not too little. A well placed writer on the search engines writes with both Google and their reader in mind in everything they do.

Making offers and negotiations are encouraged. If you're trying to step up your marketing campaign and shell out a few bucks for monthly or yearly advertising, shop the top sites that are ranked well and make them an offer. Don't be intimidated by their asking price or industry standard rates. Make them a fair offer and preferably long term so that the price is higher and they're foolish to decline. Don't insult but don't give too much. There's a fine line and negotiating is an art. Start with 10% off their asking price and contact them respectfully, enthusiastically and seriously. You can save enough over a few sites to get one for free. That's an additional backlink. Depending on the site it's on, it could tip you over the edge in the location department and increase your click through eyeballs.

Entertain and make guests feel at home on your website. Doing this properly will ensure they miss you and want to come back. Being rude to your guests by forcing them to see and hear things they didn't ask for and not designing or keeping up with your site, is a mistake.

It's my opinion that established websites and blogs in the future will have a higher value than today. More and more companies and bigger pockets will want sites that are already prevalent and have readership and earnings. If you build it right and keep making your visitors and advertisers happy, you may end up experiencing appreciation and be able to cash in on a future hot market. Invest wisely now and take proper care of your virtual real estate. For more information and other articles, visit my Ohio Relocation and home buying website/blog.

About the Author

Cecilia Sherrard is a full time Cleveland Real Estate agent. Her website and Ohio real estate blog offer useful tips, information and articles pertaining to all things home. From buying, selling, investing or financing, the Cleveland Real Estate team is ready to assist.