Friday, November 21, 2008

Improve Search Engine Rankings With This Technique

by John Hutchinson

Anyone new to online marketing needs to know the techniques to improve search engine rankings. You need to do this increase your traffic. Traffic is the visitors to you site. An online business won't survive without steady traffic.

The two main components you need are:

- Good content without verbiage or hype

- Good content with important keywords

Notice the emphasis on good content. That's really important and must not be neglected. However let's concentrate on keywords first.

A keyword is a word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered.

So now you know that your keywords have to be high on the internet surfer's search list. However, you'll have huge competition for the popular ones so it is best to choose keywords that are moderately popular as apposed to highly popular.

Here's where we introduce, 'long tailed keywords'. For example, the phrase 'internet marketing' is used by 640,000 of your competitors with around 138,000 people searching for it every month. However, if you use a term like 'internet business opportunity' you'll find 15,000 people a month searching for this and only 8,500 competitors.

Get the picture? Use long tailed keywords because you won't have as much competition. In the above example, you are 8 times more likely to be found using the moderately popular term.

And don't forget plurals. You may have noticed that earlier in this article I used the term 'improve search engine rankings' (plural). I could have used 'improve search engine ranking' (singular).

Both of these have a monthly search of around 8,000. Between the two that's 16,000 people searching for those keywords. The competition for both terms combined is only 3,500.

Look for unusual spellings. For example, 'home-based business' has a monthly search of 10,000 while 'home based business' had 85,000 but with a competition count of 164,000.

You are better off employing several less popular keyword terms whose search numbers when combined are as high as one popular term. However, they will have far less competition. You will find the best terms from any of the many programs on the internet. Some free, some not. Google it - but not just now. I have an important message coming up.

Untruths and half truths.

When you write articles and blogs, were you told about long tailed keywords? If you weren't then that is really an untruth.

And what about the tedium of all that writing? Were you told not to worry about it and just hire someone to do it for you? Or perhaps you were encouraged to get private label rights (PLR) to some pre-written scripts.

I believe that hiring a ghost writer to write for you is a good idea. However, the PLR work could be in the hands of a thousand or more people. Personally I would re-write any of this work to give it your own style. That way you'll always be providing original content.

I trust this has given you a better perspective on how to improve search engine rankings by using long tailed keywords. Do your research, be genuine and your online home-based business will eventually flourish.

To your success.

About the Author

John Hutchinson, The Oldie Newbie can provide help to improve search engine rankings in network marketing here and with internet marketing here