Wednesday, November 26, 2008

Squeeze Page Mastery, How to Build a Successful Squeeze Page.

by Ragnar Terjeson Miljeteig

There are many different list building methods, but using a squeeze/splash page or having a subscription form on your website or blog are the basics of many of them.

There are several important details that will affect how your squeeze page performs.

--- Traffic
- How targeted it is.
- Amount of traffic.

--- Design
- How well designed does it look.
- How does the theme of it fit the topic.

--- Content
- How sellable the content is.
- How many possible customers there are.

Squeeze page - Content
Although Content is important, it is not that hard to get the content of a squeeze page done, as it should just contain a few lines of it.

First of all the headline, your headline needs to catch peoples eyes, something that makes them curious, something that surprises them or something unique. All three if possible :P

A few tips on writing the headline is to, read it out loud to yourself and hear if it sounds good, ask people you know in a forum or your friends if it sounds good, track the results (which in a way is the same as asking the total amount of visitors their opinion.)

The key lies in finding several that you think sound good and then ask your friends and visitors which one they like better, if they like any. If you're hopeless with headlines try telling a friend what the newsletter/ezine/ecourse is about and ask them for suggestions. Follow the same procedure with the sub headline, if there is to be one.

The bullet points should be short, to the point, honest and let the visitors know the benefits. A common mistake when making a list of bullet points is that they only list the features and not the benefits. "- Discover how to build your list fast and free!" and then we have "- Discover how to build your list and start building a huge list of your own completely free!" What they will "discover" is the feature, what that will do for them is the benefit, a simple way of determining what the benefit is, is to ask "so what?" to the feature, also you should keep bullet points to 3 or 5.

Video Be yourself, don' try to imitate others, and keep the quality good enough but not overly good so that the visitors will never be able to load the video.

Audio Be yourself and keep it short, if it sounds good to you and your friends it usually is.

Squeeze page - Design

There are a few squeeze page designs that are rather effective, the traditional bullet point squeeze page, the bullet point squeeze page with audio, and a video squeeze page, a simple page with little other than a headline a video and an option form.

For a simple generator that helps you make a squeeze page for free visit: Instant Squeeze Page Generator If you want a more unique one unless you have a rather good html knowledge or skills with an html editor, and some skills when it comes to general design like header graphics etc. A good idea is to pay someone else to do it, someone you know makes good designs for squeeze pages, or simply a talented web designer that you trust.

If you want to do it yourself you need to have a basic knowledge of html to even make an ugly one, and for a decent looking squeeze page you need a decent knowledge of it or decent skills with a html editor program. For an excellent one you need to improve it all the time, and although your opinion is important the visitor's opinion is more important, so you should track the results you get, you can try to set this up in google analytics or search for "tracking" in google for a few tracking services, and by dividing the visitors with the number of subscribers find out if it's an acceptable conversion rate to you or not, if not then make some small changes and test it to see if it works better.

About the Author

Ragnar Terjeson Miljeteig is a Norwegian Student and Internet Marketer that writes a blog about Free traffic and List Building
For a large lens about building lists with squeeze pages go to Lens about list building

Tuesday, November 25, 2008

Making Money With An Opt-In Box

by Bob and Cindy Floyd

If you have been in the home business opportunity industry for any length of time then you have heard it stated over and over the money is in the list. The almighty list; everyone needs one, but who other than the big boys really has one?

Well if you don't have a good buying list then you might be wondering just how you acquire that almighty list especially when you're new to the game of internet marketing! Well first let me say that acquiring a list really isn't that hard. Shop around on the internet and you'll find literally a gazillion ads that promise you guaranteed traffic, or visitors they all use different verbiage but they are selling the same thing, a click to your website. Great! Wrong! So what?

What you need is targeted traffic that will buy from you. The almighty list is a list of buying customers. Now that is harder to get.

So if you haven't already figured this out, you need your very own squeeze page or website. Again, not hard to do, go to Wordpress.org or Blogger.com and setup a page you can direct prospects to. The big deal here is you need to be able to control the site. As a home business owner you need to be able manage the sight yourself. That's why I like using these two products; you don't have to be a web designer to make these products work for you. Next you need to have reason for a prospect to want to get to know you better. That can be in the form of a newsletter, some sort of training camp, e-book anything like that. You can create this, have a ghost writer do it for you or purchase PLR rights. And now here you go, you need an opt-in form.

What's an Opt-In Form?

A form that captures prospects information, that coveted information know as "The List". The prospect provides their information to you so you can begin to build your relationship and eventually a sale. Every business opportunity needs to capture this information and will have it in some form on their squeeze page or sales page.

But lately there has been a lot of talk about what should go on an opt-in list. Most big marketers want ALL your information: name, address, city, zip, phone, email, and if they could they'd take your first born. I have found that most people when asked to give away this much privacy for a free e-book will not likely give you good data.

So I like what many of the smart marketers are doing. Asking for just a little, name and email, get you on their list and then offer to send you their free CD so now if you want it you need to give them all the other info.

This works because by then your prospect trusts you and is willing to provide this data. Good tactic for all home business owners to understand and practice.

About the Author

Cindy is a full time internet marketing entrepreneur specializing in mentoring others to build a successful internet business. You can own your own business today that provides residual income for your future. To learn more about how you can secure your financial future... Go to: http://www.WealthDiscoveryProtfolio.com Visit our blog at http://www.BuildingOnlineBusinessSuccess.com for creating online business strategies.

Monday, November 24, 2008

Important Affiliate Marketing Terminology all New Affiliates Should Understand.0

by Kanaga Siva

Most affiliates new to affiliate marketing find the Affiliate Marketing Terminology they come across rather overwhelming. The enthusiasm with which they started sometimes ends up in despair simply because they are clueless about the terminology used. The sooner you learn and understand the Affiliate Marketing terminology commonly used the faster you will be able to promote the products or services in the most advantageous and beneficial manner. The other terms can be picked up as you go along.

Affiliate Marketing: Also known as Performance-Based Marketing is a system where referring sites receive a commission from merchants on leads or sales generated.

Affiliate Program: This is also known as Associate Program, Partner, Referral or Revenue sharing program. In this program the merchant rewards the affiliate for web traffic, sales or leads on a pay-per-click, pay-per-sale, or pay-per-lead basis.

Affiliate Agreement: Terms between a merchant and an affiliate that governs the relationship. This specifies the terms on which the affiliate will be rewarded for the visitors sent to the merchant's website. Affiliate Link: This is a unique URL tracking link that identifies the affiliate and sends traffic to the merchant's website. These links can be simple text links, images or product links, etc.

HTML Code: This is the lines of code that affiliates place on their web pages for linking to the merchant's site. This HTML code contains the unique characteristics that identifies the traffic as originating from the affiliate's website.

Pay Per Click: Merchant offers money often a small amount, to the affiliate every time a visitor is sent from the affiliate's website to the merchant's website. A payment is made even if the visitor he referred does not purchase anything from the merchant's site.

Pay Per Lead: Merchant rewards affiliates for conversions to leads. A lead could be filling a sign-up form, software download, participating in a survey, contest, sign-up for a trial, etc. Pay Per Lead generally offers mid-range commissions

Pay Per Sale: Merchant pays money each and every time a visitor sent from your website actually buys some product offered from the merchant's site. The money paid is much higher than in Pay Per Click or Pay Per Lead programs.

EPC: Earnings per hundred clicks.:This is the most commonly used terminology for determining the financial return provided by an affiliate programme. It refers to the average earnings of affiliates for every hundred clicks they deliver to the merchant.

Click Through: This is when a web user clicks on an affiliate's banner or link and is directed to the merchant's site.

CTR: Click Through Rate: This is calculated by dividing the number of clicks an ad receives by number of impressions made. Thus if a banner ad was shown 100 times and received 15 clicks it would have a click through rate of 15%.

Google AdSense: This Google programme offers website owners the opportunity to include ads from its pay per click advertisers. Website owners are paid a percentage of the click cost to advertiser when one of these AdSense ads is clicked.

Above the fold: Means the section of a web page which can be seen without scrolling. Links and ads above the fold are more likely to be clicked especially by webmasters when placing Google AdSense ads.

Two-tier Program: Affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second tier affiliates earn a commission, the affiliate above them also receives a commission. Multi-tier affiliate marketing also works the same way; the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

Residual Income: Here the affiliate gets paid not only once for every customer he has referred to the merchant's site but also he gets paid whenever the customer he has referred returns to the merchant's site and purchases other products.

An affiliate who understands the affiliate marketing terminology always has the advantage of comparing the benefits of the different affiliate programs and also promoting them to obtain the maximum rewards for his efforts.

About the Author

Copyright © 2008 Kanaga Siva.

Kanaga Siva is an Expert Author and has a wealth of experience in Marketing. You are welcome to visit his Website and Blog for Tips, Advice, recommended Affiliate Programs and for an Affiliate Marketing Experience that will help you Make Money from Home .

Saturday, November 22, 2008

US Thanksgiving week posting schedule

Beginning this Wednesday, there will probably be no articles posted. That may also be the case for the Monday/Tuesday after US Thanksgiving, but I'm just not sure yet.

I suspect we'll be back to our regularly scheduled program on the Wednesday after Thanksgiving.

For those of you celebrating, have a safe and happy Thanksgiving!

Friday, November 21, 2008

Improve Search Engine Rankings With This Technique

by John Hutchinson

Anyone new to online marketing needs to know the techniques to improve search engine rankings. You need to do this increase your traffic. Traffic is the visitors to you site. An online business won't survive without steady traffic.

The two main components you need are:

- Good content without verbiage or hype

- Good content with important keywords

Notice the emphasis on good content. That's really important and must not be neglected. However let's concentrate on keywords first.

A keyword is a word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered.

So now you know that your keywords have to be high on the internet surfer's search list. However, you'll have huge competition for the popular ones so it is best to choose keywords that are moderately popular as apposed to highly popular.

Here's where we introduce, 'long tailed keywords'. For example, the phrase 'internet marketing' is used by 640,000 of your competitors with around 138,000 people searching for it every month. However, if you use a term like 'internet business opportunity' you'll find 15,000 people a month searching for this and only 8,500 competitors.

Get the picture? Use long tailed keywords because you won't have as much competition. In the above example, you are 8 times more likely to be found using the moderately popular term.

And don't forget plurals. You may have noticed that earlier in this article I used the term 'improve search engine rankings' (plural). I could have used 'improve search engine ranking' (singular).

Both of these have a monthly search of around 8,000. Between the two that's 16,000 people searching for those keywords. The competition for both terms combined is only 3,500.

Look for unusual spellings. For example, 'home-based business' has a monthly search of 10,000 while 'home based business' had 85,000 but with a competition count of 164,000.

You are better off employing several less popular keyword terms whose search numbers when combined are as high as one popular term. However, they will have far less competition. You will find the best terms from any of the many programs on the internet. Some free, some not. Google it - but not just now. I have an important message coming up.

Untruths and half truths.

When you write articles and blogs, were you told about long tailed keywords? If you weren't then that is really an untruth.

And what about the tedium of all that writing? Were you told not to worry about it and just hire someone to do it for you? Or perhaps you were encouraged to get private label rights (PLR) to some pre-written scripts.

I believe that hiring a ghost writer to write for you is a good idea. However, the PLR work could be in the hands of a thousand or more people. Personally I would re-write any of this work to give it your own style. That way you'll always be providing original content.

I trust this has given you a better perspective on how to improve search engine rankings by using long tailed keywords. Do your research, be genuine and your online home-based business will eventually flourish.

To your success.

About the Author

John Hutchinson, The Oldie Newbie can provide help to improve search engine rankings in network marketing here http://www.network-marketing-truths.com and with internet marketing here http://www.SolutionsWealth.com/free-downloads.html

Thursday, November 20, 2008

How To Make Money Blogging

by Stephen Meyer

In today's world of online print it is easier than ever before to start making money with a blog. At one time the job of a writer was one of the most lucrative jobs a person could have while at the same time it was a direct path to poverty. Either you made money or you did not. Blogging for money has changed the way money is earned with print.

While in the old days, individuals in the writing profession had to rely on other people to earn; it is much easier today because a writer can easily generate an income by using their skills in business. Hard as it may sound, this endeavor can indeed be an easy-to-achieve possibility with the use of blogs. Surprising, as it may seem, you can indeed be making money with a blog by just whipping up your hidden writing talent.

It doesn't matter if you have been typing out pages on the Internet for years or just starting out as a blogger. Making money with a blog is something anyone who is willing to put in some effort can do. Here are some few tips that could help you do so:

1. You can earn money with Google. While Google may still be a search engine it is also a very strong business enterprise that is worldwide offering the ability to make a substantial income. You can earn from Google by using their free service known as AdSense. All you need to do is have a blog and sell space within your page for ads to be posted by AdSense. The service would then allow you to display ad units - ad boxes - that would display advertisements related to the topics you write about in your blog.

For instance, you wrote about the sweater you just knit, and then the ad unit might display ads about sweaters or knitting. Every time your visitors click on any of these ads, you would get a certain amount. When your earnings reach at least a hundred dollars, Google would then send you a check.

2. Promote Other Profitable Sites- a lot of online businesses offer affiliate programs. These work by you having their ads posted on your blog. When a visitor clicks the ad and then purchases something from that company, you would then receive a commission or a referral fee. A lot of the bigwigs of Internet shopping run such programs including Amazon.com, LinkShare, and Lands' End, among many others. The percentages you can earn from their sales vary depending on the company's policies.

3. Be an Ad Salesman - The downside of Google ads and affiliate programs is you do not really have much control on your earnings and the ads that are displayed on your blog. If you want to play more seriously in the ad selling game, then you can use BlogAd's free databases where you can set prices for advertisers to post your blog. Some companies look for blogs that match their products and services and rent ad space the way they do with those traditional billboards you find along the freeway. You ad space can then be leased for a certain period of time. All that is required is for you to pay 20 percent to BlogAd.

4. Pass the Hat - While begging may not be so attractive as a means of getting many, doing it in style - online, that is - could be quite appealing, and not to mention profitable. There is nothing wrong about asking for money, and you could indeed make money if you ask nicely or if people like you (and your blog).

Many blogs have donation buttons on them. And true enough, many avid fans and visitors may be willing to share some of their wealth to you as a sign of appreciation for your well-written, compelling, and riveting blog. Donation buttons may be availed from PayPal, the famous escrow service, who would get a little out of your earnings when people do decide to spare some change. Similar options are offered by Amazon (Honor System) and BitPass

5. Start a Gift Shop - if your blog becomes popular enough that hoards of people all over the world visit it everyday. Then you may then profit from selling souvenirs. And the good news is you would not have to press your logo on those T-shirts or coffee mugs, CafePress would do it for you. CafePress offers to sell for you anything from those cute buttons to daring thongs. The selling price is up to you; you just need to pay them the base price of the products.

Making money out of a blog is not as hard as it seems. But of course like in any other moneymaking venture, you have to do your job and do it well. Soon enough your days as a poverty-stricken bard would be over and you could be making money with a blog.

About the Author

Stephen Meyer is an experienced home based business owner who offers many Internet marketing opportunities that can help any one succeed. You can see his opportunities at http://www.itcanhappen4u2.com/ . If you need FREE business tools you can get them here, http://www.itcanhappen4u2.com/freeoffers.html

Wednesday, November 19, 2008

2 Steps in Writing an Effective Web Copy

by Althea Tan

Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with keywords, all in an effort to jack up the chances of your site landing on the top results of search engines.

These pointers, of course, are grounded on the assumption that people who go online to perform searches on engines hardly have any time to spare to click where the links go. They think that people are so pressed for time that they just look at the list of results and pick the links that appear to suit their inquiry best.

It's true, but there's more.

Get people in…

Over the years, search engines have become the single most important tool to answer people's needs online. On the surface, their appeal lies in the simplicity of the interface of most search engines. This appeals to both to the tech-savvy who is looking for clarity and the technophobe who is after convenience. Because of their sheer usefulness, businesses and other profit-oriented entities have relied on search engines to lure customers in.

Given the current generation's diminutive attention span, plus the sheer volume of sites competing for users' attention, catching--and sustaining--the attention of prospective customers is vital to the success of a search engine-driven Internet campaign. Most information available online will point to technicalities that enhance the chances of getting someones attention. And for good reason. Most often a split-second glance is all you get. If you blow it, there goes your business prospect up in smoke.

As such, emphasize on the basics. A good page title reels people in. If possible, you want your title to not only capture the essence of their inquiry, but capture it verbatim. To online users, there is nothing more satisfying than finding a webpage that tackles exactly what they want in its title alone. A click, in this case, is almost automatic.

For the more discerning user or on a topic that is so popular that several webpages capture it verbatim, the next level of competition is in the META description. In Google, for instance, the META description appears to describe the link. Often, these are the only two chances you get in terms of attracting visitors and hits.

…and get them to stay

The second part of writing effective copy for the web is the need for the piece or page to be ultimately convenient, clear, and useful. For this to be possible, a copy should be short and sweet and apt, always complete, never superfluous and flowery, and always engaging. Remember, getting the bite is one thing, reeling them in is another.

Also, web copywriters need to understand the peculiarities of the online audience vis-à-vis the broader audience in general. It does not end in carefully selecting keywords and phrases; it is enticing an audience but not failing them and keeping true to your promise.

About the Author

Copyright (c) Althea Marie Tan - The Content Annex is a content development company that offers comprehensive writing solutions for busy entrepreneurs. Visit http://www.thecontentannex.com for more information.

Tuesday, November 18, 2008

Multilingual Search Engine Optimisation - The Real Issue Exposed

by Anton Stoutjesdijk

Statistics indicate that of more than 1.4 billion individuals worldwide who use the internet, no more than 440 million internet users speak or read English. Is it any wonder that multilingual search engine optimization is becoming the new trick of the trade to pull new customers? After all, by not reaching out to the non-English speaking populace, you aren't selling your products to a world of people who might well be willing to buy them.

Of the global internet user population, more than 500 million are located in Asia - that's more than any other continent in the world. In China itself, the online community has soared at a rate of 755% since 2000. It has already started changing the playing field on the financial markets and the internet is about to follow.

Levelling the Playing Field

One has to consider the Internet in its entirety - a vast, almost endless, network of computers, of people and of information. It has had a globalizing effect in which the borders of the real world have ceased to exist; well, most of them except perhaps the language barrier.

In fact it would be prudent to consider the state of our current online English market where evolving Internet technologies have become more freely available to everybody. This in itself has levelled the playing field by providing smaller companies with limited advertising budgets with the same marketing opportunities as well-funded conglomerates with their immense marketing budgets. In addition, it wouldn't be wrong to suspect that our online English cyber-sphere has become saturated with marketing ploys and tactics.

Multilingual Search Engine Optimisation

So what can we hope to gleam from all of this? Well, for one thing, multilingual search engine optimization will be the new 'sliced bread'. It will mean an expansion of the playing field and an evolution of the economic possibilities on the Internet. New markets will open up with exciting and refreshing marketing possibilities. It will even change our current target audiences and expose them to new and exciting ideas, technologies and products. These are things that are on the verge of happening. In a couple of years, it will be in full swing.

Of course, many will wonder about the associated cost with regard to multilingual search engine optimization. Will it be an expensive affair? Many seem to think so. But consider this: although the English-speaking online community only represents about 30% of the global online population, English is in fact a second language to many and a lingua franca, even if only on a basic level, to many more.

In the end multilingual search engine optimization may perhaps only be needed to catch those Mandarin and Spanish native speakers as they perform their searches on the internet. The real issue, however, will be to identify the keywords from the perspective of the Chinese, Indian or Spanish internet user. Will their geography play a role? What about politics and culture? Looking at all these questions, the real issue is not whether to implement multilingual search engine optimization as that is almost a given; the real issue is to be able to find the English SEO service provider with an intimate knowledge of the minds and language of the international audience.

About the Author

Anton Stoutjesdijk is a professional SEO copywriter, University MBA lecturer and the director at New Frontier ltd, a professional multilingual SEO copywriting agency, assisting businesses generate more leads through articulate and quality focused content. For more information and a free consultation, visit http://nfrontier.co.uk

Monday, November 17, 2008

Everything You Need to Know to Create an Effective Email Signature

by Lori Gorman

The power of an email signature has been terribly underestimated. An email signature is that short little blurb that is attached to all your outgoing emails. This can be set up through your email provider to be attached to your emails automatically. This will serve as a reminder to your readers of who you are and what you have to offer.

There are few people that actually take advantage of this powerful marketing tool. Those that do, tend to go about it the wrong way. This article will provide some tips on creating an effective email signature.

The first thing you want to include in your signature is a link back to your site. Please remember that not all email providers will allow active links. Formatting your link and using anchor text may backfire if your link shows up as plain text to your reader. Always include a simple link that can be cut and pasted into a browser.

Try not to make the same mistake of numerous other website owners by including only your name and link in your signature. You will run the risk of being boring and you won't grab anyone's attention.

Your email signature is like a small ad. You have to give your readers a reason to want to visit your site. Devote some time to designing your message. Perhaps a catchy phrase or slogan might do the trick. Another great eye catcher is to offer something free. A free report or E-Zine (an online form of a newsletter) is a great way to get people to your site. Coupons and discounts are a great way to generate traffic to your site as well. Don't be afraid to add any of these things into your signature.

Remember, don't get carried away. Many of us have several websites and we might feel inclined to mention them all in an email signature. This is going to overwhelm the reader and back fire on you. Try to keep it simple. You can try several different variations of your signature to see which ones are working best. Another thought is to set up a special landing page just for your email signature. This will make tracking somewhat easier and you will be able to customize this page to fit the offer you may have advertised in your signature. From this special landing page, you can then send the visitor to any site you choose.

A good, well written email signature is a valuable piece of marketing you will want to incorporate into your advertising.

About the Author

Lori Gorman is the owner/webmaster of http://www.myebizplace.com as well as a successful work at home mom and author. Visit her site for all the latest, guaranteed legitimate work at home opportunities. While there, sign up for a FREE subscription to her Work at Home Newsletter, filled with up to date opportunities as well as tips and ideas for your Home Business. You can also find her on Twitter, Facebook, MySpace and ZenZuu

Friday, November 14, 2008

How to Use AdWords to Explode Your Business

by Frank Rumbauskas

AdWords, when used properly, will not only grow your business and list exponentially but it is very cost effective as well. There are many people who have tried using a pay-per-click program such as Google AdWords but have failed. Why did they fail?

One of the main reasons that internet marketers fail with their AdWords campaigns is because they are lazy. Honest, but true. AdWords is not a guided missile to riches that you can simply fire and forget. Like all things in life that provide a great reward, a successful AdWords campaign is something that you have to work at.

1.) Understand the Nature of the Beast

The most important thing in a successful AdWords campaign is developing an understanding of the system. It may not be rocket science but it is pretty darned close. Before you begin, head over to the AdWords site and read the FAQ. Then hit the Google search engine and visit some message boards dedicated to AdWords. If need be, pick up a guide and read it as well. The more that you know about the system and how it works, the more you will be able to take advantage of it.

Take the opinions of others into consideration but do not let them guide you. On some of the internet marketing forums you will find that many people are against AdWords and other pay-per-click systems. Many times this is because they jumped in with both feet before they understood the system and therefore they failed. You are not going to fail because you are going to take the time to do your research BEFORE starting your first campaign.

2.) Set Spending Limits

AdWords gives you the ability to set daily spending limits for keywords. Use this feature to control the cost of your ads. If you only want to spend $75 per day on advertising, set that as your limit and the system will stop serving your ads when your limit has been reached.

3.) Create Relevant Ad Copy

When creating an ad the goal is to achieve top placement at the lowest cost. One way to accomplish this goal is to include your keyword in both the headline and body of your ad. This increases the relevancy of your ad and thereby lowers the cost.

4.) Use Different Types of Keywords

How often your ad is displayed and how it is triggered is really up to you. There are 3 main keyword types that you can use.

Broad Match - example: fine dining

This phrase is entered without quotations or brackets. You ad would be triggered anytime a user enters a search string that included the words "fine" and "dining" regardless of order or placement.

Phrase Match - example "fine dining"

Enter this type of phrase with quotation marks surrounding it. Your ad will be triggered by searches that contain the words "fine dining" in that order.

Exact Match - example: [fine dining]

This type of keyword is entered with brackets. To trigger your ad a user would have to conduct a search that exactly matches the keyword phrase.

Use of keywords and match types can help your keep your costs within reason and lead to a successful AdWords campaign.

The 4 topics discussed here are but a few of the many strategies that you need to learn and understand to be truly successful in the AdWords game. Get as much information as you possibly can and use it to explode your business.

About the Author

Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank's AdWords system and get his free AdWords Tips newsletter, please visit http://www.adwordsinsidesecrets.com

Thursday, November 13, 2008

Incorrect Niche Selection in Affiliate Marketing

by PJ Germain

It is true that the majority of people in affiliate marketing are not very successful. A large number of the affiliates change their field of affiliate marketing without earning even a single penny of commission. And if someone is lucky enough to earn some money, he cannot carry on affiliate marketing as his full time job because the amount of money he earns is so small that he cannot do it full time. Hence, the end result is the waste of time, money and energy.

I would advise affiliates to find the correct reasons of their failure in affiliate marketing. This way they may be able to enjoy the full benefits of the affiliate marketing by avoiding their past mistakes.

Correct Niche Selection in Affiliate Marketing

A lot of new affiliates choose the niche markets where there is a very little chance of earning. If affiliates want to increase their income, they should enter into a niche market which must have the following properties:

Avoid Free Markets

Select the market where the buyers are really serious to purchase the products. And buyers can spend good amounts of money if they can get what they are looking for. You should not enter into the markets which have no money or where people are willing to get everything without spending a single penny, or at very cheap rates.

Select the Range of High Demanding Products

In order to get the most out of affiliate marketing, always select the niche market which offers a range of high demand products. Select the products that are really selling. Offer the range of hot products that are making sales. It does not mean you should always offer the different types of products and should not concentrate on some specific type. But this is to test what are the best selling products. After a few months you should remove the products that have not been selling and find another top selling hot product..

Select the Merchants Who Are Good Product Promoters

Always choose a market, where merchants are skilled product promoters and they know the market trends. Such merchants will always launch the products that are the need of the people. Also they know how to market their products and convince the people to become their lifelong consumers. With such skilled merchants you will need to do give less effort to make sales. On the other hand, if you are affiliated with the merchants that don't have the above qualities then chances are you will struggle to make sales.

The selection of the correct niche market is the key of success in affiliate marketing. Always choose the market that has the high demand products and that are not low priced. Try to avoid the free markets where users are offered the free trial products. In these cases people usually don't come back to purchase the real product. You should offer a range of hot products with different price ranges. This way you can test the interest and aptitude of your visitors. After every two or three months, remove the products that are not making the sales and add new hot products. The last point is to select the high skilled merchants who know how to market their products. This will help you to make more sales. Otherwise you will be required to do the hard work yourself to promote such products. This will waste your energies.

About the Author

PJ Germain
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Wednesday, November 12, 2008

Website Creation Simplified: Brief Overview Of The Nuts And Bolts

by Timothy Aaron Whiston

Before you start fiddling around with HTML editors, FTP clients, and Domain registrations, it's important to have at least a basic understanding of how all this works. This Website creation overview gives you an easy to understand look at what the process of building your own Website really involves.

A website is a collection of files that work together to form a unified whole. These various files, from images to HTML documents and PHP scripts, or instructional software, are organized by a Web browser and displayed appropriately on a computer monitor.

Website creation is essentially the process arranging information in a way that can be translated by Web browsing software, such as Internet Explorer, and presented to human viewers. To do this correctly you'll need to gain a basic understanding of coding languages like HTML, CSS, and possibly PHP.

The process of coding your site is literally the activity of entering numerous individual lines of alphanumeric code that tell the Web browser how to format and display your Web page. While seemingly complex at first, the truth is learning the most basic Web development code -- HTML -- is less complicated than learning to use the English alphabet.

Once you learn what the various command codes actually do, your next step is to practice organizing them in a structured manner within an HTML document. This is not unlike the process of creating a word processing document and saving it; the only difference is that instead of sentences and paragraphs you'll be entering HTML tags and attributes.

Once your files are complete, they'll need to be added to your Web host so other Internet users can access them. The Web host, or server, is a powerful computer that operates around the clock.

It is here that all the files and data that make up your Website will be stored. And you'll need to register a domain name and synchronize this domain with your host machine so people can type an easily remembered Web address into their browser and literally navigate to your Website by establishing a connection with your host server.

In addition to learning how to create and save basic HTML documents, Website creation requires some level of proficiency in transferring files between your computer and a Web server. This is called File Transfer Protocol, or FTP for short.

To do this, you'll need a software tool called an FTP client. This utility is installed on your desktop and can instantly form a connection with your Web host, allowing you to upload files to the Web or download them to your machine.

It is also recommended that you become familiar with the directory structure and hosting control panel your Web host provides. This will make it easier for you to manage your Website.

This sounds like a lot of work. But the truth is the average Internet user can become basically versed in all of this within 30 days or less if he or she puts forth an effort to learn.

It's beyond the scope of this article to delve into the specifics of any particular technique. But I hope at this point you at least have an understanding of what is involved in learning the Website Creation process.

About the Author

Quickly and easily learn Web design with the author's amazing online course. You'll be an ace Webmaster in no time with this full-blown Web design course at your disposal.

Tuesday, November 11, 2008

SEO Basics - Choosing The Right Keywords

by jagdeepsingh

To understand SEO you need to start at the very beginning. This involves choosing the right keywords that represent your core business. Here's how!

Search engine optimization is the key to achieving high rankings with top search engines. Without good SEO skills, your site simply won't show up near the tops of those rankings and you won't be connected with a good supply of potential customers. Even if you understand what SEO is, you still need to understand a few more important points about how to do search engine optimization effectively. Choosing Keyword Phrases

Any SEO activities must begin with you selecting specific keyword phrases with which to work. These phrases are important because they will be at the heart of your content. More importantly, these are the words you predict people will enter into search engines in order to find the types of products or services you offer. The good news is you don't have to be psychic to choose these keywords .For more details visit to www.search-engine-premiere.com. You'll find several free tools on the Internet and many Internet marketing products come with keyword finding tools.

Here's how it works

Think of a phrase you might use if you were a potential customer for your site. Go to the tool and enter the phrase. Let's say you sell an e-book on dog training so you naturally choose the phrase "dog training" to enter into the keyword tool. Usually, the tool will give you the search engine volume for the phrase you've entered.

That lets you know how frequently people are using the term in their searches. For "dog training," you'll probably good average to high volume results. That means it's a good possibility but most keyword tools also show you how many of your competitors are also using that keyword for their optimization. If that number is very high, your chance of ranking well using that keyword phrase with your SEO is going to be reduced.

The good news is that the keyword tool should also show you a list of alternative keywords that you could use in addition to or instead of the one you initially entered. For example, "best dog training" may still have good search volume but it may not be used by as many competitors. If you optimize for that word, then you stand a better chance of achieving a solid ranking thanks to your SEO. You might also choose a phrase like "pet obedience school" which has almost no use by your competition but does have low search volume .For more information logon to www.thesearchengineprimer.com. That means some people are searching for the phrase but not many sites have utilized the term. It could be a good bet for decent rankings as well.

Next SEO Steps

You should choose more than one keyword for your efforts. Remember the more words you optimize for the more you increase your chances of scoring high in the rankings for at least one of the terms. Plus, showing up in search engine results for multiple terms means you'll have even greater exposure to potential customers and leads.

After you've chosen several words, you'll need to begin constructing your content around those words. Although a little tricky, SEO isn't as challenging as you might think.

About the Author

www.huge-niche-keywords.com

www.the20seotools.com

Monday, November 10, 2008

The 3 Types of Website Traffic

by Mark Voce

Where does traffic come from, now I'm not talking about that stuff we all get stuck in during rush hour. Website traffic is essential, if you have no traffic to your website you are not going to get anyone buying your products or reading your articles. Traffic is one of the key components of your website and is available in these 3 forms.

1. Pay For It.

You can buy traffic typically using what is known as Pay Per Click advertising the major names is this market are Google and their AdWords program and Yahoo Network Sponsored Search. There are many smaller companies around also but they all follow the same premise.

You create your account, grab a bunch of keywords and create your adverts. You can define the amount you want to spend per click or per day, what geographical areas you want your adverts to appear in and even what time they appear.

When someone types one of your keywords into, for example Google your advert will be displayed down the right hand side of the natural search results. If the searcher then chooses to click on your advert and gets forwarded to your website you will get charged for that click.

The price you pay for each individual click depends on a variety of conditions such as how many other people are competing on that keyword. The more competition the more it costs to be higher up the ranks. The position you want to occupy. The percentage of people who click on your advert, the list goes on.

Pay Per Click advertising can be very successful but has a steep learning curve, it is essential that you do lots of research into your chosen Pay Per Click vendor and in the niche you are in.

2. Borrow It.

This option is not for everyone but in certain niches can be effective. The first method on borrowing traffic is what is called link exchange, this is where you put links to another website on your site and they put links back to you on theirs. This can be beneficial as you can get traffic from a more successful website reasonably quickly. However this traffic is not always targeted.

The second option in the affiliate marketing world is called a joint venture or a JP. This is essentially where you would contact another marketer or company who had products that complemented yours. if they were interested they may send a mailing out to their list or put a entry in their blog altering their visitors about you and your relevant product.

The key things to remember about borrowing traffic is that you have to give something in return, this can make it tricky when targeting very successful websites.

3. Create It.

Creating your own traffic is one of the best ways to start bringing people into your website. There are literally hundreds of ways to start creating your traffic but I'm just going to tell you about two of the most popular.

Articles are a great way of generating traffic. You can write your articles about your chosen niche, offering advice, definitions, explanations, news, reviews just to name a few. Once you have created your articles you can put them on your website or blog as content, you can upload them to article directories or even assemble a few of them into a white paper or ebook to give away to visitors.

Video is currently the big thing on the internet world everywhere you look there are videos for everything. 50% of all web traffic is video and YouTube alone receives 12.5% of all the traffic out there. YouTube has made it possible for anyone to upload their videos for the whole world to see. Just as you can create a article about anything you can do the same thing with video. The best option is to do both create it in print and create it in video.

I wish you all the best of success.

About the Author

Mark Voce

I hope you found this article helpful. Check out my blog to get more advice, tips, secrets and the latest news on Google AdWords and Internet Marketing

Friday, November 7, 2008

How To Write An Effective Salescopy

by Keith Synan

If you think that writing effective sales copy is all about paragraphs, fancy words and punchy adjectives, think again, because today's brand-cluttered, highly competitive marketplace has turned sales copywriting into both, an art and a science. It's not a skill that you can acquire easily, but one that may take years to perfect, however, by sticking to some basic principles, you can increase the effectiveness of your sales copy significantly.

Arm yourself with key information - Well before you pen the very first word of your sales copy, make sure you have studied all key benefits and features of the product or service you are writing about. Next, you'll need to know what makes them unique, i.e., WHAT you can deliver that competitors cannot. This is often referred to as the Unique Selling Proposition, or USP. Simply said, it's the one compelling reason why customers will do business with you (e.g., "best after sales service?", "lowest prices?" etc.). The USP needs to be articulated clearly in the headline or body copy of your sales presentation.

Create a great headline - You have but seconds to captivate the attention of a potential buyer, therefore, your headline must immediately reveal what specifically you are selling or offering. However, some sales copywriters often use intriguing headlines, or those that begin with a question. The point is, whichever route you choose, your headline must be clear, or clever enough, to convince the target to read further. If your headline can achieve this, it's half the battle won .. but not the war.

Follow up with convincing copy - Once you've captured the reader's attention, your next crucial task is start your sales copy with a persuasive introduction. The first paragraph should clearly reveal that some important benefits are forthcoming, this will convince them to read the entire copy. Divide paragraphs into shorter, simple-to-read sections and use bold sub-headings for each. This will break the monotony of visually lengthy text. Don't worry if you feel the copy is too long, it's a proven fact that the more you tell, the more you sell.

Bullet point the benefits - This will make it easy for readers to find one or more that meets their needs. You should list benefits in a logical manner, i.e., in order of importance. But there's one very important rule to keep in mind for writing effective sales copy, customers don't buy features, they buy benefits. While features have a purpose, articulating the benefits will help customers to figure out just what that purpose (or benefit) is.

Insert credible testimonials - This is an important element that will add to the overall effectiveness of your sales copy and make it more legitimate and believable. Potential customers react positively, when they learn that a user is satisfied with your product or service. Testimonials have proved to be highly effective and are the next best thing to word-of-mouth publicity.

Move your customer to action - Effective sales copy ends when you tell the reader what they need to do next - (e.g., "call us on ..", "fill in the order form", etc.). You can't assume they'll know what or how to do so. If you've got them this far, provide them with your complete mailing address, an easily accessible telephone number, the person they can contact, your e-mail address or website. Finally, for a sales copy to be judged effective or successful, it must be SEEN, READ, UNDERSTOOD and ACTED UPON. If your next sales copy can pass all four stages, you won't only win half the battle .. you'll win the war.

About the Author

Keith Synan is an veteran internet marketer who offers loads of free resources and information designed to help you succeed with your online business. Discover how you can maximize your online profits by visiting http://www.BuildYourMoneyMachine.com

Tuesday, November 4, 2008

What You Should Know About Affiliate Commission Payment Schedules

by Gargi Nath

Arguably the best and most exciting part of becoming an affiliate is receiving your payment for the very first time. After all, that check or deposit notification represents all those weeks (or even months) of hard work, tireless promotion and lead hunting on your part. Finally, there's proof that your affiliate marketing efforts are beginning to pay off. To understand how the payment system of affiliate marketing program works, learn the basics of affiliate commission payment schedules.

Getting paid

Your earnings as an affiliate come in the form of commissions. This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell. In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team.

The payment of commissions to affiliates is ruled by a schedule. This can vary from one affiliate program to the next, although a minimum amount and cut-off date are generally imposed.

If you're wondering why affiliate programs do not automatically send you a check for every sales income you generate, it's quite simple, actually. Affiliate programs need to maintain a standard when it comes to paying their affiliates to make sure that the process is seamless, glitch-free and fair to all. A program without a commission payment schedule risks becoming disorganized and erroneous.

Finding out the schedule of commission payments for your affiliate program When you sign up as an affiliate for a program, it's important that you check their FAQ section. Affiliate marketing programs often provide the most basic information about themselves on their website. Their FAQ section should clearly state the schedule of commission payments they have imposed for their affiliates.

If the information is unavailable, you can ask your sponsor (if you have one) or your affiliate program. The schedule of commission payments to affiliates is an important consideration when choosing an affiliate program. Do not sign up for an affiliate program without this information so you will be able to avoid disappointments later.

How often is the payment disbursed?

The schedule of commission payment varies, depending on the preference of the affiliate program. The affiliate pretty much doesn't have any control over this matter. Schedule of disbursement can range from bi-monthly to monthly payments. Some, such as LinkShare, disburse commission payments on a weekly basis, a considerably shorter amount of time.

What methods are used for affiliate commission payments?

There are three methods generally used by affiliate programs. These include: electronic payment processing (such as PayPal), checks and wire transfer. The length of time it will take for your commission payment to reach you will depend on the transaction method.

If the payment is coursed through electronic payment systems, this will usually take as little as 24 hours. Checks (usually delivered via postage mail or courier) usually take from 3 to 7 business days - longer if the affiliate is located in certain areas. Wire transfers take from 3 to about 6 business days.

Is there anything that will affect the schedule of affiliate commission payments? Generally, the schedule of commission payments for affiliates are pretty much set. However, there are certain things that might cause delays. One of the most common is whether an affiliate's earnings have reached the minimum amount.

Affiliate programs often impose a minimum earned amount per pay period ranging from $10 to $100. If an affiliate earns less than that, his current earnings will be carried over to the next pay period until such time that he will meet the minimum required. Only then will his payment be released.

About the Author

Gargi Nath,a Professor in English in a reputed college in kolkata for the last 5 years having done masters and Phd.A keen creative author and have written many articles on numerous topics.Many of the articles are published regularly in newspapers and magazines.Please visit my blog http://affiliate-mrktng-tips.blogspot.com for more information on Affiliate Marketing.

Monday, November 3, 2008

Boost Your Website Traffic with a Directory Service

by Jay Gaulard

Are you looking to increase traffic to your website? Does your online business need more exposure than it's currently getting? To jump start your business and see your number of online visitors skyrocket, try using an online website directory service.

An online website directory service is a website that features every type of business imaginable. From dog food to florists, all of the business websites are neatly categorized into headings and subheadings.

The category system of organization helps the online website directory to be as user friendly as possible. It offers up a wealth of information in a manner that is easy to understand.

It is important for web surfers to find the information they desire quickly and easily. Website directories are constructed to make a visitor's experience convenient and hassle free. The pleasant experience a potential customer encounters when using a website directory will directly affect their overall impression of your business.

If you are affiliated with a directory that is well-designed and easy to use, it makes your business look professional. If you are listed on a sub-par site that is cluttered and chaotic, it will make your business look unorganized and give a bad impression to your potential clients.

Often, the best online website directory service is one that listens to the needs of its visitors. For instance, if a web surfer sees that a new category is needed for a certain group of businesses, the website should make it easy for them to submit their suggestions.

After all, their ease of use on the website translates into web traffic for their valued advertisers. Make sure the online directory you choose to list your business with cares about the satisfaction of their visitors.

Many online website directory services also allow their users to rank and review the websites they frequent. If you have a particularly good website, listing it on a directory service is a must. It will earn you the positive feedback that your online content deserves.

Another convenient feature that is offered by a good online website directory service is a search tool. Imagine if a potential client was looking for your website through the directory, but couldn't remember the exact name of your business. The client could simply go back to the directory and type in as much of your business' name as could be remembered.

Because there are far fewer competitors listed in an online website directory than in a huge search engine, clients are far more likely to find your website again. In this manner, an online website directory service makes you easier to find online than lots of the competition.

In fact, some directories offer more than a simple, standard search feature. The best directories offer an advanced search option, sometimes called a power search, that allows visitors to search by a person's name, e-mail address or business category. This is very useful if a potential client can remember your e-mail address, but not your business' name or phone number.

Often, you can add your business' website to an online directory service for free. The directory will provide you with a back link to your website at no cost to you, just like registering your domain name for free with the major search engines. So, if there's no charge, listing your website on a directory is a no-brainer.

About the Author

This article was written by Jay Gaulard on behalf of http://www.experato.com , a popular website directory.