Thursday, August 7, 2008

A Blend Of Web Analytics And SEO For Higher Conversion Rate

by John Calvin

Web analytics has brought in a new revolution into search engine optimization and search engine marketing. Web analytics has indeed changed the manner in which SEO efforts were carried out previously. A blend of web analytics and Search engine optimization tools can prove to be a catalyst that helps in ensuring higher profits for your website. Web analytics is a widely used technique of determining visitor behaviour on your website and hence helps to achieve a higher conversion rate when the observations from web analytics are utilized in the SEO strategy. There are numerous benefits of imbibing web analytics and search engine optimization techniques for alluring visitors and generating revenues.

Web analytics package comes with web hosting process and offers various benefits to website designers or hosts that seek to maximize the business website reach and profitability. Web analytics Web analytics is a superior tool that helps in learning the following things.

1. The amount of time the visitor spent on your website.

2. The detailed time span for which the visitor stayed on each of your web pages.

3. The page he read with absorbing interest and the reason.

4. The search words the visitor used to find arrive at your website.

5. Web page not patronized by the visitor.

6. The SEO efforts are enough or not.

7. The likes and dislikes of the visitor.

8. The visitors needs and desires.

9. The visitors liking for your web design.

10. What not to do on your web pages.

11. The improvements needed to satisfy visitors.

12. The search engine marketing technique

With so much on the offer, any web designer can take cues from web analytics package before attempting anything on web pages. The SEO strategies can be directed towards the visitors needs. The search engine optimization process can include the search words through which the visitors can reach you. The process of search engine optimization can undergo a change through web analytics.

The behavioural pattern of the visitor can offer clues for the search engine optimization strategy. Only those web pages patronized can be placed and the content can be improved as per the visitor behaviour that has been observed through web analytics. The page titles, search words, content and graphics can also be improvised to undertake effective search engine optimization and search engine marketing. The trickle down effect of web analytics can be seen through the use of superior SEO strategy.

Web analytics method for assessing visitor requirements and behaviour is definitely here to stay. This has made it possible for the web designer to look at the impact of his search engine optimization efforts. In case his SEO efforts are bearing fruit, he can enjoy profits, if not, he can revamp the SEO methodology based on the observations from web analytics package. A little investment on a web analytics package can go a long way in ensuring that the search engine optimization technique is working or not and can yield higher revenues in the future.

About the Author

John Calvin CEO of Empowered Internet Solutions and inventor of the ZeppOS Hawaii Search Engine Optimization and Hawaii web analytics, Florida Web Design, Hawaii Web Design, Hawaii