Friday, August 29, 2008

Article marketing -- I just seem to be wasting my time

by jaiprakash sharma

Some people are fans of article marketing. Others aren't. This may be due to concerns about their articles being stolen, duplicate content penalties or even just a dislike of article writing.

Could it be? Is article marketing a waste of time?

In my experience, no, it is not. I get traffic and backlinks from articles I've written. I get better search engine rankings. It works for me.

Why doesn't it work for everyone?

The first reason article marketing doesn't work for everyone is that not everyone goes at it right. They try submitting private label articles or don't spell and grammar check their work. They submit thinly disguised ads as articles.

In short, they don't think about what article publishers will want to use or what people will want to read.

What helps make an article stand out?

Article writing doesn't have to be laborious. If you know your topic well it may take only 10 minutes or so to write a reasonable quality article.

If you want to stand out more, you may need to do some research or be more detailed in what you write about your topic. The articles that really stand out are the ones that provide the best information to readers. This will help you to stand out as well.

Lists are said to work very well. You can do a top 10, 20 or more with some pretty good results. Shorter lists work well if you give details as to why you picked each item for your list.

Humor can also work. Humor is often some of the hardest writing to do, but when it's working it's a lot of fun. You may run the risk of offending people and you need to think about what impression a humorous article will give of your business. It may not be the one you mean to make.

Submitting your articles to the right sites helps.

While you can submit your articles to smaller article directories, the bigger ones such as eZine Articles are more important. But that doesn't mean smaller ones are good for nothing. If they are choosy about the kinds of articles they accept, your work may only be associated with other good articles.

Many article directories accept pretty much every article, and your work is hidden by junk and spam. If you're submitting by hand, skip this kind of directory.

Niche directories are a good choice as well. This can keep your article with other relevant content. Your odds of being read by people interested in the topic may go up.

And of course submit articles to relevant webmasters who accept article submissions. This can go a long way toward developing a relationship with another webmaster. You don't want a competitor so much as a complementary site.

It's making the extra little efforts that will help your work to stand out. People who fail in article marketing most often do so because they aren't working hard enough on it. Don't fall into that trap.

About the Author

www.press-release-profits.com www.articlemarketing.reprintarticlesite.com

Thursday, August 28, 2008

How To Avoid A Disastrous Relationship With Your New Web Designer

by Joseph Cozens

As a long running owner of a successful Website design and Ecommerce solutions company, we are regularly approached by people who are so disillusioned with their new website that they are practically tearing their hair out. The problems appear to break down in to a few main areas:

The Web designer makes lots of promises and assurances because he or she is eager to secure the job. However either the new website never materialises, the designer simply takes the deposit and vanishes, failing to reply to your emails

Or

The Web designer makes the same promises, and then subsequently builds you a website that is nothing like what you had been promised.

Or

You had tried to explain to the web designer what you wanted, but he or she just didn't seem to understand. When they spoke to you they used words and phrases relating to programming or web design that you didn't understand. When you said that you didn't understand what they meant, they didn't explain themselves any better, they either made you feel foolish, or else just continued to say things that didn't make very much sense to you.

These are very common problems in the website design industry, and there are a couple of main reasons why these problems occur, and there are also some simple steps you can take to avoid these problems.

The Reasons Why:

Due to the availability of programs on the internet that can be downloaded, or may have come free on the front of a magazine that offer to allow you to build your own website, many people think they can build websites. They have a play with the free program and think "Hey this is easy I can do this..." They then start to advertise themselves as a website designer and try to sell "their services". They may have heard that there is a lot of easy money to be made in Website Design, and while this may have been true 12 - 15 years ago, it is certainly not so any longer. This may be why you have experienced one or other of the first problems I mentioned.

Alternatively the person that you hired may in fact be a genuinely good programmer. However most programmers, while exceptionally good at programming have very little, if any design skills what so ever. Additionally, communication is often a problem. While this is not true in every case, it is certainly true in a great many cases: Programmers often are very intelligent but socially awkward personalities. In my experience, they often find communication difficult, they often fail to ask the questions necessary to understand clearly what you require, and if you try to ask them anything they resort to using terms and phrases that are exclusive to the environment that they work in, and therefore you would have no reason to understand, they get frustrated and so do you.

Sound familiar? Well there are simple steps that you can take to avoid these problems from the start, as I will now explain.

The way to avoid these problems:

Make sure that your website designer has their own website, and that this website is well designed and demonstrates ability in their field.

Next make sure that the website designer has an online portfolio that you can view. If the quality of the websites in their portfolio is shabby, there is no reason why the website that they will build for you will be any better. Next make sure that the websites in the portfolio are live and real and not just images of templates that were not designed by this person at all. You should be able to click on a link to view any websites that are offered in a portfolio. If the website comes up, but the actual text on it is all rubbish or is in Latin then you have been duped, and this isn't the work of this web designer at all. It is a template that was designed by someone else and a copy has been purchased for a few pounds. The chances are that if they haven't even edited the template to make it unique then the reason is that they are either lazy or unable to. In either case the likelihood is, you will not get a quality website from such a person.

If their portfolio is of good quality and you would like a website that is of a similar standard to those you have seen, the next step is to speak to the designer. You want to ask them questions and then listen to how they answer them. Do they use programming or internet related words that you don't understand, ok, well tell them, see if they attempt to explain things in a way you can easily understand. If they do, chances are you might well come out of this with the website that you want. If not, you would be well advised to walk away and find another designer, one that makes an effort to understand what you want and to explain things clearly to you.

Next step is the contract, make sure that you are provided with a written contract that clearly states what they will do, how long it will take them, and what they expect from you. It should state exactly how much the job will cost, how much is due as a deposit, and when the remainder of the balance is due. If you have a contract you are legally protected should things go wrong, and you wont have any problems of the designer saying they didn't say this or that, it will all be down in black and white. We wish you a long and successful internet future.

About the Author

DesignsOnline.co.uk are a London and Essex based web design company who specialize in building Ecommerce and attractive websites that are easy to navigate and use.

Why not contact us on 0800 634 92 92 for a quote or visit our website.

Wednesday, August 27, 2008

10 tips for Supersizing your Affiliate Commissions

by Elizabeth McGee


Why is it that some affiliate marketers rake in the commissions while others make very little money, or worse yet, no money at all? Those with dismal monthly commissions are more than likely missing several key ingredients.

Here are 10 essential affiliate marketing strategies that all affiliate marketers should pay particular attention to. They include elements that will help provide your visitors with what they are looking for, help you generate trust, promote you as an authority and create community, all key components for supersizing your affiliate commissions.

1. Be Genuine with Visitors Create content on your site that makes your visitors feel you are speaking directly to them. Speak like you are talking directly to a friend. Don't be afraid to be a little personal or make comments that reveal you as a real person. Always remain professional but add an element of personality, keep it light, to the point and interesting. Invite questions and comments. The idea is to create a community of visitors that look to you for information and feedback.

2. Deliver content and lots of it Search engines and visitors alike want to see content. But not just any content, keep it original, factual, fresh and interesting. The more content the better. Having content that draws readership helps to establish you as an authority in your niche and direct viewers to affiliate resources that help them find what they are looking for.

3. Write comprehensive product reviews Don't simply bombard your viewers with affiliate links sending them directly to a product sales page. Your visitors don't want to be forced to a sales page; they need to be sold from a source that is trustworthy. That's why product reviews work so well. Take the time to purchase the product you are promoting and do a careful review of what your findings are. There's no better way to promote something than if you use it and feel the benefits yourself. This genuine tone will come across in your review and your viewers will completely see that.

4. Build a list of subscribers This isn't as hard as it sounds. Simply place a sign-up form on your site and request sign-ups for your newsletter, daily tips for email course. Offer an incentive such as a free e-book or something of value to entice sign-ups. You'll soon begin getting subscribers which lets you directly communicate with visitors on a consistent basis while developing relationships, trust and allowing for an occasional promotion now and then.

5. Create a free small report, e-book or e-course Creating an information product related to your niche or the products you are promoting creates trust, not to mention your viewers will thank you for the tips. It also offers you the benefit of including your affiliate links within the report. Giving away something of value that is free also provides a viral effect because it can get into more hands a lot faster. You can also use this to entice sign-ups for your newsletter or opt-in form.

6. Don't send links to your home page Unless your home page is your sales page, don't send visitors there. Send your visitors to specific product pages. For example, many affiliate marketers spend hours and hours creating inbound links for their site by means of link exchanges, articles, advertisements, etc., however the most common mistake they make is to direct those links to their home page.

Instead, choose the most relevant page on your site for the link back. If you happen to submit an article on how to find the best running shoes, link to the running shoes page of your site, not the main page of your shoes site!

7. Select affiliate programs with quality promotional tools Check affiliate programs out carefully. Affiliate with programs that offer good sales tools such as articles, brandable PDF's, personalized emails, classified ad samples and of course quality banners and text ads. The more quality tools your affiliate managers provide, the more successful you will be.

8. Get to know your affiliate managers Send a note to your affiliate manager letting them know who you are. Ask specific questions about the products you are promoting and if there are any tips or suggestions you can offer you. You would be surprised how effective this can be. The timeliness of the response you get or the lack of it is also a good indicator of whether or not the affiliate program is worth it.

9. Review the affiliate site carefully Have a good look around the affiliate site. Would you buy from them? How compelling is the sales page? If they have lots of third party advertisements or Google Ads on the site, drop them like a hot potato.

10. Mask ugly affiliate links Don't promote ugly affiliate links. Firstly, it's an easy way for unscrupulous buyers to avoid using your link and go directly to the affiliate site whereby you lose commissions, but secondly, it's ugly. Find a way to set up a redirect for your affiliate link or use a link cloaker for creating a more professional looking link.

About the Author

For even more tips on increasing your affiliate commissions or how you can create a powerful cash pulling affiliate marketing business see:

http://www.homenotion.com/recommends/superaffiliate

Tuesday, August 26, 2008

One Way Link Building and Do-Follow Comment Blogs

by JR Lang

Link building is basically getting links to your sites from other sites and a diverse link building strategy should be a part of your Search Engine Optimization efforts because Google says that in order to gain Page Rank you need to have high quality sites linking to yours. One way links are most powerful, because you do not have to give a link back to the site that is linking to yours and usually one-way links are given more power by the search engines, including the all mighty Google.

It is important when building one-way links that you make sure they are do-follow. Basically webmasters can set the links on their page as a no-follow or a do-follow. When a link is a no-follow it tells the search engines to not follow the link and so it is not counted by Google and does not give you the link juice to affect your Page Rank.

There are several ways to get one-way backlinks to your sites.

1. Article Marketing is a great way to get a one-way backlink.

2. Directories Submissions. Submitting your sites to directories is another great way to get a one-way link.

3. Social Sites. Social bookmark sites are all the rage and while with most of them the links do not count because they are a no-follow, there are several sites that a link from does count, such as, Furl, Spurl, Connectedy and A1 Webmarks.

4. Forum Links. Actively participating in Forums that are relevant to your site's niche and that allow a do-follow signature link is a great way to get a one-way link.

5. Do-Follow Blog Comments. Do-Follow is a recent revolution where certain bloggers have removed the no-follow attribute from comment links and so when you leave a comment with your URL you get a nice backlink from those blogs to your sites. There are countless amounts of do-follow blogs for all subjects and niches.

It is important, to remember to always use the keywords you want to rank for in your anchor text of the link. Some bloggers do not allow keywords in the anchor, but only a first name. Something that I will never understand because if you are offering a do-follow why put restrictions on the anchor? For heaven's sake who wants to rank for their first name? But, I digressed.

There are many blogs that do allow keywords in the anchor for a comments backlink and those are the bloggers that we are all grateful for, this is how they reward good commenters for their participation. And, this is key, don't SPAM these blogs, leave meaningful and supportive comments, read the posts, often times these bloggers, who go out of their way to share the link love, also provide some of the best content.

About the Author

Get a keyword anchor text link in comments and Link Luv, which will show your last blog post in the comment at: Internet Marketing Strategies. Also, this blog includes loads of useful content such as, Checklist - On-Site SEO.

Monday, August 25, 2008

Finding the right online shopping cart solution

by Sabinder Kaur

A shopping cart serves as the frontend that transfers information through a secure connection to a payment gateway. The payment gateway interacts with your merchant bank account to process the information. It then sends back a confirmation or denial back to the shopping cart software.

Building your own customized shopping cart may not give you as many features as available in third party shopping carts. There are a number of online shopping carts available. Before purchasing a cart keep a small checklist handy so that you can pick the right one.

Script compatibility with the hosting: Shopping cart scripts are written in many different coding formats - PERL, PHP, ASP etc. check compatibility with your host before purchasing.

Installation and code modification: How easy is a cart to install on your server? Can the code be modified to give the same look and feel as your website? These are some areas you would need to check before making a purchase.

Back-up files support: Check on the support for backing up files and allowing for export into a variety of formats.

Payment gateway services supported: Most carts support multiple gateway services. Before purchasing your cart, review the gateway services supported as well as the compatibility of the payment gateway with your merchant account.

Order Completion Details: Ensure that the shopping cart has an option to send an email confirmation when a customer completes an order as well as a reminder to print the order details.

Provide a choice of Shipping Carriers: For confirmed orders the customer should be able to link directly to the carrier site so as to track the progress of shipment. The shipping should be able to offer a choice of carriers. In addition the cart should be able to calculate shipping and tax in real time from USPS, USP, FEDEX etc. as well as provide an option to include or keep shipping costs separate.

Multiple Product upload: The cart should give you the option of bulk uploading of products. The product pages should be SEO friendly. While uploading product images do you have to put in one large image and one small image of every product or can you just put in one image and auto generate thumbnails? If you auto generate thumbnails you save time, web space and bandwidth. In addition you should also be able to create and manage your product attributes.

Content management tool: Check if the store has the option to add new content pages. This is important as you need to serve content pages for the crawlers to pick up and display your web pages.

Newsletter functions: This should not be a critical feature but having a newsletter option would help in an online website promotion.

Gift certificates, promotions and discounts: Having auto responders to gauge customer satisfaction as well as to inform about special offers and promotions would help with the online marketing.

Search Engine Friendly features: Some shopping carts provide a number of search engine friendly parameters that can be customized for all the uploaded products. Check if the cart supports addition of title tags, meta tags, alt tags, breadcrumbs for optimization. This would be an important aspect as you want your products to be reachable to a wider audience.

Most product pages are displayed with query strings and hamper indexing of the site product pages. Since the main purpose of selling products is for the product pages to be "found" it is important that the cart provides an option to change query strings to static URLs. This will ensure that the site is accessible to search engines and may contribute to improved search engine rankings.

Also check if the cart provides the option of a sitemap or an XML sitemap generation.

Affiliate modules and Banner Advertising controls: Some carts support affiliate modules. If your website has a requirement then check to see that affiliate module should be able to handle the signing up process, track statistics, provide payment details made to affiliates.

Keep the checklist in mind, however base your choice on the type of products you sell and the catalog of products.

About the Author

Sabinder is the Director of Cranvas - a website design, development and online marketing firm that helps in developing and promoting your online business.

Friday, August 22, 2008

For Targeted Traffic Connect With Niche Publishers - Article Marketing

by DEXTER

These can be print or online. If you sell old advertising from the 1950s and 1960s, you'll want to link up with collectibles publishers' specific to that era. It really doesn't matter what you sell, you just have to find publishers who talk about the same things you do.

Your job doesn't end with finding these niche publishers. Get to know these people and pick their brains for any advice that will help you sell more of your affiliate products. A publisher who operates in the same niche as you has three things to offer you. First, they know what is currently hot in your affiliate product category. Second, they know where future trends are headed for your product category; what will be hot down the road. Third, they know other avenues for marketing your affiliate product that you may not have thought of.

A niche publisher knows if your affiliate product is one of the hot ones. If it is, they'll have information on the demographics of your target group. This demographic information from your target niche publisher helps you send focused content to them. Knowledge of your products demographics also helps you write targeted advertising for your affiliate products. When you know the characteristics of your target group, you can target your marketing efforts to their specific wants and needs.

A publisher in your niche will steer you in the direction of affiliate products that they see as being the next great thing. Because they know their readers, they can pass this information on to you. Augment your current affiliate product line-up with one of these new ones. You stay current with your product lines; your publisher gets current content from you specific to a new trend.

Again, a publisher in your product niche knows their market. This means they know a lot about your target market because they're the same or very similar. They can give you insight into this market. They know where this market group likes to shop, how much they're willing to spend within their niche. They know where this market group meets. They know where they talk about their mutual interests, whether it's online forums, or specific society meetings and associations. When you know where they go, put yourself there, too.

Bring something to the table for a niche publisher. Offer them quality content that informs their readers. The content provided must be information-packed and something their readers need. When a niche publisher receives great content from you, they will want to work with you long-term. They'll give you advice and resources to help promote your affiliate product in return for this content. You help them by giving them content that drives visitors to their site. They help you by giving you a prominent place on their platforms for getting your name and links out there.

The best way to connect with a publisher in your niche is to call them or send them e-mail. Let them know you want to provide them with quality content that serves their readers. Ask them to help you understand your affiliate product market better so you can target your content for them. They will welcome an affiliate marketer who tailors information specifically for their audience. They will reward you with knowledge of that audience so you can successfully market to them. They get great content for their sites and publications; you get an audience waiting for what you have to sell.

About the Author

www.success-affiliate-marketing.com www.affiliate.reprintarticlesite.com

Thursday, August 21, 2008

Your Landing Page Needs To Be Improved!

by Christopher M. Hall


Introduction
What is the purpose of a landing page (sometimes called a squeeze page?) Well, the main objective of a landing page is to get your visitors to do something - now. Usually, you want visitors to subscribe to your e-list or purchase your product, and you don't want to wait. That is why it is important to have, not a good, not a great, but a fantastic landing page! Your landing page is your first impression, and everyone knows what they say about first impressions. Let's look at some of the keys to creating your fantastic landing page!

A Service or Product You Are Selling
While this may seem rather obvious, you have to have something that the visitor wants. Otherwise, why would they bother signing up or buying? And it should be something that you are proud to sell. I guess there are some remarkable marketers out there who can sell anything whether they believe in their product or not, but if I am going to my name on something, I want to believe in it.

An Authentic and Professional Landing Page
Nothing is a bigger turn-off to a visitor than going to a website and not being able to find their way around. Make your landing page easy to navigate. Have a graphic header, nice matching colors, decent size type (no small print), and a clear, concise call to action. Don't make the users guess at what they should do - tell them! Tell them where to click, what information is needed, how to checkout, and anything else they might need. Have an auto-responder that can send them an email immediately after they sign up. Don't have ads everywhere. Keep ads to a minimum when you are trying to sell something. You don't want your visitors that you worked so hard to get to go somewhere else.

Build Trust
This is one of the most important but difficult tasks in selling anything on the Internet - building trust. Trust takes time to build, and you have to build up as much as you can in just a few seconds. But there are a couple of things that will help your visitor trust you more, and the first place to start gaining that trust is on your landing page.

First of all, you can put a picture of yourself on your landing page. People like to see who they are dealing with. Also, you can put a digital copy of your signature on your website. Anything to make their visit feel more personal. Certainly, if you are selling something tangible, include a prominent picture of your product. If you are a member of the Better Business Bureau or some type of authenticated, trustworthy group, put their small logo on your webpage. People are looking for reasons not to trust you - you have to break down that skeptical attitude that we all possess.

Summary
These are just a few pointers on how to build a fantastic landing page. Oh, another way - look at other landing pages. Find a landing page that pulls you in, and use the principles they used to gain your trust. The good thing about the Internet - it is very easy to see what your competition is doing!

About the Author

I live in Adairsville, GA, just north of Atlanta. I have a wife and a dog (Skip), and I enjoy playing with both. I am learning how to sell on the Internet, and I want to share with others as I go. You can check out my website www.FreeAndEasyMoney.com so that you can earn $55 in 30 minutes for FREE!

Wednesday, August 20, 2008

Crucial Techniques for Choosing Partner Companies for Affiliate, Wholesale, Dropshipping Deals

by Avril Harper

Selling other companies' products, via whatever means, including dropshipping, joint venture deals, multi-level-marketing, networking, and so on, necessitates certain market research be carried out and questions asked before the individual hands his business, reputation, money and future to an otherwise unknown quantity.

Having studied various marketing methods over almost a decade in business it appears to me that no matter whose products and services you sell, by whatever means - on or off the Internet - certain questions must be asked in advance of establishing yourself as a reseller of any kind.

The Key to Success is to Choose Your Product and Company with Care

#1 How to Choose Your Product

Certain key characteristics distinguish good products from those you might have trouble selling and which may even land you in trouble with the consumer protection authorities.

* The product should be something you will enjoy selling, maybe a product for which you are a customer yourself. Is it a product or service you can easily and enthusiastically relate to? Can you talk freely about it? If not, you might have trouble promoting it, unless you are a particularly gifted salesman. It's also very unlikely that you'll be able to motivate your downline (in multi-tier programs) to sell more of a product that you don't genuinely believe in yourself.

* The product should sell well almost on sight and must represent good value for money. It should be attractive and properly packaged. It must also be fit for the purpose intended or returns will be high. Hyped and over-priced items do not make good affiliate products, except in the short term.

* Is the product or service something people actually want and will continue to want? Or is it a fad or gimmick that looks set to disappear long before your business gets off the ground?

* Is demand high enough for you to profit from? Do a lot of people use the product? Does it have potentially unlimited demand? The more people who use the product, the more suitable it is for you to sell.

* Is repeat demand likely? Is the product quickly used and in need of constant replenishment? Repeat potential is preferable, meaning regular sales from established buyers, unlike long-life products for which you'll always be chasing new customers. Consumables, like household cleaners, perfumes and cosmetics, (even holidays and fashion clothing), are best, allowing you to predict when repeat orders are likely.

* Have you sampled the product yourself, suggesting you are well qualified to recommend it to others: buyers and resellers?

* Is the product available from any other source? If so, is it cheaper elsewhere? Better quality? Better design? Longer lasting? If yes, dismiss this as a suitable affiliate product.

* Are there any spin-off products to offer customers? If yes, this makes repeat business more likely even where the original product does not itself have high repeat potential.

* Is the supplier reliable? Or will you have to keep customers waiting for their orders, reducing credibility and profits for you?

* Is the product free from any controversy that might limit your market share? Fur and animal products, adult photography products and high payback loans, are examples of products with restricted appeal and low suitability for affiliate marketing.

#2 How to Choose Your Company

Even with the perfect product, however, your supplier can still let you down and it's important to choose your company with care, or risk disappointment, perhaps financial ruin, when the company closes or changes direction a few months into your carefully planned selling campaign.

Look for an established company, preferably one with a wide and constantly increasing range of products. Many companies offer products for several purposes, including health and beauty, toys and children's hardware, clothing and household equipment.

But how to spot a genuine company among less famous names? You can't always believe what the advertising literature says.

Look beyond the veneer and ask yourself:

* Is the company solid and reputable? What were its profits in recent years? Is the company growing, stagnating or declining? When was it established? Experts say the first two years of any company's existence are the most dangerous, and most important for you. Generally speaking, the older the company, the more stable it is likely to be. The exception might be a long-standing company which has only recently turned to affiliate marketing.

* What history does it have? How many countries is it operating in? What is the profit and turnover from each location? Is the firm likely to be around for long or might it be a 'flash in the pan' company best avoided? Get access to audited accounts and, if you are suspicious, look to financial researchers for a financial stability rating.

* Is this an established affiliate marketing company or might there be teething troubles which you, as a newcomer, can well do without?

* Do you know anyone who already works with this company, preferably promoting the product or range of products you are now considering? If so, what is that person's opinion about the company and its suitability for newcomers? If response is favourable, consider whether that person is telling the truth, or is he doing his best to recruit you with obvious benefits to his own bank account?

* Don't be misled by claims of easy profits. If someone claims high earnings, ask them to prove it. Ask to see their commission checks and have your accountant examine the opportunity.

* Take a long and hard look at earnings potential before signing up. Top companies offer very high profit potential while others involve long hours for minimum rewards.

* Is commission and profit structure attractive and sound?

* How good are the company's promotional materials? Are they attractive, superior quality, do they do the job of selling?

* What training and back-up support is available to distributors? What support can you expect from your sponsor? Is there an established network of introductory and training meetings? Most major companies offer help with selling, including training - often at seminars and group sessions - sometimes from comprehensive instructions manuals. Another prime sign of a good company is the extent to which your sponsor will help you develop the art of marketing. If he isn't interested in the product, even less so in selling it, the general rule-of-thumb is escape, whatever the cost!

* Are company and sponsor interested mainly in themselves, or are they quick to discuss your needs, too?

* Does the prospect of working with this company excite you, or is money your sole consideration? Remember, you have to be excited yourself about the company to stand any chance of interesting others.

* Try 'selling' the product to family and friends before you attempt marketing for real. If there's a problem, now is the time to sort it out, not once you've signed up with the company.

* Is the company constantly developing and expanding its product range? Does it have a research and development department? A limited product range is not always a good sign and needs careful investigation before signing up.

* Be selective and don't opt for the first company you come by. Arguably, it could be the best of the bunch, but how will you know unless you make comparisons first?

About the Author

Avril Harper is the author of A COMPLETE NEWBIES' GUIDE TO MAKING MONEY WITH CLICKBANK which you can learn more about at http://www.avrilharper.com/clickbank.html

Tuesday, August 19, 2008

How To Indirectly Get Top Search Engines Positions

by Daniel Gebura

When you use search engines you can notice there are often millions of web sites matching your search criteria. That is quite big competition out there. The web sites displayed at the top 20 results for major search engines are the best optimized ones and picked by search engines as the most relevant for specific keywords. Web site optimization is a long process so if you can't reach the top spots or you don't want to wait for results too long you can achieve top placements indirectly.

The way to do it is simple. Just enter the keyword phrase and wait for the 20 top web sites to appear. Then try to advertise on them so that you get not only your link displayed on high traffic web site but also you get good quality back link that will help improve rankings of your own web site.

When it comes to advertise on those web sites, the most expensive way would be to buy ad space, however if you don't want to spend too much money you can do the following:

1.First way is to participate on their discussion boards posting questions and giving answers. You are allowed to add your signature with the link to your web site that will be displayed with every post you come up with.

2.You can also ask the web site owner to give away your free ebook to his visitors, so that you can include your ad in the ebook.

3.Try to submit the content to their web site. You can offer to the owner free articles that he can publish on his web site including your resource box with the link to your web site.

4.Another trick is to write positive article review of their web site and publish it on your web site. Then email the owner of that web site about it. As thanks they may link to the review from his web site for the visitors to read. This way you get another top indirect placement

5. Feel free to ask the owner of the web site if they would be interested in trading advertising. If your web site don't get as much traffic as his does, you can try to throw in some extra incentives.

6. Come up with a cross promotion deal proposal with the web site. That means you could advertise each other's products in the one package deal. That also means that link back to your web site would be mentioned on partner's web site as well.

7. Give the web site testimonial including small text link to your web site. You may expect that the testimonial will be published on their ad copy.

8. posting advertisement on their free classified section on their web site can be also very simple way to get link back to your web site.

9. Post text link for your website at their free links page. You should go back and repost your link frequently so it stays towards the top.

10. you can also sign their guest books and leave a short compliment about their web site. You will often be able to provide the link to your web site together with your name and comment.

The methods described above may not apply for all kinds of web site you come across, however if you can use them, do it with confidence. This way you will save pretty much money on advertising costs.

About the Author

Daniel Gebura is an experienced online marketer who helps ordinary people build a successful home business. Visit Daniel's Internet Business Opportunities and Ways To Make Money Online websites for the best home based business ideas and opportunities.

Monday, August 18, 2008

Create A Branded Website Host

by Jerry Bader

The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment. The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people. The fact that the Web is a cold, remote, isolated world oddly enhances, and actually encourages the building of relationships.

For those businesses that really don't know how to effectively use the Web, or those that are interested in actually using their websites for more than a digital brochure, the answer is clear: your website's most important marketing objective is to connect with a relevant audience and build a productive relationship.

Just Because It's Trendy, Doesn't Make It Productive

I recognize the marketing trend 'du jour' is visitor generated content, but to my way of thinking this is audience participation gone mad, and it serves little long-term business purpose.

Audience generated content may attract prurient interest and publicity which is fine as far as it goes, but does it really establish a beneficial business relationship? Call me a control freak, but does anyone in business really have time to deal with a slew of user generated nonsense from crazies with some axe to grind, or even well-intentioned material that doesn't serve your purpose or enhance your image. The user-generated participation you should be looking for is email and phone inquiries from qualified potential customers looking to benefit from your products and services.

There are those who trumpet customer-democratization, but there is a difference between understanding your audience's needs and responding to the whims and whining of a vocal few. As the owner or manager of a business, you are supposed to know what you're doing and why potential clients should care, if you don't, you probably have no business being in business. Just remind yourself what faulty customer feedback and participation did for Ford and Coca Cola; it brought you the Edsel and New Coke.

You have a conundrum. How can you use this incredible business connection tool and networking opportunity on your website in a way that actually benefits your business?

Connecting With A Web-Host

In a Web-based business environment it is easy to fall into the trap of thinking all problems and their solutions are technology-based when in fact almost every critical business decision is a people-problem and requires a people solution.

Website marketing is not about analytics, algorithms, or any other technical analysis or solution, it's about connecting to an audience in some memorable manner with a relevant message that resonates with that audience's real or imagined needs and desires.

If you want to sell more stuff, you are going to have to do it with people, which is why you need to have a website host who can engage, inform, and persuade your Web-audience to connect with you - that's how you build an effective and profitable online relationship.

How A Web-Host Builds Client Relationships

When we talk about a real person we are not talking about you or one of your employees fronting your Web-video presentations. Reality is a funny thing, it only really exists in your mind; reality is perception and your perception of yourself is rarely the same as those that come in contact with you.

You need a professional spokesperson, actor, or announcer who knows how to deliver your message using all the verbal and non-verbal techniques that turn words into meaning and presentation into memorable experience.

There are reasons why actors look better, sound more impressive, and act more effectively than the rest of us: they are trained in the art of persuasion and perception.

The right professional actor hosting your Web-video presentation...

1. Makes an instant connection with your audience and holds their attention. Perhaps you're the exception, but most websites loose large percentages of their traffic in very short order. Half the battle in converting traffic to clients is getting visitors to stay on your site long enough to get your core, marketing message. Nothing grabs their attention more than someone who starts talking to them as soon as they enter your site.

2. Establishes an immediate image based on verbal and non-verbal actions, appearance, environment, style, and ambient enhancements. So many websites are not just boring, they're deadly boring; instantly forgettable text-based platitudes that say nothing and mean nothing. If you pick the right Web-host and give him or her the right words to say, you have a much better chance of being remembered than thousands of words of SEO-friendly text nobody will read.

3. Delivers your core message quickly and with memorable impact. Even if your visitors leave without any further information you have at least accomplished your major goal of delivering your core, marketing message and establishing your brand image and identity.

4. Begins the process of negotiating a relationship with your audience. Steven Pinker, Harvard Professor and leading cognitive language specialist explains how all language is a negotiation of relationships. The simple request to 'pass the potatoes' is a negotiation contingent on the way it is delivered. A professional actor delivering a well-crafted script excites, persuades, and motivates action, the first step in creating a lasting business relationship.

5. Entertains while educating for it is the entertaining aspect of a presentation that makes it memorable. Information no matter how interesting, important or relevant dissipates in time without some memorable context to hang it on.

6. Focuses attention by bringing words to life through presentation performance, using verbal and non-verbal cues, as well as visual and auditory enhancements.

7. Inspires, cajoles, illustrates, explains, convinces, excites, promotes and befriends. Your website is about generating action on the part of your audience. You need to get them to email, write, phone, or contact you, so you can close the deal, and nothing motivates action better than a real human being.

8. Qualifies your audience by quickly establishing what you do and why they should care. Every website gets visitors that aren't potential clients. By explaining exactly what you do and for what kind of clients, you save yourself a lot of time quoting inquirers that aren't real leads.

9. Expresses style and substance, attitude and opinion, image and information, personality and persuasion, experience and memorability, stimulation and desire, all calculated to establish a beneficial business relationship.

And In The End

In the final analysis business is all about relationships and perception. Branding, positioning, advertising, and marketing 'et al' are about the creation of these relationships through the artful and creative presentation and manipulation of perception. And the best Web-tool you have to accomplish that objective is a Web-video host.

Seeing Is Believing: The Case of Cache Closed

For an example of exactly how powerful, informative and memorable a Web-host can be, visit http://www.CacheClosed.com. Not everyone needs or wants a character as extreme as this example, but my guess is, whether you love him or hate him, you will remember him. And that is what Web-marketing is all about.

About the Author

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, http://www.sonicpersonality.com, and http://www.CacheClosed.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Friday, August 15, 2008

What New and Inexperienced Affiliates Should Know About Affiliate Programs

by Avril Harper

A lot of different claims have been made about affiliate marketing, some suggesting you just choose your programs, upload your site, register it with search engines, then wait for dozens of checks to pile through your letterbox or money to find its way into your bank account, month after month, year after year.

Most of the time all that is lies or exaggeration. The highest rewards invariably go to affiliates working hard to promote their products and sometimes paying for traffic to their sites. Yet people do exist who are making good money from affiliate programs from very little effort and zero financial outlay. However, by far the biggest profits go to people spending a few hours a day promoting their sites, targeting markets, giving visitors a reason to continue calling and, more than anything, giving regular customers good service in the hope they return time and time again, to discover new offers, and ultimately to buy!

A few points will ensure you earn handsomely from your efforts.

* Making money is rarely as easy as choosing programs, uploading your site and waiting for commission checks to appear in your mailbox. Work on the principle that anything worth doing is worth doing well and spend time marketing your site both on and off the Internet, registering with search engines, adding product and contact details to business stationery, joining online discussion groups to talk about your business, and so on.

* Most importantly, you may have heard about 'content' sites which search engines tend to rank high based on the number of pages and quality of information available to search engine browsers. So if someone keys 'magic trick' into Google, for example, Google will search for sites containing the most valuable information about magic as long as that information is also relevant and not just sales patter. The best part is, anyone can create a content-rich site by simply adding relevant pages as often as possible, containing articles or tips alongside affiliate links. Lots of relevant content allows sites to rank high with most major search engines who are, after all, only trying to provide quality results for their users, not just a mass of sales links. Remember always: CONTENT IS KING!

* Some programs set conditions. For example, you may have to purchase a product before being allowed to market it, as for many electronic books and marketing courses available online. Usually cost is small and buying and studying the product is a great way to familiarise yourself with questions potential customers might ask before deciding to buy.

* Some programs pay a fixed price per sale or introduction, regardless of how much income is generated for them. Others pay a percentage commission of sales on a one-off or continuing basis. In all cases, work out potential earnings for you before joining and always work on earning as much as possible for every ounce of energy, every minute of your time, every penny you spend on promoting other people's products.

* Some affiliate programs work one tier only, where affiliates receive commissions for products sold. Others offer multiple tiers where participants earn commissions from sales to customers as well as for introducing new affiliates. To complicate things just a little further, some programs also offer commissions on sales generated by affiliates introduced by you. Thankfully all will become clear as you start joining and promoting programs and ultimately adding more programs and products to your portfolio.

* Though most suppliers pay in cash, a minority offer discounts against their own goods and services. The difference is largely immaterial if you are a regular user of goods offered at discount prices but as a serious affiliate you might prefer cash payments over discounts. BIG TIP: Check with the income tax authorities as payment in kind is usually taxable.

About the Author

Avril Harper is the author of A COMPLETE NEWBIES' GUIDE TO MAKING MONEY WITH CLICKBANK which you can learn more about at http://www.avrilharper.com/clickbank.html

Thursday, August 14, 2008

What Is a Lead Capture Page and How It Works

by Shawn Lim

I believe that you have come across some websites that require you to opt-in your email and other contact information in order to grab the free gifts that the website is offering. This kind of website is called a lead capture page, or a squeeze page.

Like what it is called, the main purpose of a lead capture page is to capture leads. And in most of the cases, leads are prospects that have the potential to buy something that the webmaster offers. So why actually a lead capture page is so important to all the webmasters who wanted to earn from their business? This is because once you have a list of qualified leads, you can then send promotional emails to them, and if they like what you offer, they will buy and you will make some money.

Often, most people will not buy the first time when they come to your website. And this is where a lead capture page comes in. Once you have captured the contact of your prospects, by using an auto-responder, you can send automated emails to them, promote them what you are selling.

As you know, people are skeptical in making a purchase, especially buying online. That is why you need to capture leads so that you can follow up with them continuously. By providing your leads quality information that they are looking for, you will gain the trust from them and you can then offer them your products.

Today, if you don't have a lead capture page in your websites, you are leaving a lot of money on the table. You must understand the fact that most of your sales are coming from your emails, not from your websites. Internet marketing is all about relationship. If you have a strong relationship with your prospects, you will make a lot of sales. And if you have a well-maintain with your customers, you will make tons of repeat sales.

As you can see now, with a list of potential customers, you are able to make repeat sales from existing customers. This is how powerful a list can be, and therefore, a lead capture page is a 'must have' in order to build a successful internet business.

Lead capture page is easy to build. In fact, it can be as simple as a one-page website. Come up with a free gift like a free report or a free e-book; get an auto-responder service so that it can handle all the emails for you. Then you just have to insert an opt-in box generated from your auto-responder into your website. There you have it; your lead capture page is done. However, I would suggest that you go through some other lead capture page out there to get some ideas of how it may look like.

Now, can you see the big picture of what a lead capture page is and how it works? Start to build your list of leads as soon as possible; they are the life-blood of your online business.

About the Author

This article is written by Shawn Lim, someone who constantly pursue wealth and success. You can visit his blog here for more success and wealth creation tips.

There are a lot of quality and free resources that can supercharge you, visit http://TheAffiliateSecrets.net/ now and don't forget to grab your FREE download.

Wednesday, August 13, 2008

Website Promotion: Things to avoid

by John Mahoney

It is rather obvious that website promotion is of utmost importance for e marketing. Although we all know this, with the intent of promoting our sites on the net, end up doing things that do more harm than benefit for our website promotion. In fact, we often do things without actually knowing what we are doing. Let us here explore the activities that should best be avoided while we are attempting at website promotion.

The first thing is not to spam. Many experts consider this as the cardinal rule for website promotion. Never, under no circumstances, should you engage in the activity of sending mass mails. Innumerable hustlers will try to convince you about the positives of such spamming acts. Nevertheless, believe me, at best they will create enemies for you. Nonsensical spamming may also bar you from the big internet service providers.

Do not submit your website to as many search engines as you can get hold of. No, that is never going to do any good for your website promotion. There are only a handful of search engines worth their name. Others are all trash. Instead of being a positive factor for your website promotion, it will only depreciate your bankroll. What most such search engines will do is run the URL on any auto-submitter that you can always do on your own without spending a single penny.

There are several search engines as well as directories. Sort out for yourself only those few that will yield good returns for the purpose of website promotion. Which directories are appropriate for your purpose? Spend time over this and get rid of the obscure ones. They will do no good for your website promotion. Being selective over this matter will save a lot of your time and effort.

You will certainly submit your site to several directories as well as search engines. That is obvious for website promotion. Nevertheless, do not rush into such submission. Before you start submitting your site with the intent of website promotion, make sure that you have checked and re-checked each part of the site thoroughly. There may be several sections of your site. Are all such sections perfect as per your standards? Remember, no surfer will possibly come back to any URL that features a non-functional link or any annoying sign such as "under construction."

Several big companies spend a rather hefty amount of money for designing their websites. However, it is quite a baffling thing that many of them recede from featuring that very URL on the business cards, etc. since that will cost them a few more bucks. Do not commit this mistake. Make sure that you include your URL on all the media of the company: all the letterheads, releases, even the coffee mugs; everything possible should feature the URL of your site. This is a great way for website promotion. At the end, remember that website promotion is an ever-continuing phenomenon. It is not that once you submit the site, all is done. That will do no good for your website promotion. Keep returning to the places where you submit your site. There may also be several new sites with much more effectiveness. Be on their hunt, ever.

About the Author

John Mahoney is a freelance author who writes about various technology related subjects including Website Promotion. For more information about John visit his website: www.techstore.ie

Tuesday, August 12, 2008

5 Money-on-demand Secrets To Creating Great Adsense Sites

by Sudhir Moudgil

The rage to milk money from Adsense continues into 2008. While there are many different ways to do this, it's no secret Google is keeping a watchful eye on spam sites which automatically generate pages consistently on a daily basis.

Every now and then, Adsense 'experts' would introduce a 'fresh' new way of generating pages which Google "has not caught on yet", be it article, directory or backlink generators.

While these software are very good at what they do, you can't solely depend on them for long-term success. It's a natural tendency that automatically generated content just doesn't look like quality pages with highly informative, up-to-date content, but it's my personal observation.

Most run-of-the-mill, ads-on-topfold Adsense sites lack substantial sections and deeper structures to be interesting enough to make visitors think they should come back to check them out more often. While generating as many pages as possible is crucial to get them indexed and thereby build substantial presence in search results, these types of pages should only complement principal content that reflects what your site stands for and the selling point it serves to maximize its overall value. There used to be a question that goes, "Is building Adsense sites a business?" My answer is: Adsense is secondary.

Of course, like you I do want Adsense to be my primary source of income. The secret is in emphasizing content and value, not Adsense ads. You may have felt resigned to say, "Does that mean more work?" Not really. Here's another secret inspired by a quote from Albert Einstein: You can't solve your Adsense income challenge at the same level of thinking.

Truth is: I have build a good number of Adsense sites, but Internet Mastery Center, which I'm sure you have loved enough to come back, earns more than some of them despite our intention not to make it Adsense-focused, all the more so when it has absolutely nothing to do with high-paying keywords and the tremendous amount of time that goes into keyword research...which leads to the next secret: create a site with a subject or niche you know you can continually express and expand on instead of getting stuck with a 'lucrative' keyword you may run out of ideas on in the long term.

This is as good as saying Adsense is not just a keyword value game; it is still the classic "How do I get and retain traffic" game, and traffic is not some scoreline, but real people with genuine interest.

eHow.com is an incredible example. It's a free site that shows people how to do a lot of different things. The best way to explain the site is just for you to go have a quick look now. They have hundreds, possibly thousands of pages of content on all sorts of subjects and the way they get traffic to their site is through the search engines.

Every page on the site has an Adsense box on it and that's how it makes money. They also have a Alexa traffic ranking of around 2000 which is great.

Of course, it doesn't make sense to write or purchase that much content by yourself. eHow.com succeeds in getting its visitors involved in content contribution. There's also a wikiHow to get contributors involved in constant update of a common topic or article.

For a start, here are suggestions on the type of sections you can integrate into a site:

1) Lead capture page with freebies or incentives.

2) Article directory.

3) A 'Contact Us' page.

4) An 'About Us' page.

5) Forum: The challenge lies in the time and effort needed to build up momentum to encourage forum participants to write in.

6) An archive section of some kind, for selected articles for example.

7) Blog/podcast pages.

8) Reciprocal link directory.

9) Sitemap.

It doesn't take much to think of these standard sections. Even a products section makes your site look good besides providing another source of income, and then you replicate these sections site after site, niche after niche.

4th secret: Only sites with a general theme can afford to be massive-looking. Examples: Entrepreneur.com and Dog-O-Mania. Then you break the theme down into specifics like gathering them under an umbrella: dog training, dog hygiene, dog naming, dog psychology, doggy habits etc. Accurate targeting of Adsense ads depends on specific subjects as reflected on page. One thing to note is it is better that specific sections are inter-linked in some ways. If you run a site on everything about cancer, because "colon cancer" and "breast cancer" are not intrinsically related, visitors interested in one section may not want to take a first glance at another.

5th secret about content: write from a 'consumer' perspective instead of the 'opportunist' or "how to make money" perspective. What is it your visitors are looking to buy? Ads normally target and appeal directly to consumers. It's pointless to put up content about how to make money with car accessories when there are hardly ads on "how to make money". Stick to introducing car accessories and let the ads do the selling. If an accessory or equipment catch visitors' attention and they click on the ads, you got Adsense dollars.

That's about all the ideas I have at this moment. You should be confident now and maybe have some more new ideas I haven't thought of. For sure, Adsense is a major income source you should seriously explore and make it big if you haven't done so. This is one of those money machines that will make you money-on-demand pretty much for the life of Google.

About the Author

Please browse for more information at our websites.

www.youradsenseprofits.com

www.reprintarticlesite.com

Monday, August 11, 2008

Website Design: CSS Classes vs. Id's

by Steffan McMurrin

As a beginner using CSS I had trouble understanding the difference between classes and ids. Both are used as an identifier of an element, and technically you can get the exact same affect using either. The difference is fairly simple, an id is unique, it is used for an individual element of a webpage. A class however is not unique; multiple elements in a webpage can share a class and 'inherit' (gain) that classes specifications.

Classes

If you're not at the point where you're planning these things in advance you'll know when to use a class instead of an id when you find yourself repeating yourself in your CSS code. For example let's say you have a few divs on your page and you want the text inside the page to be a certain size and font. Instead of doing "font-family:arial" 5 times for each paragraph, instead you can create a class. This would look something like:

p.class_name {font-family: "arial";}

Anywhere you have a p tag you say class="class_name" its font will use arial.

When you become a CSS master you'll plan all of these things ahead of time, but until that point just be aware of when you find yourself duplicating code in your CSS files for similar elements. Using classes is useful because not only does it reduce the amount of code you have to write, but it can keep your CSS files significantly smaller which can increase the load time of your pages.

IDs

So if classes are for common CSS specifications across multiple elements, when to use ids is pretty straight forward. Anytime you want to style a specific element you would use an ID. This is pretty common when you're doing absolute positioning, or nuances like bolding something or making it a different color etc. Ids are useful if you're in the habit of doing inline styles. Modern web-design dictates that you keep your relative programming languages separate, so inline styles are frowned upon, instead use an id.

To do the same thing as above, but make a specific paragraph have arial text we would use

#id_name{font-family: "arial";}

In the p tag we would then have id="id_name".

Difference in syntax

Class and Id have slightly different syntax, but they are fairly straight forward: a class is referenced by its HTML element i.e. img, p, hr, h, div, span, etc.. whereas an id is unique so it does not need to be associated to an HTML element and is specified with the #.

So given an html page where there are two p tags one with id="p_1" and a different p tag with class ="p_arial" the css would be:

p.p_arial {font-family: "arial";}

#p_1 { color: red; } /* makes the font color red */

Combining Classes and Ids

Now in this previous example we have two p tags one that uses a class to make the font Arial and one that uses an id that specifies red text. What if we wanted the p with the red text to also be Arial? This can be done by placing both the id="p_1" and the class="p_arial". This p tag will inherit the properties of both the class and the id. If there is a conflict between the class and the id, i.e. one says font-color:"blue" and the other say font-color:"red", the id will always override the class. This is called specificity, and an id is the most specific of any CSS selector.

It is possible to have multiple classes, this is done by leaving a white space between class names i.e. class="p_red p_black" if the CSS code is as follows:

p.p_red{color: "red";}

p.p_black{color: "black";}

The last class will override the first class. So the paragraphs font color will end up being black in this example.

One last way to specify elements

Besides specifying by Id and Class CSS can tell a document that all of an HTML element should be styled a certain way. This is the most general way to specify styles and is overridden by both classes and ids. This is done by specifying in the css file the HTML element tag name. This should make sense because it's like you are specifying a class without a class. So to make all of the paragraphs in a document use Arial font type you would use:

p {font-family: "arial";}

Another example is if you want to change the font size, family, color etc.. in an entire document you can reference the body tag:

Body{color:black; font-family: "arial"; font-size:.6em;}

Review

There are three methods to style elements in CSS using an element, using a class, and using an ID. An Id overrides Classes and Classes override HTML elements. Using classes rather than Ids can minimize file size and speed up web page load times. Ids should be used to style/position individual HTML elements.

Once you have a pretty good understanding of these concepts you should be able to plan your web pages in advance before you start coding the HTML. Being able to create all of your classes beforehand will speed up your development process as you'll see how things are suppose to look from the beginning rather than trying to make it look the way you want as you go along.

About the Author

I'm a beginning web developer that likes to make light weight money making websites w/a minimal annoyance to the viewer from adds. Check out my contextual affiliate product placement at my latest creation http://finditdaily.com.

Please provide any comments and feedback to webdevwriter@gmail.com. Thanks!

Friday, August 8, 2008

Beginners Affiliate Marketing Tips

by Debbie Ducker


Beginners affiliate marketing can be quite overwhelming. It is clear from the start that you have a huge learning curve before you will see your first commission earned. But what many do not realize is that they are their own worst enemy. By not knowing some vital "affiliate marketing tips" you can lose quite a bit of money right out of the box without even realizing it.

Below you will find some beginners affiliate marketing tips that are often over looked or unknown altogether.

1. Test URL's - Never assume you have put your URL's in your ads correctly. I have been advertising affiliate programs for years and still make mistakes with this. Always copy the URL from your ad and paste it in a browser and hit enter to make sure the URL goes to the site you intended for it to.

2. URL's Capitalized - if you are using a URL and typing it out such as this: YourAffiliateProgram.com instead of this youraffiliateprogram.com then you need to know that some browsers will not parse this correctly from an email ad or even a web page link. I.E. included. As an advertising agent for many customers over 10+ years, I have seen this happen over and over. Don't risk it. Always use lower case letters.

There is one exception to this and that is if a file name has been named with upper case letters or you have signed up with a username with upper case letters in it. Examples such as: youraffiliateprogram.com/FileName.html, .php, .asp etc. or youraffiliateprogram.com/?YourAffiliateUsername or ID then it must be used just as named and cannot be altered. This warning is pertaining to the main domain name part only.

3. Using Direct Affiliate Links or URL's - using direct affiliate links in your advertising can mean less click through's, to your web site, because of a possible block on the link. There are many major ISP's that keep up with URL's that have complaints on them. If there are so many complaints then this URL will quickly go on a block list. Then what happens is when you use this straight affiliate URL in your advertising as the advertisers send your ad out, many bounces come back with the warning that this message could not be sent due to a URL in the message being on a blocked list. It is always best to use your own web site to either forward to your affiliate URL or a quality tracking or cloaking system of some type. Again I highly recommend setting this up on your own site as well with something like Covert Affiliate Links or Protrack Manager.

One side note for tracking and/or cloaking software. Avoid having to use a ? in the tracking URL. This is a major problem with many free advertising sites and numerous other reasons I don't have room to list here. A URL without a ? in it is always better.

4. Cloaking - also be aware that cloaking your URL can keep your affiliate id from being passed to the visitor. Cloaking is different then simply tracking a URL. Cloaking usually sets up a frame set itself making the site it lands on look as if it is from your own web site or the site of the cloaking software. Test any cloaker or tracking system you use before advertising with the URL. Because if your cloaking software or the site your are advertising on is using frames it can prevent your affiliate ID from passing on to the visitors that land on your site.

Check this by clearing your cookies and temporary Internet files, then use a URL frame breaker tester such as you find on many traffic exchanges and safe list sites. While your affiliate site is in the frame, go to the join page and make sure you are the referrer being credited. This will let you know if your cloaking software is doing more harm then good.

A good rule of thumb on the above is not to use the cloaking option on a URL that will be used in any framed environment, such as a traffic exchange or a credit based safe list. Ask any one you are paying to place ads for you, about this, if you are unsure. Any good tracking software will give you the option to cloak or not cloak a URL.

Use these beginners affiliate marketing tips to quickly become a pro affiliate marketer without worries of missing commissions due to you.

Sincerely, Debbie Ducker

About the Author

Debbie Ducker is owner of Ducker Promotion. Learn more about beginners affiliate marketing
by visiting: http://bgomsp.duckerpromotion.com

Thursday, August 7, 2008

A Blend Of Web Analytics And SEO For Higher Conversion Rate

by John Calvin

Web analytics has brought in a new revolution into search engine optimization and search engine marketing. Web analytics has indeed changed the manner in which SEO efforts were carried out previously. A blend of web analytics and Search engine optimization tools can prove to be a catalyst that helps in ensuring higher profits for your website. Web analytics is a widely used technique of determining visitor behaviour on your website and hence helps to achieve a higher conversion rate when the observations from web analytics are utilized in the SEO strategy. There are numerous benefits of imbibing web analytics and search engine optimization techniques for alluring visitors and generating revenues.

Web analytics package comes with web hosting process and offers various benefits to website designers or hosts that seek to maximize the business website reach and profitability. Web analytics Web analytics is a superior tool that helps in learning the following things.

1. The amount of time the visitor spent on your website.

2. The detailed time span for which the visitor stayed on each of your web pages.

3. The page he read with absorbing interest and the reason.

4. The search words the visitor used to find arrive at your website.

5. Web page not patronized by the visitor.

6. The SEO efforts are enough or not.

7. The likes and dislikes of the visitor.

8. The visitors needs and desires.

9. The visitors liking for your web design.

10. What not to do on your web pages.

11. The improvements needed to satisfy visitors.

12. The search engine marketing technique

With so much on the offer, any web designer can take cues from web analytics package before attempting anything on web pages. The SEO strategies can be directed towards the visitors needs. The search engine optimization process can include the search words through which the visitors can reach you. The process of search engine optimization can undergo a change through web analytics.

The behavioural pattern of the visitor can offer clues for the search engine optimization strategy. Only those web pages patronized can be placed and the content can be improved as per the visitor behaviour that has been observed through web analytics. The page titles, search words, content and graphics can also be improvised to undertake effective search engine optimization and search engine marketing. The trickle down effect of web analytics can be seen through the use of superior SEO strategy.

Web analytics method for assessing visitor requirements and behaviour is definitely here to stay. This has made it possible for the web designer to look at the impact of his search engine optimization efforts. In case his SEO efforts are bearing fruit, he can enjoy profits, if not, he can revamp the SEO methodology based on the observations from web analytics package. A little investment on a web analytics package can go a long way in ensuring that the search engine optimization technique is working or not and can yield higher revenues in the future.

About the Author

John Calvin CEO of Empowered Internet Solutions and inventor of the ZeppOS Hawaii Search Engine Optimization and Hawaii web analytics, Florida Web Design, Hawaii Web Design, Hawaii

Wednesday, August 6, 2008

Affiliate Marketing Without A Website Or Blog

by Rahman Alwi

Affiliate marketing is one of the business models which one could start without a website and there are many other ways to market or promote an affiliate products or services. Anyone who wants to do affiliate business model could use many free methods in the internet to promote and make money online. The list below explains some of the free methods which could be used to promote affiliate products or services by anyone who is willing to spend some time online.

Email Marketing

A person could promote affiliate links using email. If you are in a membership site which allows you to email members freely or you have many friends who you communicate using email or any other source of email marketing which you could use without restriction, then you could email to these people any affiliate link which will divert people to the affiliate site. If they followed your affiliate link and purchased the product/service, you will get your commission.

Yahoo Answers

If you have seriously used a product which is useful to you and you would recommend it to others to try it out, then you could promote the product's (if there is affiliate program which comes with this product) affiliate program. You could find people who ask questions in Yahoo Answers related to the product which you plan to promote and answer the questions by explaining your experience using the product. You then could ask the asker to visit the site where the product could be obtained via your affiliate link. Do not simply push your affiliate link, but try to provide good answer to the question and guide the asker to the affiliate site.

Article Marketing

You could also use article marketing in promoting affiliate link. Even when many article directories which do not allow authors to use affiliate links in their author's signature section, but there are many directories which still allow authors to place the link. You need to spend some time to find these article directories and start writing article related to the aspect of the product or services which you are promoting. Article marketing has the potential to drive highly targeted visitors to an affiliate program.

YouTube Marketing

If you are good in producing videos which you could attract attentions of millions of people who surf YouTube site everyday, then you should make some video relating to the affiliate product which you are promoting. For example if you are promoting a product such as Sony Play Station, then you could make a video about this product being used in funny ways and post it in YouTube. People who watch the video might be interested in the Play Station and might purchase it via your link which appears in the video they watched.

Ebook Marketing

Viral ebook marketing is another form of marketing which one could use to promote affiliate programs. In viral marketing, you create an ebook which explains or provide certain information which are valuable for readers and make them want to share the information with their friends by passing around the ebook. Within the viral ebook, the author will leave affiliate links at certain strategic location in the ebook content, and upon readers clicking the links, readers will be taken to an affiliate sales page. With viral marketing, the more people pass around the ebook, the better chances of you making sales.

Above are only some of the methods which one could use to drive traffic to certain affiliate programs using affiliate links. If done properly, methods such as article marketing, YouTube, viral marketing and Yahoo Answers could be providing highly targeted traffic to the affiliate programs for many years to come as long the affiliate link remains active. This will increase the chances of an affiliate marketer to make a sale constantly.

About the Author

Rahman Alwi is an online entrepreneur who runs his online business from home. If you would like to know further information concerning affiliate marketing techniques, visit Affiliate Tutorial Center - 100% free