Monday, July 7, 2008

Graphics on your web pages - why color is so important?

by Dmitry Graphicson

Graphics on your web pages - why color is so important? Let's imagine you want to start an online project. What is the first thing you make your idea come true? Surely, a web site! But ask yourself if you need an ordinary web site that will make no impression on your visitors, your potential customers? Of course you want something special from the point of view of usability and of course of graphics on your web site. Professional web graphic design is what will attract your visitors at first! Let's leave the usability question to the experienced web developers and focus on graphics since it is the issue we are going to talk about in this article.

So, you have a general idea what your web site should look like. What is then the most important thing you should concentrate before you start? Have no answer? We will help you:) - this is the color! Right color spectrum equipped with remarkable flash animation will make your web site attractive and rememberable whereas a bad color combination may whittle down all your undertakings. The fact itself that you have customers on your web site means that a general color combination has been chosen right. However, to make your web site more visitable, you should think about a really successful combination of colorful graphics on your web pages and your web graphic design represented by a perfect color match. Even a person being far from psychology will tell you that every color has its own meaning and same colors in different cultures may have absolutely different meaning. Let's focus now on general color combinations available for professional web design and what meaning content each color brings.

First of all professional designers never use more than three colors. Multicolored web graphic design distracts customers' attention from the essence and sometimes even irritate. What are the colors you wonder that would make everybody happy? Usually these are the colors that inspire calmness, confidence and serenity such as green, blue, white. A combination of blue colors presented in professional web design is extremely popular as well as a combination or white and blue. Such colors as pink, lilac and orange are also popular among designers due to the fact that pink color associates with softness and generosity, whereas orange and lilac are favorite colors amid kids. But the main principle of choosing colors for your web graphic design should be your target group.

Web sites for women should be accomplished in soft pale shades, such as pink, lilac, white. Web site for men may use gray and dark tints, web site for children should contain bright, vivid colors such as orange, yellow, violet, green. And of course you should never forget about cultural differences and ethnic aspects while selecting the graphics solutions for your web site.

Let's consider it on an example of simple white color. For European countries white color stands for marriage, angels, peace.However, for most Oriental countries white color does not bear emotions as positive as for Europe. For China white color stands for death and mourning, for India means unhappiness etc. That's why understanding of color theory is so important especially for the beginners. When you create your first web site you want it to be as expressive as possible, bright and vivid, that's why the most popular mistake of young designers is to use the colors they like. As a result the web site looks like a Christmas tree.

Obviously a multicolored web site containing all the rainbow spectrum is not what will make your business look confident and serious. There is a combination of primary colors such as reds, yellows and blues that may serve as a basis for different further color combinations. If you are a beginner and have some doubts concerning how to combine this or that color, the best way to reach the harmony is to use warm colors with warm colors (red, orange, yellow) and cold ones with cold ones (purple, green, blue). Good color combinations are also possible with tints of the same color (for ex. red and pink, dark and light blue), but what you really should always keep in mind is the target group you are going to hit.

About the Author

President of Graphicson company.