Friday, April 18, 2008

What Graphics Mean for You and Your Online Business

by Evelyn Bennett

The advent of the Internet has made it possible for those who have ever wanted their own business to create and build one at extremely low cost. Compared to 'real-life' brick and mortar stores, online businesses also provide a completely automated process, allowing products to be purchased around the clock, 24 hours per day, 7 days per week, 52 weeks a year. Although some marketers, especially the 'guru's' of Internet Marketing employ staff to deal with customer enquiries, most of the work can be done by you and you alone. This of course, depends entirely on how many websites you have and if you are able to cope with them all yourself, a decision that can only be made by you.

When you enter a 'real life' store, you are faced with products that you can see and feel, tangible products that you are able to hold and decide whether the quality is worth the price. This is something that we have all come to depend upon, seeing the goods and touching them before we hand over our hard-earned cash. An online business is however a lot different. What we see is a 'virtual' store. Even if this virtual store is selling tangible products that will be shipped to you after purchase, you as a customer need to be able to see the product even though you cannot hold it until after you have purchased it and it has been delivered safely to you.

Some businesses are built solely for the Internet, for example, e-book stores and Minisite graphics, however many off-line businesses are building websites and selling their goods online, being able to reach a much wider audience and thereby building a stronger and more profitable business. If their products can be shipped abroad, then having an online business that reaches far and wide as opposed to the local neighbourhood, can mean a growth in sales and a highly profitable business made possible by the use of the Internet.

Even if you have a business that has been growing and extremely successful over a few years, having an Internet presence will certainly help your profits. However, there is one thing that you should consider, and which is most important, when setting up your own online business.

Whether you are bringing your business from the 'real world' to the virtual world or whether you are just starting out in business with your own website, what your prospective customer sees could determine the success or failure of your online business.

The one thing that you must remember therefore, when either starting an online business or placing your existing 'real life' business online, is the graphics contained on your web page. It does not matter what you are selling, whether it be tangible products or electronically downloadable products, your prospective customer needs to see what he or she is buying and graphics is the only thing that makes this possible.

If you have a website, you need graphics to sell your product or products. With tangible items, photographs of the product will suffice. However, you will still need to have top and bottom banners at least, hence the many websites that provide a website template service. Even more so if you are selling digital downloadable products is the need for high quality graphics for your website. Electronically downloadable books or, more commonly referred to as e-books, need graphics to complement the content. You cannot take a photograph of the product because it is not 'tangible', therefore the use of website graphics and programs are needed to display the merchandise that you are selling.

Unless you are adept in producing graphics for your product and website and know where to go to purchase royalty and copyright free photographs, you will need to hire someone to do this for you. Depending on where you go, you could expect to pay in the region of $150 for a Minisite consisting of top and bottom banners, pay button, background swatch and e-book or box graphic. Is it worth it? This will depend on how you look at your business. If you are serious about earning money online and are serious about your business presence, you will have no second thoughts about investing in your online business success with high quality website graphics.

Do not let the graphics on your website determine the success or failure of your online business.

About the Author

For high quality Minisite graphics at an affordable price that you can use for yourself or resell for 100% profit, visit Creative Niche Graphics!