Wednesday, April 23, 2008

Using Product Recommendations To Increase Your Bottom Line

by Alex Perez-Prat

When you are promoting an affiliate product, you can make more money and keep the accounts you have devoted so much effort to. You can quickly and painlessly learn about these methods and ways, and you don't have to leave your compute screen. They are available all the time on the Internet.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customer trusts you, then they will most likely trust your recommendations. However you have to be careful in this approach. If you start trying to push every product or service just on your recommendations alone, you are going to loose credibility as people will see you as less trustful. This is especially true if your recommendations look baseless or over exaggerated.

You should never hesitate to talk about things you dislike in an item. This will make your advice more believable, and also help your credibility, not hurt it. Also, if your potential customers actually have an interest in your item, they will definitely want to know all about the item, including what you enjoy about it, what you think needs to be improved, and how the item will help them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage. Sound like the true and leading expert in your field.

A tried-and-true equation in affiliate marketing is that price resistance decreases as trust decreases. If your readers truly trust you as a sound expert in your area, they are going to be willing to go out on a limb and make the purchase. But if you don't give them confidence that you really know what you're talking about, they will not pay much attention to your opinions and will keep looking for the right product or some other expert who can advise them better than you can.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Whatever you do, avoid overselling your product. Customers are much less likely to buy goods and services from someone who screams and yells than from someone who can thoroughly and unemotionally explain why his products are superior. You need to stay calm, cool, and collected at all times. Don't assume that your potential clients are fools. They have probably done at least some research into the products they want to buy. Back up your claims with real data and they are much more likely to pay for your products. They will look at your competition, though. Don't lie about them or make claims that you cannot back up.

In addition to writing a simple recommendation, you might also want to consider offering free promotional items. People are familiar with the idea of freebies. However, affiliate products are rarely marketed in this way. If you offer free items wisely, you could even simultaneously distribute some information about your own products and services.

You should be willing to try any product or service before recommending it. You do not want to loose the credibility and trust that took so long to build by promoting sub par products and services. Just one error on your part in recommending junk and your creditability will go down the tubes.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Experiment with product recommendation and you won't be sorry. You'll be one of the lucky ones!

About the Author

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom