Wednesday, April 30, 2008

Tips for Top Affiliate Website Marketing Part 2

by John Hartley

If you followed Part 1 of this article, you will have built your website and will now be waiting for the traffic to come. Well, it won't come by itself. You need to draw the traffic in.

The first thing is to make sure that your website is suitable for the search engines. First, the web pages all need certain things on them. These are:

1.A good title tag and description
2.Good navigation links

The title tag is in the head of the page and is Your site's name. This should include your main keyword - the most important word on the page.

Secondly, it is a good idea to have a description. Some say this is ignored by Google, but it is certainly used by many other search engines, often as the title for your listing. It looks like this:

Next, you want to get your site indexed

The best way of doing this is to set up a free blog at either wordpress.com or blogger.com and then include a link to your website. Search engines like blogs, so as long as you 'ping' the blog, your site will at least be indexed.

Now for the navigation. If you have up to about ten pages this is easy. You just put a list of all the pages in a sidebar on every page, with a link to the page. You need to separate them with a line space, so they stand out, and you can call them 'Menu' or 'Navigation' or something. If you underline each item, they will stand out better.

These are important to getting some free traffic. Next, you need to submit the site to about 30 directories, which you can find on Google. Select only free directories, and ignore those that insist on a link back. There are plenty that don't.

Modify your articles and submit them to article sites

The next way of getting traffic is to write some articles. The best way of doing this is to use the articles you have written for your site and alter them. You will need to give each one a new first paragrpah, and make each article about 100 words longer. The length needs to be 350-500 words. Then you submit them to three or four article directories. These may get picked up by other webmasters for their site, which will give you extra links and traffic. Also, you will get links from the article directories.

Now you have your website, and you will have some links to it, and you should get some traffic. But it will not come immediately. You need to be patient, and write a few more articles, and the traffic will come.

About the Author

For FREE reports and the latest reviews of affiliate marketing products and services go to www.reallyusefulmarketing.com - which is run by John Hartley.

Tuesday, April 29, 2008

Steps to Finding the Perfect Web Firm

by Jayna Lowe

Choosing a web development firm is an important decision, and there can be many factors to consider. We've assembled some helpful tips on choosing the best web design firm to meet your needs.

Collect a List of Web Design Firms

Start with collecting a list of design firms by searching online and asking friends for referrals. Theoretically you could locate any web development firm in the world to produce your website, however there are some advantages to choosing a local firm, especially if you are less experienced with the process. You will have the benefit of meeting and discussing ideas face-to-face, and if you require other services such as photography and video production, you have the option of doing everything 'under the same roof.'


Firm vs. Individual

If you are considering hiring an individual 'freelance' developer over a web design firm, there are several points to be aware of. First of all, finding the design and technical talent needed to develop an effect web presence is a rare skill-set for one person. In a design firm, the creative director and graphic artist will design the look of your site, and the technical programmers will implement the functionality, SEO and other applications. Also, with an individual you run the risk of being put 'on the back burner' if web development is not the primary business, and at risk of loosing your investment should anything happen to the individual. Assess the long term stability of the web firm, as with any business relationship, value will build over time.


Narrow it Down

Once you have generated a list of web design firms, narrow your options down to the best 3 - 5 firms you feel suit your requirements by doing a little more research.

First, check out each design firm's portfolio for consistent quality in the projects they have produced. Have they provided solutions for other companies in your industry? By examining their portfolio, you should be able to grasp a better understanding of styles and variety that they will be able to offer.

What technical applications will your website require? Check out if the design firm has provided solutions to the challenges you are facing. Do they provide ecommerce solutions? Do they offer hosting?


What Else Do They Offer?

Determine what other products / services the company can offer for your future connivence. Does the design firm offer printing solutions that will enable them to deliver your print needs from concept to completion? Do they offer e-mail marketing software for email marketing campaigns? Photography, video & audio production and copywriting are all value-added services that could be considered.


Define your Objectives

The more defined your website ideas and marketing objectives, the smoother your project will run. To further define your companies goals and objectives take the time to consider and answer the following:

Who is your target audience? What is your intended goal for the project? What is your message? What are the technical requirements for your website? (Ecommerce, SEO, video?) Timeframes? Budget?

Think about your favorite styles, and collect a list of your favorite websites. A good development firm will be able assist you in developing your ideas further and give you feedback on attaining your objects. Use our Client Info Sheet as a Guideline


Contact your Top 3-5 Choices

A good web development firm will take the time to meet with you and discuss your needs and ideas in detail. Meet with your selected firms, discuss your objectives and request proposals.


Good Communication?

Check out whether the web design firm has a good process in place, and takes the time to understand your company and listens to your goals and marketing objectives. Website development could take several months, and will involve numerous phone calls, emails and possibly face-to-face meetings. It's important the design firm communicates effectively and is readily available to offer support.


Website Copyrights

Make sure you will own all the rights to everything on your website. This can become an issue if you want another developer to make changes to your site in the future.


Price Structure

A website development firm can either charge you by the hour, or quote a fixed cost per project, depending on the pricing structure of the firm. If you are being charged by the hour, the company can charge you for any extra unexpected length of time the project takes. With a fixed quote, you will be charged the quoted price even if the project takes the developers twice the estimated time.

If you can't afford everything your website requires then opt to build your site in stages. Avoid cheap package deals and claims of $500 websites - because you get what you pay for. Don't take the risk of driving away traffic and working against your image with a cheap site. The first place people go for more information is online. Be sure to create a great online presence, packed with valuable up to date information for all your potential clients.


Review and Compare Proposals and Presentation

How was their response time? Did the firm demonstrate an understanding of your objectives? Are they able to meet all your needs? Can they deliver on time? Once you are satisfied the web development firm can meet all of your requirements - contact the firm and get started!

It's considerate to contact all the firms you met with, inform them of your decision and the reason why you are going with your chosen company. They will appreciate the follow-up.


About the Author

Article written by: Jayna Lowe, Account Director at Twin Creek Media Inc. www.twincreekmedia.com. Twin Creek Media is a creative design firm specializing in web design, marketing & advertising.

Monday, April 28, 2008

Tips for Top Affiliate Website Marketing Part 1 of 2

by John Hartley

Nowadays, the route to success for any affiliate is through affiliate website marketing. If you try to start off as an affiliate with advertising on Google, you will need a website anyway. Also, because advertising costs have increased a lot in the past year, you will find it hard to make money, even if you use some good tools to find detailed information about how people are advertising.

Get a general domain name

My first tip for affiliate website marketing is to get a domain name that is not too specific, so that you can market many products from it. But, to do that you need to decide what markets you want to go into! And here is my second tip: find the market first and then a product that matches the market.

In fact, it is a good idea to find a market, or a niche in a market that can support several products. You will want to be able to market a cheap e-book, an informational audio or video, and some physical products or a course on audio and DVD, and with some manuals as well.

So let's say you have your market, and that the products fit the market niche well. Next, you need to get that domain name. One idea is to combine your name with that of the big market. For example, you might want something like 'dogs' or 'golf' in the name, but all the short names of this sort have gone. Doginfofromfred or fredsdogarchive or fredsdognews might all work. With this sort of domain name you can write about all aspects of dogs. If you wanted to include other pets, then you would need to use pets instead of dogs in the name.

Tips on how to design the site

How do you design the site? Get a simple logo done for the header, or buy an image somewhere and just put the name of your site on top of it. That makes a logo. Then, the next tip is to Google for website templates and find a suitable template. You just have to add your text in the correct format, for which you need an HTML editor, if you don't have one. You can find some free ones on the web.

Tips on writing articles

You are probably wondering what to write. Start off by writing down what you know about your subject. If you read the sales letters of the products you intend to market, you will get some ideas. Write every idea down, and work out what each article is about. Here are some tips:

1. Write a general article about your interest in dogs or pets or whatever.
2.Write an article about something you really like about your subject, which could be your favorite dog, golf course, car race track or whatever, depending on the subject.
3.Write a couple of articles about problems owners or users or fans have; these problems should be ones that your affiliate products solve.
4.Write a review article about the top products, and choose one as the best buy.

Follow these tips and you will be able to create a website suitable for affiliate website marketing.

About the Author

For FREE reports and the latest reviews of affiliate marketing products and services go to www.reallyusefulmarketing.com - which is run by John Hartley.

Friday, April 25, 2008

Importance of CSS in web development

by Grace Alexa

CSS style sheets have made it easier to handle web pages during web development. CSS or Cascading Style Sheets as the name suggests is a style sheet that allows you to easily link to other documents in your website. It allows you to retain control over the various elements in different web pages of your website.

CSS only defines the structure and content presentation of a website it has nothing to do with the design of a website. A single CSS sheet can control the font, positioning, colour and style information of an entire website.

9 advantages of using CSS

* Web pages are easier to load and uses less bandwidth

CSS style sheets are preferred by web developers for website development because they are lighter than table layouts, which consumes lots of bandwidth. The style sheet is downloaded only once and stored in the cache memory, so subsequent pages load faster.

* A CSS style sheet compliments well with HTML

HTML is insufficient when used independently in website development, but when combined with CSS they can result in technically stronger web pages.

* CSS allows you to position your element anywhere in the webpage

Web developers love to use CSS because it allows them to position their element where ever they want in the web page. If during any phase of web development the developer feels that particular links or columns are not going well with the situation then it becomes easier for them to position them easily using CSS. CSS reduces the risks associated with maintenance of the website.

* CSS is compatible with all web browsers

CSS is combined with HTML or XHTML by web developers for web application development because it is compatible with all web browsers. The sites that use CSS appear similar in all the web browsers.

* CSS can be used to create print friendly web pages

Most of the web developers love to use CSS for building their HTML based web applications because they allow them to create print friendly web pages. These web pages can be easily printed. The colours, images and other things which are difficult to be printed can be eliminated and printed easily.

* CSS style sheets allows the user to customize the webpage

Now days many websites allow the user to change the layout of the website without affecting the content. The CSS style sheets which are stored externally allow the user to make requisite changes by themselves. Most of the modern browsers give user the liberty to define their own style sheets like changing some font properties etc.

* CSS style sheets makes it easier for your website to feature in search engines

The CSS style sheets are favoured by web developers because they allow them to position their elements as per their wish anywhere in web application. Positioning helps to project the main contents first, so that it is easily captured by web spiders. CSS also gives cleaner HTML codes thus cutting down the job of web spider to search the real content from junk code.

* CSS allows the web pages to have absolute consistency

One of the reasons for using CSS during web development is that they allow consistency to all web pages. All the expressions and texts will get their characteristics from external style sheet. Web developers need not to worry about the change in characteristics of the elements because they can be easily altered at any stage of web development by using CSS.

* CSS lends portability to content

By using CSS you can make separate style sheets for different media. This provides you the great flexibility in presenting your content. CSS allows you to redefine the characteristics of elements in a website to suit the need of the situation. For e.g.: A separate style sheet will allow you to redefine the characteristics of certain elements so that they are easier to be printed. Also the user will never come to know that you had restructured the characteristics for their benefit.

CSS is created to make the things easier for your website and also to give you control over different elements in your website. Utilising benefits of CSS will give you popular user friendly web pages.

About the Author

Author's Bio: - Sigma InfoTech is an Australian based Website Design firm, specialising in Website Development, Web Developer, Website design, Application Development Australia. Write editor to webmastergrace@gmail.com your comments and suggestions will be highly appreciated.

Thursday, April 24, 2008

10 Most Important Questions To Ask Your Web Host NOW!

by sas_webbysitedesign

So, you're looking to build a web site or so fed up with your current web host that you are desperate to transfer your site elsewhere? You may not even be aware of your current host's vulnerabilities in an industry where each week there is news about a host going down for one reason or another.

Your first problem is narrowing the thousands of choices down to a few that you can research further. Seek friends or associates that have a web site and ask for their advice. Visit one of the many forums about web hosting, ask the members for advice or search threads from those that have asked before you.

Once you've located a few hosts to research, the ten questions below will take you a long way towards making an informed decision. You may be able to find many of the answers to these questions on the hosts' web sites, but always feel free to call the host and quiz them about their operations. The quality of the answers and degree of professionalism you get from a potential host often transfers to the type of support you'll receive once you become a customer.

Without further ado, the ten question to ask your web host:

1. How long has the web host been in business?

2. Does the web host own its data center?

3. How many upstream Internet providers does the web host have?

4. Does the web host monitor its customers' sites twenty-four hours per day? How?

5. Does the web host provide 24/7/365 phone and email support?

6. What levels of redundancy does the web host's architecture provide?

7. Does the web host automatically backup customer web sites in case of data loss? How often?

8. What is the web host's billing policy?

9. Does the web host provide the features that you need for your web site?

10. Does the web host have the products and services to handle your growth?


1. How long has the web host been in business? The length of time that a host has been in business can be related to their ability to provide a quality, reliable product. If your host can satisfy its customers, then those customers are likely to stick with the host's service. Therefore, stay in business. There are, of course, situations where this is not applicable or becomes a bit hazy. Be sure to also inquire about whether a host has recently been involved in a merger, acquired what was once a well-known brand name, or launched a new brand. If any of these apply, then delve deeper into the story behind what has happened and determine whether quality resources are still with the company.

Complete a domain name "whois" lookup on the web host: http://www.internic.net/whois.html. Type in the web host's domain name and determine what year the domain was registered. If only registered in the recent past, ask the host about it. If the domain name was recently registered this is not necessarily a red flag. Simply inquire with the host about it. They may have recently launched an affinity-based brand to cater to your market.

Type the host's name into a search engine and check out the results that you get, other than those from the host itself. You may run across reviews, interviews, or industry articles about the host.

2. Does the web host own its data center? A data center is the foundation from which all products and services are built upon. If your host owns its own data center, then they are likely quite entrenched in the hosting business. They also have an experienced staff and knowledge base from which to draw from when supporting your web site and building new products. In other words, if a host owns its own facility, then it controls more of the variables that can make or break your web presence.

3. How many upstream Internet providers does the web host have? Your web site performance is not just a measure of your web server's speed. The ability of your web host to route traffic through the cleanest Internet connections is also of great importance. It is crucial that your provider have multiple connections to the Internet. Accidental fiber cuts in construction or telecom work and data center equipment failure can cause your site to go offline for an extended amount of time.

This can be avoided if your web host has other connections to the Internet that will reroute traffic that would have normally been carried on the failed circuit. Yes, this means your host must also have extra capacity on hand to handle normal traffic levels when one connection is lost; which is another area where a host can attempt to cut cost. This is much like when driving your car, there are several streets that you can take to get to your desired destination. Sometimes you will encounter construction or an accident that will require you to take an alternative street. Well, the Internet works the same way. There are several routes that traffic can take to a destination. Your host should be able to choose the cleanest, or most efficient, route to your web site visitor. In fact, your host should be able to continually tune these routes to find the best path to your visitors.

Another way to achieve this is by minimizing the number of different networks traffic will pass through before reaching its destination. It is extremely important for your host to have direct connections to networks that have lots of eyeballs. In other words, your web site will be served better if your web host is using connections with networks that facilitate Internet access to large volumes of subscribers.

4. Does the web host monitor its customers' sites twenty-four hours per day? How? There are a couple of factors that can influence the answer to this question. Does the host own its own data center? If not, then they are physically removed from their servers and likely paying a co-location company to provide monitoring for them. When another company controls the environmental systems that provide the home for the host, one can argue that you've created another potential point of failure; that being the communication of an issue from the data center to the web host. That point of failure can increase the latency between an issue and its resolution, resulting in increased downtime for your web site.

Second, if your web host has an issue with its own infrastructure, then there may be travel time associated with their engineers getting to the data center to resolve it or, once again, increased latency by trying to remotely resolve an issue.

5. Does the web host provide 24/7/365 toll free phone and email support? You might be surprised at how many web hosts don't provide 24/7/365 support. The industry's hosts run the gamut from only email support to providing phone and email support 24 hours per day and 365 days per year. The best way to eliminate not having support when you need it, is to choose a host that can assist you whenever you need it. When an idea wakes you from a slumber at 3 A.M., it's nice to have your host on the other end of the phone to discuss it. When your site malfunctions due to a programming glitch the night before your store is to open, it's wonderful to have your web host on the phone to decipher the issue with you. When your cat accidentally deletes some important files, know that your host is there to help recover them.

Also make sure that your host is providing support over the major holidays. Many web hosts will close their support center, decrease their support to only email, or send their support team home with a pager to be called in case of emergency. All of these decreases can create latency if your web site goes offline. And, holidays are often days which persons will spend time on the Internet after they've completed all of their social plans.

Matter of fact, word-of-mouth business is one of the most effective means to customer acquisition. When people get together, they exchange ideas.

6. What levels of redundancy does the web host provide? Failures that cause your site to lose connection can happen. Therefore, it's crucial to find a provider whose hosting architecture provides the least-risk of failure. Redundancy is necessary. Single points of failure are very bad, but many hosts attempt to cut costs by risking single points of failure.

Ask your web host about their redundancy in server architecture (web, email, and DNS servers), load-balancing, and file storage. A web server is the hardware and software combination that serves requested web pages, files, or other information. Servers answer requests from web browsers to provide information from web sites, email, and databases. They then send that information to the requesting browser. Load balancing divides the amount of work that a server has to do between multiple servers, which also adds redundancy, so that more work gets done in the same amount of time and, in general, all web sites requests within the network get served faster. The load balancers stay in constant contact with the servers to determine how busy they are and/or if one of them has failed. It may sound like a no-brainer, but having your site connected to the Internet is the whole reason for having a web site and a load-balanced, redundant network is vital to that endeavor.

Has your email server ever been down? Redundancy is also vital for email and DNS servers. A Domain Name System (DNS) server translates requests to locate a web site. As you can imagine, keeping email and DNS servers online is a mission-critical task for a web host. For file storage, seek a host that uses a reliable storage solution with multiple auto-fail over and hot-swappable drives to ensure continuous delivery of your web site.

7. Does the web host automatically backup customer web sites in case of data loss? How often? Backing up web sites should be a routine part of your web host's operation. Backup is the activity of copying files or databases so that they will be preserved in case of equipment failure or any other catastrophe.

8. What is the web host's billing policy? Look for a web host that provides a money-back guarantee. This will allow you to try out the host's service. Should you find that the service is sub-par in site performance, reliability, or lacking the features that you seek, the ability to request your money back, within the parameters of the guarantee, is priceless and liable to save you from later trouble.

It is always a good to idea to inquire about the web host's cancellation procedures. There are many out there who require you to send them an email or make a phone call to cancel, which can extend the time frame to cancellation. A host who is confident in their service will have a cancellation form or online avenue within their control panel. Now, they will likely also have a retention program, so don't be surprised when they call or email you to ask why you are leaving. After all, your feedback helps them to evaluate their service.

9. Does the web host provide the features that you need for your web site? Sometimes people choose a host because it has the exact feature set that they need, but later find that feature set means nothing when access to those features is unreliable. Make sure that a host has your desired features and is also reliable. To make sure that the host you are evaluating has everything you need, use the following list:

* A domain name, but be sure to look for hidden registration fees or renewal fees

* An ample amount of versatile email accounts including web-based, POP3, and IMAP

* Email spam filtering and virus protection are a must these days, unless you are providing this on your own

* Enough disk space to meet your site's needs

* Monthly bandwidth allotments that will cover your traffic and the ability to increase that allotment based on your site's success

* Site building tools such as extensions for FrontPage or other online/downloadable site building programs

* Ease of upload to your site via FTP or other means

* Access to a robust traffic analysis program or the raw logs for you to process yourself

* Programming languages, including CGI, PHP, MIVA (if needed)

* Ecommerce shopping cart alternatives

* Database capability, dependant upon your application preference

10. Does the web host have the products and services to handle your growth? You might be surprised how many sites that once started for fun or as a hobby have grown into some of the most popular sites on the Internet. Hence, you never know when you'll outgrow your current product or service and need to move up the ladder to the next rung. Make sure that your web host can meet your anticipated growth, not only within the product range of shared hosting, but should you ever need a dedicated server or co-location solution, your host is there to discuss and provide the best solution.

Do your homework by using the above questions as a template and you will likely save yourself some major headaches down the road. If you've gathered information about multiple hosts, you can now compare apples to apples and decide on the best host for your needs. Hopefully, the work that you've done will avoid forcing you to use your gut, but rather make an informed decision based on the facts. Perhaps, the best piece advice that you will find in any article or forum about choosing a host is, if something seems too good to be true, then it probably is.

About the Author

Read Dedicated Servers Hosting Reviews before going for any Web Hosting and Hosting9x.com for shared Web Hosting Reviews
Submitted by: Super Article Submitter

Wednesday, April 23, 2008

Using Product Recommendations To Increase Your Bottom Line

by Alex Perez-Prat

When you are promoting an affiliate product, you can make more money and keep the accounts you have devoted so much effort to. You can quickly and painlessly learn about these methods and ways, and you don't have to leave your compute screen. They are available all the time on the Internet.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customer trusts you, then they will most likely trust your recommendations. However you have to be careful in this approach. If you start trying to push every product or service just on your recommendations alone, you are going to loose credibility as people will see you as less trustful. This is especially true if your recommendations look baseless or over exaggerated.

You should never hesitate to talk about things you dislike in an item. This will make your advice more believable, and also help your credibility, not hurt it. Also, if your potential customers actually have an interest in your item, they will definitely want to know all about the item, including what you enjoy about it, what you think needs to be improved, and how the item will help them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage. Sound like the true and leading expert in your field.

A tried-and-true equation in affiliate marketing is that price resistance decreases as trust decreases. If your readers truly trust you as a sound expert in your area, they are going to be willing to go out on a limb and make the purchase. But if you don't give them confidence that you really know what you're talking about, they will not pay much attention to your opinions and will keep looking for the right product or some other expert who can advise them better than you can.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Whatever you do, avoid overselling your product. Customers are much less likely to buy goods and services from someone who screams and yells than from someone who can thoroughly and unemotionally explain why his products are superior. You need to stay calm, cool, and collected at all times. Don't assume that your potential clients are fools. They have probably done at least some research into the products they want to buy. Back up your claims with real data and they are much more likely to pay for your products. They will look at your competition, though. Don't lie about them or make claims that you cannot back up.

In addition to writing a simple recommendation, you might also want to consider offering free promotional items. People are familiar with the idea of freebies. However, affiliate products are rarely marketed in this way. If you offer free items wisely, you could even simultaneously distribute some information about your own products and services.

You should be willing to try any product or service before recommending it. You do not want to loose the credibility and trust that took so long to build by promoting sub par products and services. Just one error on your part in recommending junk and your creditability will go down the tubes.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Experiment with product recommendation and you won't be sorry. You'll be one of the lucky ones!

About the Author

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

Tuesday, April 22, 2008

Should I go for a Flash based Website

by Alex

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

About the Author

About Design9x.com

With extensive experience Design9x a leading Professional Web Design Studio delivering high Quality and Affordable Web-based Solutions. Design9x specialize in Search Engine Optimization (SEO), Internet Marketing Website Development

Monday, April 21, 2008

4 Common Affiliate Mistakes

by Ryan Smith

Affiliate marketing is considered one of the most lucrative means to make money that is online today. Yet there are myths surrounding this that have confused, confounded, and completely discouraged people from trying. For some odd reason, people assume that once they start into a given affiliate program, they will be rolling in cash in just a few weeks or so, if not overnight.

It is misconceptions like this that cause people to become disillusioned and give up.

Truthfully, affiliate marketing can be financially rewarding. There are those who have gone the distance to live the kind of lives they otherwise would not have been able to. But then, there are many others who have failed miserably and cannot understand why.

Those that succeeded, reaped the rewards from seeds planted by the thousands. In other words, they promoted ceaselessly and at every opportunity. They used many and various means to get the word out about their product. Plus, they stayed within the limits of their program's rules regarding advertising.

Those that failed may have thought that the rewards would come easily. They believed that all they had to do was join and the money would come rolling in. They, somehow, got the idea that there was no work involved. This misconception alone has hurt a lot of people. Like any business, it requires a lot of work to get any affiliate business started, and even more to reach the goals that they may be dreaming of.

To dispel some of the myths and gloom regarding this lucrative market let's take a look at the 4 most common myths and their respective truths. It is also important to recognize that there are do's and don't's regarding affiliate marketing that must be adhered to at all times.

The first is that it takes advertising and lots of it to promote any affiliate program. Probably the first and best place to start is promoting to the search engines. This involves two things; being search engine optimized and having original content. This knowledge alone can mean all the difference in a good website and one destined to fail. Another point here is to always use what is known as "white hat" tactics in your search engine marketing.

Other tactics, known as "black hat" tactics work. But, when the search engines catch up with you, they will punish you severely with search engine penalties up to and including blacklisting. When that happens, it will spell the end of your site.

The second mistake involves overfilling websites with banners without any corresponding information. To the site's visitors this can be both a distraction and source of great confusion. To avoid this, one must give detailed information regarding each banner so that his potential customers can make informed decisions regarding each product.

The third mistake is that the marketer promotes only one product. The mistake here is that it leaves the potential customer with no other choices. A good rule here is to provide some variety by adding other services.

The fourth mistake is exactly the opposite of the third. By giving the customer too many choices, it becomes confusing and often times the customer makes no choices at all. They are simply overwhelmed. The best approach here is to choose the best products available. In this way, you leave it up to the customer to decide which is the best choice.

Ultimately, it is the affiliate's responsibilty to understand the rules in this industry. Success or failure is determined by how well they understand them and how to use them to their best advantage.

About the Author

RP Smith is the owner of the website http://www.e-profitsubmissions.com/

Friday, April 18, 2008

What Graphics Mean for You and Your Online Business

by Evelyn Bennett

The advent of the Internet has made it possible for those who have ever wanted their own business to create and build one at extremely low cost. Compared to 'real-life' brick and mortar stores, online businesses also provide a completely automated process, allowing products to be purchased around the clock, 24 hours per day, 7 days per week, 52 weeks a year. Although some marketers, especially the 'guru's' of Internet Marketing employ staff to deal with customer enquiries, most of the work can be done by you and you alone. This of course, depends entirely on how many websites you have and if you are able to cope with them all yourself, a decision that can only be made by you.

When you enter a 'real life' store, you are faced with products that you can see and feel, tangible products that you are able to hold and decide whether the quality is worth the price. This is something that we have all come to depend upon, seeing the goods and touching them before we hand over our hard-earned cash. An online business is however a lot different. What we see is a 'virtual' store. Even if this virtual store is selling tangible products that will be shipped to you after purchase, you as a customer need to be able to see the product even though you cannot hold it until after you have purchased it and it has been delivered safely to you.

Some businesses are built solely for the Internet, for example, e-book stores and Minisite graphics, however many off-line businesses are building websites and selling their goods online, being able to reach a much wider audience and thereby building a stronger and more profitable business. If their products can be shipped abroad, then having an online business that reaches far and wide as opposed to the local neighbourhood, can mean a growth in sales and a highly profitable business made possible by the use of the Internet.

Even if you have a business that has been growing and extremely successful over a few years, having an Internet presence will certainly help your profits. However, there is one thing that you should consider, and which is most important, when setting up your own online business.

Whether you are bringing your business from the 'real world' to the virtual world or whether you are just starting out in business with your own website, what your prospective customer sees could determine the success or failure of your online business.

The one thing that you must remember therefore, when either starting an online business or placing your existing 'real life' business online, is the graphics contained on your web page. It does not matter what you are selling, whether it be tangible products or electronically downloadable products, your prospective customer needs to see what he or she is buying and graphics is the only thing that makes this possible.

If you have a website, you need graphics to sell your product or products. With tangible items, photographs of the product will suffice. However, you will still need to have top and bottom banners at least, hence the many websites that provide a website template service. Even more so if you are selling digital downloadable products is the need for high quality graphics for your website. Electronically downloadable books or, more commonly referred to as e-books, need graphics to complement the content. You cannot take a photograph of the product because it is not 'tangible', therefore the use of website graphics and programs are needed to display the merchandise that you are selling.

Unless you are adept in producing graphics for your product and website and know where to go to purchase royalty and copyright free photographs, you will need to hire someone to do this for you. Depending on where you go, you could expect to pay in the region of $150 for a Minisite consisting of top and bottom banners, pay button, background swatch and e-book or box graphic. Is it worth it? This will depend on how you look at your business. If you are serious about earning money online and are serious about your business presence, you will have no second thoughts about investing in your online business success with high quality website graphics.

Do not let the graphics on your website determine the success or failure of your online business.

About the Author

For high quality Minisite graphics at an affordable price that you can use for yourself or resell for 100% profit, visit Creative Niche Graphics!

Thursday, April 17, 2008

Financial Factors In Studying Affiliate Opportunities

by Rami Doleh

Many people, especially those who are new to the online business, are blinded by the hyped language within the affiliate opportunities sales letters and they cannot see the facts that are laid within those lines.

Unfortunately it seems that online marketers cannot but hype up their sales letters language. Therefore, we cannot just discard affiliate opportunities for the mere fact that their sales letters used hyped language. Accordingly we need to train ourselves to discard that hype and look for the facts.

In this article we will try to list and explain things that we need to look at when we are studying affiliate opportunities. Before we get to that we need to clear out the basic thing that needs to happen before such studying takes place.

Before we start our search for affiliate opportunities we should make sure of the following:

1- That we are making a conscious decision that we are searching for affiliate opportunities. We are stressing this fact in most of our articles. Many beginners fall into this trap without knowing that there are other models in the online marketplace.

2- To choose an industry that you feel comfortable promoting. The word comfortable could mean any one or combination of the following statements:

a. Its an industry that you are passionate about b. Its an industry that you can relate to c. Its an industry that you have some information about. d. Its an industry that is exciting although you know nothing about.

Let us now look at the main areas that we need to look at when we are studying affiliate opportunities after making sure that we have taken care of the above two points.

In this article we will look at the financial factors. There are additional factors that we will look at in the next article. For ease of reference we will note the title of this article while discussing the additional factors.

The Financial Factors:

a. Costs associated: Some affiliate opportunities require a monthly subscription or a one time fee to join the affiliate program. Be extra careful when you are looking at such programs. I am not saying to go away from them, because some of them are reputable and worth the investment. If you decided that the costs are justified then compare them to the budget that you have set for yourself. Also you need to see the method you need to use for payment if it secured and smooth and when not jeopardize security of the funds and your status with the program.

b. Retail Price: This is the price that the end user will pay. You will need to ask yourself whether it is something that you would buy if you had the money for it. Try to research the industry and look at the different prices being offered. This should give you an idea on whether the product that you are evaluating is able to compete when a customer compares value of money.

c. Your Commission: When searching for affiliate opportunities you will not be evaluating only one program. You should be evaluating different opportunities within the same industry. Accordingly you will be able to decide which program pays the best commission while keeping the Retail Price into consideration. A high commission of a product that does not sell will not bring you any earnings.

d. Method of Payment: Affiliate programs differ in their payment methods. Some pay by check, others pay through an online payment processor. Some use a combination of methods or multiple options of the same method. You will need to choose an affiliate opportunity that pays you through a method that is suitable for you.

e. Minimum Payout: Some affiliate opportunities set a minimum payment amount. An affiliate must earn through his/her commissions a minimum amount of money before the program owner sends the earnings to the affiliate. You need to see of those minimum amounts are suitable for you. If the payment is through check and you live a different country then the minimum amount might not be good for you as the check clearing fees could be higher than that minimum amount. You might want to ask the owner of the affiliate program to increase the minimum amount for you. Affiliate program owners would have a problem with decreasing that amount, but most will not have a problem with increasing it.

f. Payment Intervals: When are the payments made? Monthly, weekly, on the spot or at the time the minimum amount is reached? You will need to choose the affiliate opportunity that suits your conditions.

These are the main financial factors that you will need to look at when studying affiliate opportunities. In our next article we will look at some additional factors that you will need to take into considerations when studying different affiliate programs.

About the Author

Rami Doleh has dedicated all available resources to put people on the right track and help them establish their affiliate business. For More Information and to find how to contact Rami for any questions visit Affiliate Opportunities

Wednesday, April 16, 2008

6 Big Questions Every Coach's Website Must Answer

by Kenn Schroder

If you want to convince prospects to hire you as their coach, you'll need to answer some very basic - but very critical - questions. Most coaching websites don't do this at all. Instead, these websites merely have contact information, a summary of credentials, maybe a picture of the coach and perhaps a simple list of services. Far from what you need to make a convincing case for your services.

Clearcut answers to these questions can make a big impression. Because coaching services aren't readily understood, and the value of coaching is often difficult to grasp, answering these questions is a HUGE opportunity for a coach to make a deep connection with potential clients - the kind of connection you need, in order to turn them into paying clients.

Here are the questions ...

Question 1: What is this?

A common approach to answering this is to say, "It's coaching." Labels in general don't convey much about any profession, including the coaching profession.

Another approach to answering this question is to try and explaining what you do such as telling them you will hold them accountable to their actions and will raise their awareness to identify opportunities. This method doesn't have much of an impact.

A more tangible and exciting way to answer the "What is this?" question is to phrase it in terms of what your prospect can clearly relate to: their situation, their challenges, their pains, their desires, their goals - factors that impact the client's life.

Therefore, instead of saying: "I'm a business coach" or "I'm a career coach," try: "I help you get more clients and increase sales" or "I help you get out of a dead end job and headed towards an exciting career." This is easier to understand and more exciting for your prospects.

Question 2: Is this for me?

There's no reason for a prospect to stick around if your website isn't suitable for them.

To convince visitors that your coaching is for them, you've got to demonstrate that you know who they are; what they do, what their typical day is like, what challenges they face... their thoughts, their pains, their joys.

If you show a prospect that you know them well, it leads them to assume, "You can do this for ME."

And this ties in with your niche. When you are specific about who you'll work with, the situation they're in, the challenges they face and the goals they want to achieve, it's much easier to show that what you do is for them.

Don't say: "I work with everyone." Say: "I work with professional men and women who are 20 years into their current career and want to make a major direction change."

If your niche is narrow, say: "I work with new mothers, aged 25 to 35, who are working full time in suburban regions and are overwhelmed with the responsibilities of being a mom, a wife and an income producer all at the same time."

Question 3: How does it work?

By answering the first two questions you've explained what you do and have shown that what you offer is for them. Now, prospects will begin to wonder, "How does your coaching work?"

Here's where you can put a simple, easy-to-understand framework around what you do, in order to show prospects how your services work AND how valuable they are.

For example:

"At the core of my coaching program there are three critical steps to success. They are:

1 - Define Your Intrinsic Goals - Intrinsic goals come from the heart. They are goals that energize, excite and make you feel alive, thus making success more likely.

2 - Remove Hidden Blockers - There are stoppers to your success that you are not aware of. We need to dig them out and remove them. It's like greasing the slide to success.

3 - Take Actions with Energy - With blocks removed, clarity, and motivating energy, you will make things happen - you will act.

A solid framework, process or system also says that you are organized; that you have a method. You have something that works. It satisfies the "How does it work?" question and, again, it shows tremendous value.

Question 4: Will it work for me?

Granted, you won't know for sure that anything works unless you try. But still, prospects have this question and need it answered. And it's another question that can emphasize the value of your coaching services.

Show that you've helped others. Use testimonials that specifically touch upon who you work with, the problems these clients have faced, and the results they're achieved. Be sure to spell out the results. For instance, instead of: "My business is better," clearly point out that: "My sales have doubled in one year."

What's more, give prospects free information, such as an article on a topic within your area of expertise, to help prove that your services do work. Articles that show your clients how to solve their problems translates to belief that you can solve their problems.

And, of course, the proof is in the pudding: Offer a free session to try out your coaching services. Whether in an individual, group or online format, a good sampling helps prove that your coaching does and will work.

Question 5: Why should I work with you?

Your prospect has many options to choose from when it comes to solving their problems, including: reading books, going to seminars and hiring other coaches/consultants or professionals.

Here's where you need to give them something "unique to you," so that when stacked up against all the other options, a prospect can see that your services are different, and better.

Some examples:
*You work with a select group, like owners of diners in New York City.
*You have survived cancer (or have had a similar challenge to your audience).
*You've been coaching for 30 years.

And, as you explain your differentiation, emphasize the value:
* You work with a select group, owners of diners in New York City - and because of that you know it takes to get local New Yorkers to come in and eat.
* You have survived cancer and know the pain, struggles and challenges that accompany it first-hand.
* You've been coaching for 30 years and have accumulated more than 35 different techniques and used them with more than 2000 people, to help them succeed.

Point out your uniqueness, and explain why it's valuable.

Question 6: What do I do next?

Up to this point in your website, your prospect should be very excited about working with you - and about a brighter future. You need to lead them on to the next logical step.

For many coaches seeking new clients, this is often a request from the client for a free coaching session. It could also be a free tele-class or qualifying assessment.

Whatever next step you choose, make sure it's very obvious and visually dominant. Make sure it's clear and explain what will happen when a prospect takes the next step.

For example, if you do a free session, let them know when you will get back to them, how to schedule the appointment, what obligations they face, how the session will be conducted, and the duration.

By taking a leadership role, you - the coach - will and lead your website visitor to their success - and to your growing client base.

In conclusion ...

You need to answer key questions in your visitors' minds, in order to help them make the decision of whether to hire you as their coach. Take advantage of this opportunity by giving clear, easy-to-understand answers and emphasizing the value you have to offer. It will help you get more clients.

About the Author

Kenn Schroder helps coaches who are struggling to attract clients. He provides web design, web marketing and search engine optimization to help you build a client-attracting coaching website. Get your FREE report and FREE newsletter to help you build a practice full of clients. http://www.CoachingSitesThatWork.com

Tuesday, April 15, 2008

Basic Survival Techniques For Newbie Affiliate Marketers

by Andy Machin

If you are new to internet marketing you are probably thinking it is very simple. All you have to do is slap up a generic sales page for a product you have bought and wait for the money to come rolling in. Right? Wrong. There is much more to it than that. Let me show you a few basic survival techniques for the newbie.

Consider using unique web pages to promote each product you are marketing. Most stuff you buy with resale rights will include a sales page for you to use. If you use that page you are using the same as many other people marketing the same product. If you can think about putting together your own sales page to make your approach that bit different from your competition.

Unbiased product reviews based on your own personal experience of using the product in question are very powerful sales persuaders. A review shows you are marketing something you have tried for yourself, had a positive experience of using and are now happy to recommend that product to others on that basis. Think about it. Would you buy something from a generic sales page or would you prefer to buy the same thing from a seller who is showing you their experience of it.

Following on from the review, another approach to set you apart from the herd is to put together your review in to a format you can then give to your web site visitors in exchange for their email address to build your opt-in mailing list. Or even create a short series of articles about the product you wish to market and use the series to sell the product gently to your subscribers.

In fact capturing email addresses and following up by autoresponder is much more likely to result in a sale that by somebody casually dropping on your website. The casual visitor most likely will not purchase from that visit and indeed may never return. So by capturing the email address and employing your autoresponder ethically - that means not sending unsolicited email or spamming - you are reminding them of the product, giving them additional information about it and enhancing your prospects of a sale. You are also building a relationship with that prospect which is useful for longer term marketing.

For your email follow up action focus on aspects such as what the benefits of the product are and how your potential customer can in turn benefit from owning it themselves.

Try to write couple of articles per week of around five hundred words and submitting them to the major article directories. By taking such action you can drive much targeted traffic to your web site and enhance your search engine rankings at the same time by placing a link back to your web site in a resource box at the foot of each article.

These brief survival tactics can help you get a start as a newbie internet marketer and will form the foundation of your marketing efforts. It just requires a little time and effort but can pay dividends for years to come. Why not make yourself your own internet marketing action plan and start today?

About the Author

Download your free viral ebook and see how I have gained and maintained number 1 search engine positions regardless of google page rank. Visit http://www.pagerankparanoia.com today for your free ebook.

Monday, April 14, 2008

Top Website Navigation Tips

by Tony Colon

The aim of a website's navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.

You have to consider different types of visitors and simulate the most common steps they would take to find what they want on your site, and the navigation plan has to optimize this movement. For example, the steps required from searching a catalog of items, selecting from the catalog, adding them to a shopping cart, proceeding to check out, to entering the payment particulars is a specific sequence that should be facilitated by the navigation system.

If the sequence is haphazard, it could lead to frustration or the user may miss an important step and you would have an aborted sale. To find their way about, users need to know two things: - Where they are now - How to go elsewhere Navigation does not exist in isolation; good site organization is a prerequisite for a coherent navigation system.

A navigation system can be broken into two primary objective types: Location Indicators and Navigation Controls.

Location Indicators - Location indicators let users know where they are in the site at the moment. You need to keep in mind that users coming from outside your site can enter at any page, not necessarily on a main page. They need to be able to orientate themselves quickly.

Equally, it is important that users navigating around your site have a clear idea of where they are both in absolute terms and in relation to other content. Location information should appear on every page of the site, in the same place and in the same style.

Location indicators should tell the user precisely where they are and this should be clear even to a user who has entered the site at an internal page. The location indicator should be identifiable for what it is and make sense in the context of other navigation.

In simple sites a page banner - text or graphic - naming the page will be sufficient. For this to work the page name should also appear in the main navigation so that it is relevant within the overall structure of the site.

Color can be used. For example a different color background, contrast color or sidebar in each part of the site. To be really effective the color change should be reflected in the navigation.

Using 'breadcrumbs' on every page is a good idea. Breadcrumbs show you a series of hierarchical links that you have used to go from page to page within a section. Using breadcrumbs is like leaving a trail of the path you have followed. The breadcrumbs appear at the top of the content section, just below the main navigation template.

Each element in the breadcrumb is a link to that section or subsection. This helps in avoiding a series of back buttons allowing the user to directly go back to the main section page or another sub section. More importantly, it always shows the context of the page that is being viewed and how it belongs to a section or sub-section.

Navigation Controls - Navigation controls are the main navigation links. They allow users to move around the site. Whether they comprise images or text they should be predictably located in the same place, and with the same appearance, on each page.

These have several purposes: To allow users to move about within the site; To tell users what information is available at the link; To work with location indicators to orientate users; A good navigation control is clear and looks like navigation; Leads to obvious content - users have a good idea what they will find if they click; Is consistent with other navigation controls; Is predictable in its style and location on the page.

There is no mystery to usability. It simply involves creating a site, which is accessible to the majority of people, is easy to use and get around and delivers on its promises. You can have a site that meets the most important standards of usability by planning it well and always keeping the end user in mind. Remember that websites should not be designed for their owners - they should be designed for their users.

Problems with usability could be said to stem from just two sources: the site itself and the user. In fact, the site is always at fault if a visitor (however experienced or inexperienced) has problems navigating, getting information or understanding the site.

While websites have become far more complex, web users have become less experienced because more and more new people go online every day. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Many will not, so make your site as easy to use as possible.

About the Author

Anthony "The Biz Opp Mentor" is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-18365

Friday, April 11, 2008

3 Things Every Affiliate Marketer Needs To Survive Online

by Rick Byrd

Every affiliate marketer is always on the lookout for the successful market that gives the most payout. Some marketers think there is one magic formula that is readily available for them to succeed online. Unfortunately, it is a little more complicated than that. Good marketing practices that have been proven over years of others hard work and dedication is the best way to survive online for the long haul. There are tactics that have worked before with online marketing and are continuing to work in today's online affiliate marketing world. Following these top three marketing tips, you will be able to increase your affiliate sales and survive in the affiliate market online.

The three proven tactics you must follow are:

1. Use a unique web page to promote each separate product you are marketing. It is best to not lump all of products you are marketing together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on your website so visitors will have an initial understanding what the product can do or provide for those interested in buying them. Also, include testimonials from users who have already successfully used the product. Be sure that these customers are more than willing to allow you to use their names and photos on your specific site you are marketing.

You should also write articles highlighting the uses of the product and include them on your website as additional pages. Make the pages attractive compelling and most importantly include a call to action. Each headline should attract the readers attention so they are compelled to read more or even contact you. Highlight your special points. This will help your readers to learn what the page is about and want to find out more information.

2. Offer free reports to your readers. Position the offer for the free report at the very top right side of your web page so it cannot be missed by the reader. Sign-up with an auto responder and create auto responder messages that can be e-mailed to those who input their personal information into your sign up box. According to research, a sale is not typically closed until the seventh contact with a prospect.

Only two things can happen when a reader reaches your web page: 1) a closed sale or 2) the prospect leaves your page, probably never to return again. By sending useful and timely information into their inboxes, you will remind them of the product you are marketing and they found an initial interest. Be sure that the content of your message is directed toward specific reasons to buy the product. Do not make your e-mails sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Be sure your subject lines are compelling enough to get your prospect to open and read your email. Avoid using the word "free" because there are still older spam filters that automatically dump the e-mail into the junk before it can be read. Your job is to convince those who signed up for your free report that they will be missing something big if they do not purchase the product or service you are marketing. An important reminder here is to make sure you are truthful and honest about the product you are marketing.

3. Get the kind of traffic that is targeted to the affiliate product or service you are marketing. If the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back and that is okay. For targeted marketing efforts, you need to write articles for publication in e-zines and e-reports. This will allow you to locate publications that are focusing on your target prospects.

Write a minimum of 2 articles per week, with at least 300-600 words in length. By continuing to write and maintaining these articles you can generate as many as 100 targeted readers to your site each a day. Always remember that typically only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000-targeted hits for your website in a day, that means you can make 10 sales based on the average statistic.

The tactics above are not difficult to apply, once you have a game plan. It just requires a little time and an action plan on your part.

Try to use these tips for your affiliate marketing programs.

About the Author

Rick Byrd is an Internet entrepreneur that will teach newbie affiliate marketers how to make money online.

Want to learn more about Affiliate Marketing?

Thursday, April 10, 2008

Web Design / Seo - Keep it Simple

by Dev sagar - Syscure Systems Inc. (www.thewebclick.com)

A Web site typically consists of text and images. The first page of a website is known as the Home page or Index. Some websites use what is commonly called a Splash Page. Splash pages might include a welcome message, language/region selection, or disclaimer. Each web page within a Web site is an HTML file which has its own URL. After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.

Once a Web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.

In the early stages of the web, there wasn't as much collaboration between web designs and larger advertising campaigns, customer transactions, social networking, intranets and extranets as there is now. Web pages were mainly static online brochures disconnected from the larger projects.

Many web pages are still disconnected from larger projects. Special design considerations are necessary for use within these larger projects. These design considerations are often overlooked, especially in cases where there is a lack of leadership, understanding or concern for the larger project to facilitate collaboration. This often results in unhealthy competition or compromise between departments, and less than optimal use of web pages.

A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial Web sites, the basic aspects of design are:

* The content: The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

* The usability: The site should be user-friendly, with the interface and navigation simple and reliable.

* The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

* The visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.

Some web developers have a graphic arts background and may pay more attention to how a page looks than considering other issues such as how visitors are going to find the page via a search engine. Some might rely more on advertising than search engines to attract visitors to the site. On the other side of the issue, search engine optimization consultants (SEOs) obsess about how well a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks don't contribute to the sales. As a result, the designers and SEOs often end up in disputes where the designer wants more 'pretty' graphics, and the SEO wants lots of 'ugly' keyword-rich text, bullet lists, and text links. One could argue that this is a false dichotomy due to the possibility that a web design may integrate the two disciplines for a collaborative and synergistic solution. Because some graphics serve communication purposes in addition to aesthetics, how well a site works may depend on the graphic designer's visual communication ideas as well as the SEO considerations.

In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, SEO provides the highest possible ROI of all marketing and promotional activities. A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A surveys show that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.

Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that.

So on that note ... good luck building your web site and remember to keep it simple.

About the author

Dev Sagar Syscure Systems Inc. Web design Consultant www.thewebclick.com

Wednesday, April 9, 2008

Explode Your Clickbank Commissions

by Sophie Le Cuiche

Clickbank is an online affiliate marketing program that can pay you up to 75% commission for each person you refer to a product that this person buys. It is free to register with Clickbank and you can have an account with them even if are already a member of other affiliate programs. There are about 10000 products to choose from on the Clickbank marketplace, usually e-books on a wide range of topics such as weight-loss, affiliate marketing, pets, hobbies and more.

If you want to earn commissions from Clickbank, the classical way to do this once you have a website or blog (owning one of these is not compulsory but it is a great help, especially if you really want to earn money from affiliate marketing) is to choose one or several products from Clickbank's marketplace that are related to your niche, write positive reviews about your chosen products and encourage your website's visitors to buy the products.

Selecting the right products to promote on your website can be slightly confusing as there are so many to choose from; if you don't want your website to look like a big advertising platform for different products, you must only select two or three products and concentrate your efforts on promoting these. Once you have chosen the products that you think can bring you the most affiliate revenue, you must create a hoplink (a special code containing your Clickbank affiliate id) that you must insert in your website so that people who click on this link can buy the product and you can earn a commission. What if I told you that there is another way to earn money from Clickbank, without you having to carefully choose the right product for your website, a way that allows you to earn commission from every single one of the 10000 products from Clickbank's marketplace without having to create a hoplink for each?

A Clickbank Portal is a website that does just that: it is a website that you can get for free and that comes with free hosting and useful tools allowing you to promote it all over the Internet. Your hoplink is automatically inserted in each of the products from your portal; all you have to do is promote this one portal in order to get many visitors who can choose themselves any product they would like to buy. This Clickbank portal is professionally designed and very easy to navigate, so it doesn't matter whether your visitors are interested in fishing guides, parenting e-books or money-making reports, they can easily find what they want and you can expect your commission checks to multiply as you promote your portal.

A great way to earn money from your portal also is to get more people to sign up for their own free portal, which is not difficult once you highlight all the benefits they will get from owning such a fantastic tool; if your referrals buy the advertised product they see when they join through your link, you earn 51% of this in commission and even though you will not earn commission on the products they sell from their own portals, there is a 2-tier affiliate program which means that when your referrals' referrals make money on sales from their portals, you also make money.

Affiliate marketing has never been so easy. A Clickbank portal is a powerful tool that will provide you with a great residual income; not only will you earn commissions from a wide range of products, but on top of this you can also make money giving free portals away!

About the Author

Sophie Le Cuiche shares her knowledge of affiliate marketing and other free online money-making opportunities on Smart Ways to Earn Money Online with Internet Junkie. If you are interested having your own Clickbank Portal, you can get one here.

Tuesday, April 8, 2008

The Art Of Creating Headers For Your Sites

by Larry Strait

When most people think of the header on their website, they think of their company's name being blown up and posted on the top of the page. This is certainly one option for a header, but there is so much more you can do to capture the reader's attention. Creating headers should be viewed as a work of art because there is no limit as to what you can create.

To truly have an affect on people, it is essential that you are creative and fresh. There is no room for creating a bland and generic header. All this will do is immediately tell your visitors that your site is like everyone else's they have been to. You have the opportunity to send a message that your site is new and enticing.

The tricky part is sending this message in only a few words and a little bit of space. Creating headers that are original can be difficult because of the challenge that you face. And what you end up finding is that many people quickly place a generic header and move on to the next facet of their website.

You have to realize that every area of your website can make or break a sell. Therefore, take the time to create a visual image in your header that will stick with every visitor. Give them a theme they can associate your website to, because at the end of the day your goal is to have people remembering you and your site.

The easiest way to go about creating headers for your site is through software or a program of some sort. Having software will allow you to create masterpieces within a few words. It will also cut down on some time because of the ability to mix and match your designs and generate the finished product all through computer programming.

When it comes to the artistic components of your header, there are several areas you should focus on. One area is the color you select. You want the header to correlate with the rest of your site, but stand out. How much you want it to stand out is up to you, but be cautious about placing a neon green header on a site. It is vital that it still looks professional.

The design of the print is where you can begin to toy around and have some fun. There is a plethora of different fonts and designs, and having header software supplies you with even more. Try to think about the theme of your site and then match the style of your header with it. If you have a fun and light-hearted site, do not be afraid to give the header some pizazz. But if you have an attorney site, something bold will probably suit you best.

Creating headers is far more than placing the name of your company in basic Times New Roman font across the top of the page. Having software such as Header Generator allows you to create artistry with the header that will stick with each visitor. Then you will have a header that is serving its true purpose of turning visitors into customers.

About the Author

Larry Strait's Generator Software site provides you with information and details on software too good to pass up. To find out how you can get the edge over your competitors and much more, check out his site at: Header-Generator.com