Thursday, March 6, 2008

Targeted Traffic and How To Get It

by Mike Devoran

If you have a website, you know that traffic is essential, especially if you have something to sell. Not just any old traffic, though - you need targeted traffic.

How is targeted traffic defined? It means website visitors who have a specific interest in the topic of the website. For example, someone who is planning to buy a wedding ring would be interested in jewelry websites

How do I get targeted traffic? Here are some effective techniques:

Forums: Whatever your topic, there's sure to be at least one forum about it. Subscribe to a couple of forums. Join in the discussions, answer questions, and ask pertinant questions yourself. Become known as an expert in the field. Then with each article reply you write, have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. You should be able to get a fair amount of traffic from a popular forum, and the people who click your link will already be familiar with your writing style.

Linking from/to other websites: Look for websites which are similar to yours (but which do not compete directly). Ask the website owner for a reciprocal link. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.

E-Zines: Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save a considerable amount.

Newsletters: Offer your visitors something of value, such as an eBook, in exchange for signing up for your newsletter. Write your newsletter so that it's tightly focussed on your subject. You should publish your newsletter regularly, preferably once a week.

E-Books: Write (or have written) a free informational eBook which you can give away to your clients and others. You can place links back to your website in the eBook.

Joint Ventures: Online marketers are always looking for products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to send an email to their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a large boost to both your mailing list and sales in a short time.

Buy Expired Domain Traffic: This may be the most expensive in terms of money, but also the cheapest in terms of time. You will usually get a traffic boost within a month. What is it that you're buying? You are buying traffic from a company which has invested in expired domain names. They are domain names which are still registered on the search engines which get a certain amount of traffic. The previous domain name owners have not renewed the registration for whatever reason. The traffic from the expired domain name is redirected to your website. This is usually high quality traffic as only expired domains with relevant traffic is redirected to you. As always, you should undertake a test run to see if this traffic is suitable.

When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.

About the Author

Mike Devoran is the publisher of DJTraffic.com, a website devoted to improving your website traffic.