Monday, January 14, 2008

Web Pages to Have on your Internet Marketing Website

by Andre Sanchez

If you intend using your own website in internet marketing, and it is just about essential if you want to make a living from it, then there are a number of different types of page that you can include.

The first is a squeeze page, necessary if you want to build a good list of email addresses. The whole purpose of a squeeze page is to persuade visitors to give you their email address and at least their first name before they leave your website. You can then keep in contact with them, rather than lose them for ever. The squeeze page should give visitors a good reason why they should fill in the opt-in form that is the main feature of the page.

This can be a free course of e-lessons over a number days that you have pre-programmed into your autoresponder, a free ebook or a free newsletter that provides regular information on the subject of your website. In return, the visitor must provide their email address so that you can send the offer to them. You should also make it clear that you will be sending them information and special offers when appropriate.

You should also have a "Contact" page. This provides information as to how visitors can contact you if they wish. Without a means of contact, visitors will be unlikely to trust you. The page can simply be a single line email address, or can contain a full postal address, fax and telephone numbers, a mobile number and an email address. The more information that you provide on your Contact page the more you will be trusted, and you will have demonstrated that you have nothing to hide.

Your "landing page" is also important. That is the page to which visitors will be directed when they click on links to visit your website. If you use article marketing to promote your site, you might have several landing pages according to the topics of the articles. Each landing page must relate to the topic of the relevant article. These pages should link back to your home page, but should not be reachable from any other page on the website unless you want it to be. It is intended as a landing page with specific information relevant to where the click came from, and designed to maintain the readers interest in the transition from article to webpage.

If you take information from people who visit your site, such as name and address or credit card details, then you must have a "Privacy Policy". This should be properly stated, and there are plenty lawyers offering them on the internet. They only cost a few dollars and are worth the expenditure. If you see one that you like on another website you could copy that. There should be a link to your Privacy Policy from every page on your website.

Another useful page is the "About Me" page, that lets the visitor know a bit about you. It can take the form of a short biography, or simply demonstrate how you are qualified to say what you do on your website. Its intention is to let the visitor see that you are authoritative on your niche, have a proven track record and/or are reputable in what you are doing. The better people get to know you the more likely they are to buy from you.

Many people put a disclaimer on their website, again viewable from every other page. This will be particularly useful if you offer products that can cause harm if wrongly used. Medical products or advice, for example, must be provided with a disclaimer of responsibility for the results of using the product or taking the advice. You must include a disclaimer against any inferred income for marketing products you sell. Although such disclaimers may not always stand up in court, you are leaving yourself open to litigation without one, and disclaimers should always be professionally compiled using the specific information or products that you offer on your website.

A site map is a useful page to have since your visitors can check it out and use it like a contents page. Few websites think of adding a contents page, and if they did it would not mean much if the linking structure was not also shown. This is what a site map is: a map of your site showing all the link paths from your home page. When you come to submit your site to Google and Yahoo, you will have to generate site maps for these search engines. That is different to this, so do not confused your personal site map with a search engine site map. A link to your site map can also be provided on each page of your website.

These are the most useful types of web pages to have on your internet marketing website, and if you use as many of them as possible you will not only improve your chances of making money, but also provide a service to your customers that they will appreciate.

About the Author

Web Pages to Have on your Internet Marketing Website was originally published at