Tuesday, December 18, 2007

Taking a Holiday Break

We will be taking a break from posting articles for the Christmas and New Years holidays. One or two articles might get posted if we see something really special, but barring "really special" we will be back in early 2008.

Have a very happy holiday season!

Internet Promotion

by Mary Rose

Internet promotion is a very competitive field. It is similar to shouting slogans along with the rest of the crowd. It is difficult to be heard, but not impossible if you sound different from the rest. Trying to make our product or service or web site known to the internet community can be a very annoying and daunting task. It is not sufficient to just make it known but getting visitors to actually visit the site can be absolutely maddening.

Millions of business and web enthusiasts are taking the plunge into the exciting world of Internet Promotion. Internet Marketing and promotion can actually be classified into three simple categories: market research, search engines, and internet advertising. Those interested in the Internet Promotion field should first acquaint themselves with the very basics of what makes this fast growing business venture tick.

When advertising on the internet, there are certain guidelines that could serve you well. Some of them that has worked fine for me are listed below .

Internet promotion is basically about getting people to your site. In order to do that, your keywords must be powerful enough so that the site shows up in the top 50 listings in all the major search engines. When the site gets listed in search engines it will drive in hoards of traffic. There is no second way for doing that.

It will be of immense benefit if you get your links on other sites. It is no doubt, time consuming, but it is an excellent way to build steady and permanent increase in traffic. Search engines base their ranking system on the number and quality of links to a site. Unless there is a very good reason, do not pay for the internet promotion. Instead make use of submission services, email lists, banner exchanges to advertise the site. Be aware about the various ways to get free advertising on the web.

There are many other ways to internet promotion. A great domain name can get you traffic than any of the search engines. Targeted email campaign is an amazing way to get traffic to the site. If the campaign is well targeted then the visitors will be almost pre-sold. Monthly newsletter is a huge promotional technique. Email lists are also very good for building traffic. You should always have a list for your site so that visitors get a constant reminder to come back. Also if you can add articles to other email newsletters in exchange for your link appearing then do so as this can generate traffic quickly. Another great way to promote a site is to create an electronic book. Press Releases can burn your pocket but they can also be very effective. If you can get listed in a major newspaper or web site, you may very well see your traffic sky rocketing.

Finally, it is absolutely vital to plan and test the waters prior to venturing out into full fledged business campaign. For instance, the money to be invested in the campaign, the people and places to target etc has to be determined. Market research is the focus of internet marketing. Investing the correct sum of money to the right groups is essential to ensure that you are on the right track. This will eventually decide the outcome of the entire internet promotion.

About the Author

The Author, Mary Rose has authored books including those related to web promotion. For information log on to http://www.casanads.com/bm/wp.htm

Things To Keep In Mind Before Hiring A Web Designing Company

by Abir Roychowdhury

With the present boom in e-commerce, a well designed website that attracts the attention of potential customers is indispensable to the owners of various small-scale and large-scale industries. Endowing the website of a particular company with a prominent online presence requires an in-depth understanding of the needs and business objectives of that company. Therefore the business owner would do well to sit and discuss his requirements with his web designer. Most importantly, the web site should be so interesting as to keep the viewers glued on to the page. However, shoddy work is often noticed in websites for which a hefty amount had been paid. This can prove to be distressing for small business owners who often lack the means of employing a professional to redo the damage. Thus, the foremost criteria for building up a good website are to get hold of a good professional website designer who understands his employer's objectives. It would be of immense benefit to follow a few guidelines to help identify a competent web designer. Before embarking on the search for a competent and affordable website designer, it would be better to keep in mind a few points-

The website should inform the customers about the kind of services provided by the company.

Whether the site will require frequent information updates.

The budget of the particular company.

The needs and tastes of the targeted audience.

Whether the company will depend on search engines to optimize it's sales.

The web designer should be acquainted with all the above criteria in order to create a profitable website.

The next stage is starting to look for a web designer. Here again certain things need to be considered.

It is recommended that the business house should check the portfolio of the web-designing firm with whom they are entrusting their work.

It should also talk to the previous clients of the concerned web designing company in order to ascertain whether they got the right service and guidance from the website development firm.

Besides understanding the pros and cons of the company's objectives, the web designer should also be able to improvise and build up a site that is capable of standing out from the crowd of millions of other websites.

The company should also ask the web-designing firm to show them examples of their previous work. This will reflect on the capability of the web designing company to design professional websites.

The website should also be easy to navigate. In order to retain the impatient online reader the web designer should ensure that no information is more than a couple of clicks away.

It is important to form a long-term relationship with the web designer. Otherwise it will prove costly to add new features to a website, if the original website developer who built it is not there to update it.

It is important that the website should load quickly. The concentration span of the average reader is very little. Therefore if the page takes longer to load it will have grave repercussions for the company. Prospective customers will veer away from the site.

While designing a website, the web designer should stick to the particular layout which users have become accustomed to.

If the company wants an e-commerce website, then the website should be so designed as to make it easy for buyers to buy products online.

The web designer should not use too many special effects as this will lead to increase in loading time, which in turn might have a negative impact on visitor retention.

Following the above mentioned points, will increase the chances of getting hold of a competent web designing firm who understands the business of its customer and provides valuable services which helps in meeting the cherished business goals. There are lots of affordable web designing and web development companies in India who are dedicated in their mission to help clients meet their targets in various web-marketing programs. They provide solutions in customized web design and web development that helps to maximize profitable returns.

About the Author

Abir Roychowdhury is a professional Internet marketer. For Affordable Web Site Design, Development Company India with Professional SEO & Content Writing Services

Website Design: What Is In A Name

by Burk Pendergrass

When most of us created our first web site (that was just after crossing the Jordan...if you need a time reference), we designed it from scratch using a very low cost website design program and free graphic resources readily available online.

Back then website design was often the first consideration. Then one notified the search engines and maybe joined a web ring or two and waited. The web rings guaranteed your site visitors, and then it had to catch fire to succeed.

After all, it accomplishes little to get a good ranking by a search engine and yet be passed over by the human viewing the search engine results. Content was king. Some SEO people today say content is history. That might well explain the reason their websites are lost deep among the millions of sites in their category on the internet. Content especially fresh content is still very important.

Today, that would be known as the proverbial 'getting the cart before the horse'. There is quiet a bit of research to be done before a website design is even considered if one wishes to have a website with traffic and a website with impact.

In fact the first thing to decide is what type of impact do you hope to have. If you want to reach the evangelical faithful you will need a totally different website than if your target is the wickins. One type of website design will be required to sell tapes and books while quiet another may be more appropriate for disseminating information, setting up an FFA site, starting an online auction, or streaming a TV or radio station, etc.

Once you know the primary objective of your website, like a brick and mortar store you will need a name. Settling on the right name for your web site and translating it to a url can be quiet time consuming. Remember you are no longer locked into TLD like dot org, dot com. Dot gov and dot mil are off limits for personal, business, commercial, education and religious websites from the start so forget about them. There are now, however, hundreds of other roots available.

Now that you have identified your little corner of the internet, you need to know who else occupies your niche. How long have they been there? What kind traffic are they generating? What is their conversion rate? Where do they rank on the major search engines? What are their key words? Who are the top five to ten listings on each of the search engines? These are your competition...not the nine million who show up further down the list.

What is in a website name? As I have often pointed out, choosing the right domain name could be a great step towards search engine optimization as well as increased website traffic prior to website design and web site promotion considerations. It is important that you get this first step, First; and that you get it right. Changing it down the road can be done but it gets confusing and expensive not to mention time consuming.

We live and work in an ever changing environment on the www. Believe me, search engine changes and other considerations beyond your control will create enough consternation and extra work for you down the road, you don't need to help to them.

What is in a name? First impression! And, you only get one chance to make it. So this is truly very important. If you can't get potential visitors past you sites name and url, it won't matter whether you are listed first or last or somewhere in between on the search engines.

About the Author

Burk Pendergrass, Computerman Website Design http://computermanwebsitedesign.bravehost.com/

Friday, December 14, 2007

Integrating Paypal Into Your Website

by Rick Jones

If you want to sell goods on your site, you'll need to be able to provide a means of taking orders and payment from your customers. One of the easiest and most accessible ways of doing this is by using PayPal.

Millions of people worldwide now have a PayPal account, and even if they don't it's free and easy to open one. All of which means that integrating PayPal into your website will result in being able to reach a huge potential customer base.

If you don't already have a business account registered with PayPal, now's the time to upgrade to one. Once you've done all that's required of you, it's time to investigate the two main ways to introduce PayPal to your website.

The first one is the Buy Now buttons. These are ideal if you have a mini site and you are only selling a single product. They are quick and easy to install and PayPal will give you the HTML you need to know to insert into your website.

However if you sell more than one product the limitations of the Buy Now buttons will be obvious, and you would be better off opting for the PayPal shopping cart, which again is available for you to use free of charge.

There are many benefits associated with using the shopping cart, not least of which is the opportunity to customise it with your own website colors. It also takes away a lot of the worry about how secure your site is for ordering purposes; PayPal basically takes all that on for you. Even if your site currently has the facility to take credit and debit card orders on a secure server, you should still offer PayPal as well, as it will likely attract even more customers.

The shopping cart is ideal if you have little or no computer experience, as everything is made simple for you. You don't need to know about CGI (common gateway interface) scripting, which is what prohibits many people from putting a shopping cart onto their website themselves, as they simply don't have the knowledge. In this sense PayPal acts as a programmer on your behalf, and provides the service for free - ideal if you are just starting out and having to watch the pennies.

While not as comprehensive as some merchant services, PayPal is arguably more than sufficient for most websites in their early stages, and certainly wins in the price stakes. When the money really starts rolling in, then it's time to expand your reach.

But hang onto your PayPal cart at all costs, as many people are more than happy to use it.

About the Author

Count the number of visitors on your website, forum, blog or profile. Get a free hit counter today by visiting Free Hit Counters.

Thursday, December 13, 2007

Web Design Choice of Fixed Width vs Liquid Layouts

by Semul Johnson

If you have worked long enough for your web design company, or if you have tried designing a site on your own, you should already know by now that there are two kinds of web page layouts that you can choose from. Fixed width layouts are those wherein the width of the entire web page is set at a specific value, while liquid layouts are those wherein the width is flexible depending on how wide the online visitor's browser is. Choosing between these two layout methods can be a little difficult for a web designer, as each has its own benefits and deficiencies. Let us look through each and discover everything you need to know for you to make the right choice.

Fixed width layouts allow you to start with a specific size that you set. This allows you better and direct control so that you know how your page will look like, at least most of the time. They work best if you work with print backgrounds, as they allow for minute adjustments in the layout without inconsistencies across browsers and operating systems. On the other hand, with a liquid layout, you base the layout on a percentage of the browser's current window size. Liquid layouts allows for an efficient use of space given by any browser window or screen resolution. They are often used by web designers who want to get as much information across in a very limited space. Your web design company may ask you to choose one from the other depending on the needs of your client.

What is at stake for you and for your web design company when you choose between these two windows? Well, the method you choose has a large bearing not only on the final site design and aesthetics, but will also affect the ability of your online visitors to scan through the contents of your site. Furthermore, the layout can affect the ease, by which readers will find what they are looking for in the page, and can also reinforce or ruin your marketing efforts in the website. Thus, your web design company may stress the importance of choosing the right one depending on the message that the client wants to communicate across.

The Web Design Benefits and the Drawbacks
To help you and your web design company to decide on which to use, I will present the benefits and the drawbacks for each type of layout.

Fixed Width Layout

The web design Benefits

1. Allows you to come up with pages that look entirely identical no matter who is browsing and what type of browser is being used.

2. Elements such as images and graphics will not tend to overpower the text contents especially in smaller monitors.

3. No matter how wide the visitor's browser is, the scan length will not be affected when there are large segments of text.

The web design Drawbacks

1. They will cause horizontal scrolling in small browser windows. Users generally dislike having to scroll horizontally.

2. Fixed width layouts usually result to large coverage of whitespace in large monitors such that there is a waste of unused space, and further vertical scrolling may be needed than necessary.

3. This layout can not deal with font size changes quite well. A small increase in the font may be tolerated, but larger increases can not be handled well that your overall layout may become compromised.

Liquid Width Layouts

The Web Design Benefits

1. This layout can contract and expand to fill in all available space on the page.

2. All available space is used up, thereby allowing you to display as much content as you need to in larger monitors, yet still remain viewable on smaller ones.

3. This layout can provide you consistency in relative widths, therefore allowing your page to respond dynamically to restrictions and specifications that may be imposed by your client, such as larger font sizes.

The Web Design Drawbacks

1. Liquid layouts do not offer precise control over the page width and the elements on the page.

2. This layout may result to columns in the text which are either too wide for comfortable scanning, or too small for the text to show up very clearly.

3. Liquid layouts tend to have problems when dealing with elements in the page which has fixed width (i.e. image and graphics). If the column does not have enough space, some browsers may increase the column width, and all other elements in your page may not be in the proper order.

Many designers usually go for the mixed approach. You web design company may also suggest you to use both layouts depending on the page and the part of the site you are making. You can, for example, set your main columns to fixed width but make your side columns, headers and footers more flexible. With time and experience, you will eventually learn how to make the most out of the features of each layout type to come up with an optimized site.

About the Author

Semul Johnson is a Marketing expert with a leading SEO Servicescompany specializing in SEO web design.

Wednesday, December 12, 2007

Web design vs. Print Design: How to find the middle ground

by Semul Johnson

There are a number of web designers who come up with print backgrounds for the sites that they make. These are most likely those who used to be print designers before joining the web design company they are part of now, or they are simply used to the control that is offered by print media. Remember though that print provides stability and permanence, and these two are not present in the Web. Realistically speaking though and speaking from experience if I may add, it is rather easy to forget this.

As you build your web page and have it tested on your browser, you somehow would like it to look exactly how you want it to. However, since your web design company requires you to test it in different browsers, you will see that they look different. As you move from one platform to the next, you will notice that there are slight but uncomfortable differences. This should be a good reminder that web design does not have the permanence and the stability that print does.

On the other hand, as the web designer, your web design company will most likely ask you to work with your customers during the web designing process. One of the most important things that you need to do is to explain to them the difference between the Web and print. Most clients would ask you to provide them your portfolios and web design plans. It is all too common for a web design company to receive customer complaints which stems from the fact that the website is not the exact representation of the print-out. To spare your web design company from this usual trouble, you have to learn how to properly work with your customers:

It is always good to have a portfolio printed out for clients to see. But bear in mind that it is not entirely a representation of your skills in web designs. When you do show them a portfolio, make sure that you also carefully explain to them the differences that they should expect on the final output web page. Make sure that you are upfront with them. If they set specifications for a graphical page and want specific layout, font and other web design elements, make sure that you also mention the possible trade-offs such as in the download speed and maintenance requirements. Lastly, it would be best to know what type of platform your customer will use. If you are a big fan of Netscape on the Mac, while your customer uses Internet Explorer version 7 for the Windows operating system, make sure that you bear this fact in mind when you come up with your designs. The page you come up with during the web design face may look very different on their platform.

So how then can you compromise the difference between web design and print? Well, you mostly need to rely on the web design techniques that you employ. Here are some tips to help you through this difference: • Know your audience very well. It is imperative that you know who the potential visitors of the site are and for whom the website is to be made for. Know your client's target audience and their characteristics or behaviors. If they are highly advanced users, they will most likely browse in UNIX or Linux on a 21-inch monitor. If they are rather more conservative, they are likely to use an Internet Explorer 7 on a 14 inch monitor. If your web design best suits your audience, your client will not come back running to your web design company to complain about the final site output.

Test, test, and test again. You need to test your web design in each and every browser and operating system combination that you can possibly get both your hands on. You can use emulators if you are short of time and if you have no other choice, but nothing beats hands on experience through actual tests and runs.

Never forget about resolution. Although browsers and operating systems are both important, there is one other factor that you need to consider in site web design. Keep in mind that if your client as well as their target audience will browse your final page on a browser than is smaller than you have designed on, there is a good possibility that they will be unpleasantly surprised. They might come back running to you, and your web design company might not appreciate that very much.

Using CSS can help you get precise layouts, but remember that your web design can never and will never be as precise as print. Remember this as implement the web design of your pages to spare you and your web design company a great deal of stress.

About the Author

Semul Johnson is a Marketing expert with a leading SEO services company specializing in SEO web design.

Web Designs' scariest 4 mistakes

by Semul Johnson

Believe it or not, there are web designs that actually scare people away from the site and keep them from coming back. Doing this is something your web design company and you will have to avoid practically all the time. If you do not want your web design company and you to become tarnished or labelled as one of the "Worst web Designers of the net," you need to watch out for this.

Web Design's Scariest Backgrounds

Setting the background on your site is one of the things that you have the liberty of setting or changing. However, some backgrounds are simply ugly, difficult to read or just plain scary. Here are some sample backgrounds that I am talking about: • Pure black background with pale, light or white text. Unless you are a professional web designer who belongs to the best web design company in the world, try to avoid this type of background. It looks generally pretentious, not to mention how difficult it is to do well. Some browsers print background colour, and you definitely will not like angry customers complaining about how much ink it caused them to print the page. • Black with dark text. This is simply illegible and unacceptable. Your customers will have to highlight the text first to make it readable, and this can get really annoying. • Tiled and busy background images. New web designers find this convenient and amazing, but note that this takes more download time and do not add value to your site on the part of your customers.

Web Design's Scariest Text

People visit your site for the content that you offer. If they can not view your text, they will leave immediately and not come back. Your web design company does not want this to happen, so be wary of some of the things that you need to avoid: • Text wherein everything is centered. This makes your page awfully hard to read and look really boring. • Too much emphasis, headlines, bold, strong or italics. Do not set every line on your page to be highlighted or set as headline. This defeats the web design purpose of setting some text to stand out. • Blinking text. Even if they can be attractive to some, they are almost always impossible to read!

Web Design's Scariest Content

You should also pay attention to your content as it is what drives visitors into (or out) of your site. The general rule is to make sure that you put in interesting and eye-catching content and to avoid things like these: • Content made of pure lists of link. This refers to straight links where every word of every line is a link. (Those that have paragraph explanations to it does not belong to this category.) • "Cutesy and fun" content. Try not to add in some tricks to get people to laugh. Chances are they will either not understand your humour and you will need to explain it further, or they will simply not go back to your site anymore.

Web Design's Scariest Multimedia

Multimedia oftentimes becomes the scariest tool ever to hit the web. Your web design company will surely appreciate your multimedia talents and you can show it off when you want to. They usually will take you a very long time to build, so that the more you work hard for it, the more it makes you proud. However, note that the page is never just about you or your web design company. It is about the client who you are web designing the pages for. Do them a favour and do not let them have to sacrifice for you to show off your graphical or Flash skills. Try to avoid the following web design no nos as well: • Images much too many. These images include those small icons that designed put into their site. The rule of thumb is: if you already have more than two, you now have too many. • Unreasonable large images. You do not have to publish the print quality versions of photos right into the page. They take too long to load, and are usually not appreciated anyway. Resizing your photos through HTML simply does NOT count. • Sound. Just try your very best not to put sounds and songs. Mp3, wav or whatever format of audio and songs playing on top of the page that is impossible to turn off, those MIDI files - they are all annoying. If you think your web design will be better off with sounds, make sure you give your visitors the controls to turn it on or off.

Your web design company will definitely not be happy about a scary web design. You surely will not. Your web design should encourage readers to view your page and to stay a little longer looking through it, and not the other way around!

About the Author

Semul Johnson is a Marketing expert with a leading SEO services company specializing in SEO web design.

Monday, December 10, 2007

Web Hosting for Small Companies

by Dmitry Nekrasov

A small business needs will be very different from those of larger businesses. They may need less space than that of a larger business and may also not need some of the features that web hosting companies sometimes offer to businesses. By looking at the different features that are available, a small business owner will be able to determine which features they need and what ones they consider unnecessary.

Technical support is something that needs to be considered when the business owner is looking at web hosting companies. Companies lose money when something goes wrong on their website and this can be devastating to small businesses. It's important to know that web hosts are available and will respond to any concerns quickly. A lot of web hosting companies have a twenty-four hour support line that can be reached if troubles arise. It's also important to make sure that the technical support that is received is very helpful and useful.

Bundled software should also be considered when deciding on a web hosting company. Deciding on the type of specialized software the small business needs should be decided on before entering into a commitment with any web hosting company. These packages can include things such as a content management system or shopping cart software. Some web hosts provide control panel software and this software contains a component that is called Fantastico. This allows for the user to easily install many different types of software that can be used on the website.

Editing tool and script support can be very important for a small businessFrontPage for their website, it is important to make sure that the web hosting company they decide on supports FrontPageIt's also important to make sure that the web hosting company is also compatible with other script languages such as PHP, ASP, and Perl, to name just a few. website. Many web hosting companies offer easy to use design and editing tools. For companies that are using extensions.

Small businesses should also consider uptime and speed when researching different web hosting companies. A good web hosting company should guarantee uptimes of ninety-nine percent. Small business owners should also check the information about their data centre. This is because it's important to know that they have high-speed connections to the Internet backbone.

Due diligence is also important when the small business owner is searching for a web hosting company. The first thing that should be done by the small business owner is to check out the web host's website. Some things that should be watched for are awards and seals of approval. These are sometimes given out by magazines. It's also important to look for the Internet Better Business Bureau seal. One can also search the Internet to find reviews of the different web hosting companies. These reviews can often be found on web hosting forums, where other individuals will give a detailed version of their experience with a certain company. One or two bad reviews are okay but one should be wary of a company that only has bad reviews, and no good reviews to balance it out.

About the Author

This original article is the property of WebHostingGeeks.com - independent customer and webmaster reviews of top 10 web hosting providers. Top web hosting reviews, best web hosting awards, web host rating, web hosting articles, news and more.

What is XML?

by Jim Pretin

When the internet first came to be, all websites were written in HTML. HTML was the only programming language used to describe and display data on the World Wide Web.

As time progressed, programmers started to realize that they were being stymied by HTML. Web designers wanted to be able to describe data more effectively. This need for a better way to deal with data resulted in the development of a new specification called XML.

What is XML? XML stands for Extensible Markup Language. So, just like HTML, XML is a markup language. A markup language is any language that is used to describe or define information and text. XML is not a substitute for HTML. It is to be used in conjunction with HTML.

HTML focuses on describing how data or text is supposed to be displayed. The XML language does something totally different. XML describes what the data is. So, XML is not something that is apparent on a web page, because it does not actually do anything. As information and data presented on the world wide web became more complex, XML was invented to effectively structure, store, and send this information.

What makes XML truly unique is that there are no predefined tags like we have with HTML. All of the tags used in HTML have already been defined, such as the paragraph tag, the header tag, and all the various style tags. XML is not defined. You can make your own tags!

So, the question is, why do we need XML? Why do we need a more versatile specification like XML to describe data? After all, HTML works fine if used properly, so why do we need XML? Well, the answer is simple. XML is a device independent, cross-platform language.

This is extremely important, because people are now using a wide variety of gadgets to connect to the internet, as almost every electronic device on the market now comes equipped with email and internet access. Cell phones, palm tops, computers installed in automobiles, they all have built-in web access. Each of these devices display text and graphics differently, and utilize different platforms and a variety of web browsers. As a result, someone using a cell phone to access a certain web site may not be able to view the data on that website properly because the browser running on that cell phone might not be able to properly display the HTML. The platforms that run on some of these newfangled products and devices are simply not 100% compatible with HTML.

XML solves this problem by making sure that the most important data on your website can be displayed across all of these different platforms. This is what makes XML so valuable. The other important features of XML is that it enables data to be exchanged between incompatible systems, and because XML files are plain text files, basically anyone using any system can view the contents of the text file.

So, all web designers and programmers should become familiar with and learn to use XML for describing, storing, and sending data. With so many different ways now available to connect to the internet, not using a totally flexible language like XML could be extremely costly for any ecommerce business.

About the Author

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make email forms.

The Impact of SEO Web Design on Search Engines

by Moe Tamani

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.

The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a a basic, visually appealing site is easy with the many technologic advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. SEO web design should be easy to use and friendly to both human and robotic browsers.

Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.

The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted on but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.

Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying, "know your enemy" is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to SEO web design process, content is one of the prime needs and tools of making the site rank high during searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.

SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.

About the Author

Moe Tamani is a Marketing expert with a leading SEO Company specializing in Organic SEO.