Thursday, March 31, 2011

New site

Guys,

The WRL is now at its new digs. The URL you'll need is http://webmasterlibrary.gridlines.net/ .

RSS is set up over there, so you should be able to change your feed without much trouble.

Wednesday, March 30, 2011

How to Promote Affiliate Marketing on Facebook Correctly

by Adrienne Smith

Facebook (FB) is a very popular site these days and seems to be growing in numbers each and every month. People are now promoting their affiliate products there because they have been hearing how successful everyone else has been. In this article I will share with you how to promote affiliate marketing on Facebook correctly.

Facebook is moving up the ranks and is predicted to outperform Google in the very near future. When people are searching for things they are interested in or want to locate, they can do it just as well in FB as they can on Google. The difference is that they will locate information based on what their friends and other people may think of the products or services instead of just locating information on specific topics.

It's become so popular that Facebook started charging for ads similar to what Google does with pay-per-click. That really is the best way to get in front of the people you want to see your information.

The way their ads are set up is you can have only the people see your ads that are in a particular location, age, background or even race. If you know who your target audience is, you can promote your products just to them and only them. FB allows you to really narrow down your search field way more than Google ever did.

You also have the people who share things with their friends on their walls and through email messages. There is a right way to do this and a wrong way and so many people do this the wrong way.

FB is a social networking site so people forget that the reason most are even on this site is to chat with friends, maybe locate old friends, keep in touch with family or meet new people. It's a great way to network and learn more about what people are interested in, what they enjoy doing and if they are interested in creating extra income.

But you need to find these things out about your new friends first before promoting anything to them. Let's say for instance you are interested in affiliate marketing so you are meeting new people who are also interested in learning. After you have taken the time to find out where they are with their particular journey, then and only then should you introduce them to whatever product you may have to offer.

You don't want people thinking that the only reason you are on FB is to promote products. Sure, that might be the only reason you are there but this is also an area where you need to build relationships. If you have learned anything about the online industry up to this point you will know that if you aren't connecting with people and caring what they are doing, it will be difficult for you to have success.

Building a list and promoting to that list over and over again is your ultimate goal. The people who join your list will remain there because they know, like and trust you. If you haven't started building that type of relationship with them yet, you will soon learn that this is an area you will definitely need to concentrate on.

I hope this information was helpful with understanding how to promote affiliate marketing on Facebook correctly. Whatever you do, don't spam your friends. Don't plaster your ads all over their walls or send them tons of links through emails. Build a relationship with them that will last and you will start seeing success from using Facebook.

About the Author

Discover what it takes to really build a successful affiliate marketing business. Grab my proven step-by-step marketing system for free.

Be sure to visit my blog and read more about my journey as I started my affiliate marketing business from scratch. Just visit www.newsuperaffiliateblog.com.

Monday, March 28, 2011

Blog vacation

Guys,

The WRL will be on vacation from April 11 - April 23, 2011.

Article posting will resume on Monday, April 25.

Also, the WRL will be moving to it's own domain in the very near future. Look for a link to the new blog space here in the next day or so. The blog will hopefully move in time for the first April article posting (this Friday).

Off Season Services Make Your CPA Site Pay Off

by Brian O'Connell

I know, it's tax time and your task manager is looking kinda full. You aren't really worrying about accounting website design at the moment. I know you need to find time to do other stuff (like sleep, eat, and use the rest room), but have you ever thought about how much quicker and more effortlessly your company might grow if you could disseminate your work load out over more than just tax time?

The real key to building a CPA firm is getting clients to utilize your off-season services.

This brings us back to your website. There's a number of ways your website can help you sell services beyond tax preparation, but there are three features in particular that can help.

As is often the case the biggest problems are the most obvious, so let's start there. When it comes to selling off-season services the most basic the most obvious feature on the site is all to often designed to appeal to the site owner rather than convert a prospect.

I'm sure you already have at least an "Our Services" page, or better yet; a whole section where each service has it's own page. Personally I prefer you give each service it's own page, but using a single page is OK as long as you are using bookmark links to make it easy for visitors to find what they're looking for. This is nothing new. This feature is pretty much standard even on bad site designs. Unfortunately just having a page isn't good enough. The content on the page has to be good, too. It's less important to explain the service than it is to illustrate the benefits of the service. Long drawn out descriptions will bore the visitor, and if you make them too technical you could even make them feel stupid. All the visitor really cares about is how that service can benefit them, so concentrate on that. Put a contact form on each service page so night owls and users who might be too shy to call have an alternate means to contact you immediately.

Another great tool for cross selling off season accounting services is your online newsletter. Again, almost every accounting website design already has this feature, but there is another fundamental mistake that most accounting and CPA websites make. You don't want to spend too much time on taxes. It's understandable why most newsletters make this mistake: there's a lot of tax news year-round and it's fairly easy to use this information to "fill" a newsletter. Make sure each newsletter has one or two strong articles about your off-season services. Write it using the same marketing style you used on your service pages. Make benefits to the client the focus of each article. You don't need, or even want, to tell them everything. Just explain the benefit and position yourself as the expert to turn to in order to implement the strategy.

The least obvious cross-season marketing instrument on your website may not be as obvious, but it's often more effective. Your website design should include a "free reports" section. You want this to be a large section, and you want to write these articles using the same marketing principles we've already talked about. While these pages won't generate quite as much traffic as your service pages or newsletter, but the leads they generate will be white hot! Not only are people on these pages displaying a huge amount of initiative simply by looking over this information they very likely already use your services to some degree or another, so the accounting professional they turn to will almost certainly be you!

Make sure this section is neatly organized into categories that allow visitors to pursue their interests without having to muddle through a bunch of information that doesn't apply to them. Categories should include topics like "Business Owners", "Individuals", "Life Events", and "Investments". Add a "send this article to a friend" link to every report. You never know when a visitor will discover a report that applies to one of their friends or relatives, and this can become a very robust referral.

The content on an accounting website is every bit as imperative as your design. Take a close look at your website. It's a simple enough affair to examine your content and copy and make sure the separate pages live up to the comprehensive design.

About the Author

Brian O'Connell is the owner and founder of CPA Site Solutions, one of the nation's leading website companies oriented entirely to accounting website design.

Friday, March 25, 2011

4 Questions That Your Ecommerce Website Design Need To Answer

by Clara Ghomes

An ecommerce website is the gateway of your business to the wide world of inline trade. If you make sure that your business place is in top condition and equipped with the latest gadgets and amenities, the same care should be afforded your online presence.

The way that your ecommerce website design is done needs to meet some strict criteria if you want it to be your strong point in taking in clients and sales.

Is your ecommerce website accessible 24/7?

Business never sleeps, most especially online. Millions of potential clients are always available, and transactions are always in demand.

To make the most of the power of the internet to funnel clients right your computer screen, your ecommerce website must offer a reliable entry point. Downtimes are the death song of any online business, one that a clever businessman needs to avoid at all cost.

Start up online businesses is more in need of good ecommerce website design to help strengthen their presence.

Are you getting the lowest cost overhead in your website operation?

Money and monthly payments are important part in running an online business. Establishing your brand online will need investments for bandwidth, storage, maintenance, and future expansion.

Proper planning can make an ecommerce website self sustaining after a short while, financing its operation from its own income.

Your ecommerce website should be designed to make money and not to suffer financial losses. Some sites take a long time to recoup their investments, but a good site will ultimately return a profit after sometimes.

Ease of Use

Your website design should be targeted to the most number of users. You can only gain more followers and attract more customers if they will know how to do business with you through the site - the easier the interface to use the better for the customers.

Remember that not every internet user has a degree in computer science, so it is important to make sure that the design is easy to follow.

Clear instructions are important feature of a user friendly site, one that will relieve you of a lot of future headaches that may result from client complaints.

The user friendliness of an online business is an important consideration that customers look into. Doing business in a way that makes the user confident of what to do in every transaction is a sure way to attract loyal client base.

Complete Features

A good website design should incorporate features that are needed to help secure online transactions such as selling and buying.

Every aspect of these transactions should be held with the best security measures in place to earn the confidence of your customers.

Important features that aid the user experience when transacting with your ecommerce site will help build trust between your and the clients.

An online business can rise and fall with your Ecommerce Website Design. Consequently, the financial performance of your business will be affected by how your website offers services to the clients.

About the Author

Looking for the best Ecommerce Website Design? Visit onlinewebconsultants.com to learn more about the best ecommerce website designers. The site features a lot of information to help you build the best ecommerce site.

Wednesday, March 23, 2011

Article Marketing Strategies, Explained and Uncut

by Avner BEN

Here is where you are standing. You researched and selected a niche market to promote, started building your blog or website and you are thinking, "Wow, there are a lot of sites out there on the Internet to compete with" and you ask yourself, "What can I do to draw attention to my business, what do I need to do next?" Most of us that have taken the leap to build an online business have faced this dilemma on the road to becoming successful Internet/Affiliate Marketers. One thing is clear, if you want to succeed in growing your online business from its infancy to prosperity, the way that most of us do, on a small to none existent budget is by learning how to plan and apply effective Article Marketing Strategies to drive thousands of visitors to our blogs and websites. This article focuses on and explains some key methods that you can use to market your online business.

Writing Articles

The key to a good article marketing strategy is to write informative, compelling and useful content. There are many good reasons to ensure that your articles are well written. If you concentrate on writing high quality articles, the greater the likelihood that many readers will read them and become loyal readers for other articles that you write and publish. Articles can become viral and therefore there's no telling how many people will eventually see your articles. Write them well. My articles are normally anywhere between four and seven hundred words in length. The key to using this strategy to get attention for your online business is to write well and write often. The more articles that you can write related to your business the better. The next step is to submit your articles to online Article Directories.

Submitting to Article Directories

There are many online article directories to which you can submit your articles. Concentrate, initially, on submitting your articles to the better directories. They are better because articles submitted to them rank higher on Google, Yahoo and Bing. Usually, I start my strategy by submitting to Ezine articles, Go Articles, Article Base and a few other top notch directories. Secondarily, you should also submit your articles to other article directories. The more places your articles are found on the Internet, the better it is for you. Different sites will allow you to submit articles that you have authored, on their sites fairly easily. In fact, you can submit the same article to many directories if you rewrite them to obtain 30-50% uniqueness. Be careful to follow all submission guidelines of each respective directory or your articles may get held up in a queue or rejected. The next step is to apply.

Applying Your Strategies

The 3 methods I use to apply it for maximum impact are:

* Direct Article Marketing to my sites
* Article Marketing to drive traffic to my sites
* Article Marketing to get backlinks to my sites

These few points that I have explained in this article are the foundation for planning, building and applying an effective article marketing strategy; which if, pursued diligently should draw the attention to your online business and the success that we all aspire to achieve.

About the Author

Avner BEN is a Senior Technical Communicator, Information Architect and Internet Affiliate/Marketer. If you want to know more about planning, writing and implementing effective Article Marketing Strategies, visit my web site at http://makemoneymarketingnow.com/article-marketing-the-cornerstone-internet-marketing-success.

Monday, March 21, 2011

Quality Website Guidelines, Developed With Google's Webmater Tools

by Tucker Stoffers

Design and Layout

Navigation - Every website has a different way of guiding their users. Make sure your website's navigation is easy, clear and concise. Here are a few tips:

• Link it up! Make sure every main and essential page has a minimum of one available link on each page.
• When all else fails, have a Site Map. Search engines need a site map to quickly discover the vast detailed world contained within your site (and not miss anything!).
• Do not over link any one page.

Content - Your content is one of the most important factors in it's importance in the eyes of the search engines as well as what actually happens on your site. Your content is what determines you conversion rate and how many visitors you are getting... not much that could be more important so try to remember:

• Have Purpose, the more useful your site is the more people will use and share it. Create quality content and tools that will help the people that find it.
• Determine relevant keywords for your site, and more importantly use them. Utilizing your keywords naturally through the site is the first step in the direction of having an optimized site.
• Use text instead of images to display important information. Search engines can not see images and as such have to rely on "ALT" tags to determine the images objective. As such the "ALT" tag doesn't have as much prominence as text. When you do use images for make sure to include "ALT" tags to ensure maximum optimization.
• Use your keywords in your links. When you are placing links throughout your site make sure the anchor text is relevant to the page it is pointing to.
• Make sure that your elements and ALT attributes are descriptive and and keyword rich.

Technicality

Userability - This may not be a word, but it should. The look and feel, the content, and even the prices and quality of your products and services are all useless if your visitors cannot view the site correctly or if the site takes too long to load (the internet makes for some very short attention spans). The following is some great advice to keep in mind:

• Use a text browser to review your site. Most search engine spiders see your site in a similar fashion to a text browser. Helpful little features like JavaScript, cookies, or Flash keep your site from being functional in a text browser, odds are the crawlers will have trouble too.
• Test your site using multiple operating systems and browsers. Google Chrome, Firefox, IE, Safari, and Opera should give you a full sampling on the browser side.
• Make sure your server supports the If-Modified-Since HTTP header. This allows your server to update the search engines on your content changes. Supporting this feature saves you bandwidth and overhead, some people call that a no brainer.
• Keep an eye your site's performance and load times. Every search engines goal is to provide users with the most relevant results and a great user experience. If your site's goals don't match yours your impressions may go down. Tools like Mozilla's Fast in co-operation with Google Webmasters can help your optimization and tracking efforts.

Quality Assurance

The Basics - Every website and business online would benefit from adhering to following basics. Much of these are a given, but with businesses struggling to achieve profit the illegitimate or "Black Hat" practices can seem enticing. Learn from the experience of others... they are not worth it! Google recommends asking yourself "Does this help my users?" and "Would I do this if search engines didn't exist?" when considering determining if the technique is black hat or not.

• Keep the user in mind when creating your pages, not the search engines. Deceiving your users or or the search engines by presenting different content to each is a term commonly referred to as "cloaking." Cloaking is one the oldest and most frowned upon black hat techniques.
• Avoid linking to sites known to be using black hat techniques, or your own ranking may be negatively affected.
• Don't use unauthorized marketing programs to submit pages, check rankings, etc. Such programs violate Google's Terms of Service.

Specific Guidelines - As much as Google loves to be shrouded in a cloak of mystery, they have made a few things cut and dry. Google is big on quality content, quality marketing techniques, and honest business practices. It will always be in your interest to follow these directives.

• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

About the Author

Tucker Stoffers CEO this

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